Scribd Logo
Upload

Welcome to Scribd!

  • 21 views

    Interna L Analysis: Distinctive Competence

    Uploaded by

    coursework
    A.M. Academy has a strong brand image as one of the few coaching centers in Dhaka focused solely on TOEFL, IELTS, and spoken English. It has valuable brand recognition that is difficult for competitors to imitate due to being built over 10 years by Altaf Mahmood. The academy utilizes its brand, qualified teachers, convenient location, and unique teaching methods to differentiate itself and attract middle-class students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Interna L Analysis: Distinctive Competence

    Uploaded by

    coursework
    21 views2 pages
    A.M. Academy has a strong brand image as one of the few coaching centers in Dhaka focused solely on TOEFL, IELTS, and spoken English. It has valuable brand recognition that is difficult for competitors to imitate due to being built over 10 years by Altaf Mahmood. The academy utilizes its brand, qualified teachers, convenient location, and unique teaching methods to differentiate itself and attract middle-class students.

    Original Description:

    Internal and External Analysis

    Original Title

    A.M Academy

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    A.M. Academy has a strong brand image as one of the few coaching centers in Dhaka focused solely on TOEFL, IELTS, and spoken English. It has valuable brand recognition that is difficult for competitors to imitate due to being built over 10 years by Altaf Mahmood. The academy utilizes its brand, qualified teachers, convenient location, and unique teaching methods to differentiate itself and attract middle-class students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Interna L Analysis: Distinctive Competence

    Uploaded by

    coursework
    A.M. Academy has a strong brand image as one of the few coaching centers in Dhaka focused solely on TOEFL, IELTS, and spoken English. It has valuable brand recognition that is difficult for competitors to imitate due to being built over 10 years by Altaf Mahmood. The academy utilizes its brand, qualified teachers, convenient location, and unique teaching methods to differentiate itself and attract middle-class students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    INTERNA

    DISTINCTIVE COMPETENCE L
     Brand image.
    ANALYSIS
     Only 10% coaching center of Dhaka were offering TOEFL, IELTS and Spoken English,
    A.M academy were purely devoted to providing these services.

     Registered company.

    RESOURCE BASED VIEW

     Valuable: Brand image of A.M Academy is immensely attractive and also uses its brand
    success to expand into untapped locations.

     Scarce: Altaf Mahmood is the only person responsible for the brand reputation of the
    institution which is extraordinary.

     Inimitable: Brand image almost takes a decade to be built and is not readily imitable by
    competitors.

     Non-substitutable: The brand that Altaf Mahmood made can’t be copied by the
    competitors

     Sustainable: A.M. Academy has a powerful brand as well as cultural potential to rise
    within the middle-class segment

    X - FACTORS

     Marketing Policies

     Unique Instructing and training methods

     Qualified Teachers

     Convenient location
     Security

    COST LEADERSHIP AND DIFFERENTIATION

    Cost Leadership Differentiator

    EXTERNA
    L
    KEY SUCCESS FACTORS


    ANALYSIS
    Innovative teaching method.

     proper marketing.

     good tutors.

     Cut down price

     technology usage for more attractive teaching method

    You might also like