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    Consumer Behavior (BMAM 52101) : Individual Assignment

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    Norhan Ayman
    This document is an individual assignment for a consumer behavior course being taken in the fall 2020 semester. It asks the student to identify someone making a major purchase, have them list the information sources consulted, and characterize the types of sources used. The student's friend Hend is planning to buy a car and has been carefully considering her options due to the high involvement of an expensive purchase.

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    Consumer Behavior (BMAM 52101) : Individual Assignment

    Uploaded by

    Norhan Ayman
    36 views2 pages
    This document is an individual assignment for a consumer behavior course being taken in the fall 2020 semester. It asks the student to identify someone making a major purchase, have them list the information sources consulted, and characterize the types of sources used. The student's friend Hend is planning to buy a car and has been carefully considering her options due to the high involvement of an expensive purchase.

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    IndIvidual Assignment

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    This document is an individual assignment for a consumer behavior course being taken in the fall 2020 semester. It asks the student to identify someone making a major purchase, have them list the information sources consulted, and characterize the types of sources used. The student's friend Hend is planning to buy a car and has been carefully considering her options due to the high involvement of an expensive purchase.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views2 pages

    Consumer Behavior (BMAM 52101) : Individual Assignment

    Uploaded by

    Norhan Ayman
    This document is an individual assignment for a consumer behavior course being taken in the fall 2020 semester. It asks the student to identify someone making a major purchase, have them list the information sources consulted, and characterize the types of sources used. The student's friend Hend is planning to buy a car and has been carefully considering her options due to the high involvement of an expensive purchase.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Consumer Behavior (BMAM 52101)

    Individual Assignment

    Semester: BUS 2020 FALL


    Professor: Dr. Randa Kenawi
    Submitted By: Norhan Ayman
    Submission Date: September 22, 2020

    Page 1 of 2
    1. Identify a person who is about to make a major purchase.
    2. Ask that person to make a list of all the information sources he/she consults before
    deciding what to buy.
    3. How would you characterize the types of sources he/she uses (internal/external,
    media/personal, etc)?
    4. Which sources appeared to have the most impact on the person’s decision?

    My friend called “Hend” is planning to buy a car and she has been afraid to take the decision quickly
    When you buy expensive products, relative to your budget, the decision is normally highly involving
    because of the risks of making a bad purchase. 

    Page 2 of 2

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