Management Assignment 03
Management Assignment 03
Management Assignment 03
recognizing that others have different ways of living and working. Parochialism leads to an
inability to recognize differences between people.
Ethnocentric attitude: the parochialistic belief that the best work approaches and practices are
those of the home country. (Global company, centralized management, global efficiency)
Polycentric attitude: the view that the managers in the host country know the best work
approaches and practices for running their business. (Multi-domestic cooperation,
decentralized management in different countries).
Geocentric attitude: a world-oriented on using the best approaches and people from around
the globe. (Transnational/borderless organizations, eliminates geographic barriers, also in
organizational structure).
How organizations go international?
Global sourcing: purchasing materials or labor from around the world based on lowest cost.
Exporting: making products domestically and selling them abroad.
Importing: purchase products made abroad and sell them domestically.
Licensing: an agreement in which an organization gives another organization the right to make
or sell its products, using its technology or product specifications.
Franchising: an agreement in which an organization gives another organization the right to use
its name and operating methods.
Strategic alliance: a partnership between an organization and a foreign company partner in
which both share resources and knowledge in developing new products or building production
facilities.
Makes it easy to buy and sell goods between the members of the alliance.