Food & ALive Sector in BAngladesh
Food & ALive Sector in BAngladesh
Food & ALive Sector in BAngladesh
Term Paper
ON
A Study of Food Products and Beverage Industry
SUBMITTED TO
Khairul Alom
Senior Lecturer
Faculty of Business school
Southeast University
SUBMITTED BY
Tousif Rayhan
2019210004032
Md. Shakaowat Hossain
202010004040
Masters of Business Administration
Southeast University
Acknowledgement
At the beginning of my report, I would love to express my gratitude to
Almighty Allah who has given me the opportunity to go through the total
process of BBA as well as internship program. It was a great opportunity
for me to get an opportunity to work on the food and beverage industry of
Bangladesh which is such an important sector of Bangladesh economy.
Finally, I convey my sincere thanks to my friends who had inspired me, all
the ways to complete the report and the internship course as well.
Tousif Rayhan
2019210004032
Md. Shakaowat Hossain
202010004040
Executive Summary
In the last term of the final year of Masters of Business Administration
(MBA) course, I had got an opportunity by my honorable supervisor to
have a practical exposure on ‘The food products and beverage industry
of Bangladesh’.
Food is the most important basic needs for the Human society. The food
and beverage industries is the highest fast growing industry on earth.
Although this industry is moderately growing in the United States of
America, It has already created the highest priority in the European
countries. The competition is very high inside this industries
internationally. The giant companies in this sector are: - Unilever, Nestle,
Cargill and Kraft Foods. Other than EU and USA, there are an emerging
industries in India and China. These countries are supplies the raw
products to this industries.
The food and beverage is a fastest growing industry in Bangladesh since the
year of 2000 as Bangladesh is an agriculture based country. This industry
alone contributes 22% of the economy in the nation and around 2.45% of
the nation's total workforce. Bangladesh being an agricultural nation with
an extensive population can contribute to a great extent to the food and
beverage industry. Bangladesh is additionally affecting the global market
by sending out food and beverage to 90 unique nations on the planet.
Last but not the least, to improve several problems in the food and
beverage industries of Bangladesh, I will share some recommendations
depending on my educational knowledge and I hope, the recommendations
will be valuable for any new entrants of this industries.
Chapter one
Introduction
Introduction:
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round growing season, a river system for easy and cheap transportation and a
hardworking people who are farmers by tradition.
Bangladesh comparative advantage lies in creating a competitive edge in value
added agricultural products. PRAN’s journey started in 1981. Today they have
major investments in several corporate. They are the largest processors of fruits
and vegetables in Bangladesh and fast moving into milk, confectionery, tee,
aromatic & fine rice, peanuts, pulses, mustard & spices to name a few.
PRAN encourages contract farmers and helps them grow quality crops with
increased yields and to obtain fair prices. In the stock market their performance
has been just as rewarding with both PRAN Group publicly listed companies,
Agricultural Marketing Co Ltd & Manipur Foundry Ltd achieving blue chip status.
Supporting PRAN is helping the Bangladeshi farmer and indeed Bangladesh
economy. Success of PRAN group is our success. Investing in PRAN is investing
in our and Bangladesh future.
The broad objectives of this study are to find out financial system of PRAN group.
The population sampled for the study was limited to the PRAN Group where we
were assigned to perform the study.
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Primary sources of information
• Face to face conversation with the respective officers of PRAN Group
Scope of Study:
The report is descriptive in nature. The study covers only various functional areas
of Human resource Department. No attempt is to perform detailed analysis
effectiveness of the department. The findings are strictly based on the
information provided by respective personnel. The concentration is on the
presentation of the facts as discovered.
Term Paper program is a one kind of procedural program. There are involved
various factors such as time/cost/information etc. So I have to face some
problem to working this study. Mainly I have faced few problem these so much
important of my study. The companies officer are not provided sufficient current
information such as information on company existing market share, industries
demands, sales volume of competitors, accurate financial statement, cash in flow
statement, rough behaviors of some employees etc. When I have survey sample
wholesalers, retailers and customers then they have not cooperation with me.
After also I have some personal limitations such as money problem, time
problem, lack of available previous research materials due to insufficient
knowledge about this research fields through above limitation are exist. I have
tried my best to overcome these limitations in this study.
CHAPTER TWO
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PRAN is currently the most well known household name among the millions of
people in Bangladesh and abroad also. Since its inception in 1981, PRAN group
has grown up stature and became the largest fruit and vegetable processor in
Bangladesh. It has also the distinction of achieving prestigious certificate like ISO
9001:2000, and being the largest exporter of processed agro products with
compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
On retirement from Bangladesh Army in the year 1981, Major General Mr. Amjad
Khan Chowdhury got involved with industrial entrepreneurship by assisting
agriculture which covered manufacturing of tube well cast iron products, irrigation
implements. He started Agricultural Marketing Company from 1985 based by
commercial production and marketing of chinigura aromatic rice; collecting
mango, pineapple, litchi and other fruits from the farmers. This company played
significant role by gradual cultivation of mush rooms, tomato and various spices
and subsequent exports to foreign markets. This group met success by
marketing of olive and other indigenous fruits after collection, processing and
preservation. In recent times PRAN group performed production and marketing
by establishment of dairy, bakery and growing of various kinds of pulses, tea
leaves. This group’s products are being exported to about 70 countries of the
world including Middle East and Africa. In last two and half decades, more than
9000 workers have been employed in PRAN Group. Indirectly this group is
devoted in upkeep of about more 40,000 families. In the year 2019, export
earning stood at Tk.100 Cr. from Drinks, Snacks, Tomato products, Tea and Rice
produced by PRAN Group. Today PRAN Group produces more 25 types of light
industrial and plastic products including 170 food products. This group is on the
top in the export of goods out of agricultural process. PRAN is life literally.
Factory Profile:
Company Name Pran Group12 R. K. Mission Road, Dhaka 1203,
Bangladesh
Address (Headquarters) Pran Center, 105, Progoti Sarani, Middle
Badda, Dhaka1212, Bangladesh
Contract Number Phone: 880-2-9563126880-2-7167412880-2-7167416 Fax:
880-2-9559415
Establishment Year 1981
Registration Date 2009/01/15 (Year/Month/Date)
Buyer / Seller in EC21 Seller
Business Type Manufacturer
Employees total Above 30,00
Annual revenue USD 100,000 – 500,000
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ORGANIZATIONAL ADMINISTRATIVE FLOW MODEL
The mission of PRAN group is to generate employment and earns dignity &
self-respect for our compatriots through profitable enterprises.
Vision: outlines what the organization wants to be, or how it wants the world in
which it operates to be (an “idealized” view of the world). It is a long-term view
and concentrates on the future. It can be emotive and is a source of inspiration.
For example, a charity working with the poor might have a vision statement which
reads “A World without Poverty.”
CHAPTER THREE
The Cash Conversion Cycle (CCC) measures how long a firm will be deprived of
cash if it increases its investment in resources in order to expand customer sales.
It is thus a measure of the liquidity risk entailed by growth. However, shortening
the CCC creates its own risks: while a firm could even achieve a negative CCC
by collecting from customers before paying suppliers, a policy of strict collections
and lax payments is not always sustainable.
Cash Cycle:
The length of time between the purchase of raw materials and the collection of
account receivable generated in the sale of the final product. It is also called
cash conversion cycle.
Operating Cycle:
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Definition
The average time between purchasing or acquiring inventory and receiving cash
proceeds from its sale.
The operating cycle is the number of days from cash to inventory to accounts
receivable to cash. The operating cycle reveals how long cash is tied up in
receivables and inventory.
A long operating cycle means that less cash is available to meet short term
obligations.
1. Raw Materials
2. Packing Stuff
4. Work-In-Process
5. Finished Goo
Amount in taka
As at
30-jun-2019 30-jun-2020
Sales Volume of PRAN Group:
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Source: Official record, Annual report of PRAN 2019-20
Average receivables are equal to the sum of beginning receivables and ending
receivables, divided by two. The number alone doesn’t provide much information.
It must be compared to average receivable collection periods for other
companies in the industry, as well as past collection periods, to find out if
collection times are increasing or decreasing.
Formula:
Total units (sales) for the last eight years are given below:
CHAPTER FOUR
Ratio Analysis:
Ratio Analysis, being the basic tool of the strategic analysis, is extremely
important for an organization to carry out its business planning. Ratio Analysis is
one of the basic tools of financial analysis. And it is a fact that financial analysis
itself plays an important role in the progress of business strategic planning. Being
the basic tool of the strategic analysis, ratio analysis plays a vital role and it is not
possible to complete the analysis of a company’s strengths, weaknesses,
opportunities and threats, without an analysis of its financial position.
Return on Assets:
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ROA = EACS/ Total Asset*100
Year 2020
Year 2019
Table: 1
YEARS PRAN
2019 4.58%
2020 3.88%
In the above from Table-1 of ROA is showing that in year 2019, pran group is
4.58% where in year 2020 was 3.88%. I can say that pran is in the lowest
position from year 2019 to year 2020
Return on Equity:
ROE = EACS
ROE= 45490177
Table: 2
YEARS PRAN
12.23%
2019
11.33%
2020
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In the above from Table-2 of ROE is showing that in year 2019, pran group is
12.23% where in year 2020 was 11.33%. I can say that pran is in the lowest
position from year 2019 to year 2020.
Sales
Year 2020
1316345576
Year 2019
1479083463
Table: 3
YEARS PRAN
2019 3.53%
2020 3.45%
In the above from Table-3 of Net Profit Ratio is showing that in year 2019, pran
group is 3.53% where in year 2020 was 3.45%.
=21.80%
Year 2019
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Gross Profit Ratio = 327732815/1479083463
= 22.16%
Table: 4
YEARS PRAN
2019 22.16%
2020 21.80%
In the above from Table-4 of Gross Profit Ratio is showing that in year 2019, pran
group is 22.16% where in year 2020 was 21.80%.
Liquidity
Current Ratio:
591768482
Year 2020
5704158
Table: 5
YEARS PRAN
2020 1.36%
2019 1.28%
In the above from Table-5 of Current Ratio is showing that in year 2020, pran
group is 1.36% where in year 2019 was 1.28%.
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Debt Management
Debt Ratio:
1172667837
Year 2019
1138318801
= 60.03%
Table: 6
YEARS PRAN
2019 60.03%
2020 63.31%
In the above from Table-6 of Debt Ratio is showing that in year 2019, pran group
is 60.03% where in year 2020 was 63.31%.
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Asset Turnover Ratio = 1316345576
1172667837
1138318801
Table: 7
YEARS PRAN
In the above from Table-7 of Asset Turnover Ratio is showing that in year 2019,
pran group is 1.30 times where in year 2020 was 1.12 times. Equity Ratio:
80000000
80000000
Table: 8
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2020 65.27%
2019 56.86%
In the above from Table-8 of Equity Ratio is showing that in year 2020, pran
group is 65.27% where in year 2019 was 56.86%.
Year 2020
514774187
Year 2019
534462767
Table: 9
YEARS PRAN
2019 2.77 times
2020 2.55 times
In the above from Table-9 of Inventory Turnover Ratio is showing that in year
2019, pran group is 2.77 times where in year 2020 was 2.55 times.
CHAPTER FIVE
Findings
Return or Profitability:
Return on Assets (ROA): The Return on Assets ratio is calculated from
Appendix A-1 to A-2. The highest value of the ratio is 4.58% in year 2019 and
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lowest is 3.88% in year 2020. So, the performance of 2020 is not so good than
2019.
Return on Equity (ROE): The Return on Equity ratio is calculated from Appendix
A-1 to A-2.The highest value of the ratio is 12.23% in year 2019 and lowest is
11.33% in year 2020. The performance of PRAN was not good in last year.
Net Profit Margin: The Net Profit Margin ratio is calculated from Appendix A-1 to
A-2. It shows the net profitability of two years. In there, PRAN shows the best
performance in year 2019. The highest value of the ratio is 3.53% in year 2019
and the worst value of PRAN was 3.45% in year 2020.
Gross Profit Margin: The Gross profit margin ratio is calculated from Appendix
A-1 to A-2. It shows the net profitability of two years. In there, PRAN shows the
best performance in year 2019. The highest value of the ratio is 22.16% in year
2019 and the worst value of PRAN was 21.80% in year 2020.
Liquidity:
Current Ratio: Current ratio is calculated from Appendix A-1 to A-2.PRAN is in
the best position in year 2019 and the value is 1.36%. But the performance of
year 2020 was poor than year 2019.
Debt Management:
Debt Ratio: Debt ratio is calculated from Appendix A-1 to A-2. It shows PRAN
has the more dependency in year 2019 which value is 60.03% and the value of
year 2020 was 63.31%
Asset Turnover Ratio:
Asset Turnover ratio is calculated from Appendix A-1 to A-2.PRAN is in the best
position in year 2019and the value is 1.30 times. The value of year 2020 was
1.12 times which is poor than year 2019.
Equity Ratio:
Equity ratio is calculated from Appendix A-1 to A-2.PRAN is in the best position in
year 2019 and the value is 65.27%. The value of year 2020 was 56.86% which is
poor than year 2019.
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CHAPTER SIX
6.1. CONCLUSION:
So, through the observation of the activities and information collected from the
interview of participant such as wholesalers, retailers, customers it can be said
that this firm is being profitable conduct becomes the firm is not to strong on
counter remarkable competition, workers dissatisfaction, and for sufficient
demand in comparison with the manufactured goods. But the firm is not being
able to perform its financial activities with efficiency. In this condition continues
the firm will be endangered and undergo less in the long run. But it is possible to
expand this firm to a greater extant, if it can make use of its present opportunities
and facilities properly and it will be possible for it to earn more profit than it is
earning now. Therefore, the firm will have to give importance to perform the
financial activities efficiently.
Recommendation:
I think the following suggestion and recommendation ate seen feasible for the
improvement of the existing PRAN Group. These are given in below:
a) Quality Ensures:
CONCLUSION:
So, through the observation of the activities and information collected from the
interview of participant such as wholesalers, retailers, customers it can be said
that this firm is being profitable conduct becomes the firm is not to strong on
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counter remarkable competition, workers dissatisfaction, and for sufficient
demand in comparison with the manufactured goods. But the firm is not being
able to perform its financial activities with efficiency. In this condition continues
the firm will be endangered and undergo less in the long run. But it is possible to
expand this firm to a greater extant, if it can make use of its present opportunities
and facilities properly and it will be possible for it to earn more profit than it is
earning now. Therefore, the firm will have to give importance to perform the
financial activities efficiently.
Recommendation:
I think the following suggestion and recommendation ate seen feasible for the
improvement of the existing PRAN Group. These are given in below:
a) Quality Ensures:
The firm should ensure quality of PRAN product according to the consumer need
and expectations. Quality of a product is of attributes that the consumer expects
in a particular product. So quality should be select from consumer viewpoint.
b) Proper Policy: PRAN should follow the proper policy for their group and they
also select right dividend policy.
c) Product Development:
The Company will make as ‘economic and quality product’ for large market
share.
It improves product quality and adds new product features and improved styling.
It adds new models and flanker products (i.e. products of different sizes, flavors,
and so forth that protect the main product).
It enters new market segments.
It increases its distribution coverage and enters new distribution channels.
It shifts from product awareness advertising to product preference advertising.
It lowers prices to attract the next layer of price sensitive buyers.
BIBLIOGRAPHY
Websites:
1) www.pranrflgroup.com
2) http://www.pranfoods.net/
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3) http://www.slideshare.net/Mouri36/pran-group
4) http://www.marketwatch.com/investing/stock/pran/financials
5) http://www.scribd.com/doc/44303390/Annual-Report-Analysis
6) http://bhola.en.ec21.com/company_info.jsp
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