How Mariano Que Built Mercury Drug With P100

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Cyril Grace A.

Booc September 30, 2020


BSA-1C 10618-ENTREP 100 12:00-1:30 TTH

How Mariano Que built Mercury Drug with P100

From a wooden pushcart to


1,000 stores nationwide, the
late Mariano Que peddled
pharmaceutical products for
Filipinos for over 7 decades,
leading to the creation of the
country's largest drug store
chain, Mercury Drug
Corporation.

He was not born rich like other successful entrepreneurs. Que came from humble
beginnings. As a survivor of World War II, he was orphaned and was deprived of
the chance to study early on.

The Mercury Drug founder, who just passed away, initially worked as an
employee of a drug store chain during the pre-war era. After the devastation of
World War II, Que knew Filipinos needed Sulfathiazole – a "miracle" drug used to
cure many diseases and illnesses.
But since pharmacies that time hardly sold Sulfathiazole, Que then decided to
invest his P100 to buy the drug and sell these in single doses to reach the poverty-
stricken communities.
Selling Sulfathiazole by individual pieces, Que was able to save enough to open up
the first outlet of Mercury Drug in Bambang, Manila on March 1, 1945.
Que set himself apart by building a reputation for quality products and fair prices
in a market that was filled with sellers who sometimes sold fake, expired, out of
date, or even dangerous medicines at exorbitant prices.

Mercury's first product: Sulfathiazole


Mercury Drug remained a one-store operation till the 1960s, but Que started
buying vehicles to deliver medicine to customers in 1948.
In 1952, Que expanded store hours to 17 hours a day, 7 days a week.
The nascent firm expanded in 1963, opening its second branch in the developing
Makati central business district on the invitation of Ayala Corporation. It was then
when Mercury Drug pioneered the self-service concept. In 1965, Mercury Drug
opened its 3rd store in Quiapo, which, to this day, operates 24 hours a day, 7 days
a week. Mercury Drug expanded beyond Metro Manila in 1976, after it bought
Medical Center Drug Corporation, which produces medical supplies and
equipment.
It was in 2012 when Mercury Drug opened its first drive-thru service in Greenhills,
San Juan. Today, the firm has over 1,000 branches across the country having
pioneered services like delivery of drugs and 24/7 operations which is featured in
select stores.
INSIGHTS:

Mariano Que has a great success story to which inspires a


lot of people especially myself who dreamt to be one of those
successful entrepreneur. Since Mariano was an orphan it was
not a hindrance to his success, being an orphan he was
deprived a chance to study. Which in our generation today it is
really hard if a person doesn’t have an educational background,
the case they only attain jobs base on their education level.
Through his experience working in a drug store he saw the
needs of the people. Those time the miracle drug called
Sulfathiazole was hard to find since it was hardly sold my
drugstores. Mariano saw the opportunity to invest, he bought
drugs and sell to poverty-stricken communities. It was a big
brain and he showed an entrepreneurial mind set upon those
times which is really inspiring. The needs and opportunity that
he saw. Upon selling Sulfathiazole, it was the starting up of his
line that he was able to save money.
His humble beginning portrays an inspiring reality of
success. No matter what we came from an orphan or came
from a poor family and even what we attain it is how we
perceive opportunity. It is not starting in a huge one but
starting to build a humble one.

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