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    Product Mix of Nestle

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    teja
    Nestle has a wide product mix across six main categories: 1. Dairy products such as milk and slim products. 2. Chocolates and confections including KitKat, Munch, Polo and Milky Bar. 3. Coffee like Nescafe, Nescafe Dolce Gusto and Nespresso. 4. Culinary, chilled and frozen foods including Maggi, Buitoni and Jacks. 5. Breakfast cereals such as Cheerios, Shreddies and Corn Flakes. 6. Health and nutrition products including Peptamen, Nestle Resource and Boost.

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    © All Rights Reserved
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    Product Mix of Nestle

    Uploaded by

    teja
    5K views4 pages
    Nestle has a wide product mix across six main categories: 1. Dairy products such as milk and slim products. 2. Chocolates and confections including KitKat, Munch, Polo and Milky Bar. 3. Coffee like Nescafe, Nescafe Dolce Gusto and Nespresso. 4. Culinary, chilled and frozen foods including Maggi, Buitoni and Jacks. 5. Breakfast cereals such as Cheerios, Shreddies and Corn Flakes. 6. Health and nutrition products including Peptamen, Nestle Resource and Boost.

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    product mix of Nestle

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    Nestle has a wide product mix across six main categories: 1. Dairy products such as milk and slim products. 2. Chocolates and confections including KitKat, Munch, Polo and Milky Bar. 3. Coffee like Nescafe, Nescafe Dolce Gusto and Nespresso. 4. Culinary, chilled and frozen foods including Maggi, Buitoni and Jacks. 5. Breakfast cereals such as Cheerios, Shreddies and Corn Flakes. 6. Health and nutrition products including Peptamen, Nestle Resource and Boost.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5K views4 pages

    Product Mix of Nestle

    Uploaded by

    teja
    Nestle has a wide product mix across six main categories: 1. Dairy products such as milk and slim products. 2. Chocolates and confections including KitKat, Munch, Polo and Milky Bar. 3. Coffee like Nescafe, Nescafe Dolce Gusto and Nespresso. 4. Culinary, chilled and frozen foods including Maggi, Buitoni and Jacks. 5. Breakfast cereals such as Cheerios, Shreddies and Corn Flakes. 6. Health and nutrition products including Peptamen, Nestle Resource and Boost.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Page 1

    Gaddam.Tejaswini
    Enrolment no.- 0158

    Product mix of any product/services brand of your choice mentioning its products line,
    product item, product mix, length, width, dept of the product.
    Page 2
    Gaddam.Tejaswini
    Enrolment no.- 0158

    Nestle company

    CHOCOLATE HEALTH &


    CEREALS COFFEE FOOD
    & CANDIES NUTRITION

    Product Depth
    Cerevita Nescafe Maggie Speacial
    Munch Peptamen
    (Zimbabwe) Cappuccino Masala Noddles

    Product Items of food


    Milky bar Nescafe Choco- Maggie 2
    Cheerios Nestle Resources
    Chocolate Moca mintues noddles

    Maggie Chicken
    Chocapic KitKat Nespresso Nutren Junior
    noddles

    Nestle Nescafe Maggie Rich


    Cini Mins Polo Boost
    Gold Blend Tomato Ketchup

    Maggie Real
    Nescafe Dolce
    Clusters Crunch Coconut Milk
    Gusto
    Powder

    Product mix
    IN DETAIL:

    1.Product Mix - Nestle company

    2.Product line -Cereals, Chocolate & Candies, Coffee, Food and Health and Nutrition.
    Product
    3.Product items -Products under each category likeWidth

    -In Cereals- Clusters, Cini Mines, Chocapic, Cheerio’s, Cerevita.

    -In Chocolate & Candies- Crunch, Polo, Kit kat, Milky bar, Munch.
    Page 3
    Gaddam.Tejaswini
    Enrolment no.- 0158

    -In Coffee -Nescafe Dolce Gusto, Nestle Nescafe Gold Blend,

    -In Health & Nutrition-Peptamen, Nestle Resource, Nutren junior, Boost,


    . Nescafe Choco Moca, Nescafe Cappuccino.

    -In Food- Nestle Maggie, Buitoni, Jacks, Herta, Maggie Rich Tomato Ketchup,
    Maggie Real coconut milk powder, Maggie Chicken Noodles.

    4.Product width -No. of Varieties offered by the company, total width is 5

    5.Product length -No. of product items within the company product line, total length-24
    (According to the about table)
    6.Product depth -No. of products within a product line, total length-
    Under coffee-5
    Under health &Nutrition-4
    Under food-5
    Under cereals-5
    Under chocolate & candies-5

    The product mix of Nestle consists of:

    1. Dairy Products: There are different Dairy products which Nestle has launched in the market

    which include Nestle Milk, Nestle Slim, and Nestle Everyday

    2. Chocolates and Confectionaries:  Nestle KitKat, Munch, Polo, Milky bar, Crunch, Smarties etc

    are few products which Nestle offers under Chocolates and Confectionaries.

    3. Coffee: Nescafe, Nescafe Dolce Gusto, Nespresso, Nescafe Cappuccino etc are few product

    offerings under the coffee category

    4. Ready to Cook or Culinary, Chilled and Frozen foods: Nestle Maggi, Buitoni, Jacks, Herta etc

    are few Culinary, Chilled and frozen foods that nestle offers to its customers.
    Page 4
    Gaddam.Tejaswini
    Enrolment no.- 0158

    5.Breakfast cereals: Apple Jacks, Boo Berry, Cap’n Crunch, Multigrain Cheerio’s, Cinnamon
    toast Crunch, Cookie Crisp cereals, Crispix, corn Flakes, count chocula, shreddies, foot Loops,

    Frosted Mini Wheats, Granola, Honeycomb, Kix, Rice Krispies are the breakfast cereals offered

    by Nestle.

    6.Heath &Nutrition: Peptamen, Nestle Resource, Nutren Junior, Boost are the healthy food
    offered by Nestle.

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