Five things you wanted to know about audiovisual

translation research, but were afraid to ask

Agnieszka Szarkowska
Institute of Applied Linguistics, University of Warsaw
Centre for Translation Studies, University College London

Piotr Wasylczyk
Faculty of Physics, University of Warsaw
Faculty of Engineering Sciences, University College London

_________________________________________________________
Abstract

Citation: Szarkowska, A., & Wasylczyk, P. Young researchers often encounter questions, problems and hurdles
(2018). Five things you wanted to know
about audiovisual translation research
at the early stages of their careers that relate to areas (apparently)
but were afraid to ask. Journal outside their core subject. These may span from selecting the research
of Audiovisual Translation, 1(1), 8-25.
topic and methodology to publishing strategies and identifying
Editor(s): A. Jankowska & P. Romero-
Fresco the position of audiovisual translation research in a wider framework
Received: January 22, 2018 of the fast-changing academic world. Drawing on our experience
Accepted: June 30, 2018 in audiovisual translation and natural sciences research, we address
Published: November 15, 2018 some of these issues in a way we wish someone had done for us many
Copyright: ©2018 Szarkowska years ago.
& Wasylczyk. This is an open access
article distributed under the terms of the
Creative Commons Attribution License. Key words: audiovisual translation, research, subtitling, publishing,
This allows for unrestricted use,
distribution, and reproduction in any media accessibility
medium, provided the original author
and source are credited.


[email protected]; https://orcid.org/0000-0002-0048-993X

[email protected]; https://orcid.org/0000-0003-0851-9838
8
 Five things you wanted to know about audiovisual translation research, but were afraid to ask

Dear Young Researcher,

We hope our letter finds you well. We are sorry to hear that your paper on audiovisual translation
has recently been rejected from one of the top translation studies journals. It happened to nearly all
of us. One of us has recently received the following response from a high-impact journal after sending
them a manuscript reporting results of an eye tracking study on subtitling:

I have now considered your paper, and I applaud the time and effort you put forth in
conducting and presenting your research. This paper has a number of strengths, but
unfortunately, I feel that it is not suitable for publication in [journal title], and thus I have
decided not to send it out for an external review. Our journal is focused on other subjects.
I felt that your research fell outside of this scope.

The manuscript did not fit their profile. In fact, it did not fit any journal profile. There is no journal on
experimental studies in subtitling. Come to think of it, there is no journal at all focusing on audiovisual
translation (AVT) as such. Or there hasn’t been, until now.

Research in AVT is becoming increasingly interdisciplinary. Back in 2007, at the Audiovisual

Translation: Multidisciplinary Approaches conference in Montpellier (Serban, Matamala & Lavaur,
2012), it was claimed that it is not enough for AVT researchers to be conversant with other fields like
experimental and cognitive psychology, film studies, information technology, deaf studies or sound
engineering; we also needed to co-operate with researchers from other disciplines. Ten years on,
we have indeed witnessed important changes in the way we work, do research and publish.
But where are we as a discipline? Below you will find our contribution to the on-going discussion
about the status of AVT as a discipline.

1.1. “Audiovisual translation – what is it?”

In its traditional core sense, AVT is about how films and TV programmes are translated from one
language to another, mainly through dubbing or subtitling (Chaume, 2006, 2014; Díaz Cintas, 1999,
2013; Díaz Cintas & Remael, 2007; Gambier, 2006). Today, however, AVT researchers are interested
in many more modalities and research avenues than interlingual transfer alone.

Apart from interlingual subtitling, dubbing, and voice-over (Díaz Cintas & Orero, 2006; Franco,
Matamala, & Orero, 2013; Orero, 2009), which Gambier referred to as dominant modalities back in
2003, AVT has eagerly embraced other modalities, including audio description for the blind (AD),
subtitling for the deaf and the hard of hearing (SDH), sign language interpreting, live subtitling, audio
subtitling, opera surtitling, to name just a few (Gambier, 2003, 2004). AD and SDH fall under the
umbrella term media accessibility, which has been thriving in AVT research in recent years
(Díaz Cintas, Matamala, & Neves, 2010; Díaz Cintas, Orero, & Remael, 2007; Remael, Orero, & Carroll,

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Journal of Audiovisual Translation, volume 1, issue 1

2012). Some scholars even call for a departure from the term audiovisual translation towards
media accessibility, arguing that translating a film makes it accessible to viewers who otherwise could
not have access to the dialogue. In this sense, media accessibility can be considered a higher-level
umbrella term encompassing audiovisual translation (Greco, 2018; Jankowska, forthcoming;
Romero-Fresco, 2018).

AVT – both as a discipline and as a term – is relatively young compared to its elder siblings: linguistics
and translation studies (Díaz Cintas, 2004; Gottlieb, 1992). Some trace the beginnings of AVT back to
the birth of cinema (Gambier & Gottlieb, 2001), whilst others would rather talk about the intellectual
ferment from the 1990s, which kicked it off from a somewhat sluggish start, particularly following
the 1995 conference on audiovisual communication and language transfer in Strasbourg (Gambier,
2004, 2013; von Flotow, 1995).

Not only is pinpointing the birth date of AVT problematic, but so is the term itself. In the early days,
various names were given to this area of study, such as screen translation, multimedia translation,
transadaptation, film translation, versioning, language transfer, etc. (Gambier, 2003, 2013; Gambier
& Gottlieb, 2001). Now, the dust has settled, and most scholars and practitioners have agreed on
using audiovisual translation, which is also reflected in the name of this very journal.

This brings us to the question you asked us last time:

1.2. “Is there anything interesting left for me to research?”

Judging by the number of Bachelor, Master and PhD theses submitted across the world, you may
think that AVT is mainly about comparing originals with their translations, aimed at analysing the
strategies used and possibly at criticising the translator. Indeed, if you want to join a myriad of
researchers pursuing the ever-popular topics of culture-specific items or humour in translation
and reinvent the wheel with yet another analysis of translation strategiesI, you may soon discover
that JAT editors may not find it as appealing as you may have expected. But don’t fret – there are still
many unexplored, exciting research avenues to pursue.

In recent years, research in AVT has been flourishing (Chaume, 2002, 2013; O’Sullivan, 2016) and
a number of exciting projects and publications have seen the light of day. These include a host of
reception studies and translation process research (Chmiel & Mazur, 2016; Denton & Ciampi, 2012;
Di Giovanni, 2013; Di Giovanni & Gambier, 2018; Jensema, 1998; Kruger, Hefer, & Matthew, 2014;
Mangiron, 2016; Mazur & Chmiel, 2012; Perego, 2016; Perego, Del Missier, Porta, & Mosconi, 2010;
Perego et al., 2016; Rajendran, Duchowski, Orero, Martínez, & Romero-Fresco, 2013; Romero-Fresco
& Fryer, 2013; Widler, 2004; Wissmath, Weibel, & Groner, 2009; Beuchert, 2017; Carl, Bangalore,
& Schaeffer, 2016; Hansen, 2013; Hvelplund, 2011; Hvelplund, 2017; Jankowska, 2015; Orrego-
Carmona, Dutka, & Szarkowska, 2016; Orrego-Carmona, Dutka, & Szarkowska, 2018). Not only can

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 Five things you wanted to know about audiovisual translation research, but were afraid to ask

you do interesting research in this area, but you also get to play with fancy, high-tech toys such as
eye trackers, EEG, heart rate or galvanic skin response devices (Doherty & Kruger, 2018; Kruger
& Doherty, 2016; Kruger, Doherty, Fox, & de Lissa, 2017; Kruger, Doherty, & Soto-Sanfiel, 2017;
Orrego-Carmona, 2016; Perego et al., 2010; Ramos, 2015; Romero-Fresco, 2015).

If you like to think of yourself as a doer and want to change the world, think about joining the ranks
of scholars working to improve the audiovisual experience for users of audio description,
sign language interpreting and subtitling for the deaf and the hard of hearing. This line of research is
pursued within the growing area of media accessibility (Braun & Orero, 2010; Colmenero,
Dominguez, & Ruiz, 2014; Díaz Cintas et al., 2010; Fryer, 2010, 2016; Jankowska, 2015; Jankowska,
Wilgucka, & Szarkowska, 2014; Pedersen, 2012; Remael et al., 2012; Szarkowska, 2011; Szarkowska,
Jankowska, Kowalski, & Krejtz, 2016; Szarkowska, Krejtz, Klyszejko, & Wieczorek, 2011; Utray, Pereira
Rodríguez, & Orero, 2009; Walczak & Fryer, 2017). If you are into new technologies, why not work
on some accessibility apps, like AudioMovie, MovieReading, or OpenArt?

For a perfectionist willing to improve things, it may be interesting to look into quality (House, 2013;
Mikul, 2014; Pedersen, 2017; Robert & Remael, 2017; Robert, Remael, & Bastin, 2016; Romero-
Fresco, 2016; Romero-Fresco & Pöchhacker, 2017). If you are more theoretically inclined, AVT has
some theoretical frameworks you can work with (Arrojo, 2013; Assis Rosa, 2016; Braun, 2016;
Buzelin, 2013; Kruger, 2016; Kruger & Steyn, 2014; Neves, 2016; Nord, 2013; Remael, Reviers
& Vandekerckhove, 2016; Taylor, 2016). Or how about sparking some controversy with professional
translators by dabbling into machine translation (Bywood, Georgakopoulou, & Etchegoyhen, 2017;
Bywood, Volk, Fishel, & Georgakopoulou, 2013; Fernández-Torné & Matamala, 2016; O'Brien, 2014;
Ortiz Boix, 2016; Ortiz-Boix & Matamala, 2017)? Professional translation aside, AVT also abounds
in fan translations and crowdsourcing (Antonini & Bucaria, 2016; Díaz Cintas & Muñoz Sánchez, 2006;
Dwyer, 2012; Jimenez-Crespo, 2017; Luczaj Holy-Luczaj, & Cwiek-Rogalska, 2014; Massidda, 2015;
Munday, 2012; Nord, 2015; Orrego-Carmona, 2016; Pérez-González, 2012; Wang, 2014).

Being a young discipline, AVT and its history are still under-researched with plenty of space to look
into archive material (Díaz Cintas, 2018; Gromová & Janecová, 2013; O’Sullivan & Cornu, in press;
Zanotti, 2018). More research is also needed in the area of AVT and gender (De Marco, 2012, 2016;
Fasoli, Mazzurega, & Sulpizio, 2016; Feral, 2011), multilingualism (Heiss, 2004; Meylaerts, 2013;
O'Sullivan, 2011; Remael, 2012; Szarkowska, Żbikowska, & Krejtz, 2013), AVT corpora (Baños, Bruti,
& Zanotti, 2013; Prieels, Delaere, Plevoets, & De Sutter, 2015; Reviers, Remael, & Daelemans, 2015)
or ideology, manipulation and censorship (Bucaria, 2017; Díaz Cintas, 2012; Dwyer, 2009; Hołobut,
2012; Kruger, 2012; Rashid, 2016; Scandura, 2004; Wang & Zhang, 2016).

Is teaching something you are more interested in? Why not research AVT translator training
(Al Dabbagh, 2017; Chmiel, Lijewska, Szarkowska, & Dutka, 2017; Di Giovanni & Geraghty, 2016;
Díaz Cintas, 2008; Dorado & Orero, 2007; Kim, 2013; Orrego-Carmona et al., 2018; Remael, 2008;
Romero-Fresco, 2012; Szarkowska, Krejtz, Dutka, & Pilipczuk, 2018)? Do not forget to check out some

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Journal of Audiovisual Translation, volume 1, issue 1

of the EU-funded projects on AVT, such as ADLAB PRO (Audio Description: A Laboratory for the
Development of a New Professional Profile), ILSA (Interlingual Live Subtitling for Access)
and ACT (Accessible Culture & Training), which aim to define the competencies of audio describers,
interlingual live subtitlers and accessibility managers, respectively. Speaking of projects, make sure
you become familiar with some AVT-related projects, both completed and ongoing, such as DTV4ALL,
HBB4ALL, SUMAT, UMAQ, SURE, Immersive Accessibility, Easy TV, NEA, ClipFlair, CompAsS
or EU Bridge. A good starting point may be Media Accessibility Platform (MAP)II, Translation Studies
BibliographyIII or BITRA Bibliography of Interpreting and TranslationIV.

AVT plays an important role in education, particularly in language acquisition and learning. Did you
know that AVT can not only improve your receptive skills in a foreign language, but also language
production, not to mention other skills? A new wave of publications on educational roles of different
AVT modalities has seen the light of day in recent years (Bolaños García-Escribano, 2017; Kothari,
2008; I. Krejtz, Szarkowska, Krejtz, Walczak & Duchowski, 2012; K. Krejtz, Krejtz, Duchowski,
Szarkowska & Walczak, 2012; Kruger et al., 2017; Kruger et al., 2014; Mahlasela, 2017; McLoughlin &
Lertola, 2014; Talaván, Ibáñez & Bárcena, 2016; Talaván & Lertola, 2016; Talaván & Rodríguez-
Arancón, 2014; Vanderplank, 2010, 2013, 2016; Walczak, 2016).

You may be somewhat overwhelmed by all the titles and names above. The list is surely impressive
– yet, by no means exhaustive. However, please bear in mind that we tend to trust and revere the
written, published word and we sometimes take it for granted. But is everything that has ever been
published true?V And even so, maybe it was indeed true 20 years ago, when some of the studies were
done, but what about today, in the ever-changing world of the information technology revolution?
Would you perhaps be interested in questioning the status quo? That is one of the ways science
progresses.

But as a graduate of linguistics, translation, or philology, you may now be wondering...

1.3. “How to do research (properly)?”

If you studied linguistics, like the first author here, you probably left the university happily holding
your Master’s diploma, but without having much of an idea about how scientific research is planned
and executed. If you were lucky enough to join an ambitious, lively, research-oriented group during
your PhD, this might have improved over the following years. If you weren’t, you may have
discovered that research methodology is not your strongest asset.

Today, whether you like it or not, humanities are often adopting the research strategies
and methodologies used in social, physical, technical, and live sciences. These include research
project planning; working in research groups rather than alone; data collection, processing
and analysis; and publishing styles, like this new journal. The scientific landscape, shaped with

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 Five things you wanted to know about audiovisual translation research, but were afraid to ask

policies set by universities and funding bodies, influences how research results are published.
For many scholars the ultimate dissemination medium is a monograph (often, the Book) – usually
taking a few years to write and at least another year to publish.

According to a recent Nielsen BookScanVI, in the United Kingdom, on average, an academic book
in linguistics sold 50 copies in 2004, and 13 copies in 2015. In contrast, writing a series of short papers
for a high-impact journal that provides publication within two months from submissionVII on average
(including peer-review – yes, this is possible, and without compromising the publication quality),
may be the winning strategy in terms of building your research group reputation, credibility
and position in the academic world. And yes, it is OK to pay for your paper to be available
in the Open Access (so don’t forget to include that in the budget of your next grant application).

For many areas that AVT could explore, a significant fraction requires the researchers to expand their
research toolkits beyond a set of strategies and techniques with which to analyse yet another
translation and compare it against the original. If you are planning a research project in audience
reception, you won’t get far without understanding research design principles (Saldanha & O’Brien,
2013). There are probably hundreds of books on research design (some of them actually worth
reading), and frowning upon terms like dependent and independent variables, or confusing between-
subject and within-subject designs may no longer be the way to follow. If you want to do cutting edge
– or at least methodologically correct – research, there is one more thing: statistics. Many researchers
in humanities in general, and in AVT research in particular, tend to ignore statistical rules,
and are happy with reporting their results using mere percentages. The first author has been in fact
guilty of this for years, without realising how little chance she would have, did she ever try to publish
these findings in a high-impact journal. Which brings us to the next question…

1.4. “Where to publish?”

Have you ever looked up translation in the Scimago Journal Ranking (SJR) or the Web of Science?
The search results: Translational Research, Science Translational Medicine, or American Journal
of Translational Research may – perhaps to your surprise – have nothing in common with translation
as a linguistic transfer between languages, but rather are journals that publish findings in research
that aims at turning fundamental discoveries into improvements in human life (e.g. by their
applications in medicine).

Even if you are just beginning your academic journey, you may already be familiar with some journals
which publish articles in your field. Until now, there has been no journal devoted exclusively to AVT,
so you had a choice of general translation studies journals, such as Perspectives: Studies in Translation
Theory and PracticeVIII, The Journal of Specialised Translation, Across Languages and Cultures, Babel,
The Translator, Meta, Target, MonTI: monografías de traducción e interpretación, Intralinea,
The Interpreter and Translator Trainer. In recent years, many new titles emerged, such as Translation

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Journal of Audiovisual Translation, volume 1, issue 1

Studies; Linguistica Antverpiensia New Series – Themes in Translation Studies (LANS-TTS); Translation
& Interpreting; Translation and Interpreting Studies; Translation Spaces; Translation, Cognition and
Behavior; International Journal of Translation and Interpreting Research; Transletters. International
Journal of Translation and Interpreting, yet none of them focuses solely on AVT. A comprehensive list
of translation studies journals is maintained on the website of the European Society for Translation
Studies and can be found at: http://www.est-translationstudies.org/resources/journals.html

1.5. “But wait... somebody did this already!”

How would you feel if one day you discovered that the medicine you take had only been tested once,
in one country, by one research team, back in the 1980s? Such was indeed the case with one
(and perhaps more) of the cornerstones of AVT: the six-second rule (d'Ydewalle, Rensbergen & Pollet,
1987). It is not uncommon in AVT research to assume that since someone did a study once,
the outcome is true beyond doubt and does not need confirmation or replication. Replication is not
sexy. Yet, just like with medicines and their effects, AVT findings need to be revisited, preferably
on more people than a handful of the author’s students.

In his controversial and highly debated paper, Ioannidis (2005) argues that most published research
findings in most fields are false. Among many factors which have contributed to the situation,
he blames “the high rate of nonreplication (lack of confirmation) of research discoveries”,
which in turn is “a consequence of the convenient, yet ill-founded strategy of claiming conclusive
research findings solely on the basis of a single study assessed by formal statistical significance,
typically for a p-value less than 0.05” (Ioannidis, 2005, p. 696).

So what?

Have you ever considered sending a press release accompanying your research article?
However strange this may sound, it is now becoming common practice in many leading research
groups from top universities as part of their efforts to position themselves in the academic landscape
and to communicate their findings to the general public. Science is changing, and it is changing very
fast. Universities and research groups compete on the international arena for the best academics and
students, individual scientists compete for (more and more limited) funding, journals compete
for the best research papers to establish and maintain their reputation and position on the market.
More and more scientists realise the importance of establishing a recognisable “academic brand”
(of a researcher, a faculty, a university). In many respects we are witnessing science and academia
adapting to the conditions of liquid modernity, where creative scientists and ideas move fast and
freely around the world, and research topics that were hot and guaranteed rapid publication
in a “luxury” journal one year ago may be merely interesting today (Bauman, 2000).

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 Five things you wanted to know about audiovisual translation research, but were afraid to ask

You may disregard all these changes and follow the well-established paths that so many generations
of scholars have taken before. Until perhaps one day you realise that nobody cares about your
findings, students are not interested, and you are left alone with your books that sold no copies at all.
Or, instead, you can choose an exciting and important topic with a potential of high impact (not only
in science, but also in the society), find an active, lively research group with passionate people
on board (check what and where they have published so far!), and embark with them on a great
scientific adventure.

Good luck and best wishes,

Agnieszka & Piotr

PS
Please revise the rejected paper following the feedback you received and send it to another journal.

Acknowledgements

Many thanks to Gert Vercauteren for his comments on an early version of the manuscript.

Biographical notes

Agnieszka Szarkowska, PhD, is Associate Professor in the Institute of Applied Linguistics, University
of Warsaw. She is the head of AVT Lab, one of the first research groups on audiovisual translation.
Agnieszka is a researcher, academic teacher, ex-translator, translator trainer, and media accessibility
consultant. Between 2016 and 2018 she was Marie Skłodowska-Curie Research Fellow at the Centre
for Translation Studies, University College London, working on the project “Exploring Subtitle Reading
with Eye Tracking Technology” funded by the European Commission. Her areas of expertise include
audiovisual translation, media accessibility and translator training. She has participated in many
research projects, including eye tracking studies on subtitling, audio description in education, text-
to-speech audio description, multilingualism in subtitling for the deaf and the hard of hearing,
respeaking, and modern art for all. Agnieszka is the Vice-President of the European Association
for Studies in Screen Translation (ESIST), a member of European Society for Translation Studies (EST),
Galician Observatory for Media Accessibility (GALMA), Intermedia Research Group, AKCES expert
group and an honorary member of the Polish Audiovisual Translators Association (STAW).

Piotr Wasylczyk, PhD, is Associate Professor at the Faculty of Physics, University of Warsaw,
and Research Associate at the Faculty of Engineering Sciences, University College London.
His research interests cover (micro)robotics with potential applications in eye surgery, experimental
photonics and lasers. He also teaches effective communication in science and business environments
in Poland and the UK.

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Journal of Audiovisual Translation, volume 1, issue 1

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 Five things you wanted to know about audiovisual translation research, but were afraid to ask

I
This is not to say that there is no good work on these popular topics, see for instance Pedersen (2011).
II
www.mapaccess.org
III
https://benjamins.com/online/tsb/
IV
https://aplicacionesua.cpd.ua.es/tra_int/usu/buscar.asp?idioma=en
V
Please see The Great Eskimo Vocabulary Hoax and Other Irreverent Essays on the Study of Language by
Geoffrey K. Pullum.
VI
Cited by M. Jubb in “Academic Books and their Futures: A Report to the AHRC and the British Library”, London
2017, available at https://academicbookfuture.files.wordpress.com/2017/06/academic-books-and-their-
futures_jubb1.pdf
VII
For example, in Optics Express average time to publication is 65 days
(https://www.osapublishing.org/oe/home.cfm) and in BMJ Open the median time to first decision in 2017
was 47 days (https://bmjopen.bmj.com/pages/about/)
VIII
The name was recently changed from Perspectives: Studies in Translatology.

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