00 Health Promotion Model
00 Health Promotion Model
00 Health Promotion Model
Nursing theory has come a long way since the time of Florence Nightingale’s
efforts to organize the profession. The amount of information on nursing theory can be
overwhelming. Currentnursing.com (2012) lists more than 75 different nursing theories, models,
and philosophies. Each theory has concepts or ideas that make it unique. A nursing theory can be
presented as a model in order to provide a map or plan that details how to follow the ideas
presented in the theory (George, 2002). Nola Pender presents her health promotion theory as a
model. Her ideas can be summed by the quote, “An apple a day keeps the doctor away”
defines a person’s health as not only being free from disease, but living a lifestyle that
encourages optimal health. Health promotion focuses on encouraging behaviors that promote
positive overall well-being. The Health Promotion Model describes the multidimensional nature
of the individual and the factors that influence how they perceive and seek healthy behaviors as
outcome for the patient. Pender has been quoted as saying, “It became apparent to me that health
professionals intervened only after people developed acute or chronic disease… I committed
myself to a proactive stance of health promotion and disease prevention…” (Sitzman &
Eichelberger, 2004, p.124). Her model presents a process that can be used to assess and attend to
any needs required by the patient in order to promote healthy behaviors. She believes that nurses
have many opportunities to promote healthy behaviors, specifically when they relate to perceived
DR. NOLA J PENDER & THE HEALTH PROMOTION 3
health risks of a patient. There are many examples of health promoting behaviors including
nutrition, hydration, physical activity, stress management, sleeping habits, spiritual health, and
emotional health. Pender lists 11 factors that have the capability of having a positive influence
This paper will explore Pender’s life and experiences that inspired her Health
Promotion Model, the 11 factors that outline her model, how to apply her model into nursing
Dr. Nola J. Pender, PhD, RN, FAAN, was born on August 16, 1941, in Lansing,
Michigan. Her chosen career path of nursing came to fruition at the age of 21, in 1962. She
received her Bachelor of Science in Nursing from Michigan State University in 1964. Her focus
on education and furthering her knowledge was evident when she received a Master’s degree
from the same university in 1965, just one year later. In 1969, she went on to obtain her PhD in
psychology and education from Northwestern University in Evanston, Illinois (“Nola J. Pender”,
2014).
Shortly after becoming a registered nurse, Nola was made the head nurse for a
medical-surgical unit at Ingham Medical Hospital in Lansing, Michigan. After two years of
bedside nursing she became an instructor at Mercy School on Nursing (“Curriculum vita”, 2014).
Nola worked for one year at Mercy School before moving to Grand Forks, North Dakota to teach
at the University of North Dakota College of Nursing. After two years in Grand Forks, she
eventually moved back to Illinois and taught at Northern Illinois University and Rush University
in the 1970s. When questioned about her nursing model Dr. Pender (2010) states that from an
early point in her career she began to realize that the Western health care system was mostly
concerned or focused on the treatment of health problems after they had already developed.
Although it was apparent that treatment received the most attention, she knew that quality of life
could be drastically improved if that attention was instead shifted to prevention and promotion.
She also knew that health care bills could be greatly reduced if individuals began to make
Dr. Nola J. Pender’s beliefs about health promotion and prevention are what
prompted her extensive work in the field of nursing research. From 1984-1990, she was the
director of the Health Promotion Research Program, also located at Northern Illinois University.
This program was designed to “help people choose healthier lifestyles, to make more efficient
use of health services, to adopt self-care practices, and to participate actively in the design and
implementation of programs that affect health” (“Public Health”, 2014). From 1990-1994, she
acted as the director for the Center of Nursing Research at the University of Michigan School of
Nursing in Ann Arbor, Michigan, where she also was a professor. While working in nursing
research, she conducted testing on her Health Promotion Model with adolescents as well as
children. She also created a program called “Girls on the Move” with her team of researchers,
which began delving into the usefulness of the model in helping teens adopt or develop active
lifestyles (“Nola J. Pender”, 2014). Dr. Pender held positions of authority and influence in
nursing research until 2001. Even in retirement, Dr. Nola J. Pender continues to promote and
assist with health promotion research both in the United States as well as in the international
While teaching and performing research she held the Associate Dean position at
University of Michigan from 1994-2001. From that time until the present she has been a
professor emerita at University of Michigan and from 2004 until the present, she has had the
in Chicago, Illinois. Throughout her forty plus years of being a nurse educator, she has taught all
levels of education, including Baccalaureate, Masters, and Doctorate students. In addition she
has also mentored post-doctoral fellows during this time (“Nola J. Pender”, 2014).
and publishing the most recent in 2006. While her interest in health promotion and health-
promoting behaviors began in the 1970s, she didn’t complete her book Health Promotion in
Nursing Practice until 1982. Since then, the book has undergone several revisions and is now in
its sixth edition. As stated by Dr. Pender in Health Promotion in Nursing Practice, the purpose
of the book is emphasized with three goals: first, to present a summary of community and
individual models or theories that guide health promotion interventions; second, to provide
research proven strategies which can promote healthy life styles; and thirdly to facilitate critical
thinking in regards to future health promotion research as well as beneficial interventions (2011).
Along with her own book, she has authored several chapters in various other books, mainly
focusing on community health, research and health promotion (“Curriculum vita”, 2014).
The 11 factors of Pender’s Health Promotion Model are prior related behavior,
personal factors, perceived benefits of action, perceived barriers of action, perceived self-
plan of action, immediate competing demand, and competing preferences (Sitzman &
DR. NOLA J PENDER & THE HEALTH PROMOTION 6
Eichelberger, 2004, p.124). Prior related behavior refers to the fact that patients learn behaviors
through repetition. This means, that if a behavior was done often in the past, it will most likely
continue into the future. Since the past cannot be changed, it is very difficult for a nurse to
manipulate this factor, but can be valuable information for the nurse have (Sitzman &
Personal factors are aspects of the patient’s social, cultural, biological and
psychological behaviors as they relate to health promoting behaviors. Examples of social and
cultural factors include socioeconomic status, education background, race, ethnicity, and cultural
Perceived benefits of action refer to the result that is expected from the health-
promoting behavior that is being presented by the caregiver. An example of this is telling a
patient they may increase their metabolism and have better weight control if they exercise
Perceived barriers of action are the barriers that prevent a patient access to
health-promoting activities. These barriers can be real or imagined. For example, a person may
feel that they have no time to exercise because they have such a busy schedule. In reality, the
person has the time and is just anxious about the idea of starting a workout routine (Sitzman &
ability to stay organized and consistently complete new behaviors. If a person has a low self-
efficacy, the result would be increased perceived barriers of action. A person with high self-
For example, a person whose life is chaotic and disorganized may have a hard time getting
DR. NOLA J PENDER & THE HEALTH PROMOTION 7
motivated. A disorganized person will perceive many barriers that impede their progress with
completing health-promoting activities. An example would be of a person who lifts weights for
the first time and then wakes up the next morning so stiff that they can hardly move. As a result,
the person has a negative activity related effect of the health-promoting activity of lifting weights
the patient’s family members. At a very young age we learn to model the behaviors of the people
around us. These influences can have a huge effect on a patient’s health related outcome. For
example, a child that eats fast food dinners in the car every night of the week is more likely to
have a negative related health outcome when compared to a child who eats a home prepared
meal with their family each night (Sitzman & Eichelberger, 2004, p.125).
Situational influences are the external factors that influence a patient’s motivation
toward a health promoting activity including how, when, and where the action is taking place. If
a person were to attend a weight loss support class in a building that is located across the street
from a chocolate factory this person may have a hard time staying motivated to lose weight
because of the constant distracting smell of chocolate (Sitzman & Eichelberger, 2004, p.125).
health and their ability to follow a plan of action in order to complete health-promoting
behaviors. A person who sets specific goals about their perceived health outcome is more likely
to achieve real benefits from the activity (Sitzman & Eichelberger, 2004, p.126).
DR. NOLA J PENDER & THE HEALTH PROMOTION 8
person from completing the health-promoting behaviors. These may be factors that a person has
little control over such as family responsibilities and going to work. An example would be
staying home to cook a dinner and eat with your family rather than going to the gym to exercise.
The long-term benefits for the family may outweigh a trip to the gym (Sitzman & Eichelberger,
2004, p.126).
Competing preferences are the choices a person makes that they do have a high
degree of control over. A common example would be choosing fruit as an afternoon snack
instead of eating a candy bar out of the vending machine. A patient’s education can have a high
degree of influence on competing preferences. The more education a person has about health
and nutrition should influence them to make better choices about health-promoting behaviors
Pender’s model is based on seven assumptions about nursing and the behavior of
1. People are unique individuals that express themselves through the way in which they
2. Patients have the ability to assess their own competencies and have the ability of
reflective self-awareness.
3. A patient values positive growth and strives to achieve a balance that is acceptable
5. A person is a complex biophysical organism that has complex interactions with the
environment around them. As a result, the environment and the person are constantly changing
over time.
6. A patient has a relationship with a healthcare provider who is able to influence the
behavioral change.
The Health Promotion Model also contains 14 theoretical assertions about the
biophysical process that encourages people to participate in behaviors that facilitate a healthier
outcome. The model’s main theme is health promotion through the desire to enhance well-being
1. Prior experiences influence the beliefs, affect, and implementation of the health-
promoting behaviors.
2. Patients will only commit to health related activities in which they anticipate
personalized benefits.
3. A perceived barrier can negatively influence the commitment to any new health
related behaviors.
related activities.
5. Increased self-efficacy also decreases the perceived barriers to the health promotion
behaviors.
6. A positive attitude toward a health related activity will result in a higher self-efficacy
8. A patient is more likely to participate in healthy behaviors if their peers are modeling
healthy behaviors.
9. Healthcare providers, peers, and family are powerful relationships that can provide
10. The environment and situational influences can cause an increase or decrease of
health promotion.
11. The more committed the patient is to a plan of action, the more likely the healthy
12. Competing demands that are out of a client’s control may result in less commitment
13. When a more attractive action is competing with the health related concept, the
14. A patient has the ability to change their thought processes, personal beliefs, affect,
The concept of the Health Promotion Model is easy to understand, yet the
structures of the individual factors are hard to relate to each other. A visualization of Pender’s
Revised Health Promotion Model had been recreated in figure 1 below in order to facilitate
understanding. The direct and indirect factors are laid out in a simple visual diagram in order to
Activity-related affect
Commitment Health-
to a plan of promoting
Personal
action behavior
factors: Interpersonal Influences
(family, peers, providers),
Biological
norms, support, models
Psychological
Socio-cultural Situational Influences:
options, demand,
characteristics, aesthetics
Figure 1. Revised Health Promotion Model. Adapted from (Alligood & Tomey, 2010).
The following is a real life experience that follows the progress of a patient that
we will refer to as Tito Ortiz for reasons of anonymity. It will track his progress and responses to
Dr. Nola J. Pender’s theoretical statements along his path to sober living.
Prior Behaviors
Tito Ortiz grew up in a small, rural town, where opportunity was what each
person made of it. The teachings of his parents were hard work, dedication, and a pursuit of
excellence. Tito, on the other hand, had a different plan in mind. He acquired the dedication
from his parents, but his dedication was to a different lifestyle, one filled with what he perceived
DR. NOLA J PENDER & THE HEALTH PROMOTION 12
as fun, one free from the constraints of society. The influences he followed were those of BMX
bike riders, rock and roll artists of the early 1990s and twenty first century, and his friends that
were closest to him. The effects of these influences would follow him for over a decade, leading
to an epic downfall, one that he was not sure he would ever recover from. The effects of his
behavior led to a path that devastated his physical and emotional health. The all-time low came
when his alcoholism cost him his job, his much needed insurance, affected his liver and kidney
function, his immune system, and he lost every shred of his personal dignity. He ended up
covered in sores that would not heal, no money, no driver’s license, lapsing insurance, and
unable to function without a blood alcohol level that would render most people comatose.
It was time for a change in Tito’s lifestyle but over a decade of learned behavior
was not easily dissuaded. He believed in change but felt it was just out of his grasp. Despite
multiple failures, the desire to reform his life endured through three inpatient programs and one
long-term rehabilitation program. In order to do this, he pulled strength from every corner of his
being. Among those that gave him strength was his mother and father, friends, and above all, his
personal desires for himself. He believed deep down that he could change and that his life could
have meaning beyond his addictions that had ruled over him for so long. He always valued
strength and commitment and these valued beliefs helped pull him from his acquired path of
destruction.
Tito found a new strength in his belief in change. This opened a world he had
long forgotten and brought about a new chapter in his life. His commitment to change endured
and proved to be stronger than his learned behavior from the past decade. He began to value
hard work, dedication, and a pursuit of excellence in the way his parents had intended. His road
DR. NOLA J PENDER & THE HEALTH PROMOTION 13
was hard and the work arduous, but he remained strong in his desire to form a life he could be
proud of.
Perceived Barriers
Along the road, there were many barriers Tito perceived to be impassable, the
largest being the desire to drink alcohol. Because he had spent the last decade drinking alcohol
through the better part of each day, he learned how to function in daily life filled with it. Living
a sober life was foreign to him and he lacked the ability to function without alcohol. This was no
small thing as he equated living a sober life to that of learning to walk again. This is hard to
comprehend, but one must remember that any new task is difficult, takes time, and requires
dedication to master. His behavior had to change, and a new one adopted. Stresses were a new
feeling that required adaptation because of his newfound lack of a coping mechanism.
Forming Self-Efficacy
Strength was in short supply but fortunately there were loved ones who offered it.
These loved ones did not all come in the form of family and friends of the past. They came from
new influences that gave him strength, not unlike the strength brothers-in-arms feel in the service
to a just cause. He found strength in the words of those who had traveled the path he was facing
now, and rallied in their war cries. These were not the cries of the 300 Spartans who stood at
“The Hot Gates” in the battle of Thermopylae, but they rang as loud, and clear in his mind, as
those of the free Greeks who fought against the tyranny of Persia. After his stay in
rehabilitation, he was reborn a new person. The rebirth brought about a new confidence in his
abilities and forged a new strength, a strength that would overcome any adversity. He was alive
again with confidence and a zest for living. The little things started to bring him happiness and
DR. NOLA J PENDER & THE HEALTH PROMOTION 14
he found joy where he never expected it. With each passing day of sober living, he found his
Along the road to sober living, as Tito’s self-worth increased, his perceived
barriers began to break down. He began to trust his abilities to perform normal tasks without
alcohol and learned to deal with the stress that comes from daily living. As he crossed each
Once he was ready to rejoin the work force, he was filled with uncertainty. His
previous decade of work experience revolved around working in a restaurant where the normal
activities included working under the influence of alcohol and several other drugs. He knew he
would not be able to rejoin this type of environment, but it was all that was familiar to him, so he
sought out work that did not excite his personal triggers and learned behaviors. This was
difficult at first but only lead to an increased self-worth. His first job was working for a temp
agency where he learned to think on his feet because he was expected to be a “jack-of-all-
trades.” The plasticity of this environment only strengthened his resolve, and with each success
his perceived self-worth improved, and the barriers began to fall. He learned he could handle
anything thrown his way and received positive feedback continually for his hard work and
dedication. Not only were his employers impressed with him so were his family and friends. As
he received positive feedback, he continued to build confidence, which continually shrunk the
barriers he believed to be in place. These positive effects started bleeding over into all aspects of
his life and one of the biggest was when he began to become self-sufficient again. He previously
took pride in knowing he could provide for himself. His addiction had robbed him of this pride
DR. NOLA J PENDER & THE HEALTH PROMOTION 15
and left him reliant on others, which affected his self-worth, but with each triumph and positive
support system was made up of family members, friends, and a new family of sorts that he found
in Alcoholic Anonymous members. He attended meetings four to five nights a week. When
conditions did not permit him to attend these meetings it was apparent to him and all those close
to him. Missing out on the much needed support these meetings provided decreased his resolve
and allowed doubt to enter his mind. The support of family and friends was simply not enough.
He needed the support and strength that was provided through his bond and interactions with
those that had either experienced or were going through similar experiences as him. He also
found solace in speaking with the nurses, councilors, and the therapists that aided him through
his rehabilitation program. These healthcare workers helped form the new person he is today
and they touched his life forever through their caring, attentive, and, at times, assertive
interactions with him. It was not only their guidance that touched his life, it was also the bonds
formed, which created the support system necessary for real change.
External Influences
There are many external influences that each person crosses paths with every day.
For Tito, these experiences had the opportunity to make or break his recovery. Among the
toughest external influences he experienced were the recent ones in his work place. For his job,
he and his crew work closely with many other crews simultaneously. These workers are not
always sensitive to the issues he was facing and at times would flaunt temptation in his face. He
has recounted many experiences where people will drink on the job, at lunch around him, and
DR. NOLA J PENDER & THE HEALTH PROMOTION 16
invite him out for drinks after work. For a recovering alcoholic, this is one of the toughest
experiences they will face. When an entire adult life revolves around alcohol, it only takes a
minor slip to fall back into temptation. Thankfully, he has found his support system and come to
grips with his addiction. Without the support and guidance he has received, and continues to
receive, avoiding these temptations presented in the external environment would not be possible.
Commitments to Action
Part of change is forming goals and commitments to these goals. For Tito, the
goal was to stay sober, learn new ways of coping, and stick to his plan of action. It only came
after arriving at what those in AA refer to as “hitting rock bottom.” He formed these goals
through meaningful connections with his family, friends, and support from healthcare
professionals. It was a long road and required intense introspection. He discovered what could
be described as an awakening to self and the reality he wanted. Despite these commitments he
had made to himself and others, there were contesting thoughts that would come to mind during
times of stress, exposure to external temptations, and even to sights or smells. This required
immediate action on his part to control his inner struggle and maintain the intended path.
Modifying Cognition
Any person wishing to change can benefit from skills in modifying their cognitive
state and this was no different in Tito’s case. Part of maintaining control over his disease was
learning a thought process to deal with the learned mental functioning from his past. This was a
learned skill that took practice, focus, and dedication to acquire. The process involved
modifying the cognitive process, interpersonal relationships, the physical environment a person
is surrounded with, and creating incentives to reward healthy behaviors. For Tito, learning the
mental aspect took the most time and would not have been possible without the support and
DR. NOLA J PENDER & THE HEALTH PROMOTION 17
guidance of the healthcare workers he encountered. Next, he had to find incentives that were not
triggers, which is part of altering the physical environment. He had to discover new and healthy
things he enjoyed doing. These incentives came in the form of spending time with a rescue dog
he obtained from the Humane Society and a newly discovered love of collecting and shooting
firearms. These things might seem trivial and the norm for most people’s lives, but for Tito these
were lifesaving distractions that aided in altering his cognitive functioning in times of distress.
The Health Promotion Model defines health as “a positive dynamic state rather
than simply the absence of disease.” (Pender, et al., 2010). The process of acquiring a complete
physical health, and outcomes of cognition. This model is useful in many aspects of healthcare
and was in Tito’s life. It explains the process for a person to follow to shape their life into a
healthier self and what is necessary to do so. Today, Tito is still coming to terms with his disease
but remains in good spirits and is as determined as ever to maintain his commitments for a better
life. This was made possible through the interactions with family, friends, and the healthcare
and teens with a multitude of struggles; including: alcohol, drug abuse, behavioral, mental or
emotional problems, I am able to spend a great deal of time getting to know my patients. This is
of great benefit and allows me to develop a relationship of trust with these adolescents and
teenagers--that in turn facilitates unlimited opportunities for patient education and teaching,
personal history and that history along with the situations experienced affects or directs our
actions (“Health Promotion Model”, 2013). This is also true of the patients I come into contact
with each day and why it is beneficial for me to gain an understanding their backgrounds.
The majority of our 80+ patients come from challenging circumstances and had
very little if any positive influences in their lives. Some have legal struggles due to past illegal
decisions and actions; for example, attacking a police officer or stealing. Others came from
single-parent homes where the parent struggled just to survive. Some of the patients were
involved in gangs, while quite a few others were physically and/or sexually abused as younger
children. All of these situations are compounded when the children become involved with drugs
These experiences have made it difficult for them to “actively regulate their own
behavior” (“Health Promotion Model”, 2013). Many don’t understand simple concepts, such as
personal hygiene or the importance of keeping your body hydrated, with water especially. Every
lifestyle choices and their resulting benefits. Some of the areas I have been able to educate the
adolescents on include; eating well-balanced meals, drinking plenty of water, the importance of
maintaining a healthy blood pressure, wound care, prevention of infection due to life choices, as
well as the importance of active lifestyles spanning their lives. Much effort and time is used to
do this is in the hope of enabling them to better regulate their own behavior in the future, which
DR. NOLA J PENDER & THE HEALTH PROMOTION 19
in turn will allow them to commit to these healthy behaviors with a bolstered perception of self-
Conclusion
Nola J. Pender developed the Health Promotion Model to help people take control
of their own health. She wrote up seven assumptions nursing a patient care along with 14
theoretical assertions. Pender aimed to teach and allow patients to be their own advocate, along
with inspiring others. She wanted health care to change and allow people to really understand
that they have an influence in their own life. Sarah Pitcher, one of the authors of this paper, has
experienced Dr. Pender’s Health Promotion Model for herself. She found out a few years ago of
genetic gene that she carries, called the BRCA 2. This gene gives her a very high risk of breast
cancer, along with a higher than average risk of ovarian, pancreatic and melanoma cancers. To
say it has affected her life would be an understatement. She goes to see her oncologist every six
months for different testing and has since she turned 25-years-old. Health promotion and
Dr. Pender’s dream involved nursing staff applying her model to their practice,
which has become evident because of the success it has made in the nursing world. As in Tito’s
case, we can see that when the medical staff can work together with families and friends in
giving hope so that people can prevent or catch health problems while in the beginning stages.
Pender’s Health Promotion Model has saved lives. Patients are now realizing the benefits of
promoting their own heath on their own. We, as nurses, should continue to encourage our
patients and be there to allow Pender’s model of health promotion have an impact on their life.
DR. NOLA J PENDER & THE HEALTH PROMOTION 20
References
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Current nursing: open access nursing research and review articles. (2012). Retrieved from
http://currentnursing.com/nursing_theory/
George, J. B. (2002). Nursing theories: the base for professional nursing practice. Upper
Health Promotion Model. (2012, January 31). Retrieved October 1, 2014, from
http://nursingplanet.com/health_promotion_model.html
Health Promotion Model. (2013). Retrieved October 26, 2014, from http://www.nursing-
theory.org/theories-and-models/pender-health-promotion-model.php
Pender, N. J., Murdaugh, C., & Parsons, M. A. (2010). Health promotion in nursing practice (6th
http://deepblue.lib.umich.edu/bitstream/handle/2027.42/85352/Health_Promotion_Model
-Frequent_Questions.pdf?sequence=1
Northern Illinois University. (2014). Public health program specializations: Health promotion.
http://nursing.umich.edu/faculty-staff/nola-j-pender
DR. NOLA J PENDER & THE HEALTH PROMOTION 21
http://nursing.umich.edu/sites/default/files/cv-pender-nola-2010.pdf