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    San Sebastian College-Recoletos Manila: Strategic Management For Tourism Industry

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    Krishia Belacsi Bajana
    1. AirTran Airways was formerly known as ValuJet Airlines and began operations in 1992, achieving recognition for service quality and being the first airline to offer Wi-Fi. 2. However, the airline industry faced difficulties in 2009 such as revenue loss and a fatal crash in 1996. 3. To increase profits while maintaining low fares, AirTran's plan focuses on improving safety procedures, customer service, and product enhancements.

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    San Sebastian College-Recoletos Manila: Strategic Management For Tourism Industry

    Uploaded by

    Krishia Belacsi Bajana
    29 views2 pages
    1. AirTran Airways was formerly known as ValuJet Airlines and began operations in 1992, achieving recognition for service quality and being the first airline to offer Wi-Fi. 2. However, the airline industry faced difficulties in 2009 such as revenue loss and a fatal crash in 1996. 3. To increase profits while maintaining low fares, AirTran's plan focuses on improving safety procedures, customer service, and product enhancements.

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    1. AirTran Airways was formerly known as ValuJet Airlines and began operations in 1992, achieving recognition for service quality and being the first airline to offer Wi-Fi. 2. However, the airline industry faced difficulties in 2009 such as revenue loss and a fatal crash in 1996. 3. To increase profits while maintaining low fares, AirTran's plan focuses on improving safety procedures, customer service, and product enhancements.

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    29 views2 pages

    San Sebastian College-Recoletos Manila: Strategic Management For Tourism Industry

    Uploaded by

    Krishia Belacsi Bajana
    1. AirTran Airways was formerly known as ValuJet Airlines and began operations in 1992, achieving recognition for service quality and being the first airline to offer Wi-Fi. 2. However, the airline industry faced difficulties in 2009 such as revenue loss and a fatal crash in 1996. 3. To increase profits while maintaining low fares, AirTran's plan focuses on improving safety procedures, customer service, and product enhancements.

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    San Sebastian College-Recoletos Manila

    Strategic Management for Tourism Industry

    Nillasca, Bernadeth L. Mr. Gerald Peter Galvez

    I. Title

    AirTan Airways, Inc. - 2009

    II. Rationale

    AirTran Airways was formerly known as ValuJet Airlines based in Orlando, Florida, which began
    operations in 1992. AirTran airlines has a lot of achievements such as it became the first airline to
    offer Wi-Fi on all flights, ranked in the top three for the last five years and had been recognized for
    the most recently the good service quality ratings. After a name change, a new management team,
    under the leadership of Joe Leonard, formerly of Eastern Air Lines, implemented improved
    efficiencies, built a sustainable route network, factors which contributed to a greater presence at its
    Atlanta hub. However, the airline industry faced a lot of difficulties such as loss of forecast in 2009,
    industry debt, passenger unit revenue down, and the worst problem that happened back in 1996
    was the plane crash of flight 592 killing a hundred of passengers.

    III. Statement of the Problem

    How will AirTran Airways do to increase its profit and maintain to be the low-cost fare airline?

    IV. Objective/s

    To increase 10% of the revenue by the end of 2025 providing safety, very enjoyable and convenient low-
    cost travel experience to everyone.

    V. SWOT analysis

    Strength Weaknesses

    1. High Service Quality 1. Had lost $55 Million since the crash of flight 592
    2. Strong brand name 2. Only available mainly in the eastern United
    3. Lowest cost of airline fare States
    4. First airline to offer Wi-fi 3. Poor safety operation that led to plane crash way
    5. Ranked top three for five years back in 1996
    6. Classified as “major airline” because of its $1 4. Grounded for four months by the Federal
    Billion annual revenue Aviation Administration
    Opportunities Threats

    1. Acquiring more flight destinations would mean an 1.  Global economic downturn negatively affects
    increase on its revenue leisure, optional travel, as well as business travel.
    2. Expansion to more services that the airline may 2. Increase of the price of fuel
    provide 3. Other airline carrier such as United Airline, Air
    3. More destination to be flown Canada etc.

    VI. Manager’s Plan

    The plan will be focus on changes in safety procedures, operations, customer service, handling
    reservations and product enhancements to be able to provide the best quality services to our
    consumers so that they remain patronizing our airline company.

    VII. Plan of action

    1. Continue airworthiness and other activities related to continued operational safety


    2. Provide new business class service
    3. Developing computerized seat assignments for all of the customers
    4. Focus more on the services such as delay of flights and flights cancelation
    5. Providing and enhancing product and services such as offering discounts
    6. Enhancement of aviation security in order to avoid of crash or inflight problems.
    7. Hiring of employees that is highly trained to provide the satisfaction of the passengers
    8. Developing partnerships with other low-cost carriers to diversify operations

    VIII. Result assumption and it’s result to business

     The AirTran Airline will remain as the lowest cost airline fare and is following the trend in the
    industry.
     AirTran will be the highest quality of Customer Service delivered with a sense of friendliness,
    warmth, self-pride, and Company Spirit. The airline through its various strategies has managed
    to achieve its objectives.
     AirTran has made Southwest the largest domestic airline, based on the number of passengers
    flown.
     With the passenger is the utmost priority and giving good services, the airline will be exploring
    high-quality growth opportunities, maintain low-cost leaders, and sustained revenue.

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