C4

What type of decision-making situation exists when a problem itself is unclear to the researchers?
a. Ambiguity
1 b. Uncertainty
c. Certainty
d. Causal inference
status: not answered ()
correct: a
your answer:
What type of research is designed to clarify an ambiguous situation without providing conclusive evidence?
a. Descriptive research
2 b. Exploratory research
c. Causal research
d. Experimental research
correct: b
your answer:
Warrant card information for a Nikon digital camera is used to create what type of research?
a. Experimental research
c. Causal research
d. Descriptive research
correct: d
your answer:
Survey research is primarily used in what type of research?
4 a. Causal research
b. Exploratory research
c. Descriptive research
correct: c
your answer:
When a company changes the price on one of its products in order to determine its effect on unit sales, what type of researc
a. Causal research
d. Concomitant research
correct: a
your answer:
What Procter and Gamble performs a field test of a new type of shampoo in Kansas City and St. Louis to determine its unit
a. Exploratory research
6 b. Descriptive research
c. Temporal research
d. Test market
correct: d
your answer:
Which of the following is the first stage in the research process?
a. Planning a sample
7 b. Analyzing the data
c. Defining the research objectives
d. Collecting the data

correct: c
your answer:
When a researcher goes to the library to attempt to find articles that relate to the research study that she is planning to do, w
a. A literature review
8 b. Causal research
d. An experiment
correct: a
your answer:
A small-scale research study with a few people is called a(n):
a. descriptive study.
9 b. pilot study.
c. causal study.
d. experiment.
correct: b
your answer:
A one-hour discussion with a group of six to ten members of the target market to determine their interest in purchasing a n
10 b. experiment.
c. causal study.
d. focus group.
correct: d
your answer:
Which of the following is the most popular method of generating primary data in business research?
11
a. An experiment
b. A survey
c. A descriptive study
d. A causal study
correct: b
your answer:
When Dow Chemical conducts a phone interview with prospective customers to decide which ones are worth the cost of a
a. A survey
12 b. An experiment
c. A causal study
d. A descriptive study
correct: a
your answer:
When a cable is placed across a street to count the number of vehicles which pass over it at different times of the day in o
a. Experiment
13 b. Observation
c. Descriptive
d. Causal
correct: b
your answer:
When a researcher counts the number of nose prints on the glass in front of several children's exhibits in a museum in ord
a. Causal
14
b. Descriptive
c. Observation
d. Experiment
correct: c
your answer:
When drivers are not aware that their car is being photographed as they drive through a red light at a busy intersection, wh
a. Unobtrusive
15 b. Experiment
c. Causal
d. Descriptive
correct: a
your answer:
What type of decision-making situation exists when a problem itself is unclear to the researchers?
a. Ambiguity
b. Uncertainty
c. Certainty
d. Causal inference
correct: a
your answer:
What type of research is designed to clarify an ambiguous situation without providing conclusive
evidence?
a. Descriptive research
c. Causal research
correct: b
your answer:
Warrant card information for a Nikon digital camera is used to create what type of research?
a. Experimental research
c. Causal research
d. Descriptive research
correct: d
your answer:
Survey research is primarily used in what type of research?
a. Causal research
correct: c
your answer:
When a company changes the price on one of its products in order to determine its effect on unit
sales, what type of research is this?
a. Causal research
d. Concomitant research
correct: a
your answer:
What Procter and Gamble performs a field test of a new type of shampoo in Kansas City and St. Louis
to determine its unit sales in those markets, what type of study is this?
a. Exploratory research
b. Descriptive research
c. Temporal research
d. Test market
correct: d
your answer:
Which of the following is the first stage in the research process?
a. Planning a sample
b. Analyzing the data
c. Defining the research objectives
d. Collecting the data
correct: c
your answer:
When a researcher goes to the library to attempt to find articles that relate to the research study
that she is planning to do, what is this called?
a. A literature review
b. Causal research
d. An experiment
correct: a
your answer:
A small-scale research study with a few people is called a(n):
b. pilot study.
c. causal study.
d. experiment.
correct: b
your answer:
10
A one-hour discussion with a group of six to ten members of the target market to determine their
interest in purchasing a new model of a car is an example of a(n):
b. experiment.
c. causal study.
d. focus group.
correct: d
your answer:
11
Which of the following is the most popular method of generating primary data in business research?
a. An experiment
b. A survey
c. A descriptive study
d. A causal study
correct: b
your answer:
12
When Dow Chemical conducts a phone interview with prospective customers to decide which ones
are worth the cost of an interview by a Dow sales rep in their office, what type of research method is
this?
a. A survey
b. An experiment
c. A causal study
d. A descriptive study
correct: a
your answer:
13
When a cable is placed across a street to count the number of vehicles which pass over it at different
times of the day in order to select a site for a new 7Eleven store, what type of research is this?
a. Experiment
b. Observation
c. Descriptive
d. Causal
correct: b
your answer:
14
When a researcher counts the number of nose prints on the glass in front of several children's
exhibits in a museum in order to determine the "most popular" exhibit, what type of research is
this?
a. Causal
b. Descriptive
c. Observation
d. Experiment
correct: c
your answer:
15
When drivers are not aware that their car is being photographed as they drive through a red light at
a busy intersection, what type of research is this?
a. Unobtrusive
b. Experiment
c. Causal
d. Descriptive
correct: a
your answer:

C4

Uploaded by

Copyright:

Available Formats

C4

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

C4

Uploaded by

Copyright:

Available Formats

What type of decision-making situation exists when a problem itself is unclear to the researchers?

Survey research is primarily used in what type of research?

Which of the following is the first stage in the research process?

7 b. Analyzing the data

c. Defining the research objectives

d. Collecting the data

A small-scale research study with a few people is called a(n):

status: not answered ()

status: not answered ()

status: not answered ()

Survey research is primarily used in what type of research?

status: not answered ()

status: not answered ()

status: not answered ()

Which of the following is the first stage in the research process?

b. Analyzing the data

c. Defining the research objectives

d. Collecting the data

status: not answered ()

status: not answered ()

A small-scale research study with a few people is called a(n):

status: not answered ()

status: not answered ()

status: not answered ()

status: not answered ()

status: not answered ()

status: not answered ()

status: not answered ()

You might also like