Lomography Atoll Ultra-Wide 2.8/17 Art Lens

Link for Editors:
https://www.lomography.com/kickstarter
Official Press Release

The Lomographic Society Proudly Presents
The Ultra-Wide
2.8/17 Art Lens
FROM GRITTY CITY STREETS TO THE MOST REMOTE

ATOLL DUNES: EMBRACE A WHOLE NEW PERSPECTIVE
WITH A LENS DESIGNED FOR FULL-FRAME MIRRORLESS
AND COMPATIBLE WITH M MOUNT CAMERAS
THE WORLD IS YOUR OYSTER

Stop still amid the sea of city-slickers coursing through the gritty streets,
wade deep into the dark-green forest and swim among the towering pines,
cast off into the sandy desert, voyage into vast open vistas, surf the sidewalk,
cruise through the crowds and glide along the great open road. Take a deep
Get intrepid: designed for full-frame breath, dive-in with your eyes wide open, set your sights on new ultra-wide
mirrorless Canon RF/ Nikon Z/ Sony E possibilities and drench every inch of your shots in stunning detail and vivid
cameras and rangefinder coupled for contrasts with the Lomography Atoll Ultra-Wide Art Lens.
M mount analogue and digital cameras
Join us on Kickstarter where the Lomography Atoll Ultra-Wide Art Lens
Stay extra: impressive ultra-wide 103º will be available to backers at an unrivaled starting price of 399 USD with
field of view with minimal distortion, savings of up to 150 USD to be made.
vibrant colors and strong contrast
Go bold: closest focusing distance of

0.1 m with Canon RF, Nikon Z, Sony E
SOAK UP THE CLOSE-UPS
cameras and 0.25 m with M mount cameras With the Lomography Atoll Ultra-Wide Art Lens you can get impossibly
close to your subject, whilst also capturing the action all around them
Be brave: great low-light performance in jaw-dropping detail. Render every pimple, dimple and wrinkle in
and enhanced rectilinear optic design the foreground as close as 0.1 m whilst keeping the beautiful, bustling
background in piercing focus too. Use the optical viewfinder for accurate
Roam free: compact and optimized composition with analogue cameras and add charisma to every one of
for photo and video with helicoid focusing the 103º of view through the optic’s superb rendition of colors and lights.
mechanism, damped aperture control ring With the Atoll Ultra-Wide Art Lens comes a whole new way to see the
and short focus throw world, a refreshingly expansive perspective, an invitation to blow your
own expectations wide open. Your ultra-wide shots will exaggerate relative
size and boast impressive depth for eye-catching, inspiring, immersive
photography and film.
GLIDE BETWEEN PHOTO AND FILM
The Lomography Atoll Ultra-Wide Art Lens has been designed with both
photographers and filmmakers in mind – sliding between the two setups has
never been so easy. Capture landscape, action, street and travel photography as
well as breathtaking film from dynamic documentary to awe-inspiring action-
adventure. Make your subjects the center of attention and lay their souls
bare in every shot. With a modern helicoid focusing mechanism, dampened
aperture control ring and short focus throw, you can seamlessly adjust focus
and f-stop whilst the camera is rolling for quick, quiet creative control. Take
the lid off your imagination, galvanize your versatility and let the magic of your
mind’s eye pour out.
TECHNICAL SPECIFICATIONS
*For further specifications please check our Kickstarter page
Focal Length: 17 mm
Format Coverage: 35 mm/ full-frame
Field of View: 103º
Lotus Lens Hood: Yes
Lens Construction: 13 multicoated elements, 10 groups
Focusing: Manual
Closest Focus Distance: 0.1 m (Canon RF, Nikon Z, Sony E), 0.25 m (M mount)
Maximum Aperture: f/2.8
Aperture Construction: 8 blades, f/2.8–f/22
Aperture Ring: Dampened
Depth of Field Scale: Yes
Mount: M (native) & Canon RF/ Nikon Z/ Sony E (with Close-up Lens Base)
Electronic Contacts: No
M mount Rangefinder Coupling: Yes
M mount Frameline: 28 mm
External Optical Viewfinder: Yes
Materials: Sandblasted anodized aluminum
Dimensions (including Lotus Lens Hood and Close-up Lens Base): 87 mm
(Canon RF) / 91 mm (Nikon Z) / 89 mm (Sony E) / ø73 mm × 79 mm (M)
Available on Kickstarter: From 399 USD
Estimated Retail Price: From 549 USD
Delivery Date: August 2021
WHAT THE HELL IS LOMOGRAPHY? WHO THE HELL ARE LOMOGRAPHERS?

Established in Vienna in 1992, The Lomographic Society Lomographers are anyone and everyone with a passion for
International is a globally-active organization dedicated to photography, and a hunger for experimentation. Keen to leave
analogue, experimental, and creative photography. Through our no memory uncaptured, no story untold and no film unexposed,
constantly expanding collection of innovative films, cameras, over the last 20 years the 1 million strong creative community
instant products, lenses & photographic accessories, we’re of Lomographers has uploaded over 15 million photos to our
devoted to designing and producing all the photographic tools you Community Site – the largest online archive of analogue and
need to create, capture and communicate this curious world we experimental photography in the world. Lomographers use
live in. Whether you’re a complete novice or a seasoned pro, we innovative photography tools to stretch their imagination, learn
believe that you have the power to create something incredible. new tricks at workshops, enter into Lomography competitions,
Today, we supply Lomographers all over the world through our and contribute to the Lomography Magazine. Their thirst to
Online Shop as well as Embassy Stores, specialist photo labs, travel, experiment, make mistakes, share and experience LIFE
galleries, museums, and international retail partners. Lomography in all its beautiful, bizarre, and bewildering glory is what makes
is well and truly on the social media map with 1.5 million followers Lomographers special and keeps us on our toes.
across Facebook, Instagram, YouTube, and Twitter. Make sure
you join us there and tag your shots with #HeyLomography for a
chance to be featured!

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Official Press Release

FROM GRITTY CITY STREETS TO THE MOST REMOTE

THE WORLD IS YOUR OYSTER

Go bold: closest focusing distance of

WHAT THE HELL IS LOMOGRAPHY? WHO THE HELL ARE LOMOGRAPHERS?

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