The Host Community and Its Rol
The Host Community and Its Rol
The Host Community and Its Rol
Article
The Host Community and Its Role in Sports
Tourism—Exploring an Emerging Research Field
Valentin Herbold *, Hannes Thees and Julian Philipp
Chair of Tourism, Center for Entrepreneurship, Catholic University of Eichstaett-Ingolstadt, 85072 Eichstätt,
Germany; [email protected] (H.T.); [email protected] (J.P.)
* Correspondence: [email protected]
Received: 31 October 2020; Accepted: 10 December 2020; Published: 15 December 2020
Abstract: The increase in individual sports activities is stimulating the rise of sport-related forms
of vacationing. This is further intensified by tourists seeking authentic experiences in host–guest
relations, physical health and well-being, and the consumption of local products and services.
Communities, especially those in developing countries, do not yet fully recognize the potential of
local sports as a resource and competitive advantage in their destination development. In the same
way, tourism research is lacking analyses regarding the role of the community and its specific sports
identity. Given this, the present paper aims to systematically review the promising interface between
community development and sports tourism. The research questions are based on the potential of
identity-based sports and necessary local engagement. These efforts are pursued through a Systematic
Literature Review (SLR) with 49 articles. The results reveal the thematic clusters, research features,
and prevalent challenges and benefits that the community has to deal with. The discussion proposes
the utilization of local sports identity in systematic product development and highlights increasing
local engagement. In conclusion, we call for future research on non-event-related sports tourism,
in-depth case studies, and multi-disciplinary concepts to foster local sustainability.
Keywords: local community; sports tourism; community-based tourism; local engagement; local
sports identity; systematic literature review
Such sports are frequently practiced and likely rooted in local identity, thus reflecting a community’s
image [14,15]. In parts of Northern England and the Ruhr Area, soccer is the primary pace-setting
sport and has a multi-dimensional influence on social life [16]. Further examples are ice hockey in
Scandinavian countries and Canada [17], skiing in Alpine regions [18], and running in the plateaus of East
Africa [19]. These destinations utilize their particular sports traditions in touristic offers that generate
local income, jobs, production in value-added stages, and authentic experiences for tourists [20,21].
The worldwide pandemic has shown how sensitive some tourism destinations are to immense
transformation processes. In many places, unilateral tourism strategies became fatal for key stakeholders,
as well as primarily uninvolved members of the hosting communities. Since the United Nations
proclaimed 2017 the international year of sustainable tourism [22], tourism scholars have engaged with
several concepts, models, and theories for sustainable tourism development. Reflecting on the United
Nations Sustainable Development Goals [23], the community gains high importance in self-determined
development to meet residents’ needs. Transferred to tourism development, this concept means stressing
local strengths and minimizing dependencies by gaining management control of touristic products and
services. Such aims are widely included in the concepts of Community-Based Tourism (CBT).
The thematic fields of sports tourism and CBT are researched thoroughly throughout the scientific
discourse but have only been considered separately so far. Scholars have addressed existing research
gaps when exploring the social impacts of sports tourism on host communities [24–27], linking the
model of Corporate Social Responsibility (CSR) in sports with community value [28], comparing the
roles of multiple stakeholder groups [29], or analyzing sustainable management practices [30]. Thus,
“future research needs to integrate aspects of culture, sport and tourism that shape events and their potential to
optimize social utility, including synergizing economic and social goals in the context of regional community and
sport tourism development” [31] (p. 24). We identified a lack of analysis related to the community’s role,
with its perception of place and identity, which is significantly influenced by prevalent sports activities,
and the resulting potential for alternative tourism product development lead by local stakeholders
(Section 2).
Against this background, this study focuses on the following research framework (Figure 1),
which involves using a Systematic Literature Review to identify critical issues and combine findings at
the interface of community development and sports tourism.
Figure 1. Research Framework on the Interface of Sports Tourism and Community Development
Source: Own elaboration.
Sustainability 2020, 12, 10488 3 of 26
also support the broader development goals of a community by promoting participation alongside
cultural and environmental considerations [36,44]. Popular forms of alternative tourism are shown in
Table 1.
Wandera et al. (2016) [45] highlighted the importance of involving residents and considering their
needs in the decision-making and execution processes of community development. Therefore, the
focus of this paper lies in community-based tourism (CBT). In contrast to the former concepts, CBT uses
a bottom-up approach to minimize leakages of power and capital and, thus, ensures that the control,
management, and revenues of tourism predominantly stay within the community. Consequently,
CBT may help break dependence from external or even foreign corporations [46–48]. This is in line
with Okazaki (2008), who depicts CBT as predominantly encompassing “community participation,
including the ‘ladder of citizen participation’, power redistribution, collaboration processes and social capital
creation” [49] (p. 512). According to Giampiccoli et al. (2016), there are three CBT models: (1) A single,
community-owned structure that is owned and managed by community members; (2) multiple micro
and small enterprises under a common organizational umbrella, which are owned and managed by
community members; and (3) a joint venture or partnership between the community and some of
its members and business partners [48]. Through each of these models, benefits can be distributed
more equally among community members or even give them access to a permanent livelihood
alternative while ensuring sustainable development and protection of the economy, society, and the
environment [50].
In terms of socio-economics, CBT can contribute significantly to an increase in personal income [51]
and hence living standards [52]. On a societal level, this can overcome the cultural disruption of
tourism [53], strengthen local families, and counteract the exodus of labor and capital [54]. Together,
the aforementioned impacts, as well as the tourists themselves, can support the diversification of local
businesses and economies by, e.g., providing a complementary source of income beyond traditional
activities, facilitating a broader local supply chain, and inspiring the formation of new businesses that
meet tourists’ needs [47,55].
However, developing a community through CBT also entails risks. First and foremost, community
members, specifically residents, need to show a willingness to be involved in and shape community
development actively by taking over responsibilities and working packages [56]. As Reggers et al.
(2016) [57] demonstrated with direct reference to tourism destinations, the community might be
heavily dependent on seasonality or tourist demands. In addition, many communities lack appropriate
Sustainability 2020, 12, 10488 5 of 26
infrastructure, expertise, or financial conditions to execute CBT projects successfully [58]. There is also
great internal risk of conflicts arising from differing interests or perceptions [49]. These barriers may be
redressed with little effort, whereas issues like local and regional infrastructure [59], the competitive
nature of tourism [60], and social, political, and economic structures [61] may restrict community
participation beyond reach. To address the aforementioned obstacles, CBT participants need adequate
skills and education [62] and may consider collaborations with domestic or international tourism
operators to gain access to markets and market-ready products [50]. These risks require further research
on community involvement in general, specifically as they relate to the example of sports tourism.
Current research on sports tourism only roughly applies the bottom-up approach with a high degree
of community involvement [63–66].
Therefore, CBT can manifest in various touristic components, such as demonstrating cultural
traditions and guided tours (e.g., sightseeing or hiking). Sports activities, moreover, offer the potential
for guests to interact with residents and require co-creation.
(GAISF)” distinguishes five general categories of sports activities: primarily physical (e.g., ball
games and athletics); primarily mental (e.g., chess); primarily motorized (e.g., car racing); primarily
coordination-based (e.g., billiards), and primarily animal-supported (e.g., horseracing) [90].
The segment of primarily physical activities can be practiced throughout all types of destinations.
For example, mountain regions like the “Zillertal”, a valley within the Tyrolean Alps, intensively
promote outdoor activities such as hiking, mountain biking, and skiing [91]. Coastal destinations like
“Nazaré” in Portugal are famous for their giant waves that attract surfers worldwide [92]. Destinations
specializing in other sports segments include the South Pacific islands (e.g., Cook Islands, American
Samoa, Fiji, etc.). In those places, fishing as a form of animal-supported sport is an important tourism
product and is promoted as such [93–96]. Rural regions like the Ardennes in Belgium and the Eifel in
Germany are famous for motorized sport-related products such as race-weekends and individual test
drives (or authentic racing experiences) on well-known race tracks such as the “Spa Francorchamps”
and “Nürburgring Nordschleife” [97–99].
Aside from the abovementioned classification of sports activities, Mitchell et al. [100] (p. 866)
proposed a different classification (Figure 2). The authors distinguished between the dynamic and
static components of the exercises. Furthermore, a distinction was made regarding the intensity level
(low, medium, or high) of dynamic and static activities. This classification also highlighted sports that
have an increased risk of injury from physical contact with a teammate or opponent or an increased
risk of circulatory problems.
Figure 2. Classification of Sports Activities. * Danger of bodily collision. † Increased risk of syncope.
Source: own illustration after Mitchell et al. (1994) [100].
The classification system provides tourism managers a framework for approaching specific target
groups and evaluating current tourism products and services based on their suitability or directing the
view towards new market potentials. Destinations with good infrastructural connections and a higher
average age of travellers focus more on sector ‘IA’ (e.g., golf resorts), whereas rural tourism regions
with difficult access (e.g., high mountain areas) and higher numbers of young tourists promote sports
activities from sector ‘IC-IIIC’ (e.g., running, cycling, and skiing). However, this strict classification
is blurred due to emerging trends in lifestyles and technologies. With the rise of the e-bike sector,
for instance, the older generation of guests now participates in very dynamic sports activities.
Sustainability 2020, 12, 10488 7 of 26
Figure 3. Research Gaps within the sport-tourism-community triangle. Source: own elaboration [14,18,
25,26,29,66,76,77,105–129].
Sustainability 2020, 12, 10488 8 of 26
Figure 4. Procedure of Systematic Literature Analyses. Source: Own elaboration based on Martin and
Assenov (2012), Welty Peachey et al. (2019), and Thees et al. 2020 [139,153,154].
The theoretical framework provides the basis for determining appropriate keywords for the search
query. Referring to the interfaces between community development and sports tourism, relevant
keyword combinations using the Boolean operator ‘AND’ for the search operations were identified:
We then defined a broad spectrum of scientific databases according to their scope of literature in
the humanities to search for promising and diverse publications to obtain a preliminary overview of
the available literature (Table 2).
Table 2. Quantity of hits after first search query without any filter criteria.
Taylor
CAB and Web of SAGE
Database Science-Direct ECONLit SURF MDPI
International Francis Science Journals
Online
Tourism AND
Community 8.862 1.443 28.410 269 1.940 45 638 7.738
AND Sport
Tourism AND
Development 11.662 2.839 38.190 551 7.824 347 843 10.343
AND Sport
Destination
AND Sport 5.708 1.601 14.834 404 3.201 76 399 4026
AND Tourism
Source: Own elaboration; last checked 2 December 2020; overlaps between the platforms are possible.
Due the immense quantity of articles, the systematic query proceeded with strict adherence to the
search criteria and focused only on English-language journal articles from the last 10 years; further
contributions were not considered (e.g., books, chapters, and conference papers). To develop an
in-depth and qualitative SLR, we further applied a filter to relevant keywords in the article titles [143].
This criterion for inclusion refers to the determined field of research definition by the authors of the
corresponding studies and should provide a comprehensible inclusion criterion for this analysis. Based
on these strict search criteria, the SLR was limited step-by-step to a total of 49 articles as the final
sample for further investigation (Table 3).
Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Quantity of publications 3 4 - 6 3 4 6 5 4 8 6
Source: Own elaboration.
Among the scientific journals represented, broad diversity can be observed. Analysis of the
distribution of relevant journals also shows high heterogeneity. The ‘Journal of Sport and Tourism’
(8) appears the most frequently, followed by ‘Sustainability’ (4) and the ‘Journal of Convention and
Event Tourism’ (3). On closer examination, the journals are rooted in tourism research, sports and
health, environmental studies, or additional humanities. This shows that the understanding of sports
as a development tool is not yet well established. For the in-depth analysis of the selected research
articles, the NVivo software [155] was used to manage and visualize the data using descriptive and
interpretative methods. NVivo is a set of tools that helps researchers analyze complex qualitative
data [110], consisting of thematic clusters, coding, word frequency queries, and cross tables [156–160].
and sports industries with the resulting coupling mechanism [165] and strategies for sport tourism
enterprises in fostering sustainable tourism development paths [30,166].
Research articles in the field of Sport Events contain, to a considerable extent, discussions on
multi-dimensional impacts and sustainable development models for both the host community [24,26,
114,167–169] and the destination itself [138], which demonstrates a close linkage between the proposed
clusters. Thus, the community participation aspects in the creation, realization, and preservation of
events [92], as well as the promotion of public private partnerships in sport tourism–related businesses,
create socio–economic value for participant stakeholders in a destination [170].
Themes related to current climate change issues, such as environmental protection [94,95], are
bundled within the Sustainability and Sport cluster. Enriched by works on the pro-environment
behavior of outdoor sports tourists [74], eco–friendly green events [171], and knowledge creation
for sustainable tourism products [172,173], this cluster is highly related to the ecological aspects of
sustainability. Socio-cultural and economic issues are frequently discussed within papers featuring a
research focus on tourism supply and demand.
The Impact of Sport Tourism cluster is a bundle of three research streams. Such studies observe the
social interactions and reflect upon the synergies between local and foreign active sport tourism within
a specific destination setting and its socio–economic environment [102,174]. Impact evaluation in the
tourism destination space, in general, plays a crucial role, and is performed based on the perspectives
of sport tourism among local residents [6,102,103] or done to recommend possible reductions in the
negative aspects generated by sports tourism [175]. The impact of sport and tourism in one’s home
town has also been examined using residents’ perceptions [16,115].
Figure 6. Thematic Clusters of Research Articles. Source: Own elaboration using NVivo©.
research focuses on knowledge creation in sustainable development models and the identification of
residents’ perceptions of sports tourism. Theoretical frameworks largely tackle elements from the
social and psychological sciences or concepts of the leisure- and tourism-based literature. In light of
this SLR, the applied concepts of CBT, localism, community participation, and sports–for–development
are essential. A decisive gap appears in the combination and integration of such concepts.
Against this background, several statements on the opportunities of sports tourism address these
challenges by highlighting local business development, the joint interests of residents and tourists,
and non-event-related sports. The latter especially opposes expensive and temporary mega-events with
high infrastructural investments and calls for alternative sports activities that suit local sustainability.
In summary, the SLR illustrates the linkage between sports tourism and the local community
through central terms (Section 4.1), thematic clusters (Section 4.2), research features (Section 4.3),
and benefits and challenges (Section 4.4). In this setting, the SLR reveals and collects the few researched
Sustainability 2020, 12, 10488 14 of 26
approaches related to the communities’ roles. With these results, the SLR also contributes to highlighting
the elements that remain under-researched, such as qualitative research, the preservation of identity,
and guests–hosts interactions, along with sports tourism.
effects, as “[ . . . ] sport has become a phenomenon of large dimensions and it is an important resource for the
development of a local context” [102] (p. 44).
Moreover, sports tourism’s sustainability relies on the local degree of development, the number of
tourists, the community size, and touristic development [138]. Popular and well-developed destinations
might already be equipped with several service providers that also offer the necessary quality of
transport, accommodations, leisure, or gastronomy infrastructure to host sports tourists [138,167].
Building upon that concept, the degree of the necessary infrastructure for particular sports activities
significantly determine the environmental impact of those activities [102]. Here, the literature especially
stresses the positive impact of small-scale events on economic and social sustainability by utilizing direct
and indirect impacts on the community [114]. Even activities without comprehensive infrastructure
requirements, such as running, can positively serve local economies [195] and benefit from intact
natural surroundings [196].
Here, our research paper aims to summarize the potential benefits in community-based tourism
by recognizing the need for a local discussion of sports tourism (RQ 1). As such, we perceive sports as a
cultural phenomenon that relies on a kind of sports identity that, in turn, manifests in regional-specific
sports activities [25] (Section 2.3).
A success factor of sports tourism is undoubtedly recognizing the local cultural peculiarities [161]
and residents’ needs [35], which reflects a broad stakeholder approach (Section 5.2) and the prerequisites
of authentic tourist experiences [43]. Following a specific resource endowment in identity, knowledge,
and infrastructure, the community can create touristic products. This type of value-based product
development [197] can serve as the starting point for the sustainable use of these local features.
Nevertheless, touristic product development also includes a market-based view to recognize tourists’
needs and to market the respective products. This combination of resource- and market-based views
involves balancing residents’ quality of life and tourists’ quality of experience (Section 2.1). For the
touristic product, this means transferring the local sports identity into the tourism product: “The dynamic
created by the experience of physical practice matched with the enjoyment of tourism services within the territory
[ . . . ] acts as a catalyst for local development and tourism” [102] (p. 54). As an outcome, residents will be
more likely to support tourism development when it is based on their specific values and activities.
Thus, efforts in tourism infrastructure should also facilitate the locals’ quality of life [197,198]. In this
respective field, sports activities could function as a transfer medium of local identity in pursuit of a
touristic experience.
In summary, we can now answer RQ 1 on utilizing the potential of identity-based sports in the
sense of CBT. Sport-related activities rooted in the local identity have the potential to deliver authentic
experiences and products. Destination management involves seeking a good balance between locals
and guests. As such, sports tourism offers provide a platform for social and cultural exchange.
development and sports tourism within the sample of research articles. The SLR here allowed the
systematic review of sports tourism and to support an emerging field. In summary, these insights from
the theory and SLR highlight the increasingly community-based and sustainable development of sport
tourism products.
In this way, we contribute to a broader understanding of the relevance of sports for the local
community and as a source of an authentic experience for tourists. We identified an existing research
gap within the triangle of sports, tourism and the community (Figures 3 and 7). We specifically address
this gap, by emphasizing the importance of local engagement as a factor for success in the sustainable
and long-term local development of space. Hence, we approach an identity-based development of
new touristic products that are supported by sports activities to broaden the original definition of
sports tourism (Section 2.3). On this basis, we further call to intensify research on, along with the
practical recognition of, the host community and their specific sports identity. In this light, the previous
discussion answered the two research questions. Moreover, this study developed various research
recommendations related to the host community’s role in sports tourism. These recommendations can
be summarized by the following four criteria:
1. Multidisciplinarity: The analysis of sports tourism should be expanded from an event focus
towards sustainability issues and the local community. This also requires bridging development
approaches, such as CBT, with the features of sports. The cultural theories and theories
around “Sport-for-Development” offer a suitable perspective as they consider sports to “facilitate
personal development and social change by embracing non-traditional sport management practices
through an interdisciplinary framework, blending sport with cultural enrichment” [201] (p. 313).
The sport-for-development stream discusses issues regarding the positive impacts on society
and the economy from sports activities. What lacks in the discussions of SFD are tourism-based
perspectives and development opportunities. This provides a legitimate starting point for future
analyses to penetrate the gap between SFD aspects and CBT potentials.
2. The diversity of sports: Research should address different sports activities and their impacts on
the local community. This also includes small-scale sports events and non-event-related activities,
especially those that are practiced by locals. These potentially unpopular activities can be of great
interest, as they are deeply rooted in communities’ identities. Thus, these sports open space for
dealing with tourism.
3. Sustainability-orientation: There is increasing awareness of the importance of sustainability in
sports tourism. Research in this field is, nevertheless, still limited and is mostly confined to
specific areas such as mega-events [30].
4. Methods should concentrate on in-depth case studies to illustrate local challenges and benefits.
The assessment of impacts on local areas is also of relevance here.
The above research recommendations apply to community-based tourism destinations, which
also limits this study. Nevertheless, community-based tourism follows the zeitgeist of independent,
sustainable, and endogenous development. Analysis of additional megatrends could help prepare
destinations for the future expansion of sports activities. However, due to the current restrictions
caused by the COVID-19 pandemic, other types of physical activities with less contact, such as hiking,
are requested. Megatrends like health aspirations, nature awareness, and regionalism are well-adapted
to these new conditions. Consequently, the borders between the interests of the host community and
the motivations of tourists are becoming further blurred.
Author Contributions: Conceptualization, V.H. and H.T.; methodology, V.H. and H.T.; software, V.H.; validation,
V.H., H.T., and J.P.; formal analysis, V.H. and H.T.; investigation, V.H. and H.T.; resources, V.H., H.T., and J.P.; data
curation, V.H.; writing—original draft preparation, V.H., H.T., and J.P.; writing—review and editing, V.H., H.T.,
and J.P.; visualization, V.H.; supervision, V.H.; project administration, V.H.; funding acquisition, V.H. All authors
have read and agreed to the published version of the manuscript.
Funding: This work was supported by the German Research Foundation (DFG) within the funding program
Open Access Publishing.
Sustainability 2020, 12, 10488 18 of 26
Conflicts of Interest: The authors declare no conflict of interest. The funders had no role in the design of the
study; in the collection, analyses, or interpretation of data; in the writing of the manuscript; or in the decision to
publish the results.
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