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    Brand Archetypes

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    gautamsaraswat
    The document discusses how ancient philosophers like Plato and Aristotle helped develop the concept of archetypes, which were further explored by Carl Jung. It notes that the 12 Jungian archetypes can be used to build brand personalities that appeal to human desires. The archetypes covered include the outlaw, magician, hero, lover, jester, everyman, caregiver, ruler, creator, innocent, sage, and explorer. The document encourages using a balance of archetypes and understanding each one's desire in order to connect brands with people on a human level.

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    Brand Archetypes

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    gautamsaraswat
    951 views52 pages
    The document discusses how ancient philosophers like Plato and Aristotle helped develop the concept of archetypes, which were further explored by Carl Jung. It notes that the 12 Jungian archetypes can be used to build brand personalities that appeal to human desires. The archetypes covered include the outlaw, magician, hero, lover, jester, everyman, caregiver, ruler, creator, innocent, sage, and explorer. The document encourages using a balance of archetypes and understanding each one's desire in order to connect brands with people on a human level.

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    The document discusses how ancient philosophers like Plato and Aristotle helped develop the concept of archetypes, which were further explored by Carl Jung. It notes that the 12 Jungian archetypes can be used to build brand personalities that appeal to human desires. The archetypes covered include the outlaw, magician, hero, lover, jester, everyman, caregiver, ruler, creator, innocent, sage, and explorer. The document encourages using a balance of archetypes and understanding each one's desire in order to connect brands with people on a human level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    951 views52 pages

    Brand Archetypes

    Uploaded by

    gautamsaraswat
    The document discusses how ancient philosophers like Plato and Aristotle helped develop the concept of archetypes, which were further explored by Carl Jung. It notes that the 12 Jungian archetypes can be used to build brand personalities that appeal to human desires. The archetypes covered include the outlaw, magician, hero, lover, jester, everyman, caregiver, ruler, creator, innocent, sage, and explorer. The document encourages using a balance of archetypes and understanding each one's desire in order to connect brands with people on a human level.

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    BRAND

    ARCHETYPES
    The Science Behind
    Brand Personality
    Plato [423-349 BC]
    Forms of intuition are the
    templates of intuitive
    understanding
    Aristotle [384-322 BC]
    We’re hardwired for story
    Carl Jung [1875-1961]
    We all have the same instinctive
    and unconscious understanding
    of behavioral patterns
    Margaret Mark
    Archetypes are the
    heartbeat of a brand
    The 12 Jungian Archetypes
    Are the primary colours to any personality
    and each appeal to a specific desire.
    Know The Desire
    And build a brand with a personality
    that connects on a human level.
    Use Balance
    For the right Archetypal Mix
    Explore
    Spirituality
    Leave
    Legacy
    Pursue
    Connection
    Provide
    Structure
    The Outlaw
    BRAND ARCHETYPES: THE OUTLAW
    BRAND ARCHETYPES: THE OUTLAW
    BRAND ARCHETYPES: THE OUTLAW
    The Magician
    BRAND ARCHETYPES: THE MAGICIAN
    BRAND ARCHETYPES: THE OUTLAW
    BRAND ARCHETYPES: THE OUTLAW
    The Hero
    BRAND ARCHETYPES: THE HERO
    BRAND ARCHETYPES: THE HERO
    BRAND ARCHETYPES: THE HERO
    The Lover
    BRAND ARCHETYPES: THE LOVER
    BRAND ARCHETYPES: THE LOVER
    BRAND ARCHETYPES: THE LOVER
    The Jester
    BRAND ARCHETYPES: THE JESTER
    BRAND ARCHETYPES: THE JESTER
    BRAND ARCHETYPES: THE JESTER
    The Everyman
    BRAND ARCHETYPES: THE EVERYMAN
    BRAND ARCHETYPES: THE EVERYMAN
    BRAND ARCHETYPES: THE EVERYMAN
    The Caregiver
    BRAND ARCHETYPES: THE CAREGIVER
    BRAND ARCHETYPES: THE CAREGIVER
    BRAND ARCHETYPES: THE CAREGIVER
    The Ruler
    BRAND ARCHETYPES: THE RULER
    BRAND ARCHETYPES: THE RULER
    BRAND ARCHETYPES: THE RULER
    The Creator
    BRAND ARCHETYPES: THE CREATOR
    BRAND ARCHETYPES: THE CREATOR
    BRAND ARCHETYPES: THE CREATOR
    The Innocent
    BRAND ARCHETYPES: THE INNOCENT
    BRAND ARCHETYPES: THE INNOCENT
    BRAND ARCHETYPES: THE INNOCENT
    The Sage
    BRAND ARCHETYPES: THE SAGE
    BRAND ARCHETYPES: THE SAGE
    BRAND ARCHETYPES: THE SAGE
    The Explorer
    BRAND ARCHETYPES: THE EXPLORER
    BRAND ARCHETYPES: THE SAGE
    BRAND ARCHETYPES: THE SAGE
    Want To
    Learn More?
    Read The Ultimate Guide To
    Brand Archetypes and Get Your
    Brand Archetype Checklist

    www.iconicfox.com.au
    /brand-archetypes

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