Industry ProfileOUTLOOK SIP REPORT

INDUSTRY PROFILE:
The printing industry in India is an important industry as the country has 49,000 publications
and has a total revenue of $1.1 Billion.
PRINTING INDUSTRY:
Printing and packaging industry in India is growing at a great pace with more than 36 printing
institutes some even giving post- graduate education. The growth of this sector attributes to
the two main reasons, First being the spread of education, according to the 2001 census report
literacy growth in India touched nearly 66 per cent. This amazing growth in literacy together
with rising educational levels and rapidly progressing trade and industry in India make the
current situation a happy note. Literacy rate is growing as there in an increase in the literacy
rate there has direct positive effect on the rise of the circulation of the regional papers. The
people are first educated in their mother tongue as per their state in which they live e.g.
students in Maharashtra are compulsory taught Marathi language and hence they are educated
in their state language and the first thing a literate person does is read papers and gain
knowledge and hence higher the literacy rate in a state the sales of the dominating regional
paper in the state rises.
GROWTH POTENTIAL OF THE INDUSTRY:
The growth of this sector attributes to the two main reasons, First is the spread of education-
according to the 2001 census report literacy growth in India touched nearly 66 per cent. This
amazing growth in literacy together with rising educational levels and rapidly progressing
trade and industry in India make the current situation a happy note. Literacy rate is growing;
increase in the literacy rate has direct positive effect on the rise of the circulation of the
regional papers. The people are first educated in their mother tongue as per their state in
which they live e.g. students in Maharashtra are compulsory taught Marathi language and
hence they are educated in their state language and the first thing a literate person does is read
papers and gain knowledge and hence higher the literacy rate in a state the sales of the
dominating regional paper in the state rises. There's little doubt about India's market potential
in print media. According to a national survey, 248 million literate adults still don't read any
publication. But readership of newspapers and magazines is up by 15% since 1998 to 180
million. It's a reflection of a younger, more educated population, especially in small-town
India, feel experts. India has 49,000 publications, but annual revenues total just $1.1 billion.
While they can be vibrant and gutsy, most are starved for technology, marketing, and capital
to expand. So a handful of publications dominate. With the growth in literacy, the Indian
print media industry is expected to grow at CAGR of 5.7% for the period 2009-13 to reach
Rs. 213.6 billion from Rs. 161.8 billion in 2008.
Newspaper publishing, which constitutes around 87% for the segment in 2008, is expected to
grow to Rs. 184.8 billion in 2013. Magazine publishing is expected to grow to Rs. 28.8
billion in 2013 from Rs. 21.0 billion in 2008 at a CAGR of 6.5%.
Print advertising is expected to have a CAGR of 8.0% and grow from Rs. 103.5 billion in
2008 to Rs. 152.0 billion in 2013. Print industry circulation CAGR is expected to grow at a
minimal rate of 1.1% to reach Rs. 61.6 billion in 2013 from Rs. 58.3 billion in 2008.
The Indian Print Industry has undergone a revolutionary change in the last 15 years. In 1990,
India initiated a process of reforms aimed at shedding protectionism and
embracing liberalisation of the economy. Privatisation was initiated with the aim of
integrating the [[Indian economy]] with the world economy. This change opened the doors
for the Indian Print Industry to modernise, by investing in the latest
of technology and machinery. The average compound annual growth rate has been higher
than 12% over the last 15 years. Our packaging industry is currently growing at a rate of
more than 16% a year. Prior to 1990, most printers found it easy to invest in East
German and Czechoslovakian machines. Post 1990, the trend has been to acquire the latest
and the best equipment & machines. The progressive printers of today are equipped with the
latest computer controlled printing machines and flow lines for binding, while state of
the art digital technologies are being used in pre-press. Leading print companies have
optimised the use of information technology in each and every area of their business. These
printers are today equipped at par with the best print production facilities in the world.
Today, India is fast becoming one of the major print producer & manufacture of printed paper
products for the world markets. The quality standards have improved dramatically and
immense production capacities have been created. Some printers have won recognition by
winning prizes at international competition for excellence in printing. The current annual
turnover of all the components in the Indian printing industry are more than Rs.50,000 crores.
That is in the region of US$11 Billion.
Indian books, journals and printing jobs, etc. are being exported to over 120 countries of the
world both developed and developing. Indian exports of books,
printed pamphlets, newspapers& periodicals, job printing and printed materials during 2004-
05 was estimated to the tune of US$550 million.
The Indian Printing Industry, growing at a rate of 12% per annum, comprises more than
250,000 printing companies. The current annual turnover of is more than INR 50,000 crores
(US$11 Billion). India is the country with largest number of printing presses in the world
(Europe: 1.18 lakh, China: 1.13 lakh, USA: 50,000, Japan: 45,000, Korea: 42,000 and
Australia: 40,000). India with approx. 25 lakh employees is second only to China (30.25
lakh) so far as the number of employees in printing sector is concerned. Employees and
number of printing companies are decreasing by 6 per cent world over, including China,
whereas in India it is progressing at 5.2 per cent annually. The industry has undergone a
revolutionary change in the last 15 years. In 1990, India initiated a process of reforms aimed
at shedding protectionism and embracing liberalisation of the economy. Privatisation was
initiated with the aim of integrating the Indian economy with the world economy. This
change opened the doors for the Indian Print Industry to modernise, by investing in the latest
of technology and machinery. In recent years, the printing industry in India has seen record
levels of growth, owing to liberalised regimes, globalisation and progress in automation. The
industry has grown leaps and bounds due to the latest technology and machinery, quality
standards and production capacities.

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