UNIT - 5 Alagappa University
UNIT - 5 Alagappa University
UNIT - 5 Alagappa University
Human Resource Development (HRD) program can improve company productivity and
profitability while increasing employee satisfaction. HRD is actually one of the most
significant opportunities that employees look for when they are considering taking a new
position. It helps employees feel that their company is invested in them, which creates a more
loyal workforce and also makes them more accepting of change when they’re exposed to new
skills, information and practices on a regular basis.
HRD is the integrated use of training and career development efforts to improve the
performance of the individual or group as well as overall organizational effectiveness. It
develops the competencies that employees need to perform the current jobs and prepares
them for future roles through planned learning activities. HRD focuses on matching the needs
of the individual and the organization.
While choosing the right person for the job and then retaining them has always been the focus
on the HR department, the emphasis of HRD is on motivating and developing employees.
This requires HR departments to create policies and programs that lead to the development of
the workforce and contribute to the development or the organization.
HRD is viewed as critical for higher productivity, profitability and better relations. Some of
the most important benefits include:
Human Resource Development (HRD) is that part of Human Resource Management which
specifically deals with the training and development of employees. It helps the employees in
developing their knowledge, skills and abilities to achieve self-fulfilment and aid in the
accomplishment of organizational goals.
HRD can be defined as organized learning activities arranged within an organization in order
to improve performance and/or personal growth for the purpose of improving the job, the
individual, and/or the organization.
The first step in the Development process is to assess the need for training the
employees. The need for training could be identified through a diagnosis of present
and future challenges and through a gap between the employee’s actual performance
and the standard performance.
The needs assessment can be studied from two perspectives: Individual and group.
The individual training is designed to enhance the individual’s efficiency when not
performing adequately. And whereas the group training is intended to inculcate the
new changes in the employees due to a change in the organization’s strategy.
Once it is decided, the time for the training is set along with the trainer who will be
conducting the training session. Also, the trainees are monitored continuously
throughout the training programme to see if it’s effective and is able to retain the
employee’s interest.
TRAINING:
Features of Training:
Training Pitfalls
Areas of training:
Knowledge
Technical skills
Social skills
Techniques
Types of Training:
Skills training: here certain basic skills like reading, writing, computing,
speaking, listening, problem solving etc are taught
Refresher training: here the focus is on short term courses that would help
employees learn about latest developments in their respective fields
Cross functional training: this helps employees perform operations in areas other
than their assigned job.
Team training: this is concerned with how team members should communicate
with each other, how they should cooperate to get ahead, how they should handle
conflict situations, how to find their way using collective wisdom etc.
Creativity training: this helps employees to think unconventionally, break the
rules, take risks, go out of the box and develop unexpected solutions.
Diversity training: it aims to create better cross-cultural sensitivity with the aim
of fostering more harmonious and fruitful working relationships among a firm's
employees
Literacy training: this is generally offered to those employees with weak reading,
writing or arithmetic skills.
Training efforts must aim at meeting the needs of the organisation and the individual
employees. This, essentially, involves three types of analysis:
Analysis of objectives
Resource utilization analysis
Environmental scanning
Organisational climate analysis
B. Task or role analysis: this is a detailed examination of a job, its components, its
various operations and conditions under which it has to be performed.
C. Person analysis: here the focus is on the individual in a given job; whether training is
needed, whether the employee is capable of being trained, and the areas where the training
is needed.
OBJECTIVE
TRAINING METHODS:
Job instruction training (JIT): This is training directly received on the job. Here
the trainee receives an overview of the job. The trainer actually demonstrates the
hob and the trainee is asked to copy the trainer’s way. The trainee, finally, tries to
perform the job independently.
Coaching: Here the supervisor explains things and answers questions; throws light
on why things are done the way they are; offers a model for trainees to
copy, conducts lot of decision making meetings, and allows trainees freedom to
commit mistakes and learn .Coaching, thus, requires lot of teaching skills.
Mentoring: The use of an experienced person to teach and train someone with less
knowledge and experience in a given area is known as mentoring. The mentor
nurtures, supports and guides the efforts of young persons by giving appropriate
information, feedback and encouragement whenever required.
Apprenticeship training: Most craft workers such as plumbers, carpenters etc
are trained through formal apprenticeship programmes. In this method, the trainees
are put under the guidance of a master worker typically for 2-5 years.
Committee assignments: In this method, trainees are asked to solve an actual
organisational programme working along with other trainees.
Off The Job Training Methods
Vestibule training: It occurs off the job on equipment or methods that are highly
similar to those used on the job.
Role playing: This is a development technique requiring the trainee to assume a
role in a given situation and act out behaviours associated with that role.
Lecture method: Here the instructor organises the study material on a specific
topic and offers it to a group of trainees in the form of a talk.
Conference or discussion method: In this method the trainer delivers a lecture
and involves the trainees in a discussion so that the doubts about the job to be
undertaken get clarified.
Programmed instruction: This is an approach that puts material to be learned
into highly organized logical sequences that require the trainees to respond
Training can be evaluated at five levels: reaction, learning, behaviour, organisation and
results. Important decision points in training evaluation may be listed thus;
Questionnaires
Tests
Interviews
Studies
Human resource factors
Cost benefit analysis
Feedback.
EXECUTIVE DEVELOPMENT
Introduction
Various methods are employed to develop managerial skills and knowledge, such as:
1. Decision-making skills (a) In-basket
(b) Business game
(c) Case study
2. Interpersonal skills (a) Role play
(b) Sensitivity training
(c) Behaviour Modelling
3. Job knowledge (a) On-the-jobexperiences
(b) Coaching
(c) Understudy
4. Organisational knowledge (a) Job rotation
(b) Multiple management
5. General knowledge (a) Special courses
(b) Special meetings
(c) Specific readings
6. Specific individual needs (a) Special projects
Methods/techniques (b) Committee assignments
In-basket: The trainee is asked to look into a number of papers such as memoranda,
reports, telephone messages that typically confront a manager and respond appropriately.
-The method is somewhat academic and removed from real life situations.
Case-study: The participant is asked to take up a simulated business problem and take
appropriate decisions.
Role play: This is a technique that requires the trainee to assume different identities to
learn how others feel under different circumstances
-not easy to duplicate the pressures and realities of actual decision making
Behaviour modelling: This is an approach that demonstrates desired behaviour and gives
trainees the chance to practice and role-play those behaviours and receive feedback.
On the job experience: This is a kind of class room learning where the trainee learns by
actually doing things under the supervision of an experienced supervisor. Such methods
are highly useful for certain groups like scientific and technical personnel
+ Trainees learn quickly by actually doing a piece of work and obtain feedback
+Where the trainer and the trainee interact in an open manner, there is tremendous scope
for the trainee to grow by seeking clarifications continuously and rectifying mistakes
-The learner, often, cannot develop much beyond the limits of his own supervisor
Understudy: This is a development method wherein potential managers are given the
chance to temporarily relieve an experienced manager of part of hi job and act as his
substitute during the period, giving him vital insights into the overall job that would make
him the automatic choice in the succession process.
Job rotation: Moving a trainee from job to job so as to offer cross training is called job
rotation. The idea behind this is to give managers the required diversified skills and a
broader outlook.
Special courses, meetings, readings: In addition to the above, managers could also
benefit by attending workshops organized by academic institutions, attending special
meetings organized by various government and voluntary organisations and by reading
specific articles relevant to their respective fields.
Special projects: In this method, a trainee is put on a project closely related to the
objectives of the department.
Committee assignment: In this method, an adhoc committee is appointed to discuss,
evaluate and offer suggestions relating to an important aspect of business.
Group discussion: In this method, papers are presented by two or three trainees on a
selected topic, followed by thought-provoking discussions.
SELF-DEVELOPMENT
Self-Development is taking personal responsibility for one's own learning and development
through a process of assessment, reflection, and taking action.
When To use it
How to use it
Assess your current skills and interest through paper-and-pencil career tests or
through computer programs that analyze skills and interests.
Maintain a learning log or diary to help you analyze what you are learning from work
experiences.
Write a personal vision and mission statement.
Develop a personal development plan that identifies your learning needs and goals.
Find a mentor who can provide you with support, advice, and assistance in your
career direction.
Become involved in professional organizations.
Read professional journals and trade magazines to keep current on the latest
developments in your field.
Reward:
Reward is an incentive plan to reinforce the desirable behaviour of workers or employers and
in return for their service to the organization. Rewards can be monetary in the form of salary
or non-monetary in the form of awards for some special services to the company or simply
giving an employee a work which he enjoys doing. The primary objective of organizations in
giving rewards is to attract, maintain and retain efficient, high performing and motivated
employees.
Importance of Rewards
There can be various types of rewards an organization can give its employees like money,
grade, performance based incentive or performance pay, increment, gift cards, recognition or
awards, profit sharing, holiday packages, medical coverage, promotion, bonuses etc. They are
given mainly to appreciate the performance of employees and to motivate them. This is
because motivated workers lead to higher productivity and the organization as a whole
prospers. On the other hand if workers are unmotivated they can lead to the failure of the
organization by disrupting and de-motivating other workers as well. Rewards are considered
separate from salary but they may be monetary and have a cost to company. They are
generally aligned to organizational goals, when an employee helps the organization to
achieve any of its organizational goals he/she is rewarded.
The 3 Major Types Of Rewards
Intrinsic rewards are the rewards that are non-tangible but yet results in higher levels of job
satisfaction. Some examples are- an impressive job title, career growth, personal
achievements, praises, etc.
Extrinsic rewards are tangible rewards that employees receive upon doing good work. It
includes bonuses, raises, gifts, etc.
Intrinsic rewards make employees feel valued in a company. Similarly, extrinsic rewards
focus on improving employees' performance through appreciation. It's necessary to find a
balance between extrinsic (performance) and intrinsic (motivation).
Non-financial types of rewards do not provide any financial gain to the employee. Instead, it
focuses on appreciating employees through employee benefits. Gym memberships, parking
space, gift cards are a few examples.
Non-financial rewards are more feasible for companies to reward employees mainly because:
Long term effects as compared to financial rewards. Employees are more likely to
keep enjoying the benefits. However, financial rewards give one-time satisfaction.
Employees feel more comfortable about discussing their rewards with their peers.
COMPENSATION ADMINISTRATION
Base pay
Variable pay
Benefits
The most important objective of any pay system is fairness or equity, generally expressed in
three forms
Attract talent
Retain talent
Ensure equity
Reward appropriately (loyalty, commitment, experience, risk raking and other desired
behaviours)
Control costs
Comply with legal rules
Ease of operation
Job needs
Ability to pay
Cost of living
Prevailing wage rates
Unions
Productivity
State regulation
Demand and supply of labour
The compensation that is followed by a firm should be in tune with its own unique character
and culture and allow the firm to achieve its strategic objectives. A variety of choices
confront a firm here:
A proper system of wage payment is absolutely essential to keep employees in good humour.
Ideally, such a system must have the following characteristics:
Characteristics of a wage payment plan
Simple
Beneficial
Equitable
Guaranteed minimum wage
Balanced
Incentive-oriented
Quality output
Certainty
Cost effective
flexible
Here the pay is linked to individual, group or organisational performance. Employees have to
compete and deliver results. Three types of variable pay are commonly used:
Halsey plan: Here the worker gets a guaranteed wage based on the time, irrespective
of whether the assigned work is completed or not. If the worker is able to finish the
task in less than the standard time, he or she is entitled to get fifty (in some cases one
third) per cent of time saved at time rate in addition to normal time wages.
Rowan plan: It assures minimum time wages. Bonus is paid on the basis of time
saved. But unlike a fixed percentage, it is calculated thus
Bonus = Time saved/Standard time X Time taken X hourly rate
Gantt task and bonus plan: Here time wages are guaranteed. Standard time for each
task is fixed. Workers, who fail to finish the job within the time limits, get time
wages. A worker who reaches the standard is paid time wage plus bonus at a fixed
percentage (20 per cent)of normal time wages. If a worker exceeds the standards, he
is paid a high piece rate.
Bedeaux plan: In this plan every operation is expressed in terms of standard minutes
called as “B's” representing one minute. A worker gets time wages for 100 %
performance; ie, finishing the job exactly as per standards set. If actual performance
exceeds the standard performance in terms of B's then 75% of the wages of time
saved is paid to worker as bonus and 25% is given to the foreman.
Haynes manit plan: It is more or less like the bedeaux plan. Here the bonus is only
50 per cent as against 75 per cent, being paid to the efficient worker. Of the remaining
50 per cent, 10% goes to the foreman and the rest to management.
Emerson's efficiency plan: If the worker achieves 67% efficiency, he gets bonus at a
given rate. The rate of bonus increases gradually from 67% to 100%. Above 100%
bonus will be at 20% of the basic rate plus 1% for each increase in efficiency.
Accelerate premium bonus plan: Here the premium is paid at varying rates for
increasing efficiency.
Here all team members receive an incentive bonus payment when production or service
standards are met or exceeded. Methods in this category include Preistman’s production
bonus, Rucker plan, Scanlon plan, Towne plan and Co partnership. Under co partnership, the
worker gets his usual wages, a share in the profits of the company and a share in the
management of the company as well.
These plans reward employees on the basis of the success of the organisation over a specified
time period.
Profit sharing: Here the organisation agrees to pay a particular portion of net profits
(given in cash or in the form of shares) to eligible employees.
Gain sharing: It is based on a mathematical formula that compares a baseline of
performance with actual productivity during a given period. When productivity
exceeds the base line an agreed upon savings is shared with employees. Unlike profit
sharing plans which have deferred payments, gain sharing plans are current
distribution plans. These are based on individual performance and are distributed on
a monthly or quarterly basis.
Employee stock ownership plan: It provides a mechanism through which certain
eligible employees (based on length of service, contribution to the department etc)
may purchase the stock of the company at a reduced rate.
Since Indirect workers also play a key role in manufacturing operations, their contributions
need to be recognised and rewarded appropriately. The list of beneficiaries here would
include repairs and maintenance staff, store staff, material handling staff, office staff etc.
Such schemes, however, must be based on some agreed criteria aimed at improving the
overall efficiency of the organisation over a period of time.
Merit Pay
Any salary increase awarded to an employee based on his or her performance is called merit
pay. It is like rewarding the best performers with the largest increases in pay as an
appreciative gesture from the employer. When high achievers are rewarded, they set the
benchmarks for others to follow. But the whole process of recognising merit, measuring
performance, picking up the winners need to be followed objectively.
Fringe Benefits
These are extra benefits provided to employees in addition to the normal compensation paid
in the form of wages or salaries.
Features
Employee demands
Trade union demands
Employer's preference
A kind of social security
To improve industrial relations
Employee satisfaction:
Employee satisfaction, also known as job satisfaction, is the extent to which an individual is
happy with their job and the role it plays in their life.
Job satisfaction is defined as the extent to which an employee feels self-motivated, content &
satisfied with his/her job. Job satisfaction happens when an employee feels he or she is
having job stability, career growth and a comfortable work life balance. This implies that the
employee is having satisfaction at job as the work meets the expectations of the individual.
Importance of Job Satisfaction
A satisfied employee is always important for an organization as he/she aims to deliver the
best of their capability. Every employee wants a strong career growth and work life balance
at workplace. If an employee feels happy with their company & work, they look to give back
to the company with all their efforts. Importance of job satisfaction can be seen from two
perspectives i.e. from employee and employer perspective:
For Employees: Job satisfaction from an employee perspective is to earn a good gross salary,
have job stability, have a steady career growth, get rewards & recognition and constantly
have new opportunities.
For Employers: For an employer, job satisfaction for an employee is an important aspect to
get the best out of them. A satisfied employee always contributes more to the company, helps
control attrition & helps the company grow. Employers needs to ensure a good job
description to attract employees and constantly give opportunities to individuals to learn and
grow.
1. More efficiency of employees of workplace if they are satisfied with their job.
Job satisfaction is related to the psychology of an employee. A happy & content employee at
a job is always motivated to contribute more. On the other hand, a dissatisfied employee is
lethargic, makes mistakes & becomes a burden to the company. The elements & factors
which contribute to job satisfaction are:
1. Compensation & Working conditions: One of the biggest factors of job satisfaction are
the compensation and benefits given to an employee. An employee with a good salary,
incentives, bonuses, healthcare options etc is happier with their job as compared to someone
who doesn’t have the same. A healthy workplace environment also adds value to an
employee.
2. Work life balance: Every individual wants to have a good workplace which allow them
time to spend with their family & friends. Job satisfaction for employees is often due a good
work life balance policy, which ensures that an employee spends quality time with their
family along with doing their work. This improves the employee's quality of work life.
3. Respect & Recognition: Any individual appreciates and feels motivated if they are
respected at their workplace. Also, if they are awarded for their hard work, it further
motivates employees. Hence recognition is one of the job satisfaction factors.
4. Job security: If an employee is assured that the company would retain them even if the
market is turbulent, it gives them immense confidence. Job security is one of the main
reasons for job satisfaction for employees.
6. Career Growth: Employees always keep their career growth part as a high priority in their
life. Hence, if a company helps groom employees and gives them newer job roles, it enhances
the job satisfaction as they know they would get a boost in their career.
There are several theories given which help in evaluating & measuring job satisfaction of
employees at workplace. Some of them are:
- Hierarchy of Needs by Maslow
These help in understanding the parameters or factors which influence job satisfaction of
employees at workplace.
It is critical for any company to measure job satisfaction as the efficiency, productivity and
loyalty of an employee depends on it. Companies can conduct surveys with questionnaires
asking the employees about their feedback and understand if they are satisfied or dissatisfied
with their job. Companies can ask the following questions to measure job satisfaction and can
give multiple options like Satisfied, somewhat satisfied, neutral, somewhat dissatisfied,
dissatisfied:
5. Are you happy with company policies for your career growth & training and development?
Apart from the above questions, specific open-ended questions about job satisfaction can also
help in understanding employee pain-points and how the company can improve to ensure a
happy employee.
MOTIVATION
Motivation is the set of reasons that determines one to engage in a particular behavior. The
term is generally used for human motivation but, theoretically, it can be used to describe the
causes for animal behavior as well. This article refers to human motivation. According to
various theories, motivation may be rooted in the basic need to minimize physical pain and
maximize pleasure, or it may include specific needs such as eating and resting, or a desired
object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such
as altruism, morality, or avoiding mortality.
Motivational concepts
A reward, tangible or intangible, is presented after the occurrence of an action (i.e. behavior)
with the intent to cause the behavior to occur again. This is done by associating positive
meaning to the behavior. Studies show that if the person receives the reward immediately, the
effect would be greater, and decreases as duration lengthens. Repetitive action-reward
combination can cause the action to become habit. Motivation comes from two things: you,
and other people. There is extrinsic motivation, which comes from others, and intrinsic
motivation, which comes from within you.
Some authors distinguish between two forms of intrinsic motivation: one based on
enjoyment, the other on obligation. In this context, obligation refers to motivation based on
what an individual thinks ought to be done. For instance, a feeling of responsibility for a
mission may lead to helping others beyond what is easily observable, rewarded, or fun.
A reinforcer is different from reward, in that reinforcement is intended to create a measured
increase in the rate of a desirable behavior following the addition of something to the
environment.
Intrinsic motivation
Intrinsic motivation occurs when people engage in an activity, such as a hobby, without
obvious external incentives. This form of motivation has been studied by social and
educational psychologists since the early 1970s. Research has found that it is usually
associated with high educational achievement and enjoyment by students. Intrinsic
motivation has been explained by Fritz Heider's attribution theory, Bandura's work on self-
efficacy, and Ryan and Deci's cognitive evaluation theory. Students are likely to be
intrinsically motivated if they:
attribute their educational results to internal factors that they can control (e.g. the
amount of effort they put in),
believe they can be effective agents in reaching desired goals (i.e. the results are not
determined by luck),
are interested in mastering a topic, rather than just rote-learning to achieve good
grades.
In knowledge-sharing communities and organizations, people often cite altruistic reasons for
their participation, including contributing to a common good, a moral obligation to the group,
mentorship or 'giving back'. In work environments, money may provide a more powerful
extrinsic factor than the intrinsic motivation provided by an enjoyable workplace.
In terms of sports, intrinsic motivation is the motivation that comes from inside the
performer. That is, the athlete competes for the love of the sport.
Extrinsic motivation
Extrinsic motivation comes from outside of the performer. Money is the most obvious
example, but coercion and threat of punishment are also common extrinsic motivations.
In sports, the crowd may cheer the performer on, and this motivates him or her to do well.
Trophies are also extrinsic incentives. Competition is often extrinsic because it encourages
the performer to win and beat others, not to enjoy the intrinsic rewards of the activity.
Social psychological research has indicated that extrinsic rewards can lead to over
justification and a subsequent reduction in intrinsic motivation.
Self-control
The self-control of motivation is increasingly understood as a subset of emotional
intelligence; a person may be highly intelligent according to a more conservative definition
(as measured by many intelligence tests), yet unmotivated to dedicate this intelligence to
certain tasks. Yale School of Management professor Victor Vroom's "expectancy theory"
provides an account of when people will decide whether to exert self control to pursue a
particular goal.
Drives and desires can be described as a deficiency or need that activates behaviour that is
aimed at a goal or an incentive. These are thought to originate within the individual and may
not require external stimuli to encourage the behaviour. Basic drives could be sparked by
deficiencies such as hunger, which motivates a person to seek food; whereas more subtle
drives might be the desire for praise and approval, which motivates a person to behave in a
manner pleasing to others.
By contrast, the role of extrinsic rewards and stimuli can be seen in the example of training
animals by giving them treats when they perform a trick correctly. The treat motivates the
animals to perform the trick consistently, even later when the treat is removed from the
process.
Motivational Theories
Drive Reduction Theories
There are a number of drive theories. The Drive Reduction Theory grows out of the concept
that we have certain biological needs, such as hunger. As time passes the strength of the drive
increases as it is not satisfied. Then as we satisfy that drive by fulfilling its desire, such as
eating, the drive's strength is reduced. It is based on the theories of Freud and the idea of
feedback control systems, such as a thermostat.
There are several problems, however, that leave the validity of the Drive Reduction Theory
open for debate. The first problem is that it does not explain how Secondary Reinforcers
reduce drive. For example, money does not satisfy any biological or psychological need but
reduces drive on a regular basis through a pay check second-order conditioning. Secondly, if
the drive reduction theory held true we would not be able to explain how a hungry human
being can prepare a meal without eating the food before they finished cooking it.
However, when comparing this to a real life situation such as preparing food, one does get
hungrier as the food is being made (drive increases), and after the food has been consumed
the drive decreases. The only reason the food does not get eaten before is the human element
of restraint and has nothing to do with drive theory. Also, the food will either be nicer after it
is cooked, or it won't be edible at all before it is cooked.
Another example of cognitive dissonance is when a belief and a behavior are in conflict. A
person may wish to be healthy, believes smoking is bad for one's health, and yet continues to
smoke.
Affective-Arousal Theories
Need Achievement Theory
David McClelland’s achievement motivation theory envisions that a person has a need for
three things, but differs in degrees to which the various needs influence their behavior: Need
for achievement, Need for power, and Need for affiliation.
Interests Theory
Holland Codes are used in the assessment of interests as in Vocational Preference Inventory
(VPI; Holland, 1985). One way to look at interests is that if a person has a strong interest in
one of the six Holland areas, then obtaining outcomes in that area will be strongly reinforcing
relative to obtaining outcomes in areas of weak interest.
Need Theories
Need Hierarchy Theory
Abraham Maslow's hierarchy of human needs theory is the one of the most widely discussed
theories of motivation.
The theory can be summarized as follows:
Human beings have wants and desires which influence their behavior. Only
unsatisfied needs influence behavior, satisfied needs do not.
Since needs are many, they are arranged in order of importance, from the basic to the
complex.
The person advances to the next level of needs only after the lower level need is at
least minimally satisfied.
The further the progress up the hierarchy, the more individuality, humanness and
psychological health a person will show.
The needs, listed from basic (lowest, earliest) to most complex (highest, latest) are as follows:
Physiological
Safety
Belongingness
Esteem
Self actualization
The name Hygiene factors is used because, like hygiene, the presence will not make you
healthier, but absence can cause health deterioration.
The theory is sometimes called the "Motivator-Hygiene Theory."
Self-determination theory
Self-determination theory, developed by Edward Deci and Richard Ryan, focuses on the
importance of intrinsic motivation in driving human behavior. Like Maslow's hierarchical
theory and others that built on it, SDT posits a natural tendency toward growth and
development. Unlike these other theories, however, SDT does not include any sort of
"autopilot" for achievement, but instead requires active encouragement from the
environment. The primary factors that encourage motivation and development are autonomy,
competence feedback, and relatedness.
Broad Theories
The latest approach in Achievement Motivation is an integrative perspective as lined out in
the "Onion-Ring-Model of Achievement Motivation" by Heinz Schuler, George C. Thornton
III, Andreas Frintrup and Rose Mueller-Hanson. It is based on the premise that performance
motivation results from way broad components of personality are directed towards
performance. As a result, it includes a range of dimensions that are relevant to success at
work but which are not conventionally regarded as being part of performance motivation.
Especially it integrates formerly separated approaches as Need for Achievement with e.g.
social motives like Dominance. The Achievement Motivation Inventory AMI (Schuler,
Thornton, Frintrup & Mueller-Hanson, 2003) is based on this theory and assesses three
factors (17 separated scales) relevant to vocational and professional success.
Cognitive theories
Goal-setting theory
Goal-setting theory is based on the notion that in
+dividuals sometimes have a drive to reach a clearly defined end state. Often, this end state is
a reward in itself. A goal's efficiency is affected by three features: proximity, difficulty and
specificity. An ideal goal should present a situation where the time between the initiation of
behavior and the end state is close. This explains why some children are more motivated to
learn how to ride a bike than mastering algebra. A goal should be moderate, not too hard or
too easy to complete. In both cases, most people are not optimally motivated, as many want a
challenge (which assumes some kind of insecurity of success). At the same time people want
to feel that there is a substantial probability that they will succeed. Specificity concerns the
description of the goal in their class. The goal should be objectively defined and intelligible
for the individual. A classic example of a poorly specified goal is to get the highest possible
grade. Most children have no idea how much effort they need to reach that goal.
Douglas Vermeeren, has done extensive research into why many people fail to get to their
goals. The failure is directly attributed to motivating factors. Vermeeren states that unless an
individual can clearly identify their motivating factor or their significant and meaningful
reasons why they wish to attain the goal, they will never have the power to attain it.
Unconscious motivation
Some psychologists believe that a significant portion of human behavior is energized and
directed by unconscious motives. According to Maslow, "Psychoanalysis has often
demonstrated that the relationship between a conscious desire and the ultimate unconscious
aim that underlies it need not be at all direct." In other words, stated motives do not always
match those inferred by skilled observers. For example, it is possible that a person can be
accident-prone because he has an unconscious desire to hurt himself and not because he is
careless or ignorant of the safety rules. Similarly, some overweight people are not hungry at
all for food but for attention and love. Eating is merely a defensive reaction to lack of
attention. Some workers damage more equipment than others do because they harbor
unconscious feelings of aggression toward authority figures.
Psychotherapists point out that some behavior is so automatic that the reasons for it are not
available in the individual's conscious mind. Compulsive cigarette smoking is an example.
Sometimes maintaining self-esteem is so important and the motive for an activity is so
threatening that it is simply not recognized and, in fact, may be disguised or repressed.
Rationalization, or "explaining away", is one such disguise, or defense mechanism, as it is
called. Another is projecting or attributing one's own faults to others. "I feel I am to blame",
becomes "It is her fault; she is selfish". Repression of powerful but socially unacceptable
motives may result in outward behavior that is the opposite of the repressed tendencies. An
example of this would be the employee who hates his boss but overworks himself on the job
to show that he holds him in high regard.
Unconscious motives add to the hazards of interpreting human behavior and, to the extent
that they are present, complicate the life of the administrator. On the other hand, knowledge
that unconscious motives exist can lead to a more careful assessment of behavioral problems.
Although few contemporary psychologists deny the existence of unconscious factors, many
do believe that these are activated only in times of anxiety and stress, and that in the ordinary
course of events, human behavior from the subject's point of view is rationally purposeful.
Controlling motivation
The control of motivation is only understood to a limited extent. There are many different
approaches of motivation training, but many of these are considered pseudoscientific by
critics. To understand how to control motivation it is first necessary to understand why many
people lack motivation.
Early programming
Modern imaging has provided solid empirical support for the psychological theory that
emotional programming is largely defined in childhood. Harold Chugani, Medical Director of
the PET Clinic at the Children's Hospital of Michigan and professor of pediatrics, neurology
and radiology at Wayne State University School of Medicine, has found that children's brains
are much more capable of consuming new information (linked to emotions) than those of
adults. Brain activity in cortical regions is about twice as high in children as in adults from
the third to the ninth year of life. After that period, it declines constantly to the low levels of
adulthood. Brain volume, on the other hand, is already at about 95% of adult levels in the
ninth year of life.
Organization:
Besides the very direct approaches to motivation, beginning in early life, there are solutions
which are more abstract but perhaps nevertheless more practical for self-motivation. Virtually
every motivation guidebook includes at least one chapter about the proper organization of
one's tasks and goals. It is usually suggested that it is critical to maintain a list of tasks, with a
distinction between those which are completed and those which are not, thereby moving
some of the required motivation for their completion from the tasks themselves into a "meta-
task", namely the processing of the tasks in the task list, which can become a routine. The
viewing of the list of completed tasks may also be considered motivating, as it can create a
satisfying sense of accomplishment.
Most electronic to-do lists have this basic functionality, although the distinction between
completed and non-completed tasks is not always clear (completed tasks are sometimes
simply deleted, instead of kept in a separate list).
Other forms of information organization may also be motivational, such as the use of mind
maps to organize one's ideas, and thereby "train" the neural network that is the human brain
to focus on the given task. Simpler forms of idea notation such as simple bullet-point style
lists may also be sufficient, or even more useful to less visually oriented persons.
Drugs:
Some authors, especially in the transhumanist movement, have suggested the use of "smart
drugs", also known as nootropics, as "motivation-enhancers". The effects of many of these
drugs on the brain are emphatically not well understood, and their legal status often makes
open experimentation difficult.
Converging neurobiological evidence also supports the idea that addictive drugs such as
cocaine, nicotine, alcohol, and heroin act on brain systems underlying motivation for natural
rewards, such as the mesolimbic dopamine system. Normally, these brain systems serve to
guide us toward fitness-enhancing rewards (food, water, sex, etc.), but they can be co-opted
by repeated use of drugs of abuse, causing addicts to excessively pursue drug rewards.
Therefore, drugs can hijack brain systems underlying other motivations, causing the almost
singular pursuit of drugs characteristic of addiction.
Applications
Education
Motivation is of particular interest to Educational psychologists because of the crucial role it
plays in student learning. However, the specific kind of motivation that is studied in the
specialized setting of education differs qualitatively from the more general forms of
motivation studied by psychologists in other fields.
Motivation in education can have several effects on how students learn and how they behave
towards subject matter. It can:
1. Direct behavior toward particular goals
2. Lead to increased effort and energy
3. Increase initiation of, and persistence in, activities
4. Enhance cognitive processing
5. Determine what consequences are reinforcing
6. Lead to improved performance.
Because students are not always internally motivated, they sometimes need situated
motivation, which is found in environmental conditions that the teacher creates.
Note also that there is already questioning and expansion about this dichotomy on motivation,
e.g., Self-Determination Theory.
Motivation has been found to be a pivotal area in treating Autism Spectrum Disorders, as in
Pivotal Response Therapy.
Motivation is also an important element in the concept of Andragogy (what motivates the
adult learner).
Business
At lower levels of Maslow's hierarchy of needs, such as Physiological needs, money is a
motivator, however it tends to have a motivating effect on staff that lasts only for a short
period (in accordance with Herzberg's two-factor model of motivation). At higher levels of
the hierarchy, praise, respect, recognition, empowerment and a sense of belonging are far
more powerful motivators than money, as both Abraham Maslow's theory of motivation and
Douglas McGregor's Theory X and theory Y (pertaining to the theory of leadership)
demonstrate.
Maslow has money at the lowest level of the hierarchy and shows other needs are better
motivators to staff. McGregor places money in his Theory X category and feels it is a poor
motivator. Praise and recognition are placed in the Theory Y category and are considered
stronger motivators than money.
The average workplace is about midway between the extremes of high threat and high
opportunity. Motivation by threat is a dead-end strategy, and naturally staff are more attracted
to the opportunity side of the motivation curve than the threat side. Motivation is a powerful
tool in the work environment that can lead to employees working at their most efficient levels
of production.
The assumptions of Maslow and Herzberg were challenged by a classic study at Vauxhall
Motors' UK manufacturing plant. This introduced the concept of orientation to work and
distinguished three main orientations: instrumental (where work is a means to an end),
bureaucratic (where work is a source of status, security and immediate reward) and
solidaristic (which prioritizes group loyalty).
Other theories which expanded and extended those of Maslow and Herzberg included Kurt
Lewin's Force Field Theory, Edwin Locke's Goal Theory and Victor Vroom's Expectancy
theory. These tend to stress cultural differences and the fact that individuals tend to be
motivated by different factors at different times.
Elton Mayo found out that the social contacts a worker has at the workplace are very
important and that boredom and repetitiveness of tasks lead to reduced motivation. Mayo
believed that workers could be motivated by acknowledging their social needs and making
them feel important. As a result, employees were given freedom to make decisions on the job
and greater attention was paid to informal work groups. Mayo named the model the
Hawthorne effect. His model has been judged as placing undue reliance on social contacts at
work situations for motivating employees.