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    Agritourism Intro

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    james lacanilao
    Agritourism refers to small and large scale farm enterprises that showcase rural agricultural activities and heritage to visitors. It provides rural experiences to travelers and generates revenue for farmers and communities. Visitors are interested in meeting farmers and learning how food is produced, and sometimes participate in farming activities. An agritourism farm offers tours of farm areas and operations, opportunities to purchase local products, and activities such as harvesting vegetables and feeding animals.

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    Agritourism Intro

    Uploaded by

    james lacanilao
    692 views102 pages
    Agritourism refers to small and large scale farm enterprises that showcase rural agricultural activities and heritage to visitors. It provides rural experiences to travelers and generates revenue for farmers and communities. Visitors are interested in meeting farmers and learning how food is produced, and sometimes participate in farming activities. An agritourism farm offers tours of farm areas and operations, opportunities to purchase local products, and activities such as harvesting vegetables and feeding animals.

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    © © All Rights Reserved

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    Agritourism refers to small and large scale farm enterprises that showcase rural agricultural activities and heritage to visitors. It provides rural experiences to travelers and generates revenue for farmers and communities. Visitors are interested in meeting farmers and learning how food is produced, and sometimes participate in farming activities. An agritourism farm offers tours of farm areas and operations, opportunities to purchase local products, and activities such as harvesting vegetables and feeding animals.

    Copyright:

    © All Rights Reserved
    692 views102 pages

    Agritourism Intro

    Uploaded by

    james lacanilao
    Agritourism refers to small and large scale farm enterprises that showcase rural agricultural activities and heritage to visitors. It provides rural experiences to travelers and generates revenue for farmers and communities. Visitors are interested in meeting farmers and learning how food is produced, and sometimes participate in farming activities. An agritourism farm offers tours of farm areas and operations, opportunities to purchase local products, and activities such as harvesting vegetables and feeding animals.

    Copyright:

    © All Rights Reserved
    of 102
    At a glance
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    Agritourism combines rural settings and agricultural products or activities within a tourism experience.

    Agritourism refers to small and large scale farm enterprises that showcase the activities and produce of rural families and the agricultural heritage of farming regions to tourists.

    Benefits for farmers include expanding farm operations, improving farm revenue streams, and developing managerial skills.

    Agritourism refers to small

    and large scale farm


    enterprises that showcase
    the activities and produce
    of rural families and the
    agricultural heritage of
    farming regions to tourists.
    Agritourism provides “rural
    experiences” to travelers
    with the goal of generating
    revenues for farmers and
    surrounding communities.
    In its purest sense,
    agritourism refers to travel
    which combines rural
    settings with products of
    agricultural operations – all
    within a tourism
    experience that is paid for
    by visitors.
    For farmers, it is
    regarded as the earliest
    maturing crop and
    harvestable all season.
    Visitors have a specific
    interest to meet farmers
    and to know how their
    food is produced.

    Visitors sometimes want


    to be actively involved
    in farming activities.
    An avenue to bring
    economic justice and
    financial empowerment
    to the marginalized
    sector of the society –
    the farmers.
    FARMERS
    1. Expands farm operations.
    2. Uses farm based products in new and innovative
    ways.
    3. Improves farm revenue streams.
    4. Increases awareness of local agricultural
    products.
    5. Increases appreciation of the importance of
    maintaining agricultural land.
    FARMERS
    6. Improves farm living conditions, working areas
    and farm recreation opportunities.
    7. Develops managerial skill and entrepreneurial
    spirit.
    8. Increases the long term sustainability for farm
    businesses.
    COMMUNITIES
    1. Generates additional revenue for local
    businesses and services from tourists.
    2. Upgrades and revitalizes community facilities for
    residents and visitors.
    3. Increases protection of rural landscapes and
    natural environments for tourists and residents.
    4. Helps preserve and revitalize local traditions, art
    and craft.
    COMMUNITIES
    5. Increases awareness of agricultural issues and
    values among the public.
    6. Promotes the on-going use of local agricultural
    products and services.
    7. Helps diversify and strengthen the rural
    economy via job and income creation.
    CLASSIFICATION OF AGRITOURISM FARMS
    (ACCORDING TO TOURISM OPERATIONS)

    1. Day Farm
    - farm tours
    - farm-to-table dining
    - hands-on farm
    activities
    CLASSIFICATION OF AGRITOURISM FARMS
    (ACCORDING TO TOURISM OPERATIONS)

    2. Farm Resorts
    - farm tours
    - farm-to-table dining
    - hands-on farm
    activities
    - accommodation
    facilities
    - added attractions
    CLASSIFICATION OF AGRITOURISM FARMS
    (ACCORDING TO AGRICULTURAL OPERATIONS)

    1. Mono Cropping Farms


    - tea
    - banana
    - coffee
    CLASSIFICATION OF AGRITOURISM FARMS
    (ACCORDING TO AGRICULTURAL OPERATIONS)

    2. Mixed Cropping Farms


    - vegetables
    - crops
    - fruits
    - paddies
    CLASSIFICATION OF AGRITOURISM FARMS
    (ACCORDING TO AGRICULTURAL OPERATIONS)

    3. Animal/Livestock Farms
    - birds/poultry
    - hogs
    - goats
    - aquaculture
    CLASSIFICATION OF AGRITOURISM FARMS
    (ACCORDING TO AGRICULTURAL OPERATIONS)

    4. Integrated Farms
    - crops
    - fruits
    - animals
    - aquaculture
    - vermiculture
    THINGS TO SEE
    1. Working Farm Structure
    THINGS TO SEE
    2. Agricultural Museum
    THINGS TO SEE
    3. Processing Demonstration
    THINGS TO SEE
    4. Natural Features
    THINGS TO SEE
    5. Petting Zoos
    THINGS TO SEE
    6. Recreational Facilities
    THINGS TO DO
    1. Farm Tours
    THINGS TO DO
    2. Educational Activities
    - seminar
    - workshop
    - internship
    THINGS TO DO
    3. Recreational Activities
    - water-based activity
    - trail-based activity
    - nature appreciation activities
    THINGS TO DO
    4. Events
    - corporate and social events
    - agricultural fairs
    - seasonal events
    THINGS TO BUY
    1. Food and Beverage
    THINGS TO BUY
    2. Gifts and Souvenirs
    THINGS TO BUY
    3. Fresh and Processed Food Stuff
    FARM TOURISM DEVELOPMENT ACT OF 2015
    (REPUBLIC ACT 10816)

    “AN ACT PROVIDING


    FOR THE
    DEVELOPMENT AND
    PROMOTION OF
    FARM TOURISM IN
    THE PHILIPPINES AND
    FOR OTHER
    Sponsored by
    PURPOSES”
    Senator Cynthia Villar
    BEST PRACTICES
    INTRODUCTION

    HISTORY
    • Acquired the property in 2005.

    • Originally planned as leisure farm.

    • Started commercial operations


    in 2009.

    • Opened to public in 2012.


    INTRODUCTION

    LOCATION
    • Brgy. Gagalot, Majayjay, Laguna.

    • 120 km South of Metro Manila.

    • Bounded by the towns of Liliw,


    Magdalena, and Luisiana
    of Laguna and Lucban, Quezon.
    INTRODUCTION

    LAND AREA
    • 8-hectare sustainable,
    integrated organic farm.
    INTRODUCTION

    AVERAGE MONTHLY HARVEST


    • 20 tons of vegetables and herbs.

    • Largest single producer of organic


    vegetables and herbs in the
    country today.
    INTRODUCTION

    AVERAGE MONTHLY VISITORS


    • 5, 000 for both day tours
    and overnight.
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS

    AGRITOURISM
    FARM

    Department of
    Tourism
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS

    EXTENSION
    SERVICE PROVIDER
    (NATIONAL LEVEL)

    Department of
    Agriculture –
    Agricultural
    Training Institute
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS

    TRAINING AND
    ASSESSMENT
    CENTER FOR
    ORGANIC
    AGRICULTURE

    Technical
    Education and
    Skills Development
    Authority
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS

    MODEL FOR FARM TOURISM IN THE PHILIPPINES


    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS

    PILLAR OF TOURISM
    (Tourism Icon of
    CALABARZON)

    CALABARZON Tourism
    Summit 2017
    ACCREDITATIONS/CERTIFICATIONS/
    AWARDS

    BEST FARM TOURISM


    DESTINATION

    1st Philippine Tourism


    Industry Awards
    PRODUCTS/SERVICES/
    CONCEPTS

    INTEGRATED ORGANIC FARMING

    HIGH VALUE
    AQUACULTURE VERMICULTURE
    CROPS

    FREE-RANGE
    RABBITS HERBS
    CHICKENS

    HOGS ORCHARD PEKIN DUCKS


    PRODUCTS/SERVICES/
    CONCEPTS

    ZERO-WASTE FARMING

    CROPS CLIENTS

    VERMICAST LIVESTOCK

    MANURE
    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE VEGETABLES

    ROMAINE FRILLICE LOLLO ROSA GREEN ICE

    ARUGULA SPINACH KALE FRENCH BEANS


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE VEGETABLES

    CHERRY TOMATO ORDINARY TOMATO BROCOLLI JAPANESE CUCUMBER

    CAULIFLOWER ALFALFA TOM YAW BOKCHOI


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE VEGETABLES

    CAMOTE OKRA PECHAY KANGKONG

    MUSTARD ALUGBATI AMPALAYA PAKO


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE EDIBLE FLOWERS

    COSMOS KAMANTIGUE
    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE HERBS AND SPICES

    TARRAGON PARSLEY DILL SPRING ONION

    SAGE ITALIAN OREGANO RED HOT PEPPER LEMONGRASS


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE HERBS AND SPICES

    FENNEL SWEET BASIL PURPLE BASIL THAI BASIL

    SWISSMINT SPEARMINT CORIANDER ROSEMARY


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE EGGS


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE MEAT

    PORK CHICKEN
    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE PROCESSED MEAT


    PRODUCTS/SERVICES/
    CONCEPTS

    FARM PRODUCE PROCESSED MEAT


    PRODUCTS/SERVICES/
    CONCEPTS

    URBAN GARDENING
    PRODUCTS/SERVICES/
    CONCEPTS ORGANIC
    RESTAURANT
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS ORGANIC
    RESTAURANT
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS ORGANIC
    RESTAURANT
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS
    DELI SHOP
    FARM TOURISM

    UNIVERSITY OF THE PHILIPPINES


    OPEN UNIVERSITY
    COMMUNITY HUB,
    LOS BANOS, LAGUNA
    PRODUCTS/SERVICES/
    CONCEPTS
    EVENTS VENUE
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS
    FESTIVAL
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS LAKBAY-ARAL
    TOURS
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS BED AND
    BREAKFAST
    FARM TOURISM
    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    VEGETABLE HARVESTING ANIMAL FEEDING


    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    CHICKEN CHASING EGG HARVESTING


    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    TRANSPLANTING SEED SOWING


    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    FISHING FRUIT PICKING


    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    SALAD MAKING TUPIG MAKING


    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    HITO CATCHING
    PRODUCTS/SERVICES/
    CONCEPTS FARM
    ACTIVITIES
    FARM TOURISM

    FARM-TO-TABLE COOKING
    PRODUCTS/SERVICES/ OUTSIDE-THE-
    CONCEPTS
    FARM
    FARM TOURISM ACTIVITIES

    MAJAYJAY FALLS TOUR

    TREKKING SWIMMING
    PRODUCTS/SERVICES/ OUTSIDE-THE-
    CONCEPTS
    FARM
    FARM TOURISM ACTIVITIES

    LUCBAN TOUR

    KAMAY NI HESUS PILGRIMAGE CULINARY INDULGENCE


    PRODUCTS/SERVICES/ OUTSIDE-THE-
    CONCEPTS
    FARM
    FARM TOURISM ACTIVITIES

    LILIW TOUR

    TSINELAS SHOPPING CHURCH VISIT


    PRODUCTS/SERVICES/
    CONCEPTS

    EDUCATION

    1. SEMINAR/WORKSHOP
    • Urban Gardening
    • Hog Production
    • Integrated Organic
    Agriculture
    • Farm Tourism Workshop
    PRODUCTS/SERVICES/
    CONCEPTS

    EDUCATION

    2. INTERNSHIP

    3. ON-THE-JOB TRAINING
    PRODUCTS/SERVICES/
    CONCEPTS

    CONSULTANCY SERVICES
    CLIENTS
    CLIENTS

    1. Nagoya University 10. Southern Luzon State University


    2. Apicius Culinary School 11. Central Bicol State University for
    3. German-European School Manila Agriculture
    4. University of the Philippines – Diliman 12. Lyceum of the Philippines
    5. University of the Philippines – Los
    Banos
    6. University of the Philippines Open
    University
    7. Polytechnic University of the
    Philippines
    8. Ateneo de Manila University
    9. Laguna State Polytechnic University
    AGRICULTURE
    brings us life…
    TOURISM
    brings us joy…
    AGRITOURISM
    brings us joyful life experience…

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