Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    BM461 - Holidays Inn 3

    Uploaded by

    Moiz Qamar
    Holiday Inn is one of the largest hotel chains worldwide with over 766,000 rooms across 100 countries. A PESTEL analysis examines the political, economic, social, technological, environmental and legal factors influencing Holiday Inn. Politically, government policies impact operations and taxation. Economically, investments in hospitality are key, and the company caters to markets in America, Europe and Asia. Socially, pre-reservations are important during peak seasons and activities keep guests entertained. Technologically, websites and reviews attract visitors. Legally, safety laws protect customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    BM461 - Holidays Inn 3

    Uploaded by

    Moiz Qamar
    1K views4 pages
    Holiday Inn is one of the largest hotel chains worldwide with over 766,000 rooms across 100 countries. A PESTEL analysis examines the political, economic, social, technological, environmental and legal factors influencing Holiday Inn. Politically, government policies impact operations and taxation. Economically, investments in hospitality are key, and the company caters to markets in America, Europe and Asia. Socially, pre-reservations are important during peak seasons and activities keep guests entertained. Technologically, websites and reviews attract visitors. Legally, safety laws protect customers.

    Original Description:

    Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Holiday Inn is one of the largest hotel chains worldwide with over 766,000 rooms across 100 countries. A PESTEL analysis examines the political, economic, social, technological, environmental and legal factors influencing Holiday Inn. Politically, government policies impact operations and taxation. Economically, investments in hospitality are key, and the company caters to markets in America, Europe and Asia. Socially, pre-reservations are important during peak seasons and activities keep guests entertained. Technologically, websites and reviews attract visitors. Legally, safety laws protect customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views4 pages

    BM461 - Holidays Inn 3

    Uploaded by

    Moiz Qamar
    Holiday Inn is one of the largest hotel chains worldwide with over 766,000 rooms across 100 countries. A PESTEL analysis examines the political, economic, social, technological, environmental and legal factors influencing Holiday Inn. Politically, government policies impact operations and taxation. Economically, investments in hospitality are key, and the company caters to markets in America, Europe and Asia. Socially, pre-reservations are important during peak seasons and activities keep guests entertained. Technologically, websites and reviews attract visitors. Legally, safety laws protect customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    HOLIDAY INN

    Table of contents

    EXECUTIVE SUMMARY...................................................................................................................2

    PESTEL ANALYSIS............................................................................................................................2

    POLITICAL FACTORS....................................................................................................................2

    ECONOMIC FACTORS...................................................................................................................2

    SOCIAL FACTORS..........................................................................................................................2

    TECHNOLOGICAL FACTORS.......................................................................................................2

    ENVIRONMENTAL FACTORS......................................................................................................2

    LEGAL FACTORS...........................................................................................................................3

    CONCLUSUON................................................................................................................................3

    REFERENCES..................................................................................................................................4
    EXECUTIVE SUMMARY

    Holiday Inn is one of the largest hotel chains in the world which is present in 100 different countries.
    Its headquarters is in UK, Denham. It has 12 different available brands with 766,837 rooms present
    worldwide. Following is the PESTEL analysis of Holiday Inn. PESTEL stands for Political, social,
    technological. Economic and legal factors. The analysis will help us in knowing the current status of
    Holiday Inn.

    PESTEL ANALYSIS

    POLITICAL FACTORS

    Holiday Inn operations are highly dependent on government policies. The organization must be
    concerned with safety, health and the atmosphere of its employees. It is also the Government's
    responsibility to license the above. As Holiday Inn is widespread, it must respect its employees' tax
    responsibilities and procedures. The government's strength will influence the hostel stuff like a travel
    ban. In addition, a tax overhaul could be undertaken in order to apply low tax rates to hotel owners.
    As luxury hotels will save a lot of upgrades to fit more guests, this will benefit the hotel industry.
    [CITATION Kie19 \l 1033 ]

    ECONOMIC FACTORS

    For Holiday Inn, one of the biggest investments is hospitality. [CITATION Ble08 \l 1033 ]

    Above all, Holiday Inn is good at working tactics, since its clients are potential from all over the
    world. Through incorporating the idea of consumer behavior, individuality and product, the business
    benefits. This is because the business attaches priority to the American, European and Asian markets
    in accordance with its social requirements. [CITATION Bar20 \l 1033 ] However, the company reported
    losses due to Covid-19. People, even if they want to travel, cannot travel. [ CITATION Pau21 \l 1033 ]

    SOCIAL FACTORS

    Sometimes during holiday months’ hotels do not have rooms available, but with the holiday inn that is
    not the case. Pre-reservation is very useful over peak seasons. In addition, holiday Inn knows its
    customers' needs. Different activities and packages are available that never make guests boring.
    [CITATION Bar20 \l 1033 ]. One of the branches of Holiday Inn has recently opened in India. The
    hotel is situated on the highway of Chandigarh. [CITATION Hol21 \l 1033 ]

    TECHNOLOGICAL FACTORS

    Due to the technological changes, Holiday Inn can be reached easily by phone, emails, blogs, travel
    agencies and many others. In addition, the company offers its guests the best experience with all room
    facilities available. In addition, the hotel is up to date with the most advanced technology. The
    Holiday Inn's SWOT analyses and evaluation are online and make more visitors. All thanks to quick
    technology. In addition, the websites that recommend 5-star hotels for travellers are also available.
    Review and past remarks by people that draw more guests are listed on the websites.[CITATION
    Hol19 \l 1033 ]
    ENVIRONMENTAL FACTORS

    The environment and the atmosphere contribute much to the success of a hotel. People come on
    holidays, business tours or country tours for a number of reasons. The Holiday Inn addresses the
    people's desires by pleasing their surroundings. The owner of hotels cannot monitor the seasons, but
    can take account of their price strategy by looking at the weather and the season before charging his
    client.

    LEGAL FACTORS

    Everybody is worried with safety problems, living in the 20th century. A hotel struggles to thrive in a
    city where crime rates are high. Fortunately, Holiday Inn is not the case. It has safe and protected
    locations. Hotels have hostel laws that certify their customers' protection and well-being. The Holiday
    Inn customers are informed of these rules. In addition, Holiday Inn is honest in its laws on menus.
    Food quality is up to the standard and ensures that drinks and food products are true. The calories
    bother customers more. All food products at Holiday Inn should be included.

    CONCLUSUON

    Holiday Inn is stable in a way that it can compete in the market remarkably. The company, however,
    should promote its competitiveness and maintain it in the coming years due to the rapid changes in the
    environment.
    REFERENCES

    Blery, E., 2008. Holiday Inn Hotel: A case study from Greece. J for International Business and
    Entrepreneurship Development, 3(3/4), pp. 10-19.

    Frue, K., 2019. PESTLE Analysis for Hotel Industry. [Online]


    Available at: https://pestleanalysis.com/pestle-analysis-for-hotel-
    industry/#Technological_factors_Social_media_blogs_and_scratching_reviews

    Inn, H., 2019. Welcome to Holiday Inn Accra Airport. [Online]


    Available at: https://www.ihg.com/holidayinn/hotels/us/en/accra/accra/hoteldetail

    Paul Edgecliffe-Johnson, 2021. Holiday-Inn owner IHG posts annual loss on COVID-19 slowdown.
    s.l., ARAB NEWS.

    Sudeep Jain, 2021. Holiday Inn Chandigarh Zirakpur Opens in India, s.l.: s.n.

    SWOT & PESTLE.com, 2020. Inter Continental Hotels Group(IHG) SWOT AND PESTEL
    ANALYSIS. [Online]
    Available at: https://www.swotandpestle.com/inter-continental-hotels-group-ihg/

    You might also like