A Project on Store Operation of

Big Bazaar

Submitted to:
Dr. Rajesh Chandra
MONIRBA
(University of Allahabad)

Submitted by:
Rahma Siddiqui
MBA 4th Sem.
MONIRBA
(University of Allahabad)

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 RETAIL SECTOR IN INDIA

Retail and real estate are the two booming sectors of India in the present
times. And if industry experts are to be believed, the prospects of both the
sectors are mutually dependent on each other. Retail, one of India’s largest
industries, has presently emerged as one of the most dynamic and fast paced
industries of our times with several players entering the market. Accounting
for over 10 per cent of the country’s GDP and around eight per cent of the
employment retailing in India is gradually inching its way toward becoming
the next boom industry.

As the contemporary retail sector in India is reflected in sprawling shopping

centers, multiplex- malls and huge complexes offer shopping, entertainment
and food all under one roof, the concept of shopping has altered in terms of
format and consumer buying behavior, ushering in a revolution in shopping
in India. This has also contributed to large scale investments in the real
estate sector with major national and global players investing in developing
the infrastructure and construction of the retailing business. The trends that
are driving the growth of the retail sector in India are

 Low share of organized retailing.

 Falling real estate prices.
 Increase in disposable income and customer aspiration.

Increase in expenditure on luxury items.

EXECUTIVE SUMMARY

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Retailing is emerging as a sunrise industry in India and is
presently the largest employer after agriculture. In the year
2004, the size of Indian organized retail industry was Rs
28,000 Crores, which was only 3% of the total retailing
market. Retailing in its present form started in the latter half
of 20 t h Century in USA and Europe and today constitutes 20%
of US GDP. It is the 3 r d largest employer segment in USA.
Organized retailing in India is projected to grow at the rate of
25%-30% p.a. and is estimated to reach an astounding Rs
1,00,000 Crores by 2010. The contribution of organized retail
is expected to rise from 3% to 9% by the end of the decade.
The projection for the current year ie 2005 is Rs 35,000
Crores. In India, it has been found out that the top 6 cities
contribute for 66% of total organized retailing. With the
metros already been exploited, the focus has now been shifted
towards the tier-II cities**. The 'retail boom', 85% of which
has so far been concentrated in the metros is beginning to
percolate down to these smaller cities and towns. The
contribution of these tier-II cities to total organized retailing
sales is expected to grow to 20-25%. In the year 2004, Rs
28,000 Crores organized retail industry had Clothing, Textiles
& fashion accessories as the highest contributor (39%), where
as health & beauty had a contribution of 2%. Food & Grocery
contributed to 18% whereas Pharma Retail had a contribution
of 2%. Pantaloon Retail (India) Limited, is India’s leading
retailer that operates multiple retail formats, the company
operates over 5 million square feet of retail space, has over
450 stores across 40 cities in India and employs over 18,000
people.

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 COMPANY PROFILE

Pantaloon Retail (India) Limited, is India’s leading retailer that operates

multiple retail formats in both the value and lifestyle segment of the
Indian consumer marker. Headquartered in Mumbai (Bombay), the
company operates over 5 million square feet of retail space, has over 450
stores across 40 cities in India and employs over 18,000 people.

The company’s leading formats include Pantaloons, a chain of fashion

outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a
supermarket chain, blends the look, touch and feel of Indian bazaars with
aspects of modern retail like choice, convenience and quality and Central,
a chain of seamless destination malls. Some of its other formats include,
Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL,
Top 10, mBazaar and Star and Sitara. The company also operates an
online portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates

Home Town, a large-format home solutions store, Collection i, selling
home furniture products and E-Zone focused on catering to the consumer
electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year
2007 by the US-based National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail Congress held in
Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group

catering to the entire Indian consumption space.

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 FUTURE GROUP MANIFESTO
“Future” – the word which signifies optimism, growth, achievement,
strength, beauty, rewards and perfection. Future encourages us to explore
areas yet unexplored, write rules yet unwritten; create new opportunities
and new successes. To strive for a glorious future brings to us our
strength, our ability to learn, unlearn and re-learn, our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but
create future scenarios in the consumer space and facilitate
consumption because consumption is development. Thereby, we will
effect socio-economic development for our customers, employees,
shareholders, associates and partners.

Our customers will not just get what they need,

but also get them where, how and when they need.
We will not just post satisfactory results, we will write
success stories.
We will not just operate efficiently in the Indian economy, we
will evolve it.
We will not just spot trends, we will set trends by marrying
our understanding
of the Indian consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that

will help us succeed in the Future. We shall keep relearning. And in
this process, do just one thing.

Rewrite Rules. Retain Values.

Group Vision
Future Group shall deliver Everything, Everywhere,
Everytime for Every Indian Consumer in the most profitable
manner.

Group Mission

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 We share the vision and belief that our customers and
stakeholders shall be served only by creating and executing
future scenarios in the consumption space leading to economic
development.

We will be the trendsetters in evolving delivery formats, creating

retail realty, making consumption affordable for all customer
segments – for classes and for mass

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in

whatever we do.

We shall ensure that our positive attitude, sincerity, humility

and united determination shall be the driving force to make us
successful.
Core Values
Indian ness : confidence in ourselves.

• Leadership: to be a leader, both in thought and business.

• Respect & Humility: to respect every individual and be humble in our
conduct.
• Introspection: leading to purposeful thinking.
• Openness: to be open and receptive to new ideas, knowledge and
information.

Valuing and Nurturing Relationships: to build long term

relationships.

• Simplicity & Positivity: Simplicity and positivity in our thought,

business and action.
• Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

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CONSUMPTION COSMOS
The retail formats are geared to capture Consumption Spending in key
categories in both value and lifestyle segment. And specialized businesses
backed by capital and investments in developing the necessary consumption
infrastructure is helping build a consumption ecosystem.

This empowers Pantaloon Retail to build a comprehensive business model

that can capture a dominant share of the single biggest business opportunity
in India - the consumption space.

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 HIERARCHY OF PANTALOON (FUTURE
GROUP)
Mr. Kishore Biyani, Managing Director

Mr. Gopikishan Biyani, Wholetime Director

Mr. Rakesh Biyani, Wholetime Director

Mr. Ved Prakash Arya, Director

Mr. Shailesh Haribhakti, Independent Director

Mr. S Doreswamy, Independent Director

Dr. D O Koshy, Independent Director

Ms. Anju Poddar, Independent Director

Ms. Bala Deshpande, Independent Director

Mr. Anil Harish, Independent Director

Rakesh Biyani CEO – Retail

Anshuman
CEO - Value Fashion
Singh
Damodar Mall CEO - Incubation & Innovation
Hans Udeshi CEO - General Merchandising
Hemchandra
CEO - Home Solutions Retail (India) Ltd.
Javeri
Kailash Bhatia CEO - Integrated Merchandising Group
Madhumati
CEO - Services
Lele
Rajan Malhotra CEO - Big Bazaar
Sadashiv
CEO - Food Bazaar
Nayak
Sanjeev CEO – Pantaloons

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Aggarwal
Vishnu Prasad CEO - Central & Brand Factory

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 Kruben
President- Operations (Value Retailing)
Moodliar
Mayur
Head - Operations (North Zone)
Toshniwal
Rajesh Joshi Head - Operations (West Zone)
Rohit Malhotra Head - Operations (South Zone)
Sandeep
Head - Operations (East Zone)
Marwaha
Sanjay Jog Head - Human Resources
Ushir Bhatt Executive Board Member
Atul Takle Head - Corporate Communications
Prashant Desai Head - Group IR & New Ventures (PE)
Vinay Shroff Head - Supply Chain Management

DIFFERENT PRODUCTS DEALT IN BIG BAZAAR

a)Depot b) NBD (New Business

1) General books
Development)

2) Office stationary 1) Watches

3) Children stationary 2) Fashion Jewellery

4) Film VCD’s & DVD 3) Sunglasses

4) Auto accessories

5) Car audio systems

c) Gold Bazaar: d) Mobile Bazaar:

Navras Gold Jewellery 1) All kinds of mobile handsets

ranging from Rs 1000 to Rs 25000
(This is a separate unit not related
of different companies.
25000 of different companies. to

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Big Bazaar they share profits on 2) All mobile accessories
percentage basis).
3) All major prepaid SIM cards

4) All post paid connections

5) Cordless phones & landline

phones.

e) Sitara: f) Shringar:

1) Cosmetics 1) Bangles

2) Fragrances 2) Jewellery sets

3) Herbals 3) Bracelets

4) Pharmaceuticals 4) Hair Accessories

5) Bindies

6) Chins

Plastics, Utensils, h) Utensils:

Crockery (PUC) 1) Plates, Bowls, Glasses

g) Plastics: 2) Non stick Cookware’s

1) Buckets 3) Kitchen Tools

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2) Casseroles 4) Tiffin Boxes

3) Containers

4) Boxes

5) Flasks

6) Bowls

7) Jugs & sippers

8) Bottles & Mugs

i) Crockery: j) Luggage:

1) Crockery cutlery 1) Travel bags

2) Trolleys 2) Trolleys

3) Dinner sets 3) School & College Bags

4) Wine, Juice Glasses 4) Ladies purse & bags

5) Suitcase

Apparels Department

a) Ladies Wear: b) Men’s Wear:

1) Sarees 1) Formal Shirts & Pants

2) Dress Materials 2) Casual Shirts & Pants

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3) Under garments 3) Party Wears

4) Nightwear 4) Fabrics [cut pieces]

5) Western wear’s 5) Other Accessories

6) Suits & Blazers

7) Levi’s Signature Garments

8) Ties

9) Jeans Pants

10)Belts, Handkerchiefs

Kid’s Department:

c) Infants Section: d) Boy’s Section:

1) Shirts 1) T-shirts, trousers, jeans

2) Baniyans, 2) Cotton shirts, Codraw pants

3) Jhabas 3) Ethnic wears

4) Vests 4) Co-ordinates

5) Bibs feedings 5) Rain coats

6) Bed items

7) Baba suits, Frocks

8) Diapers, Pampers

9) Other baby accessories

e)Girls Section: f) Toys Department:
1) Cotton Frocks 1) Soft Toys

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2) Ethnic wears 2) Board games

3) Co-ordinates 3) Dolls

4) Western wears 4) Educational toys

5) Sweaters 5) Remote Cars , bikes

6) Sports items: Cricket bats, balls,

badminton & tennis rackets,
hockey bats etc

7) Cycles

8) Carrom Board

a) Footwear Department: b) Furniture Bazaar:

1) Sports shoes 1) Dining Table

2) Casual shoes 2) Bedroom Accessories

3) Formal shoes 3) Hall Accessories (Sofa sets,

Chairs, Tables etc)
4) Men’s sandals
4) Mattresses
5) Ladies sandals
5) Computer Table
6) Ladies casuals
6) Dressing Table
7) Ladies Fancy slippers
7) Wardrobe, Almirah etc
8) Children shoes

9) Children sandals

c) Home Linen d) Home Decor:

Department: 1) Flower Vase

1) Bed sheets, Bed spreads, 2) Artificial Flowers,

Pillows, Pillow covers Blanket etc
3) Candle stand

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2) Towels, napkins, Yellow duster 4) Umbrellas

3) Curtains, Mats, Table mats, 5) Photo Frames

mosquito nets etc
6) Frame & Wall Paintings
4) Carpets, Cushion covers, Razai
7) Assorted Color Stones
5) Shopping bags, Fridge covers,
8) Water Falls (artificial)
Washing machine covers, woven
covers, T.V covers, Saree covers, 9) Birthday items
C.D Pouch, Shoe Covers etc

Food Bazaar

a) Beverages: b) Staples Dept:

1) Soft drinks 1) Dals, Rice, Wheat, Ragi etc,

2) Mineral water 2) Atta, Rava items, Sugar, Salt

etc
3) Health drinks
3) Cooking Oils, Masala items
4) Fruit Juices
4) Dry fruits
5) Frozen items
5) Ready to cook foods & mixes

6) Spices

7) Breakfast Cereals

b) Fruits & Vegetables: d) Process Dept:

All kinds of fruits and vegetables 1) Health drinks

at the lowest prices.
2) Ready to eat

3) Corn flakes, Chips

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 e) Confectionaries: 4) Soups, Bread items, Pickle

1) All kinds of Chocolates and 5) Instant mixes

6) Spreads
2) Cakes and other sweets

Home Care: Electronic Bazaar

1) Phenyl, Detergents etc 1) Televisions, DVD Players

2) Washing powder etc 2) Home Theatre Systems, Audio

Systems
3) Dish wash, Tissue papers
3) Refrigerators
4) Scratch, Shoe cases, Fresh
wrap 4) Washing Machines

5) Microwave Owen

6) Mixers, Irons & Grinders

7) Computers, Laptops, Printers &

Computer accessories

8) Juicers etc

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ORGANIZATION CHART

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18
PRICE COMPARISON OF BIG BAZAAR,
MOBILE STORE AND MOBILE HUB

PRICE COMPARISION TABLE OF 20 POPULAR MOBILES

Big
Bazaar
Mobile Name, price(R Mobile Store Mobile Hub
S. no Model no. s.) price(RS.) price(Rs.)

SamsungB5310(Corb
1 y) 8750 9109 9500

2 SamsungB3210(txt) 7900 7950 8010

3 Nokia 5233 5999 6410 6500

2360
4 Nokia N8 0 23650 24000

1799
5 Nokia C7 0 18369 18510

124
6 LG Optimus 50 12600 13500

7 LG CookiePlus 5400 5740 5780

2300
8 Blackberry Tour 0 24500 24500

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 1870
9 Blackberry Curve 0 18950 18990

3140
10 Blackberry Torch 0 32199 32250

11 Motorola Sterling 4649 4859 4900

1324
12 Motorola Charm 9 13489 13450

13 Moto WX288 1200 1215 1300

14 Samsunng 5200 5999 6010 6025

15 Nokia C5 8099 8100 8250

16 Micromax Twinkle 6500 6550 6590

17 Spice h2345 4320 4320 4330

Carbon Saphire
18 2569 2660 2670

19 Sony Ericson 2809 7500 7609 7700

20 Sony Ericson ES46 5690 5700 5730

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We can see in above table that Mobile Store and Mobile Hub are also giving
tough competition at pricing front. Out of 20, they are selling all the mobile
sets at a price higher than Big Bazaar. This price list is updated every week
and the marketing department of Big Bazaar is also pricing itself
competitively by taking the pricing strategy of other mobile shops into
consideration.

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CONCLUSIONS

1. Big Bazaar is undoubtedly the number one retailer in India. It has built a
very emotional and cordial relationship with its customers. It is also very
intending to build long term relationship with all its stakeholders which is
very essential for a successful business venture.

2. It is observed that the organization hierarchy is professional as all the

departmental Managers directly report to the Store Manager who in turn
reports to the Zonal Head.

3. There exist a healthy and positive relationship between employees and

managers.

4. The employees accept their responsibilities wholeheartedly, accept that it

is their responsibility to carry out a part of the activities of the company and
they will be held accountable for the quality of their work.

5. It is found that more than 60% of employees are of the age group of 20-
35. From this it reveals that company is having young and energetic
workforce who are very creative, enthusiastic and also very determined to
grow in their career and in turn helping the company to grow.

6. Working environment is good and also the various facilities provided

helps in motivating the employees.

7. The company is reaching out to all the sections of the society as it is

creating a hypermarket where not only the rich people shop but also the
middle and the lower class customers come to enjoy the whole shopping
experience.

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