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    No. of Assignment, Credits and Marks 2, 4 Credits and 30 Marks

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    Simanta Kalita
    This document provides details for an assignment for an International Marketing course. It includes: 1) The course is Bachelor of Business Administration, Semester 4, subject is International Marketing with course code BBA 408. 2) The assignment has 2 sets with a total of 30 marks. It covers topics like defining international marketing, benefits, market structure, culture elements, need for market research, pricing decisions, advertising concepts. 3) Students need to answer all questions in the 2 sets. The average score of both assignments will determine the individual assessment score. Answers for 10-mark questions should be around 400 words.

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    No. of Assignment, Credits and Marks 2, 4 Credits and 30 Marks

    Uploaded by

    Simanta Kalita
    8 views1 page
    This document provides details for an assignment for an International Marketing course. It includes: 1) The course is Bachelor of Business Administration, Semester 4, subject is International Marketing with course code BBA 408. 2) The assignment has 2 sets with a total of 30 marks. It covers topics like defining international marketing, benefits, market structure, culture elements, need for market research, pricing decisions, advertising concepts. 3) Students need to answer all questions in the 2 sets. The average score of both assignments will determine the individual assessment score. Answers for 10-mark questions should be around 400 words.

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    BBA408.pdf

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    This document provides details for an assignment for an International Marketing course. It includes: 1) The course is Bachelor of Business Administration, Semester 4, subject is International Marketing with course code BBA 408. 2) The assignment has 2 sets with a total of 30 marks. It covers topics like defining international marketing, benefits, market structure, culture elements, need for market research, pricing decisions, advertising concepts. 3) Students need to answer all questions in the 2 sets. The average score of both assignments will determine the individual assessment score. Answers for 10-mark questions should be around 400 words.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views1 page

    No. of Assignment, Credits and Marks 2, 4 Credits and 30 Marks

    Uploaded by

    Simanta Kalita
    This document provides details for an assignment for an International Marketing course. It includes: 1) The course is Bachelor of Business Administration, Semester 4, subject is International Marketing with course code BBA 408. 2) The assignment has 2 sets with a total of 30 marks. It covers topics like defining international marketing, benefits, market structure, culture elements, need for market research, pricing decisions, advertising concepts. 3) Students need to answer all questions in the 2 sets. The average score of both assignments will determine the individual assessment score. Answers for 10-mark questions should be around 400 words.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    ASSIGNMENT

    DRIVE SPRING 2018


    PROGRAM Bachelor of Business Administration- BBA
    SEMESTER Semester 4
    SUBJECT CODE & NAME BBA 408 - International marketing
    BK ID B1714
    NO. OF ASSIGNMENT, 2, 4 CREDITS AND 30 MARKS
    CREDITS AND MARKS

    Note: The Assignment is divided into 2 sets. You have to answer all questions in both
    sets. Average score of both assignments scored by you will be considered as your IA
    score. Kindly note that answers for 10 marks questions should be approximately of 400
    words.

    SET – I

    Q.No Questions Marks Total Marks


    1 Define international Marketing and explain its benefits.
    Define International Marketing 2 10
    Benefits of International marketing 8
    2 Explain the structure of market in detail.
    Market structure 10 10
    3 What are the various element of culture explain each in detail?
    Element of culture 10 10

    SET – II

    Q.No Questions Marks Total Marks


    1 Why there is need for market research? What are the advantages of market
    research?
    Need for market research 5 10
    Advantages of market research 5
    2 Explain the pricing decision in international marketing.
    Pricing Decision 10 10
    3 What is Advertising? What are the key concepts of Advertising?
    Advertising 3 10
    Key concepts of advertising 7

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