ICCIBM-2021

International Conference on Contemporary Issues in Business Management–2021

(ICCIBM-2021) is being organized by the Department of Management Studies, SMIT in virtual
platform at Majitar, East Sikkim, India during 5th & 6th March, 2021.

Management becomes a significant interdisciplinary segment that finds its utility in almost all
areas of Business and Social Sciences. The fast-changing face of Business Management has further
raised its importance and placed a great demand on its application to real-life situations and
problems. The aim of ICCIBM-2021 is to accumulate and exchange innovative ideas, latest
knowledge and unique experiences for the benefit of researchers, industrialists, academicians and
esteemed delegates. In the age of globalization and privatization, various issues in the field of
Business Management arise resulting in integration of the systems, functionalities and business
operations. The proposed event shall make an honest endeavour in the aforesaid direction to foster
an outcome-oriented approach in the defined fields. It will have an interface amongst the
professionals from industry and academia to address key issues in modern business management
and the challenges faced by the business world in the ongoing pandemic era.

ABOUT SIKKIM

Sikkim is a landlocked hill station in the Himalayan terrain. The state borders Nepal to the East,
China's Tibet Autonomous Region to the North and East and Bhutan to the Southeast, while the
state of West Bengal lies to the South. Sikkim was a British protectorate, before merging with
Indian union following a referendum in 1975.With around 7,00,000 population as of 2020, it is the
least populous state in the country. Sikkim is nonetheless geographically diverse due to its strategic
location in the Himalayas; the climate ranges from subtropical to high alpine; and Kanchenjunga,
the world's third-highest peak, is located on Sikkim's border with Nepal. It proves itself to be a
tourism hotspot owing to its culture, natural scenery, hill beauty and biodiversity.

ABOUT SIKKIM MANIPAL UNIVERSITY (SMU)

Sikkim Manipal University (SMU) was established in 1995 via an Act of Sikkim Government
and is recognized by UGC under section 2(f) of the UGC Act. SMU is a part of the renowned
Manipal Group that has made its mark in the field of education and health services in India and
abroad. The University offers quality education to the aspirants around the globe and especially
from North and North-Eastern part of India. It is set up with the aim of imparting exemplary
educational opportunities and healthcare services in the state of Sikkim and its neighbouring
region. SMU happens to be the first institution of its kind in the country with a collaboration of
private and public partnership (PPP Mode) in the defined domain. SMU has achieved the
recognition of NAAC Accreditation in the year 2018.
ABOUT SIKKIM MANIPAL INSTITUTE OF TECHNOLOGY (SMIT)

Sikkim Manipal Institute of Technology (SMIT) was established in 1997 as a constituent

college of Sikkim Manipal University (SMU) and is approved by AICTE. SMIT had the distinction
of prestigious accreditation for engineering disciplines by National Board of Accreditation
(NBA)/ACCR-860/06 dated 22nd January 2008. SMIT has ISO 9001 certification vide AS/NZS
ISO 9001:2008/ISO 9001:2008 for all its courses.

SMIT is located at Majitar, near Rangpo, the border town of Sikkim with West Bengal. The
institute’s location on the bank of river Teesta, surrounded by green hills, adds its colour and
vibrancy of the campus, making it an ideal place for learning. It is safe, secure and provides an
excellent academic environment. SMIT offers courses in Engineering, Management and Basic
Sciences. Academic excellence is imparted by 200 plus full-time faculty members comprising of
an erudite mixture of Post Doctorates, Doctorates and Post Graduates. The research environment
is dynamic and is supported through sponsored projects from different funding agencies in the
country.

ABOUT DEPARTMENT OF MANAGEMENT STUDIES, SMIT

Department of Management Studies, SMIT is being developed as a Centre for Excellence

imparting quality education and generating competent, skilled resources to face challenges in the
fast-evolving global scenario with a high degree of credibility and integrity. The management
programs (BBA, MBA & PhD.) are specifically designed to prepare future managers to counteract
with most difficult issues across a multi-disciplinary work environment with ease. Seminars,
workshops are being conducted time to time as per emerging demands of the concerned stake-
holders with practical insights from different functional domains.

ICCIBM-2021 THRUST AREAS

ICCIBM-2021 welcomes Extended Abstracts / Full Papers (with Abstract) / Case Studies /
Review Papers and related observation to the conference theme, including but not restricted to the
below-mentioned areas:

 General Management: Business Management, Organizational Behaviour, Corporate

Governance, Legal Aspects of Business, Business Process Re-engineering, Knowledge
Management, Business Ethics, Quality Management, Strategic Management, Rural
Development, Corporate Innovation & Creativity, Business Communication,
Entrepreneurship & Start-up Management, Indian Ethos & Management etc.

 Marketing Management: Green Marketing, Social Media Marketing, Retail Marketing, E-

Commerce, Strategic Marketing, Brand Management, Industrial Marketing, Virtual
Marketing, Service Marketing, Global Marketing, Tech-Branding & Advertising, Trends and
Innovations in Marketing, Neuro Marketing, Luxury Marketing, Retailing in 21 st Century,
Pharmaceutical Marketing, Advocacy Marketing etc.
 Human Resource Management: HR Analytics & Technology, Strategic HRM, Impact of AI
on HR, Emotional Intelligence, Work-Life Balance, OD & Change Dynamics, Competency
Mapping, HR in International Perspective, Talent Acquisition & Management, Industrial
Relations & Labour Welfare, Conflict Management, Appraisal Management, Training &
Development, Workplace Spirituality, Stress Management, Gender Equality & HR Policies,
HR Audit, HR Practices in New Horizon, Effectiveness of Appraisal Process, Effect of
Industry 4.0 on HR etc.

 Finance and Commerce: Management Control System, CRM in Financial Services,

Behavioural Finance, Financial Inclusion, Capital Structure Designing, Risk Management,
Mutual Fund Industry, Working Capital Management, Strategic Finance, Portfolio
Management, Capital Market, Derivative Trading, Green Banking, Insurance Management,
Modern Banking Practices, Venture Capital, Auditing Practices, FDI etc.

 Business in New Normal: Economic Cycle, Recession & Recovery, Corporate Re-
Structuring Strategies, Impact Assessment, Business in Post-Covid Era, Innovations in
Financial World, Earning Management, Leveraging on Public Finance, Capitalizing on ICT,
Logistic Issues in Global Business, Challenges in B2B and B2C, Lessons from Financial
Crisis, Revival Tools, Economic Visualization etc.

WHO CAN ATTEND

The event is addressed to Industry Professionals / Faculty Members / Students / Doctoral Scholars
& PG Students from Colleges, Institutions and Universities with a zeal for associating with the
evolving research in the contemporary era.

PUBLICATION INFORMATION

All papers (after due acceptance) received for ICCIBM-2021 will be published with E-Proceeding
with ISBN and select papers may be published in Scopus Indexed / UGC-Care Listed Journals
as per guidelines and norms of the concerned Journals.

BEST PAPER AWARDS

Best Paper in each defined track shall be awarded with separate E-Certification after
recommendations by a Review Committee.

IMPORTANT DATES

Last Date for Full Paper Submission 05th January, 2021

Email Notification of Acceptance 20th January, 2021
Early Bird Registration Opens 21st January, 2021
Early Bird Registration Ends 31st January, 2021
Regular Registration Ends 20th February, 2021
Conference Dates: 5th & 6th March, 2021
CONFERENCE PRESENTATION: VIRTUAL PLATFORM (ONLINE MODE)

(*Due to pandemic situation, dates may change depending on the condition. If so, it will be intimated to the
participants through appropriate platform)

SUBMISSION GUIDELINES

Paper Submission Guidelines for Full Paper / Extended Abstract

All submissions must be written in English and must be made in Microsoft Word Format
(.doc/docx) written in Times New Roman with font size 12 and line spacing 1.5.

Full Paper / Extended Abstract Submission Guidelines

Full Paper of around 4000-5000 words & Extended Abstract of around 2000-3000 words
should conform to the following guidelines:

Paper Title with Name of the Author(s), Affiliation, Full Postal Address, Telephone Numbers
and E-mail Address

Abstract: The abstract should give a clear indication of the objectives, scope, methods, results
and conclusion of your work. All manuscripts must include a 150-200 words abstract typed on
a separate page.

Keywords: (Maximum 4-5 words)

Introduction: The introduction usually contains background and/or motivation for the
research.

Objectives: The objectives of the research paper summarize what is to be achieved by the
research study.

Theory (if any): A brief description of the theoretical foundations, research framework, etc.
relevant to the work presented.

Literature Review: Comparison to related research.

Methods: This section should describe what was done to answer the research question,
describe how it was done, justify the research design, and explain how the results were
analyzed.

Results: Presentation of the result obtained. If possible, use descriptive figures or tables rather
than explain in text. Do not discuss or interpret the results at this stage.

Discussion: Discuss the results. What conclusions can you draw? Put results in perspective by
comparing to other studies or generally accepted knowledge in the field. Critically evaluate
your method and results with respect to the simplifications made.
References: Please include references prepared according to the American Psychological
Association (APA) 6.0 Guidelines (refer to www.apastyle.org). List the references in
alphabetical order at the end of the paper. All references must be single-spaced. The references
should be distinguished by hanging indents.

The full paper will be assessed with respect to the applied method and the correct use of it, the
relevance of the introduced simplifications, the relevance of the introduction, results and
discussion, the ability to clearly pass on the message, and the overall impression.

The full paper can include future work, details of proofs or implementation that should seem
plausible to reviewers, ramifications not relevant to the key ideas of the study

Similarity Index should be 10% or below (excluding references). The papers must be submitted
through conference website as per the guidelines / links given therein.

ORGANIZING COMMITTEE

Chief Patron

 Lt. Gen. (Dr.) Rajan S. Grewal, AVSM, VSM, Hon'ble Vice-Chancellor, Sikkim Manipal
University, Sikkim, India

Patron

 Prof. (Dr.) Ashis Sharma, Director, SMIT, Sikkim, India

Conference Advisers

 Prof. (Dr.) K.S. Sherpa, Registrar, Sikkim Manipal University, Sikkim, India
 Prof. (Dr.) Sangeeta Jha, Associate Director (A) i/c, SMIT, Sikkim, India
 Prof. (Dr.) Ajeya Jha, Associate Director (R&D), SMIT, Sikkim, India
 Prof. (Dr.) Ratika Pradhan, Associate Director (SA), SMIT, Sikkim, India

General Chair and Convener

 Dr. Bedanta Bora, Head-Department of Management Studies, SMIT, Sikkim, India

Co-Conveners
 Dr. Neeta Dhusia Sharma, Associate Professor, Department of Management Studies,
SMIT, Sikkim, India
 Prof. (Dr.) Anindita Adhikary, Professor, Department of Management Studies, SMIT, Sikkim,
India
 Dr. Rustam Ali Ahmed, Assistant Professor (SG), Department of Information Technology,
SMIT, Sikkim, India
Organising Secretary

 Dr. Subhadeep Mukherjee, Assistant Professor, Department of Management Studies, SMIT,

Sikkim, India

Treasurer

 Mr. Abhisek Saha Roy, Assistant Professor, Department of Management Studies, SMIT,
Sikkim, India

Advisory Board (International)

 Prof. (Dr.) Jeong-Gil Choi, Kyung Hee University, South Korea

 Prof. (Dr.) Sohail S. Chaudhry, Villanova University, USA
 Dr. Andrew D. Banasiewicz, Merrimack College, North Andover Massachusetts, USA
 Dr. Mario B. Curatolo, MBC Management Business Consultants, Switzerland
 Dr. Sourav Ray, McMaster University, De-Groote School of Business, Canada
 Prof. (Dr.) Radhe S. Pradhan, Tribhuvan University, Nepal
 Prof. (Dr.) Kamal Maiya Pradhan, Tribhuvan University, Nepal
 Dr (Mrs.) W. G. Samanthi Konarasinghe, Academic Director, IMM, Sri Lanka
 Dr. Van Chien Nguyen, Thu Dau Mot University, Vietnam
 Dr. Vigneswararao, Nilali University, Malaysia

Advisory Board (National)

 Prof. (Dr.) Sarada Prasad Sarmah, Indian Institute of Technology, Kharagpur

 Dr. Mamata Jenamani, Indian Institute of Technology, Kharagpur
 Dr. Rudra Pradhan, Vinod Gupta School of Management, Kharagpur
 Dr. Gautam Dutta, Indian Institute of Foreign Trade, Kolkata
 Prof. (Dr.) Saroj Kumar Patel, National Institute of Technology, Rourkela
 Dr. Ashim Kumar Das, National Institute of Technology, Silchar
 Dr. Sandhyarani Biswas, National Institute of Technology, Rourkela
 Dr. G. Barani, Bharathiar University, Coimbatore
 Prof. (Dr.) R. M. Pant, National Institution of Rural Development & Panchayati Raj, Guwahati
 Prof. (Dr.) Seema S. Singha, Dibrugarh University, Dibrugarh
 Dr. Soumendra Bhattacharjee, Assam University, Silchar
 Dr. Amrit Pal Singh, Gauhati University, Guwahati
 Mr. L. Dorendro Singh, National Institute of Technology, Imphal
 Dr. Krishna Murari, Sikkim University, Sikkim
 Dr. Pradip Kumar Das, Sikkim University, Sikkim
 Dr. Jeveen Upadhaya, Sikkim Government College, Sikkim
 Dr. Suvendu Dey, Siliguri Institute of Technology, Siliguri
 Mr. Devayan Nandi, Siliguri Institute of Technology, Siliguri
 Mr. Nikhil Shinde, National Institute of Securities Market, Mumbai
 Prof. (Dr.) Sushanta Tripathy, KIIT University, Odisha
 Prof. (Dr.) Devi Misra, Fakir Mohan University, Odisha
 Mr. Pramath Nath Acharya, National Institute of Science and Technology, Odisha
 Dr. Anish Chandra, Institute of Environment Research, Gwalior
 Dr Amiya K Mohapatra, Fortune Institute of International Business, New Delhi
 Dr. (Ms.) Ayekpam Ibemcha Chanu, Assam University, Silchar
 Dr. Narendra Parchure, Research Consultant, Pune
 Dr. Sonali N. Parchure, MKSSS’s Smt. Hiraben Nanavati Institute of Management &
Research for Women, Pune
 Mr. Indrajit Chatterjee, Inspira Knowledge Campus, Siliguri
 Dr. Atul Ch Kalita, Diphu Govt. College, Diphu, KA, Assam

Executive Committee

 Prof. (Dr.) Hiren Kumar Deva Sarma, Head-Department of Information Technology, SMIT
 Prof. (Dr.) Samarjeet Borah, Professor, Department of Computer Application, SMIT
 Dr. Bibeth Sharma, Associate Professor, Department of Management Studies, SMIT
 Dr. Jitendra Kumar, Associate Professor, Department of Management Studies, SMIT
 Dr. Jaya Rani Pandey, Assistant Professor (SG), Department of Management Studies, SMIT
 Dr. Abhijit Sarkar, Assistant Professor, Department of Management Studies, SMIT
 Mr. Saibal Kr Saha, Assistant Professor, Department of Management Studies, SMIT
 Mr. Samrat Kr Mukherjee, Assistant Professor, Department of Management Studies, SMIT
 Mrs. Ankita Sarangi, Assistant Professor, Department of Management Studies, SMIT
 Ms. Manjari Sharma, Assistant Professor, Department of Management Studies, SMIT
 Mr. Vivek Pandey, Research Scholar, Department of Management Studies, SMIT

REGISTRATION FEES

Early Bird Registration Regular Registration

Participants
Till (31st January, 2021) Till (20th February, 2021)
Corporate Delegates INR 3,000 INR 3,500
Academicians INR 1,500 INR 2,000
Research Scholars / P.G Students INR 750 INR 1,000
International Delegates USD 75 USD 100

One of the Authors must have to register by paying the specified Registration Fee on or before the
prescribed deadline to enable the Paper to be included in Conference Proceeding.

Registered Conference Delegates receive E-Conference Proceedings with ISBN & E-Certificate.

Without registration, delegates will not receive E- Conference Proceedings & E – Certificate.
ONLINE TRANSFER

 The Registration Fees need to be transferred to a Bank Account which will be

intimated / updated to the participants in an appropriate time.

 Participants need to register through the conference website (ONLINE

REGISTRATION) with details of the transaction (mentioning Registered Author’s
Name, Bank Transaction ID, Contact Number & Paper ID).

PAPER SUBMISSION: https://forms.gle/DnqeqS69ELgwugEbA

REGISTRATION: https://forms.gle/rsHoXL3Yr253x9p49

HOW TO REACH SIKKIM

Sikkim is one of the seven states in North East India. Snuggled in the lap of Himalayas, the state
is an unexplored beauty because of its magnificent scenic hills and unparalleled picture-centric
attractions. Kanchenjunga, the world’s third-highest peak, is located on Sikkim’s border with
Nepal. Sikkim has been able to prove itself as tourism hotspot across the globe owing to its culture,
natural scenery, hill beauty and rich biodiversity. The state has a fair transportation option in most
of its region. When you are planning a trip to Sikkim, here are the best options available for you.

By Flight
The Gangtok Airport, known as Pakyong Airport (currently non-operational) now makes it
possible for travelling to Sikkim by Flight. From the air terminal, one may easily reach the cities
by road. Alternatively, Bagdogra Airport which is well‐connected to major cities in the country,
(providing easy access to North-East India) is also at a distance of 124 km. Major Airlines like
Indian Airlines, Air India, Vistara, Indigo, Air Asia, Spice Jet, Go Air etc. do operate here with
frequent intervals. Further, you may reach Gangtok, the Capital City of Sikkim by availing of
helicopter services as well subjected to prevailing weather conditions. You can hire a taxi that
takes approximately 3 hours’ drive from Bagdogra to Gangtok.

By Train
Travel to Sikkim by Train is possible by getting into major railway heads near Gangtok‐New
Jalpaiguri (188 km) and Siliguri (145 km). These railway stations are well connected with major
cities and towns of India. You can further board a bus or hire a taxi to reach the state.

By Road
Road is the most convenient option to reach Sikkim. There are frequent public and private bus
services connecting Sikkim with other neighbouring towns and cities. You can easily get easy
access to taxis and jeeps for inter and intra-state travelling. AC Bus services become operational
too. National Highway 31-A is the most functional highway in Sikkim. Major neighbouring tourist
towns from Sikkim are Darjeeling, Kalimpong, Dooars and Siliguri where you may hire different
transport options to make the most of your holiday comfortable and memorable one.
COMMUNICATION DETAILS

ICCIBM-2021 Conference Secretariat:

Dr. Subhadeep Mukherjee: +91-8910133283

Mr. Abhisek Saha Roy : +91-9804281034
Dr. Neeta Dhusia Sharma : +91-7872626756
Dr. Anindita Adhikary : +91-9474492092
E-mail: [email protected]

Conference Website: www.iccibm.com

Publication & Knowledge Partner Sikkim Manipal Institute of Technology

Eureka Publication Majitar, Sikkim, India