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    Research Tools To Identify Your Target Audience

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    Jamal Ezzi
    The document discusses several tools for identifying a target audience: Facebook Audience Insights, Google Analytics, Twitter Business Analytics, LinkedIn Audience Insights, and Brandwatch. These tools provide information on demographics, interests, behaviors, and engagement to help define an audience for marketing purposes.

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    © All Rights Reserved
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    Research Tools To Identify Your Target Audience

    Uploaded by

    Jamal Ezzi
    83 views8 pages
    The document discusses several tools for identifying a target audience: Facebook Audience Insights, Google Analytics, Twitter Business Analytics, LinkedIn Audience Insights, and Brandwatch. These tools provide information on demographics, interests, behaviors, and engagement to help define an audience for marketing purposes.

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    Research tools for target audience

    Original Title

    Research tools to identify your target audience

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    The document discusses several tools for identifying a target audience: Facebook Audience Insights, Google Analytics, Twitter Business Analytics, LinkedIn Audience Insights, and Brandwatch. These tools provide information on demographics, interests, behaviors, and engagement to help define an audience for marketing purposes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views8 pages

    Research Tools To Identify Your Target Audience

    Uploaded by

    Jamal Ezzi
    The document discusses several tools for identifying a target audience: Facebook Audience Insights, Google Analytics, Twitter Business Analytics, LinkedIn Audience Insights, and Brandwatch. These tools provide information on demographics, interests, behaviors, and engagement to help define an audience for marketing purposes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Research Tools

    to Identify Your
    Target Audience
    If you’re going to market to an audience, you’ll need to know who’s in
    that audience. Recent Pew Research data indicates that millennials
    have wildly different lives and brand expectations than boomers.
    Younger generations adopt technology much more quickly than older
    ones, married couples with children have different material needs from
    single people, and more.

    For different demographics, you’ll need distinctive marketing


    strategies. Luckily, the tools now exist for you to determine engaging
    with your brand online. This is called your target audience. We’ll break
    down the top tools to identify it below.

    © 2020 Aptly. All rights reserved.


    Facebook Audience Insights
    Facebook Audience Insights will be the most powerful tool you use to identify your target
    audience, because Facebook is likely to be your single largest point-of-contact for online
    customers. Facebook owns Whatsapp and Instagram, so Audience Insights will include data
    from those apps too.

    You can use Facebook Audience Insights to identify customers’:

    Age

    Gender

    Lifestyle

    Education

    Relationship status

    Job role

    Household size

    Location

    Page likes
    Source: Hootsuite

    And most crucially:

    Customers’ prior purchase activity

    Using Audience Insights, you can precisely determine who’s interacting with your page. It’ll
    also give you real-time data when you test different marketing strategies.

    © 2020 Aptly. All rights reserved.


    Google Analytics
    If Facebook Audience Insights is a microscope, Google Analytics is a big-picture view.
    Using a Google Analytics Business Account, you can:

    See how your different social media accounts


    compare in terms of traffic

    See which of your pages people purchase from the


    most

    And, most importantly:

    Track people around the web, to determine where


    they’re coming to your page from and where they’re
    going after

    Source: Hootsuite

    Facebook Audience Insights lets you figure out who your customers are. Google Analytics tells
    you what they’re doing. With these two pieces of information, you can successfully start to
    determine your target audience.

    Google Analytics is also an excellent tool for determining conversion—or the percentage of
    users who take the action your page prompts them to (push a button, purchase an item, etc.)

    © 2020 Aptly. All rights reserved.


    Twitter Business Analytics

    Twitter Business Analytics is loosely similar to Facebook Audience Insights, but solely
    for its own business platform. Users input less data into Twitter than Facebook or Google,
    so there’s less biographical and geographic information to work with. Twitter Business
    Analytics can tell you:

    your followers’ interests


    the devices they use
    their online posting behavior
    what keywords they search

    Souce: Hootsuite

    © 2020 Aptly. All rights reserved.


    LinkedIn Audience Insights

    Linkedin is the primary platform for business-to-business marketing, comprising at least


    50 percent of B2B transactions in 2019. As such, Linkedin Audience Insights is essential for
    tracking your business target audience and relations.

    Linkedin Audience Insights can tell you:

    Who your B2B contacts


    interact with

    Their prior behavior

    Their geographic info

    Source: LinkedIn

    It also lets you customize your audiences with much more precise targeting tools than
    free Linkedin services.

    © 2020 Aptly. All rights reserved.


    Brandwatch
    Brandwatch is effectively a paid, integrated target audience research and tracking tool. You
    effectively pay for a unified page and tracking tool. Brandwatch is a useful investment if you’re
    managing large accounts and need a single, responsive landing page from which to operate.
    https://blog.hootsuite.com/twitter-analytics-guide/

    Source: Brandwatch

    © 2020 Aptly. All rights reserved.

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