Sample BP
Sample BP
Sample BP
EXECUTIVE SUMMARY
Restaurants come and go, but a good understanding of the business as a whole
and proper planning can lead to success. For start- up restaurant, a business plan acts
as a road map, helping restaurateurs examine all aspects of the business and prepare
for success. This chapter presents the summary of the business plan. It includes the
(combination of Philippine and Italian business) Restaurant that provides Filipino and
Italian products at a competitive price. The said restaurant is the best place to relax,
rest, and eat comfortably because of tons of music to be played and a great view to be
It can also be a place for business meetings, seminars, and other social gatherings.
The goal of the business aside from providing products and services is to satisfy every
consumers and patronized the products and services of the two countries involved. In
addition, the business expects to catch the interest and attention of the regular loyal
consumers.
Marketing
are categorized into breakfast meals consisting of the main dishes, side dishes,
beverages and desserts same with snacks, lunch and dinner. Delivery services is
ncluded as a service provided by the restaurant. Also, the business will provide a great
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place for social gatherings and other important and exciting events. There is also this
Operations
complex, Alibagu, City of Ilagan, Province of Isabela. The structure of the business
will be a single two storey-building. It will consists of 6, 000 square feet, 2, 000 of
which will be earmarked for dining to be placed at the first floor. The remaining space
will consist of the greeting and waiting area, cooking stations, storage area, a restroom
and lunchroom for staff and customers/ consumers, office for management, library,
The market for a high- end Phitalian- themed Restaurant in Isabela is there due
to the lack of fine- dining restaurant on the said location. As a result, Macorica De
City of Ilagan as its first. The said restaurant were managed by different successful
Finances
The said Restaurant needs a total of Php10, 000, 000 (€ 175, 439) for starting the
business which will be used for the capital for building the business Facility, for the
equipment and tools that will be needed, ingredients for the recipes that will be
selection of authentic Filipino and Italian dishes for its loyal customers/ consumers.
Revenue will be generated from the sales. A portion of profits generated from the first
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3 years will be earmarked for future expansion. The business expects that they will
Chapter 2
BUSINESS DESCRIPTION
Company Overview
Restaurant that will be launch in the Province of Isabela with a tagline of “Pure love
in every bite”. It will be the perfect place for every entrepreneurs/ businessman if
they will have business meetings, a good place for a quite conversation and
transaction. Also, this is the great place to relax, rest and make projects and reports for
students.
The said restaurant will offer residents and visitors a completely new image of
restaurant offering a uniquely and savoury foods. No other restaurant in the area will
The Macorica De Amore Restaurante chefs who prepare the Phitalian foods
are highly trained and experienced. They know how to prepare the sensational
Filipino and Italian dishes with different flavor and ingredients. They use the
The restaurant will provide popular and delicious Philippine and Italian products.
The store design and style are comfortable furnishings and decor with
soothing warm tones, it has comfy couches and antique love seats with a softly lit bar.
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The ambiance of Philippines and Italy will be replicated wooden chairs, marble tables,
The Restaurant is open 24/7 but for weekdays (Monday- Friday) it will start at
6:00 in the morning until 10:00 in the evening and for weekends (Saturday- Sunday) it
Ownership
quality output and better concept about their business, led of course by the manager
and Assistant Manager. The partners shared their money, property, rights,
The reason why the owner including its staffs put up a business like Macorica
De Amore Restaurante because they love to eat Filipino and Italian foods and they
Objectives
and customer service greatness while increasing sales and customers. In addition, the
Develop and improve a superior taste of Filipino and Italian foods and create a
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Offer and promote a delicious taste of Filipino and Italian foods at a
of Isabela and the most visited place because of the products and services to be
provided.
industry known and the good way of our service that will pleasure the consumers. It is
the prime of every employee, investors, traded partner and stake holder.
great tasting restaurant. Macorica De Amore Restaurante intent to offer high quality
of Filipino and Italian food at a competitive price. Their goal is to be the restaurant
that they really patronize in the province, community, tourists and students by
providing a higher quality experience than any restaurants. As a result, the said
business aim to create a restaurant that can quickly achieve gainful captivating rate of
Key to Success
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Continuing, aggressive marketing.
In terms of the service, they will make sure that the customers/consumers are
CHAPTER 3
PRODUCTS
Description of Products
courses. The business will carry a variety of quality products that will enable to please
the customers. In selecting products is to choose lines that will bring consistent
Macorica De Amore Restaurante have products that they offer to ensure the
quality they guarantee. In breakfast they offer staples like French toast, oatmeal,
buttermilk pancake and waffle. They have egg specials like Italian omelet, western
omelet and veggie omelet they also have breakfast sandwich and breakfast wrap.
In lunch and dinner, they offer shared bites like crispy buffalo chicken wings,
chicken cordon bleu, chicken adobo, chopsuey, nachos, beef empanada, steak,
They have salad like quinoa power salad, cabbage and carrot slaw salad and
house salad. Sandwiches also includes in their menu like pulled pork sandwich,
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cheeseburger and mushroom Swiss burger. Fish and chips, spaghetti marinara, toasted
tomato mac & cheese, lasagna and pizza are their entrees.
The restaurant also has kid’s menu like spaghetti Bolognese, mac & cheese,
buttered noodles, grilled cheese and sliders. The drinks that they offer are water, soft
drinks, shakes and wines. Dessert menu should not be missing, Macorica De Amore
Restaurante offers cheesecake, brownie sundae, ice cream sandwich, crème brulee,
Restaurante also offers delicious pasalubongs like polvoron, jams, lengua de gato,
peanut and cashew brittle, bibingka and puto. The customers assure that all the
MENU PRICE
Breakfast Menu
Staples
French Toast Php110.00 per serving
Oatmeal Php100.00 per serving
Buttermilk Pancake Php120.00 per serving
Waffle Php115.00 per serving
Egg Specials
Italian Omelet Php130.00 per serving
Western Omelet Php125.00 per serving
Veggie Omelette Php120.00 per serving
Breakfast Sandwich Php105.00 per serving
Breakfast Wrap Php110.00 per serving
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FRENCH TOAST
Chapter 4
In
MARKET ANALYSIS gredients:
1 cup rolled oats
Macorica De Amore Restaurante is a 2 cup unsweetened almond milk
1 medium banana, mashed
member of a fine- dining segment of the 1/2 teaspoon vanilla extract
1/2 teaspoon cinnamon
restaurant industry, with emphasis on pinch of salt
providing authentic Filipino and Italian
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ngredients: ngredients:
2 cups all purpose (or plain flour) 2 1/4 Cups All Purpose Flour
1/2 cup granulated sugar
expand its reach beyond the Province of Isabela. Prior to opening a Phitalian fine-
Target Market
and Italy, with emphasis in Alibagu, Ilagan City, Isabela. The ideal patrons of the
Macorica De Amore Restaurante’s target market will consist of kids, teenagers and
estimated to generate over $661 billion in 2013, accounting for nearly 4% of the
In September alone, restaurant sales hit a record $46.4 billion, surpassing the
previous record of $46.1 billion earlier the year. Throughout the last 50 years, the
increase in the percentage of money spent on food by individuals dining out versus
staying in. Since 1980, revenues generated from the industry have quintupled, from
$120 billion to the estimated figure of $661 billion for 2013. This increase in revenue
correlates with the uptick of the percentage of money spent on food by individuals
In 1995, only 25% of money spent on food was allocated to dining out. In
2013, that figure is estimated as being close to 47 %, and projected to exceed dining
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Due to the lack of fine- dining restaurant in City of Ilagan, the capital of
Isabela, the top management of the business decided to build the first Phitalian-
themed restaurant between Sky Park and Sports Complex, Alibagu, Ilagan City,
Isabela, one of the most visited place in the province especially during special events
Also, the reason why they put up the said restaurant in the said location is that
because it is a populous area, near from opportunistic facilities and a nice view to be
seen. In providing the community with nutritious and affordable food, the restaurant
should be based on good management and marketing practices. The restaurant can
Competitors Analysis
of the strength and weaknesses of current and potential competitors. This analysis
and threats. Profiling combines all the relevant sources of competitor analysis into one
Complex, Alibagu, Ilagan City Isabela has the numbered restaurant competitors who
sells and offers different products and services. The said restaurants are not far from
The Simple Table- with their tagline “simple things comes from the simple
table”, the foods they offers are made up of exotic spices, and their special
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Clancy’s Restaurant and Sports Bar- offers delivery service within the
Ilagan area. Free use of billiards, darts, and card games for special occasions
have mango plantation for visitors or customers who wants to pick mango
Hardin Grill- offers catering services with free decorating in the place for the
Mc BBQ Republic- offers unlimited buffet, and has the different flavours of
barbeques.
Uling Roasters Lechon Manok- main product is the litchon manok, roasted
Garden Vista Events Place- also offers catering services in any occasions or
Chef Albert and Marco Restaurant- fast serving, and has delicious dishes
who sells Italian foods and also Filipino cultured and special recipes. It is the first
Phitalian- themed fine- dining restaurant in Isabela wherein all the products offered
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are at a competitive and affordable price. Also, they offers free wifi and pasalubong
products, free- delivery is also one of their services. On the second floor of the
restaurant, it has a mini library for students who want to search for their assignment.
Lastly, there is also a function hall that is exclusive for social gatherings and
SWOT Analysis
In business there are risks involved, regardless of the company. The key to
Strengths
Affordable and competitive price of the healthy and delicious products/ food
offered
Free Wi-Fi
Weaknesses
Lack of experience as this will be the first time to conquer the market at the
said location
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Competition for discretionary income
Opportunities
Plenty of orders
Threats
protection at the federal level and health, sanitation, safety, fire at the local
level)
Potential competitors might try to sell or offer similar products and services
Possible loss that lead to bankruptcy (increase of expenses but lower profit)
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Chapter 5
STRATEGY AND IMPLEMENTATION SUMMARY
Marketing Strategy
Although traditional marketing strategies are still effective, personal reviews posted
on sites such as Twitter, Instagram and Facebook will also be leveraged. Macorica De
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Amore Restaurante will market itself through a combination of traditional marketing,
online marketing and social media marketing. The following is a review of the
marketing strategy.
Traditional Marketing
newspapers and and publications with the largest circulation figures in its
target area. The said restaurant will focus its national advertising efforts in
Online Marketing
Restaurante must have a significant presence on the internet. The initial step in
www.macoricadeamorerestaurante.com
marketing campaign over the internet, utilizing Facebook, Twitter, You Tube,
and Instagram as its vehicles for delivery. The campaign will focus on
educating the target audience about Macorica De Amore Restaurante and its
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Sales Strategy
Distribution Strategy
CUSTOMERS
PRODUCTION CONSUMERS
PATRONS
wants, and demands of consumers, and decide how to allocate their resources to meet
these demands. Goods and services may be produced through different methods of
and its available resource. The produced product of Macorica De Amore Restaurante
Pricing Strategy
important that restaurants explore as many food pricing strategies as it can and to
choose the most effective strategies. If it fails to do so, then it won’t stay in business
in very long. To help your restaurant arrive at the very best pricing strategies, you
should conduct plenty of research on food prices and the fluctuations they endure;
how your competitors are pricing their own menus; and the level of demand you’re
getting from your customers. All of this factors will not only inform the many pricing
strategies you should go for but also what kind of profit margin would make the most
sense.
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Cost- plus pricing strategy is one of the most common pricing styles that the
Restaurante owner accounts for all of the costs that go into a plate of food, including
the fixed costs, such as wages that are paid to the cooks and wait staff, and utility
bills. All of these should be distributed among the various offerings that the restaurant
makes to its customers. Once the cost of a plate of food is reliably determined, the
profit margin is then added on top, based on what the restaurant considers a
reasonable profit.
Chapter 6
MANAGEMENT PLAN
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TOP MANAGEMENT
MIDDLE MANAGEMENT
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LINE COOK SOUS CHEF PREP COOK
LOWER MANAGEMENT
EMPLOYEE
Job Description
In starting the business, Macorica De Amore Restaurante will hire staff equal
to the task of operating a high- end Phitalian restaurant. Management will ensure it
hires employees who are service oriented with excellent ethics and attitudes. In
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addition, management will hire experienced chefs with resumes including several
years at well- known high-end restaurants. Customers will pay for authentic cuisine,
which inexperienced chefs would be unable to provide. Listed below are the job
descriptions of the positions that will retain by the said business in conducting its
operations.
company’s strategies, goals and budgets. Lastly, they are responsible for
Statements.
restaurant and procedures for each department. The starting salary for the
Executive Chef. The Executive chef will be responsible for supervising all
progress of the company on a regular basis. The Executive chef will report
monthly to the President the operational and financial status of the business.
The starting salary for the Executive Chef will be Php450, 000 per year.
Shift Manager. The Shift Manager will provide operational support for the
Executive Chef outside of the food preparation area. The Shift Manager will
supervise the delivery of all items to customers, and ensure that patrons are
enjoying their customer service experience. The Shift Manager will also assist
in preparing and delivering food. The starting salary for the Shift Manager will
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Sous Chef. The Sous Chef will provide culinary and operational support for
the Executive Chef inside the food preparation area. The Sous Chef will
supervise the preparation and delivery of all menu items, as well as prepare the
majority of dishes for the customers. The starting salary for the Sous Chef will
Line Cook. The Line Cook will be responsible for prepping ingredients for all
Restaurante’s patrons. The Line Cook will also provide culinary support to the
Sous Chef and Executive Chef. The Starting hourly wage for the Line Cook
will be Php100.
Prep Cook. The Prep Cook will be responsible for prepping of all food
products prior to delivery. The Prep Cook will also be responsible for general
upkeep for the back- end area of the restaurant, including (but not limited to)
cleaning of prepping area, stocking of food products, etc. In addition, the Prep
Cook will provide culinary support to the Line Cook. The starting hourly wage
Food Server. The food server will be responsible for receiving orders placed
and the subsequent collection of monies. The starting hourly wage for the
Server Assistant. The Server Assistant will be responsible for the clearing
preparing said area prior to the seating of patron. The Server Assistant will
also stock all items within the patron’s reach (napkins, straws, condiments),
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and provide beverage support as needed. The starting hourly wage for the
Host/ Hostess. The Host/ Hostess will be responsible for ensuring Macorica
properly staffed. The starting hourly wage for Server Assistant will be Php60.
Qualification
1. President
Innovative, with a version of the future of the company that they can
2. Executive Chef
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Keep up with cooking trends and best practices.
3. Shift Manager
and payments).
with professionalism.
4. Sous Chef
Must have good knowledge of various food ingredients and their use.
Should have good chopping skills besides having good taste and smell
Even administrative skills are necessary as the sous chef has to manage
5. Line Cook
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Previous experience working as a Line Cook for year/s.
6. Prep Cook
7. Food Server
dexterous).
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8. Server Assistant
backgrounds.
9. Host/ Hostess
Must be able to read menus.
Must be able to walk and stand during entire shift and also good in
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Ability to effectively communicate in the telephone.
Chapter 7
FINANCIAL PLAN
The total budget for the establishment of the Macorica De Amore Restaurante
is Php10, 000, 000 and it will be divided on the following purchase transactions:
Macorica De Amore Restaurante will spend the amount of Php500, 000 for foreman
construction worker. The business will pay 5,000 for business permit. The remaining
Php3, 217, 000 will be for start- up salary/ wages of employees and for emergency
purposes.
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Labour
Utilities
Appliances
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Rice Php75, 000
TOTAL- Php1, 460, 000
Beef Php40, 000
Vegetable Php100, 000
Egg Php50, 000
Wine Php200, 000
Soft drinks Php100, 000
Other Ingredients Php800, 000
Materials
Utensils
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Thermometer Php15, 000
Meat thermometer Php20, 000
Other utensils Php100, 000
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Chapter 8
Date Operation
November 1, 2019 Macorica De Amore Restaurante’s partners check the
location if it’s good or not. Also, they will get a Business
permit/ Mayor’s permit on the Municipal office of City of
Ilagan.
November 15, 2019 The owners of the said restaurant will find the best foreman
in the town who will estimate the business structure of the
said business and after that the will set a meeting with the
foreman they hired to make a deal to know everything what
the owners should do.
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November 25, 2019 Meet the foreman on the set place. The Macorica De Amore
Restaurate’s owners together with the foreman they’ve hired
will estimate the materials needed in building the business
facility and how much will be given to the foreman for
buying the materials for the construction process.
December 5, 2019 This will be the day where the foreman hired by the
company will buy construction materials to be used in
establishing the business building. The materials needed are
Good lamber, Front bar, Cement, Hollow block, Gravel and
sand, Glass, Steel, Roof, Iron bar and also painting that can
be used on the finishing day of the business.
December 15, 2019 The construction of the business will start on this day
because the agreement with the foreman that they hired is
that the building of the business structure will finish within
a year with 6 days a week (total of 288 days). The
construction workers will have a total salary of P200, 000
for their whole service. On the other hand the foreman will
received a total salary of Php300, 000.
December 15, 2020 This will be the finishing day of the building of the business
and the painter they hired will apply paint on ceiling, wall
and roof.
January 5, 2021 This is the day when the staffs hired by the owners will
purchase utensils, appliances, and furniture and fixtures
which is amounting to Php1, 538, 000.
January 10, 2021 The business staffs will be going to fix and arrange the
appliances, the furniture, fixtures and kitchen utensils that
were bought in to its designated place. Also, today will be
the day for them to clean the area, do some decoration and
other things that can encourage customers and make them
satisfied and comfortable.
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January 20, 2021 This day, the business staff buy the ingredients that are
needed for the products that they will offer. Also, they buy
books for the mini Library at the second floor of the
building. The estimated expenditure for this day is
amounting to Php1, 460, 00.
February 14, 2021 As a part of the celebration of Valentine’s day. This day will
be the Grand opening of the Macorica De Amore
Restaurante where in there is a short program that were
done as a symbolism of start and beginning of the business.
This day, there is also a souvenir given to the customers
who attended the said Grand opening.
Action Plan
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