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    Product Level of Oreo Cookie

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    adnan nur
    Oreo is a premium creme-filled cookie sandwich consisting of two chocolate wafers with sweet creme filling. Its core benefit is satisfying hunger and taste buds, and complementing milk consumption. It comes in various flavors and package sizes to target different groups. Oreo has augmented its product by innovating new flavors like mint and sizes like mini cookies to attract new customers and expand its target market. The most popular versions are differentiated by taste, such as strawberry and mint, and by the amount of creme filling, like double or triple stuf varieties.

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    Product Level of Oreo Cookie

    Uploaded by

    adnan nur
    877 views1 page
    Oreo is a premium creme-filled cookie sandwich consisting of two chocolate wafers with sweet creme filling. Its core benefit is satisfying hunger and taste buds, and complementing milk consumption. It comes in various flavors and package sizes to target different groups. Oreo has augmented its product by innovating new flavors like mint and sizes like mini cookies to attract new customers and expand its target market. The most popular versions are differentiated by taste, such as strawberry and mint, and by the amount of creme filling, like double or triple stuf varieties.

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    Oreo is a premium creme-filled cookie sandwich consisting of two chocolate wafers with sweet creme filling. Its core benefit is satisfying hunger and taste buds, and complementing milk consumption. It comes in various flavors and package sizes to target different groups. Oreo has augmented its product by innovating new flavors like mint and sizes like mini cookies to attract new customers and expand its target market. The most popular versions are differentiated by taste, such as strawberry and mint, and by the amount of creme filling, like double or triple stuf varieties.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    877 views1 page

    Product Level of Oreo Cookie

    Uploaded by

    adnan nur
    Oreo is a premium creme-filled cookie sandwich consisting of two chocolate wafers with sweet creme filling. Its core benefit is satisfying hunger and taste buds, and complementing milk consumption. It comes in various flavors and package sizes to target different groups. Oreo has augmented its product by innovating new flavors like mint and sizes like mini cookies to attract new customers and expand its target market. The most popular versions are differentiated by taste, such as strawberry and mint, and by the amount of creme filling, like double or triple stuf varieties.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Product level of Oreo Cookie

    Core Benefit: The benefit the customer is buying with OREO is hunger satisfaction. It fulfils his
    taste buds. Also helps in the consumption of milk.
    Actual product: Oreo is a premium creme-filled cookie which comes in various flavours and
    package. It is a sandwich cookie consisting of two chocolate wafers with a sweet creme filling in
    between contains with sugar, flour, oil, cocoa, high fructose corn syrup, leavening, cornstarch,
    salt, soy lecithin, vanillin, and chocolate. It can be consumed with milk as it complements the
    taste. The design is simple but pretty. Blue color of the package with cookie and milk at the
    middle. The most popular are a package with two and four original cookies inside.
    Augmented product: An augmented product has been enhanced by its seller with added features
    or services to distinguish it from the same product offered by its competitors. Oreo has a big
    verity of taste and size of the package for the different target group. For example, the family
    would buy “family” package with 10 small packages with 2 Oreo cookies insight. Children
    would buy a classic package with 2 or 4 cookies inside. Now, Oreo provides few features to their
    product like Oreo cookies with mint taste or small size of cookies. These innovations make target
    group bigger and attract new customers. Oreo has only one product line it is Oreo cookies with
    different taste and size. The most popular version of Oreo by size are Double Stuf Oreo, Big Stuf
    Oreo, Mini Oreo, and Triple Double Oreo. The most popular version of Oreo by taste are
    Strawberry Milkshake Oreo, Green Tea Oreo, Blueberry Ice Cream Oreo and Cool Mint Cream
    Oreo.

    Prepared by Muntasim Ibne Masud (ID: 1930715)

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