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    Public Relations Course

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    Anisa Mohamed
    This document outlines a 3-credit undergraduate course on public relations at Simad University. The course will cover key areas of public relations including reputation management, stakeholder engagement, corporate communications, media relations, crisis management, and events. Students will develop skills in writing press releases, newsletters, speeches and presenting orally. Evaluation will include exams, presentations, discussions, and a public relations campaign project. The goal is for students to understand how to strategically engage an organization's communities to achieve its goals and meet social responsibilities.

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    Public Relations Course

    Uploaded by

    Anisa Mohamed
    107 views4 pages
    This document outlines a 3-credit undergraduate course on public relations at Simad University. The course will cover key areas of public relations including reputation management, stakeholder engagement, corporate communications, media relations, crisis management, and events. Students will develop skills in writing press releases, newsletters, speeches and presenting orally. Evaluation will include exams, presentations, discussions, and a public relations campaign project. The goal is for students to understand how to strategically engage an organization's communities to achieve its goals and meet social responsibilities.

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    This document outlines a 3-credit undergraduate course on public relations at Simad University. The course will cover key areas of public relations including reputation management, stakeholder engagement, corporate communications, media relations, crisis management, and events. Students will develop skills in writing press releases, newsletters, speeches and presenting orally. Evaluation will include exams, presentations, discussions, and a public relations campaign project. The goal is for students to understand how to strategically engage an organization's communities to achieve its goals and meet social responsibilities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    107 views4 pages

    Public Relations Course

    Uploaded by

    Anisa Mohamed
    This document outlines a 3-credit undergraduate course on public relations at Simad University. The course will cover key areas of public relations including reputation management, stakeholder engagement, corporate communications, media relations, crisis management, and events. Students will develop skills in writing press releases, newsletters, speeches and presenting orally. Evaluation will include exams, presentations, discussions, and a public relations campaign project. The goal is for students to understand how to strategically engage an organization's communities to achieve its goals and meet social responsibilities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    SIMAD UNIVERSITY

    PUBLIC RELATIONS
    COURSE OUTLINE

    Faculty Faculty of Management Sciences

    Program Business Administration


    Course Title Public Relations

    Course Code MGT 4707


    Credit Hours 3
    Semester Eight
    Level Undergraduate
    Pre-requisites (if Principles of Marketing | Marketing Management or Marketing Communications
    any)
    Lecture Methods Class lectures, in-class exercises, seminars, guest speakers, oral presentations, PR
    campaign assignments and case studies.

    Method of Evaluation:
    Evaluation Evaluation may include but is not limited to the following:
    Exams, quizzes, oral presentations, In-class exercises and discussions, class
    Participation, attendance, and projects.
    Assessment:
    To be awarded a passing grade in this course, you must pass the mid and final
    examination. The final grade for the course is regarding the following basis:

    Method Percentage (%)

    Class Activities 30

    Midterm exam 30

    Final Examination 40
    Instructor
    Contact Name Abdiwahab Isak HASSAN
    Tell +252615776809
    Email [email protected]

    Course The student is expected to adhere to the following course requirements:


    Requirements
    ● Regular class attendance
    ● Completion of all in-class and at-home assignments
    ● Active participation during in-class/group discussions
    ● Completion of midterm and final exams.

    Public relations is the field within business management that strategically


    develops organizational reputation. In the recent years, reputation management
    Course has been a top priority of global CEOs and organizational leaders. This course
    Description &
    will prepare students to think firmly about managing an organization’s
    Learning
    objectives relationships with its various publics to achieve its goals, fulfill its purpose, and
    meet its social responsibilities. The books, readings, lectures, discussions, guest
    speakers, and assignments will focus on the key areas of public relations
    strategies including trust and reputation management, stakeholder and
    community engagement, corporate communications, media relations, issues and
    crisis management, and events and marketing public relations.

    Upon completion of this course, students should be able to:


    1. Assess the importance of trust and reputation to business success.
    2. Identify an organization’s relevant communities and stakeholders and
    understand how to engage effectively with them.
    3. Develop a proficiency in the writing of public relations press releases,
    newsletters, brochures, speeches, and other persuasive pieces.
    4. Prepare and present orally speeches and other public relations types of
    presentations
    5. Design and present a crisis management plan:
    A. Evaluate objectively his or her performance and that of others
    B. Evaluate sources of public relations information
    6. Connect public relations activities and strategies to all functional areas of an
    Organization.

    Date Weeks Contents/Topics Chapters


    (Optional)
    Courser Overview and Introductions

    Defining Public Relations 1

    The Practice of Public Relations 2

    The Role and Scope of research in 3


    Public Relations

    The Public Relations Process- Planning 4

    Communication Concepts and Practice 5


    in PR

    Employee Relations 6

    Community Relations 7

    Revision

    Midterm Exam

    Media Relations 8

    Government Relations 9

    Consumer Relations 10

    Investor Relations 11

    Public Relations Writing 12

    Integrated Marketing Communications 13

    Conflict Management & Crisis 14


    Communication

    Revision

    Final Exam
    REFERENCES Text Book:

    REQUIRED

    ● Public Relations: Strategies and Tactics (11th Edition) Authors: Dennis L.


    Wilcox, Glen T. Cameron, Bryan H. Reber Publisher: Pearson

    ● Public Relations: The Profession and the Practice 4th Edition (2011) by
    Lattimore, Dan, Baskin, Otis, Heiman, Suzette, Toth, Elizabe, McGraw-Hill

    ● The New Rules of Marketing & PR: how to use social media, online video, mobile
    applications, blogs..., news releases, and viral marketing to reach buyer.

    RECOMMENDED READINGS:
    ● Public Relations Practices, 8/E (2014) by Allen H Center, Patrick Jackson,
    Stacey Smith & Frank Stansberry : Pearson High Education
    ● Public relations: contemporary issues and techniques (2004) by Egan, J.,
    Baines, P. R., & Jefkins, Elsevier/Butterworth-Heineman.

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