Session 1 Session 2 Session 3 Session 4

I. OBJECTIVES Understand the concept of Explain the different structure Discuss the nature of supply Apply the concept of distribution to
distribution as one of the of distribution channels and chain management. the product that each group has
marketing mix. its function. created.
A. Content Standards The learners demonstrate an The learners demonstrate an The learners demonstrate an The learners demonstrate an
School Taysan National High School Grade Level 12 ABM
understanding of… understanding of… understanding of… understanding of…
Teacher Aimee M. Mendoza Learning Area Principles of
the essence of the new product the essence of the new the essence of the new product Marketing
the essence of the new product
DAILY LESSONdevelopment,
LOG Teaching
pricing, Dates andproduct
placing SEPTEMBER 2-6, 2019
development, pricing, development, pricing, placing Semester 1st pricing, placing
development,
(distribution), and promoting a Time placing (distribution), and (distribution), and promoting a (distribution), and promoting a
product or service ABM PATIENCE
promoting a product or product or service product or service
ABM PURITY
service
B. Performance The learners shall be able to… The learners shall be able to… The learners shall be able to… The learners shall be able to…
Standards
design a new product or design a new product or design a new product or service, design a new product or service,
service, decide types of pricing service, decide types of pricing decide types of pricing approach, decide types of pricing approach,
approach, and choose approach, and choose and choose distribution methods and choose distribution methods
distribution methods and distribution methods and and promotion tools that respond and promotion tools that respond to Prepared by:
promotion tools that respond to promotion tools that respond to market trends market trends
market trends to market trends
C. Learning The learners… The learners… The learners… The learners…
Competencies/
Objectives (Write the LC discuss the structure of discuss the structure of discuss the structure of discuss the structure of distribution
code for each) distribution channels, its distribution channels, its distribution channels, its channels, its functions, and the
functions, and the nature of functions, and the nature of functions, and the nature of nature of supply chain management
supply chain management supply chain management supply chain management ABM_PM11-IIa-e-18
ABM_PM11-IIa-e-18 ABM_PM11-IIa-e-18 ABM_PM11-IIa-e-18
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a
week or two.
II. CONTENT
Nature of Distribution Structure of Distribution Nature of Supply Chain Key Processes of Supply Chain
Channels Management Management Checked by:
IV. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
RESOURCES there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages Principles of Marketing Principles of Marketing Principles of Marketing Principles of Marketing
Prof.Angelita Ong Camilar- Prof.Angelita Ong Camilar- Prof.Angelita Ong Camilar-Serrano
Prof.Angelita Ong Camilar- Serrano pp. 227-229 Serrano pp.230-231 pp.232-235
Serrano page 227
Noted
4. Additional by:
Materials from Page 1 of 2
Learning Resource
(LR) portal
B. Other Learning Slide decks, videos, LED TV, Slide decks, videos, LED TV, Slide decks, videos, LED TV, Slide decks, videos, LED TV,
AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D
Teacher II Master Teacher II Principal IV

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