Chong Ashley Logic Model

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Ashley Chong

NUTR 720 – Dr. Leung


November 4, 2020
Logic Model
GrowNYC: Bringing a greenmarket to Bensonhurst, Brooklyn

Inputs Short-term Medium-term Impact


Activities Outputs
(Resources) Outcomes Outcomes (Goals)
Stakeholders • Promoting and • Greenmarket open on • Increase access to • Increase consumption • Improve health and
• Neighborhood leaders advertising Sundays from 9AM fresh, locally grown of whole fruits and quality of life with
and elected officials greenmarket and to 3PM for 6 months fruits and vegetables vegetables the implementation of
• Residents nutrition assistance • Conduct 1-hour • Increase exposure to • Increase utilization of healthy eating habits
• Community programs nutrition education new/unfamiliar fruits food and nutrition
organizations • Training staff and sessions and vegetables assistance programs
volunteers • Conduct cooking • Increase perception of • Increase preparation
Community • Develop nutrition demonstration with the palatability of of home-cooked
organizations education lessons seasonal produce and fruits and vegetables meals featuring
• WIC centers • Coordinating with provide food samples • Increase awareness of locally-grown,
• Food stamp centers local farmers and recipes twice greenmarkets, seasonal produce
• Senior centers • Coordinating with each market day SNAP/EBT, FMNP inspired from cooking
• Schools community • Update and supply checks, and Health demonstrations
• Religious organizations informational Bucks
organizations materials yearly in
English, Spanish,
Staff Chinese, Italian
Volunteers (GrowNYC/
Local farmers greenmarket,
SNAP/EBT, Health
Established GrowNYC Bucks)
greenmarket models • Recruit community
organizations to
Resources distribute Health
• Budget/funding Bucks, FMNP
• Informational checks, and/or
materials informational
• Electronic tablet materials at the
• Equipment for market beginning of market
setup season

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