Clifford. James On - Ethnographic - Authority
Clifford. James On - Ethnographic - Authority
Clifford. James On - Ethnographic - Authority
net/publication/249982868
On Ethnographic Authority
CITATIONS READS
379 1,628
1 author:
James Clifford
University of California, Santa Cruz
57 PUBLICATIONS 12,926 CITATIONS
SEE PROFILE
All content following this page was uploaded by James Clifford on 01 September 2014.
James Clifford
Stable URL:
http://links.jstor.org/sici?sici=0734-6018%28198321%290%3A2%3C118%3AOEA%3E2.0.CO%3B2-H
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at
http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained
prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in
the JSTOR archive only for your personal, non-commercial use.
Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at
http://www.jstor.org/journals/ucal.html.
Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed
page of such transmission.
The JSTOR Archive is a trusted digital repository providing for long-term preservation and access to leading academic
journals and scholarly literature from around the world. The Archive is supported by libraries, scholarly societies, publishers,
and foundations. It is an initiative of JSTOR, a not-for-profit organization with a mission to help the scholarly community take
advantage of advances in technology. For more information regarding JSTOR, please contact [email protected].
http://www.jstor.org
Tue Jan 29 01:27:20 2008
JAMES CLIFFORD
On Ethnographic Authority*
118 REPRESENTATIONS
1: 2 . Spring, 1983 o T I ~ EREGENTS OF THE UNIVERSITY OF CALIFORNIA
that process in the radical cultural theories of the 1960s and 1970s. After the Negri-
tude movement's reversal of the European gaze, after anthropology's crise de con-
science with respect to its liberal status within the imperial order, and now that the
West can no longer present itself as the unique purveyor of anthropological knowl-
edge about others, it has become necessary to imagine a world of generalized eth-
nography. With expanded communication and intercultural influence, people
interpret others, and themselves, in a bewildering diversity of idioms-a global con-
dition of what Bakhtin called "heterogl~ssia."~ This ambiguous, multi-vocal world
makes it increasingly hard to conceive of human diversity as inscribed in bounded,
independent cultures. Difference is an effect of inventive syncretism. In recent years
works like Edward Said's Orientalism and Paulin Hountondji's Sur la "philosophie
africaine" have cast radical doubt on the procedures by which alien human groups
can be represented, without proposing systematic, sharply new methods or epis-
temologies. These studies suggest that while ethnographic writing cannot entirely
escape the reductionist use of dichotomies and essences, it can at least struggle self-
consciously to avoid portraying abstract, a-historical other^."^ It is more than ever
crucial for different peoples to form complex concrete images of one another, as well
as of the relationships of knowledge and power that connect them. But no sovereign
scientific method or ethical stance can guarantee the truth of such images. They are
constituted-the critique of colonial modes of representation has shown at least this
much-in specific historical relations of dominance and dialogue.
T h e experiments in ethnographic writing surveyed below do not fall into a clear
reformist direction or evolution. They are ad hoc inventions and cannot be seen in
terms of a systematic analysis of post-colonial representation. They are perhaps best
understood as components of that "toolkit" of engaged theory recently recommended
by Deleuze and Foucault.
T h e notion of theory as a toolkit means (i) T h e theory to be constlucted is not a system but an
instrument, a logic of the specificity of power relations and the struggles around them; (ii)
T h a t this investigation can only be carried out step by step on the basis of reflection (which
will necessarily be historical in some of its aspects) on given situation^.^
At the close of the nineteenth century nothing guaranteed, a priori, the eth-
nographer's status as the best interpreter of native life-as opposed to the traveller,
and especially to the missionary and administrator, some of whom had been in the
field far longer and had better research contacts and linguistic skills. T h e develop-
ment of the fieldworker's image in America, from Cushing (an oddball) to Margaret
Mead (a national figure) is significant. During this period a particular form of au-
thority was created, an authority both scientifically validated and based on a unique
personal experience. During the 1920s Malinowski played a central role in estab-
lishing credit for the fieldworker, and we should recall in this light his attacks on the
competence of competitors in the field. For example, the colonial magistrate Rentoul,
who had the temerity to contradict science's findings concerning Trobriand concep-
tions of paternity, was excommunicated in the pages of Man for his unprofessional
"police court perspective." T h e attack on amateurism in the field was pressed even
further by Radcliffe-Brown who, as Ian Langham has shown, came to epitomize the
scientific professional, discovering rigorous social laws, etc.1° What emerged during
the first half of the twentieth century, with the success of professional fieldwork, was
a new fusion of general theory and empirical research, of cultural analysis with
ethnographic description.
T h e fieldworker-theorist replaced an older partition between the "man on the
spot" (in Frazer's words) and the sociologist or anthropologist in the metropole.
This division of labor varied in different national traditions. In America, for exam-
ple, Morgan had personal knowledge of at least some of the cultures that were raw
material for his sociological syntheses; and Boas, rather earlier than elsewhere, made
intensive fieldwork the sine qua non of serious anthropological discourse. But in
general, before Malinowski, Radcliffe-Brown, and Mead had successfully estab-
lished the norm of the university trained scholar testing and deriving theory from
first-hand research, a rather different economy of ethnographic knowledge pre-
vailed. For example, Codrington's The Melanesians (1891) is a detailed compilation
of folklore and custom, drawn from a relatively long term of research as an evangel-
ist and based on intensive collaboration with indigenous translators and informants.
T h e book is not organized around a fieldwork "experience," and it does not advance
a unified interpretative hypothesis, functional, historical or otherwise. It is content
On Ethnographic Authority 12 1
with low level generalizations and the amassing of an eclectic range of information.
Codrington is acutely aware of the incompleteness of his knowledge, believing that
real understanding of native life begins only after a decade or so of experience and
study." This understanding of the difficulty of grasping the world of alien peoples-
the many years of learning and unlearning needed, the problems of acquiring a
thorough linguistic competence-tends to dominate the most serious ethnographic
work of Codrington's generation. But such assumptions would soon be challenged by
the more confident cultural relativism of the Malinowskian model. T h e new field-
workers sharply distinguished themselves from the earlier "men on the spot," the
missionary, the administrator, the trader, and the traveller, whose knowledge of in-
digenous peoples, they argued, was not informed by the best scientific hypotheses or
a sufficient neutrality.
Before the emergence of professional ethnography, writers like McLennan,
Lubbock, and Tylor had attempted to control the quality of the reports on which
their anthropological syntheses were based. They did this by means of the guidelines
of Notes a n d Queries and, in Tylor's case, by cultivating long-term working relations
with sophisticated researchers in the field like the missionary Lorimer Fison. After
1883, as newly appointed Reader in Anthropology at Oxford, Tylor worked to en-
courage the systematic gathering of ethnographic data by qualified professionals.
T h e United States Bureau of Ethnology, already committed to the undertaking, pro-
vided a model. Tylor was active in founding a Committee on the North-Western
Tribes of Canada. T h e Committee's first agent in the field was the nineteen-year
veteran missionary among the Ojibwa, E. F. Wilson. H e was replaced, before long,
by Franz Boas, a physicist in the process of turning to professional ethnography.
George Stocking has persuasively argued that the replacement of Wilson by Boas
"marks the beginning of a n important phase in the development of British eth-
nographic method: the collection of data by academically trained natural scientists
defining themselves as anthropologists, and involved also in the formulation and
evaluation of anthropological theory." With Boas' early survey work and the
emergence in the 1890s of other natural-scientist fieldworkers like A. C. Haddon
and Baldwin Spencer, the move toward professional ethnography was underway.
T h e Torres Straits Expedition of 1899 may be seen as a culmination of the work of
this "intermediate generation," as Stocking calls them. T h e new style of research
was clearly different from that of missionaries and other amateurs in the field, and
part of a general trend, since Tylor, "to draw more closely together the empirical
and theoretical components of anthropological inquiry."12
However, the establishment of intensive participant-observation as a profes-
sional norm would have to await the Malinowskian cohort. T h e "intermediate gen-
eration" of ethnographers did not, typically, live in a single locale for a year or more,
mastering the vernacular and undergoing a personal learning experience compara-
ble to an initiation. They did not speak as cultural insiders, but retained the natural
scientist's documentary, observational stance. T h e principal exception, before the
third decade of the century, Frank Hamilton Cushing, remained an isolated in-
stance. As Curtis Hinsley has suggested, Cushing's long first-hand study of the
Zunis, his quasi-absorption into their way of life, "raised awkward problems of
verification and accountability. . . . A community of scientific anthropology on the
model of other sciences required a common language of discourse, channels of regu-
lar communication, and at least minimal consensus on judging method."13 Cushing's
intuitive, excessively personal understanding of the Zuni could not confer scientific
authority.
Schematically put, before the late nineteenth century the ethnographer and the
anthropologist, the describer/translator of custom and the builder of general theories
about humanity, were distinct. (A clear sense of the tension between ethnography
and anthropology is important in correctly perceiving the recent, and perhaps tem-
porary, conflation of the two projects.) Malinowski gives us the imago of the new
"anthropologistn-squatting by the campfire, looking, listening and questioning, re-
cording, and interpreting Trobriand life. T h e literary charter of this new authority
is the first chapter of Argonauts, with its prominently displayed photographs of the
ethnographer's tent pitched among Kiriwinian dwellings. T h e sharpest meth-
odological justification for the new mode is to be found in Radcliffe-Brown's Anda-
man Islanders. T h e two books were published within a year of each other. And
although their authors developed quite different fieldwork styles and visions of cul-
tural science, both early texts provide explicit arguments for the special authority of
the ethnographer-anthropologist.
Malinowski, as his notes for the crucial Introduction to Argonauts show, was
greatly concerned with the rhetorical problem of convincing his readers that the facts
he was putting before them were objectively acquired, not subjective creations.14
Moreover, he was fully aware that "In Ethnography, the distance is often enormous
between the brute material of information-as it is presented to the student in his
own observations, in native statement, in the kaleidoscope of tribal life-and the
final authoritative presentation of the results."15 Stocking has nicely analyzed the
various literary artifices of Argonauts (its engaging narrative constructs, use of active
voice in the "ethnographic present," illusive dramatizations of the author's par-
ticipation in scenes of Trobriand life) techniques Malinowski used so that "his own
experience of the natives' experience (might) become the reader's experience as
we11."16 T h e problems of verification and accountability that had relegated Cushing
to the professional margin were very much on Malinowski's mind. This anxiety is
reflected in the mass of data contained in Argonauts, its sixty-six photographic
plates, the now rather curious "Chronological list of Kula Events Witnessed by the
Writer," the constant alternation between impersonal description of typical behavior
and statements on the order of "I witnessed . . .," and "Our party, sailing from the
North. . . ."
Argonauts is a complex narrative, simultaneously of Trobriand life and of eth-
nographic fieldwork. It is archetypical of the generation of ethnographies that suc-
OnEthnographicAuthority 125
Brown established their critique of the "conjectural history" of the diffusionists it
was all too easy to exclude diachronic processes as objects of fieldwork, with conse-
quences that have by now been sufficiently denounced.
To say that an ethnography is composed of discourses and that its different com-
ponents are dialogically related, is not to say that its textual form should be that of a
literal dialogue. Indeed, as Crapanzano recognizes in Tuhami, a third participant,
real or imagined, must function as mediator in any encounter between two indi-
v i d u a l ~T
. ~h ~
e fictional dialogue is, in fact, a condensation, a simplified representa-
tion of complex, multi-vocal processes. An alternative way of representing this
discursive complexity is to understand the overall course of the research as an on-
going negotiation. T h e case of Marcel Griaule and the Dogon is well known and
particularly clear-cut. Griaule's account of his instruction in Dogon cosmological
wisdom, Dieu d'Eau (Conversations with OgotemmZli), was an early exercise in di-
alogical ethnographic narration. But beyond this specific interlocutory occasion, a
more complex process was at work. For it is apparent that the content and timing of
the Griaule team's long-term research, spanning decades, was closely monitored and
significantly shaped by Dogon tribal a ~ t h o r i t i e s This
. ~ ~ is no longer news. Many
ethnographers have commented on the ways, both subtle and blatant, in which their
research was directed or circumscribed by their informants. In his provocative dis-
cussion of this issue, Ioan Lewis even calls anthropology a form of " p l a g i a r i ~ m . " ~ ~
T h e give and take of ethnography is clearly portrayed in a recently published
study, noteworthy for its presentation within a single work of both an interpreted
other reality a n d the research process itself: Renato Rosaldo's Ilongot Headhunt-
ing.48 Rosaldo arrives in the Phillipine highlands intent on writing a synchronic
study of social structure. But again and again, over his objections, he is forced to
listen to endless Ilongot narratives of their local history. Dutifully, dumbly, in a kind
of bored trance, he transcribes these stories, filling notebook after notebook with
what he considers disposable texts. Only after leaving the field, and after a long
process of reinterpretation (a process made manifest in the ethnography) does it
become clear that these obscure tales have in fact provided Rosaldo with his final
topic, the culturally distinctive Ilongot sense of narrative and history. Rosaldo's ex-
Notes
* A n early version o f this essay was presented at the American Anthropological Association in
December o f 1980. For helpful criticisms I would like to thank Tala1 Asad, Vincent Cra-
panzano, Joel Fineman, Thomas Laqueur, Joan Larcom, George Marcus, T . N . Pandey,
Mary Pratt, Richard Randolph, Renato Rosaldo, George Stocking, Sharon Traweek, Steven
Webster.
1. Only English, American, and French examples are discussed. I f it is likely that the modes
o f authority analyzed here are able widely to be generalized, no attempt has been made to
extend them to other national traditions. It is assumed, also, in the antipositivist tradition
o f Dilthey, that ethnography is a process of interpretation, not of explanation. Modes o f
authority based on natural-scientific epistemologies are not discussed. In its focus on par-
ticipant-observation as an intersubjective process at the heart of twentieth-century eth-
nography, the essay scants a number o f contributing sources o f authority: for example,
the weight o f accumulated "archival" knowledge about particular groups, of a cross cul-
tural comparative perspective, and o f statistical survey work.
2. See M . Bakhtin, "Discourse in the Novel" ( l 9 3 5 ) , in Michael Holquist, ed., The Di-
alogic Imagination: Four Esxays by IM. M . Bakhtin (Austin and London, 1981), pp. 259-
442. "Heteroglossia" assumes that "languages do not exclude each other, but rather in-
tersect with each other in many different ways (the Ukranian language, the language o f
the epic poem, o f early Symbolism, o f the student, o f a particular generation o f children,
o f the run-of-the-mill intellectual, o f the Nietzschean and so on). It might even seem that
the very word 'language' loses all meaning in this process-for apparently there is no
single plane on which all these 'languages' might be juxtaposed to one another." W h a t is
said of languages applies equally to "cultures" and "subcultures." See also V. N. Vol-
oSinov (Bakhtin?), Marxzsm and the Philosophy of 1,anguage (New York and London,
1973), esp. Chaps. 1-3; and Tzvetan Todorov, ~MikhailBakhtzne: le przncijOe dzalogique
(Paris, 1981), pp. 88-93.
3. Edward Said, Orientalzsm (New York, 1978); Paulin Hountondji, Sur la '3hzlosophie
4. Michel Foucault, Power/Knowledge (New York, 1980), p. 145; see also "Intellectuals
and Power: A Conversation between Michel Foucault and Gilles Deleuze," in Foucault,
Language, Counter-Memory, Practice (Ithaca, N.Y., 1977), pp. 208-209. A recent un-
published essay by Edward Said, "The Text's Slow Politics and the Prompt Language of
5. I have not attempted to survey new styles of ethnographic writing that may be originating
from outside the West. As Said, Hountondji, and others have shown, a considerable work
of ideological "clearing," an oppositional, critical work remains, and it is to this that non-
Western intellectuals have been devoting a great part of their energies. M y essay remains
inside, but at the experimental boundaries of, a realist cultural science elaborated in the
oral history, the non-fiction novel, the "new journalism," travel literature, and the docu-
mentary film.
6. Compare, for example, Marcel Griaule's idea of team research (with repeated visits to
the field) and Malinowski's extended solo sojourn: Griaule, Mtthode de l'ethnographze
(Paris, 1957); Malinowski, Argonauts ofthe Western Pacijc (London, 1922), Chapter 1.
scrutiny. For new critical approaches see: Franpois Hartog, Le mzroir d'Hkrodote: essai
(New York, 1973), Chapter 1; Michkle Duchet, Anthropologze et Histoire au sikcle des
Limits in the History of Ethnology," Daedalus, Spring 1980, 73-90; Michel de Certeau,
"Writing vs. Time: History and Anthropology in the Works of Lafitau," Yale French
Studies, 59 (1980), 37-64; Edward Said, Orientalism; George Stocking, ed., "Observers
tualized, ahistorical, and visually oriented "anthropology," see Michel de Certeau's de-
10. B. Malinowski, "Pigs, Papuans and Police Court Perspective," Man, 32 (1932), 33-38;
Alex Rentoul, "Physiological paternity and the Trobrianders," and "Papuans, Professors
and Platitudes," Man 31 (1931), 153-154, and 32 (1932), 274-276. Ian Langham, The
Building of British Social Anthropology (Dordrecht, London, 1981), Chapter VII.
11. R. H . Codrington, The Melaneszans (1891), Dover reprint (New York, 1972), pp. vi-vii.
12. George Stocking, "The Ethnographer's Magic."
13. Curtis Hinsley, "Ethnographic Charisma and Scientific Routine: Cushing and Fewkes in
the American Southwest," Hzstory of Anthropology, 1 (1983), forthcoming.
14. Stocking, "The Ethnographer's Magic."