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    SWOT Analysis

    Uploaded by

    Sayma Binte Iqbal

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    SWOT Analysis

    Uploaded by

    Sayma Binte Iqbal
    23 views3 pages

    Copyright

    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    23 views3 pages

    SWOT Analysis

    Uploaded by

    Sayma Binte Iqbal

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SWOT Analysis

    SWOT examination is a system by which a company/individual can assess the serious position

    and create key arranging. It holds four zones: Strength, Weakness, Opportunities, and Threats.

    SWOT analysis for Man's care cream:

    Strength:

    CARE has a positive brand image for its other products, such as lotion, hair oil, and women’s

    face cream. This brand image will impact customer's minds, and people might go for Man's care

    cream. Also, the price of this product is reasonable, as CARE uses its natural products. Care’s

    main strength is it doesn't compromise with its quality, which has created a positive mindset

    about CARE products. Moreover, CARE is a local brand. For this reason, shipment costs and

    transport cost is less than its competitors. So CARE can sell products at a low price than its

    competitors.

    Weaknesses:

    Competitors of CARE are Fair & Lovely, Nevia, Garnier, etc. All these brands are multinational.

    They have a vast amount of investment & they can spend a lot on their promotions, which can be

    harmful to Man's Care Cream. As they are already famous for their products for men, it is

    challenging for CARE to launch a new product like Man's care cream. As CARE is introducing

    Man's care cream for the first time, CARE has less information about the new segment than its

    competitors.

    Opportunities:
    As CARE is a local brand, it can understand more about deshi men's preferences, which can be

    helpful than their competitors. There are fewer competitions and brands for man's cream, so

    CARE can grab the market if it can attract the customers. As a local company can connect more

    with its customers, they can promote their new product uniquely.

    Threats:

    Many brands are now showing their interest in developing products for men, which can threaten

    CARE. The price of the products of CARE is low than its competitors. So customers might have

    a negative thought about CARE that the brand is using low-quality raw products. There is a

    possibility of negative press or media coverage. This threat can lead to a company for significant

    loss. Customer's attitudes towards the company might change.

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