MM Assignment

Marketing trends and ideas that need to be considered these days:
 Market from Home - Deploy campaigns quickly from home, collaborate

across teams and keep marketers engaged with apps
 Engage Customers with Empathy - Listen to your customers, use real-

time data to better understand their current situation and needs
 Personalize Digital Communications - Accelerate digital channel

adoptions, deliver the right message, to the right person, at the right time
 Optimize Budget Spends - View unified marketing performance and

make real-time decisions to minimize the negative impact
Consumer behaviour shifts and impact
1. Increased “work from home” periods will naturally lead to an increase

in the time spent online for personal use. With all else equal, this will
potentially lead to an increase in ad inventory across several platforms.
As a result, it is possible to see the cost per thousand impressions
(CPM) decrease across auction-based platforms, especially as some
businesses scale back on their marketing spend during this time. If ad
inventory increases and ad purchasing stays the same or declines, then
the cost to buy that inventory will naturally fall.
2. As many people opt to remain in their homes, delivery services like

Amazon, UberEats, and DoorDash are likely to see increases in demand
due to their ability to provide products and services directly to the
consumer’s door.
3. With the economic downturn, consumer behavior is likely to change

drastically. For those without significant disposable income, those
planning for or are in retirement, and for small business owners, an
economic downturn might result in a sharp decline in their propensity
to spend. While consumers could take a “wait and see” approach,
advertisers should consider their target audience and how their buying
habits may change as a result of the current economic climate.
Marketers should continue to look at their performance data and
quickly adjust campaigns as needed.
Customer's Behaviour Shift And Its Due Impact:
An increased time spent at home will naturally lead to an increase in the time
spent on the internet, which will benefit your new set of marketing campaigns to
reach your target audience. It will potentially hike an advertisement inventory
for you across various social platforms.
As a result, it is expected the cost per thousand impressions (CPM) will deflate
all across the auction-based platforms, especially the ones with business scale
back on their marketing spent during the COVID-19 times. This will act as a
trend to purchase the services by staying at home with online services available.
How are industries affected by the sudden rise of the global pandemic of
COVID-19?
1. Companies have postponed or cancelled their online events, conferences,

business meets, and meetings. It has changed its regular working
schedule. Many newcomers in the industry had to sit back home before
even having a full-fledged entry in the market. Many sports events are
cancelled, too, where big brands invest money otherwise. The struggle to
generate enough finances and connect with customers is prevailing
globally. Constant fear of getting “off the track” has hit many
organizations due to the pandemic. However, the internet is saving the
drowning ship and connecting them to potential customers for hopeful
sales.
2. The main challenge lies in having an exchange of words. By making social
media campaigns, following the race of hashtags, and following the latest
trend of webinars and digital festival conferences, you can communicate
with your clients through amusing ways. This will not only bring a
difference to the current state of your company but also appeal to your
audience in unexpected ways.
3. Companies that provide services through continents or all over the world
are high effected as many countries have been facing the severity of the
coronavirus pandemic worse than all. In such times, the business is the
last thing that crosses one’s mind. However, providing support
(empathizing) socially does soothe their situation and builds a bond for
future business dealings.
4. Businesses need to develop clear directions on how they wish to proceed
in light of the COVID-19 outbreak. As the current situation shows no
slowdown, it becomes essential to seal the business with the crisis and
walk ahead. By cutting down the gap and bridging a direct interaction,
clearing the goals, and alternates between attaining them, you can not
only convert your aimed audience but also pull up the morale of your dear
employees.
Email Marketing and COVID-19
It’s no secret that communicating with your customers is an essential step to

retaining them. Still, there’s a fine art to that communication, and one of the
indisputable kings of communication is email marketing.
With 59% of people saying that email marketing impacts their purchase

decisions, it is still by far the most effective long-term method of marketing
communication.
And now, more than ever, it’s vital that you’re keeping your customers abreast
of any changes affecting your businesses, stock, and industry.
Nike:

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Marketing trends and ideas that need to be considered these days:

 Market from Home - Deploy campaigns quickly from home, collaborate

 Engage Customers with Empathy - Listen to your customers, use real-

 Personalize Digital Communications - Accelerate digital channel

 Optimize Budget Spends - View unified marketing performance and

Consumer behaviour shifts and impact

1. Increased “work from home” periods will naturally lead to an increase

2. As many people opt to remain in their homes, delivery services like

3. With the economic downturn, consumer behavior is likely to change

1. Companies have postponed or cancelled their online events, conferences,

Email Marketing and COVID-19

It’s no secret that communicating with your customers is an essential step to

With 59% of people saying that email marketing impacts their purchase

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