JOSE RIZAL UNIVERSITY

College of Business Administration and Accountancy

Department of Management and Supply Management

VISION

JRU will be a market leader in the use of technology for innovation in teaching and learning to produce graduates of social importance

MISSION
The University aims to develop its students to become useful and responsible citizens through the effective transfer of relevant
knowledge and desirable values

INSTITUTIONAL OUTCOME
A JRU graduate has the competencies and values in the disciplinal area completed such that he/she is a useful and responsible citizen
of the country.

COURSE SYLLABUS

Couse Title: STRATEGIC MANAGEMENT AND BUSINESS POLICY

Course Code: MGT 45
Credit Units: 3

Course Description: This is an integration course that illustrates to the management students the interrelationships among the functional
areas of business i.e. Marketing, Operations and Finance. It gets the student involved in the analysis and development of a firm’s strategy
starting with coming up of the vision-mission statements, environmental and competitive analysis and adoption of the proper strategy for the firm to
thrive in the face of competition. Composed of nine modules, the course inculcates on the student the need for this strategy to be in consonance
in the core values of JRU and the principles of good corporate governance and social responsibility.

Pre-requisites: Mgt 21/Organization and Management

Placement: 4th year 1st Semester

Program Educational Objectives (PEO):

The graduates of the BSBA program are able to:

1.   Excel in their profession/career utilizing the knowledge acquired in the Business Administration program;
2.    Become effective collaborators and innovators in business administration, applying professional/technical skills and competencies to
make a positive impact on society; and
3.    Be engaged in life-long learning and professional development trough self-study, continuing education, or graduate and professional
studies.

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Student Outcomes (S0):

After completion of the program, the graduate of the BSBA- Major in Management shall be able to:

A. Perform the basic functions of management such as planning, organizing, leading and controlling
B. Apply the basic concepts of each functional area of business (Human Resources, Marketing, Production Operation and Finance)in
analyzing and crafting a company’s strategy.
C.     Select the proper decision making tools to and creatively and ethically confront and address solve business
D.     Express oneself clearly and effectively with stakeholders in oral or written form using information and communication technology
(ICT) skills.
E.     Demonstrate social responsibility with high personal moral and ethical standard 

Course Learning Outcomes(CLO):

CLO1 – Widen the students’ knowledge and skills in the analysis and development of strategy and business policy.
CLO2 - Develop their skills in crafting and implementing business strategies .
CLO3 – Enhance their appreciation of the need to practice good governance and adhere to ethical standards in running a business.

CLO Grid: Each CLO vis-vis SO and PEO

Student Outcomes PEO

CLO1 A,B 1,2

CLO2 C 2

CLO3 1,2.3
C, D

Course Outline:

Modules Topic content Course Teaching/learning assessment evaluation

learning activities
outcomes
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Introduction/Module Course Description CLO 1 Use of powerpoint
One Course Learning Objectives slides
Course Requirements On-line discussions
What is Strategy? Reflection paper
An Illustration of an Implemented
Strategy: The Acquisition of Mang
Inasal by Jollibee

Module Two Strategic Leadership: Managing the CLO 1 Use of powerpoint Student
Strategic Process slides participation in
On-line discussions discussions
Reflection paper Reflection paper
Quiz I score
Module Three Internal Analysis: Resources, CLO1 Use of powerpoint 60% of the class
Capabilities and Core Competencies slides should get at least
On-line discussions 3.0 or better
Prelim Exams
Module Four Competitive Advantage: Firm CLO2 Use of powerpoint Student
Performance and Business Models slides participation in
On-line discussions discussions
Reflection paper Reflection paper
score
Module Five Business Strategy: Differentiation, CLO2 Use of powerpoint Student
Cost Leadership and Blue Oceans slides participation in
On-line discussions discussions
Reflection papers Reflection paper
Quiz II score
Module Six Business Strategy: Innovation, CLO 2 Use of powerpoint 60% of the class
Entrepreneurship and Platforms slides should get at least
On-line discussions 3.0 or better
Secomd Quiz
Start of Policy Paper
Midterm Exams
Presentations
Module Seven Corporate Strategy: Vertical CLO 2 Use of powerpoint Student
Integration and Diversification slides participation in
On-line discussions discussions
Reflection paper Reflection paper
Paper presentations score
Module Eight Corporate Strategy: Alliances, CLO 2 Use of powerpoint 60% of the class
Mergers and Acquisitions slides should get at least
On-line discussions 3.0 or better
Quiz III
Module Nine Global Strategy: Competing Around Use of powerpoint Student 60% of the class

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 the World slides participation in should get at least
On-line discussions discussions 3.0 or better
Reflection papers Reflection paper
Paper presentations score
Module Ten Good Corporate Governance and CLO 3 Final Exams
Business Ethics
Can Business and Ethics Co-Exist?
Why is this called an Oxymoron
The Sarbanes Oaxley Law

Course Requirements: Passing score in all learning activities. An analysis of a company’s strategy chosen by each group and
presented to the faculty on-line should a face-to-face presentation still not feasible. The paper should start with the company’s
background followed by the analysis of the company’s vision-mission statements, environmental analysis using PESTEL, Industry
Analysis using Porter’s Five Forces framework, Company Analysis using SWOT/TOWS, product analysis using the Boston Consulting
Group Model, culminating with the firm’s chosen business strategy. Considering the present circumstances, the groups may get their
needed information from published sources. The sources of all these however should be properly cited.
Grade Composition:
Prelim Grades 30%
Class Standing* 70%
Prelim Exams 30%

Mid-term Grade 30%

Class Standing* 70%
Mid-term Exam 30%
Final Grade 40%
Class Standing 30%
Group Paper 35%
Final Exam 35%

Class Standing Breakdown:

Final Examination35%
Group Paper 35%
Reflection Papers 20%
Participation in on-line
Discussions 10%%
 Includes grades on portions of paper submitted

Textbook Adopted:

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 Rothaermel, Frank T. (2017) Strategic Management. (2017). McGraw-Hill Education, 2 Penn Plaza, New York, NY. International
Edition.

References:

1. Gamble. John E., Peteraf, Margaret A., Thompson, Arthur A. Essentials of Strategic Management (2019). McGraw-Hill Education
New York, NY.

2. David, Fred R. Strategic Management Concepts and Cases: A Competitive Advantage Approach. Pearson Education, 14 th Edition.

3. Thomas, Wheelen and Hunger, J. David. Strategic Management & Business Policy: Achieving Sustainability. 13 th Edition. Pearson
Education Inc.

4. Robins, Stephen and Coulter Mary. Management 10 th Edition. Pearson Education Inc. (2010).

*
Prepared by: Recommending Approval: Approved by: Date of Effectivity:

RAUL RAFAEL RAMOS MILLER A. MERCADO DR. LEODIGARIO M. DAVID

Faculty Member Department Chair Dean

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