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    Direction: Please Read The Following Statements and Check The Box That Corresponds To Your Answer

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    fghej
    This document contains a survey questionnaire that aims to understand the influence of advertisements and consumer buying behavior of first year college students regarding ND-Siena College of Polomolok. The survey contains questions in three parts: the influence of print and non-print advertisements on familiarity with the school, the economic, psychological, and sociological determinants that convince students to enroll at the school, and a direction to check the box that corresponds to their answer for each statement.

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    Direction: Please Read The Following Statements and Check The Box That Corresponds To Your Answer

    Uploaded by

    fghej
    220 views2 pages
    This document contains a survey questionnaire that aims to understand the influence of advertisements and consumer buying behavior of first year college students regarding ND-Siena College of Polomolok. The survey contains questions in three parts: the influence of print and non-print advertisements on familiarity with the school, the economic, psychological, and sociological determinants that convince students to enroll at the school, and a direction to check the box that corresponds to their answer for each statement.

    Original Title

    MONTEJO, BRIAN- QUESTIONNAIRE

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    This document contains a survey questionnaire that aims to understand the influence of advertisements and consumer buying behavior of first year college students regarding ND-Siena College of Polomolok. The survey contains questions in three parts: the influence of print and non-print advertisements on familiarity with the school, the economic, psychological, and sociological determinants that convince students to enroll at the school, and a direction to check the box that corresponds to their answer for each statement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    220 views2 pages

    Direction: Please Read The Following Statements and Check The Box That Corresponds To Your Answer

    Uploaded by

    fghej
    This document contains a survey questionnaire that aims to understand the influence of advertisements and consumer buying behavior of first year college students regarding ND-Siena College of Polomolok. The survey contains questions in three parts: the influence of print and non-print advertisements on familiarity with the school, the economic, psychological, and sociological determinants that convince students to enroll at the school, and a direction to check the box that corresponds to their answer for each statement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    26

    SURVEY QUESTIONNAIRE

    NDSCP Marketing: The Influence of Advertisement on Consumer Buying


    Behavior of First Year College Students
    Direction: Please read the following statements and check ( ) the box that
    corresponds to your answer.
    Part I. The Influence of Advertisements
    5- Strongly Agree 4 – Agree 3 – Neutral 2 – Disagree 1 – Strongly Disagree

    A. Printed Advertisement 5 4 3 2 1
    1. I am familiar with ND-Siena College of Polomolok because of the
    flyers given to the students.
    2. I am familiar with ND-Siena College of Polomolok because of the
    brochures given to the students.
    3. I am familiar with ND-Siena College of Polomolok because of the
    board signage (tarpaulin) posted around the municipality.
    4. I am familiar with ND-Siena College of Polomolok because of the
    uniforms, apparels, and souvenir items given to the students.
    5. I am familiar with ND-Siena College of Polomolok because of its
    school name and logo.
    6. I am familiar with ND- Siena College of Polomolok because of the
    school paper given to the students.
    7. I am familiar with ND-Siena College of Polomolok because of the
    school magazines give to students.
    B. Non-printed Advertisement 5 4 3 2 1
    1. I am familiar with ND-Siena College of Polomolok because of the
    school activities implemented every year.
    2. I am familiar with ND-Siena College of Polomolok because of the
    social media ads like facebook, instagram, and twitter.
    3. I am familiar with ND-Siena College of Polomolok because of the
    promotional video that can be seen in youtube.
    4. I am familiar with ND-Siena College of Polomolok because of the
    information drive or “recoreda” implemented by the school during the
    pandemic.
    5. I am familiar with ND-Siena College of Polomolok because of the
    contribution of the school during the pandemic.
    6. I am familiar with ND-Siena College of Polomolok because of the
    contribution of the alumni in the locality during the pandemic.
    7. I am familiar with ND-Siena College of Polomolok because of the
    annual school to school campaign.
    27

    Part II. Consumer Buying Behavior

    A. Economic Determinant 5 4 3 2 1
    1. I am convinced to enroll in ND-Siena College of Polomolok
    because it offers affordable tuition fee despite the threat of
    pandemic.
    2. I am convinced to enroll in ND-Siena College of Polomolok
    because of the financial subsidy offered from the national
    government.
    3. I am convinced to enroll in ND-Siena College of Polomolok
    because of its accessible location due to community lockdown.
    4. I am convinced to enroll in ND-Siena College of Polomolok
    because of the no registration fee scheme offered due to pandemic.
    5. I am convinced to enroll in ND-Siena College of Polomolok
    because it offers academic scholarships.
    B. Psychological Determinant 5 4 3 2 1
    1. I am convinced to enroll in ND-Siena College of Polomolok
    because it offers quality tertiary education despite the threat of
    pandemic.
    2. I am convinced to enroll in ND-Siena College of Polomolok
    because it employs competent teaching personnel.
    3. I am convinced to enroll in ND-Siena College of Polomolok
    because it offers in demand courses.
    4. I am convinced to enroll in ND-Siena College of Polomolok
    because it provides up-to-date school facilities to the students.
    5. I am convinced to enroll in ND-Siena College of Polomolok
    because it provides conducive learning environment despite the
    threat of pandemic.
    C. Sociological Determinant 5 4 3 2 1
    1. I am convinced to enroll in ND-Siena College of Polomolok
    because it offers quality Catholic education.
    2. I am convinced to enroll in ND-Siena College of Polomolok
    because of the influence of my parents.
    3. I am convinced to enroll in ND-Siena College of Polomolok
    because of the influence of my relatives.
    4. I am convinced to enroll in ND-Siena College of Polomolok
    because of the influence of my peers.
    5. I am convinced to enroll in ND-Siena College of Polomolok
    because of the influence of the alumni.

    _End of Questionnaire_

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