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    Project Deliverable: Ec Logo (Grant Agreement Nº) Project Logo

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    yorcelis brito
    This communication plan template provides guidance for communicating about a Horizon 2020 project. It includes sections for introducing the project objectives and communication strategy, identifying key messages and target audiences, selecting appropriate communication channels, and developing an action plan with activities, a schedule, and key performance indicators (KPIs) to measure impact. The plan also covers establishing a visual identity and branding for the project.

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    Download as PDF, TXT or read online from Scribd

    Project Deliverable: Ec Logo (Grant Agreement Nº) Project Logo

    Uploaded by

    yorcelis brito
    19 views11 pages
    This communication plan template provides guidance for communicating about a Horizon 2020 project. It includes sections for introducing the project objectives and communication strategy, identifying key messages and target audiences, selecting appropriate communication channels, and developing an action plan with activities, a schedule, and key performance indicators (KPIs) to measure impact. The plan also covers establishing a visual identity and branding for the project.

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    Communication-plan-template-1

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    This communication plan template provides guidance for communicating about a Horizon 2020 project. It includes sections for introducing the project objectives and communication strategy, identifying key messages and target audiences, selecting appropriate communication channels, and developing an action plan with activities, a schedule, and key performance indicators (KPIs) to measure impact. The plan also covers establishing a visual identity and branding for the project.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views11 pages

    Project Deliverable: Ec Logo (Grant Agreement Nº) Project Logo

    Uploaded by

    yorcelis brito
    This communication plan template provides guidance for communicating about a Horizon 2020 project. It includes sections for introducing the project objectives and communication strategy, identifying key messages and target audiences, selecting appropriate communication channels, and developing an action plan with activities, a schedule, and key performance indicators (KPIs) to measure impact. The plan also covers establishing a visual identity and branding for the project.

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    You are on page 1of 11

    EC LOGO PROJECT LOGO

    (Grant Agreement nº)

    Project
    Deliverable
    Name of the project
    Title of Deliverable

    Grant Agreement Number


    Project acronym
    Work package
    Deliverable
    Title
    Author(s)
    Revision Final Revision
    Reviewer Date for final deliverable
    Number of Versions Final Version

    2 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    Table of contents
    1 INTRODUCTION .................................................................................................................................. 4
    1.1 About the project ........................................................................................................................... 4
    1.2 Strategy ......................................................................................................................................... 4
    1.3 Purpose ......................................................................................................................................... 4
    1.4 Management ................................................................................................................................. 4
    2 KEY MESSAGES ................................................................................................................................. 5
    3 TARGET AUDIENCES ......................................................................................................................... 6
    4 CHANNELS .......................................................................................................................................... 7
    5 ACTION PLAN ...................................................................................................................................... 8
    5.1 Communication activities .............................................................................................................. 8
    5.2 Schedule ....................................................................................................................................... 8
    5.3 Impact and KPIs ............................................................................................................................ 8
    6 VISUAL IDENTITY AND BRANDING ................................................................................................. 10
    7 REFERENCES ................................................................................................................................... 11
    ANNEXS

    3 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    1 INTRODUCTION
    1.1 About the project

    Explain the essential objectives of the project and how the communication will
    support to achieve these objectives.

    1.2 Strategy

    Develop a strategy that answers the 6 key questions:


     What do you want to communicate?
     Who do you want to reach?
     How do you want to do it?
     When are you going to do it?
     Why do you want to do it?
     How far do you want to go?

    1.3 Purpose

    Describe in detail the means to guarantee maximum communication project results.

    Establish a series of objectives as the project evolves. Eg: publicize the project, en-
    gagement with target audiences, influence at-the-time decisions…

    Include what expectations and benefits you expect from this communication plan.
    Don´t forget that these objectives should be aligned with those proposed in the plan
    for dissemination and exploitation of results.

    1.4 Management
    This section should include the organizational structure and management responsi-
    ble for communication activities. It will also include the responsibility of each partner
    in the work package

    4 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    2 KEY MESSAGES

    Develop a series of key messages for each type of target audience taking into
    account the goals that have been previously marked. These messages will be the
    basis of the communication activities that are developed.
    Messages should be short, concise and clear

    5 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    3 TARGET AUDIENCES
    Identify the different target audiences. List them by categories and define the strategy
    that will be carried out to reach these audiences.

    6 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    4 CHANNELS
    Choose the right channels and to develop a right strategy to reach them effectively.

    CHANNELS AUDIENCE KEY MESSAGE OBJECTIVE

    Proyect website
    Open
    repositories
    Social Media

    Mass Media

    Events
    Channels of
    other projects

    7 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    5 ACTION PLAN

    5.1 Communication activities

    In this section, the communication activities will be identified. Fill in a table for each
    communication activity identified with the following fields:
     Description of the communication action and main objectives pursued.
     Target audience: Profile or group to which the communication is addressed.
     Communication channels: Identify means or information necessary to carry out
    the communication of the action in question.
     Tools and materials resources necessary for the development of the action.
     Schedule: Identify the month/s when it will be the communication action.
     KPIs: Define and list the evaluation indicators about this action.

    COMMUNICATION ACTIVITY

    Description and objectives

    Target

    Channels

    Tools

    Schedule

    KPIs

    5.2 Schedule

    Include a Gantt chart with the planned planning for the execution of the communica-
    tion plan.

    5.3 Impact and KPIs


    It is very important that we take into account the impact criteria that we proposed in
    the proposal

    These criteria should be the basis for developing communication, dissemination and
    exploitation plans. In this section you will describe how to reach the impact criteria
    through the communication plan.

    8 Communication Plan Template H2020


    Name of the project
    Title of Deliverable
    Elaborate a list of indicators that will be used to know the productivity of the actions
    we are doing. In this way, we can measure, compare and decide what type of com-
    munication activities are best for the goals set.

    COMMUNICATION
    INDICATOR OBJECTIVE RESULT
    ACTIVITY

    9 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    6 VISUAL AND IDENTITY BRANDING


    Create the logo of the project, its anagram, its color, its typography, its website, its
    brochures and everything that helps identify and recognize it from other projects.

    10 Communication Plan Template H2020


    Name of the project
    Title of Deliverable

    7 REFERENCES
    This section will contain all information of interest for the preparation and validation of
    the document.

    ANNEXS

    11 Communication Plan Template H2020

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