Case 3 - Pharmacyclics Group 6

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DE LA SALLE UNIVERSITY

Graduate School of Business

Pharmacyclics: Financing Research & Development


A Case Analysis

In Partial Fulfillment
Of the Course Requirement In

Technology Strategy and Management

Submitted to:

Prof. Reynaldo C. Lugtu Jr.

Submitted by:

Chua, John Harold


Lopena, Cleo C.
Sison, David P.
Guerrero, Rachel

January 28, 2011

Statement of the Problem:

What would be the basis for CEO Dr. Richard Miller to decide whether to sell the $60
million equity for financing the ongoing drug innovation’s research and
development?
De La Salle University
Professional School Inc.

Objectives:

• To identify appropriate decision tools to use to control uncertainties of new


innovations
• To compare advantages and disadvantages of each decision making tool
• To recommend and review possible options in relation to choosing a
strategy to finance its research & development projects

Areas of Consideration / Major Assumptions:

• CEO Dr. Richard Miller is taken as the point of view


• .

Theoretical Framework:

Alternative Courses of Action

ACA#1 – to sell the 60 million now

Framework – real options - david

ACA #2 – to wait until Xcytrin is FDA approved

Framework – Use REAL OPTIONS MODEL. Using all products as well

ACA #3- to sell the 60 million on staggered basis for the next 3?4? years

Framework – decision tree .options instead of product 1 (xcytrin) - rachel

Recommendation

Action Plan
2|Page
De La Salle University
Professional School Inc.

3|Page

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