Bhutan Culture Intercultural Communication Presentation

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Bhutan

Culture
Intercultural Communication
Presentation
5 January 2021

01
Today's Highlights

Introduction
Capital, Religion, Demonym, Currency
Bhutanese Architecture
Hofstede Cultural Dimensions
Masculinity-Femininity
Masculinity & Femininity (Bhutan v/s Japan)
Country Comparison other dimensions
02
Introduction

Bhutan officially known as the Kingdom of


Bhutan is a landlocked country in the
Eastern Himalayas.

It is bordered by China to the north and


India to the south.

Nepal and Bangladesh are located in


proximity to Bhutan but do not share a land Source: https://davidsbeenhere.com/2020/07/25/18-things-you-
must-see-and-do-in-thimphu-bhutan/

border.
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CAPITAL DEMONYM

Thimpu Bhutanese

RELIGION CURRENCY

74.8% Vajrayana Buddhism (state religion) Ngultrum (BTN)


22.6% Hinduism
1.9% Bon and other indigenous faith
0.5% Christianity
0.4% Islam
0.2% Other
Source: https://en.wikipedia.org/wiki/Bhutan 04
Bhutan's
Architecture & Festivals
- An Intricate Part of its Culture

Architecture is another feature which makes Bhutanese culture


stand apart. In accordance with the country's geography and
climate, the traditional architecture, which includes sloped roofs,
earthen walls and intricate wooden work still thrive Phalluses on
the wall are considered sacred. No iron nail is used in the
construction.

The festivals in Bhutan are an exciting affair in the life of the


Bhutanese, and an integral part of the unique culture of Bhutan.
The most important Bhutanese festival is the tshechu. Every city
has its own tshechu, which lasts for 3-5 days. It falls on a particular
05 day of a Lunar month (for example, 10th day of 2nd Lunar month). Source: https://www.holidify.com/pages/culture-of-bhutan-
1401.html#:~:text=The%20predominant%20religion%20in%20Bhutan,l

Masked dances or chham are the major attraction of a tshechu.


hakhangs%20etc%20in%20the%20country.
Hofstede cultural
dimensions
Individualism - Collectivism
Masculinity - Femininity
High Uncertainty Avoidance - Low Uncertainty Avoidance
Lo Power Distance - Hi-Power Distance
Short Term Orientation - Long Term Orientation
Indulgence - Restraint

06
Masculinity-Femininity
Source: https://www.teenvogue.com/story/toxic-masculinity-
no-longer-has-a-place-in-my-friendships

Having a low score of 32 on this dimension means that Bhutan is


considered a relatively Feminine society.

In Feminine countries the focus is on “working in order to live”, managers


strive for consensus, people value equality, solidarity and quality in their
working lives.

Incentives such as free time and flexibility are favoured here.

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Femininity Masculinity

Bhutan
Bhutan has a low score i.e Japan has a high score i.e v/s
dominant values in society driven by competition,
are caring for others. A achievement and success, with Japan
Feminine society is one Individualism success being defined by the
where the quality of life is Japan, Bhutan has winner / best in the field.
the sign of success and an intermediate
standing out from the nearby score of Japanese workaholism is
crowd is not admirable. 52-46 i.e they are another expression of their
more private and Masculinity. It is still hard for
reserved than women to climb up the
Bhutanese people do not
most other Asians. corporate ladders in Japan
believe in the status and
with their Masculine norm of
completion for a living
hard and long working hours.
whereas wellbeing is an
ethical factor for survival.

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Country Comparison
w.r.t other dimensions

09
Source: https://www.hofstede-insights.com/country-comparison/bhutan,japan/
Question can
you answer...
Do you feel like Bhutan has shown a the modernization in its
culture in the present generation?
thank you
for your attention . . .

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