BRM PPT, 2021
BRM PPT, 2021
BRM PPT, 2021
Department of Management
By: Abdeta G.
Chapter One
Introduction
Chapter Outline
1. Purpose of Studying Research Methods
2. Definition of Research
3. Methods of Acquiring Knowledge
4. Types of Research
5. Systematic Process of Research
6. Characteristics of a Good Research
Purpose of Studying Research
Methods
Research has become a prevailing
phenomenon of the world’s civilization
that all of us are impacted by it.
Advances in many fields of endeavor
are attributed to research, and for
much of these research activities there
is an inherent assumption that
research fosters development.
Purpose…
Acquiring research skills may be helpful
for the following:
Provides more information before making
certain decisions
Input for higher level executives
Means of income generation
Career option
What is Research?
• Research refers to the application of the
scientific method in the study of
problems.
• It is a systematic attempt to obtain
answers to questions about events
through the application of scientific
procedures.
• Research is a scientific and systematic
search for pertinent information on a
specific topic.
What is Research?
• Research is a systematic inquiry aimed at
providing information to solve problems.
• Research is a systematic process of
collecting and analyzing information for
some purpose.
• Generally, the purpose of research is to
discover answers to questions through
the application of scientific procedures.
Methods of Acquiring Knowledge
Major Methods:
Authority
Tradition
Experience
Reasoning (Deductive & Inductive)
Scientific Method
Types of Research
Developing a Research
Proposal