Sahara Prime City Limited, Housing & Infrastructure Company, is a part of Sahara India

Pariwar- A major conglomerate of diverse business activities. Sahara Prime City Limited would
shortly be expanding its mega project 'Sahara City Homes' in 217 cities across the nation.
Designation Sr. Executive / Executive / Copy Writer / Lucknow
Job Description To write key messages and brief about the product.
Excellent command over English.
Desired Profile Prior Experience with advertising agency will be given preference.
Experience 1 - 3 Years
Industry Type Real Estate/Property
Functional Area Marketing, Advertising, MR, PR
Education UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Advertising/Mass Communication
Compensation: Salary comparable with the best in real estate industry.
Location Lucknow
Keywords Sr Executive Executive Copy Writer Lucknow
Contact Sahara India Pariwar
Sahara India Centre:
5th Floor, 2, Kapoorthala Complex,
Aliganj,
Lucknow,Uttar Pradesh,INDIA 226024
Telephone 0091-0522-3995551

These townships have been planned on 100 to 300 acre (40.47 hectare to 121.41 hectare) of land depending on the city. 55% - 60%
of its total land area is open & surrounded by breathtaking ambience, laden with greenery. Sahara City Homes is a hub for all the
assured facilities of security, health, education, well-connected transport and communication. It also has fully developed
infrastructure with an easy access to all the amenities providing leisure and happiness, amusement and pleasure, boost of energy
and eternal peace to its residents

 Distance from: Main City (Kms.) 16

 Distance from: Railway Stn. (Kms.) 15
 Distance from: Airport (Kms.) 25
 Distance from: Bus Stn. (Kms.) 13
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w.e.f. 15th Janu

Price L

TERRACE
UNIT AREA
AREA PRICE OF HOUSES (RS. IN 10% BOOKING AMOUNT (IN 5% CONTRIBUTION WITHIN 60 DAYS AFTER
ON OF HOUSES
Sq.mt LACS) RS.) BOOKING (IN RS.)
Sq.ft Sq.ft Sq.mt.
.
A (Stilt plus 9 floors)
712.85 66.25 16.76 167600 83800
(Stilt plus 9 floors)
1158.0
oom+Study+Terrace)" 107.62 301.00 27.97 36.13 361300 180650
3
954.73 88.73 254.30 23.63 28.83 288300 144150
954.73 88.73 24.59 245900 122950
E - C (Stilt plus 9 floors)
1861.3
oom+Terrace)" 172.99 930.92 86.52 60.49 604900 302450
9
1256.1
oom)" 116.74 36.12 361200 180600
7
1455.2
135.25 37.48 374800 187400
5
1268.7
117.91 32.68 326800 163400
3
1256.1
116.74 32.35 323500 161750
7
939.38 87.30 24.19 241900 120950
 (Stilt plus 6 floors)
2613.7
242.91 1571.80 146.08 79.10 791000 395500
4
2357.0
219.06 442.59 41.13 64.03 640300 320150
4
2347.6
218.18 506.02 47.03 64.25 642500 321250
5
2307.8
214.48 686.74 63.82 64.59 645900 322950
2
2063.7
191.80 246.46 22.91 55.00 550000 275000
9
1966.0
182.72 241.92 22.48 52.45 524500 262250
8
NDENT ROW HOUSES
1823.9
Sq.Ft./171.38 Sq.Mtr.) 169.51 567.12 52.71 54.88 548800 274400
2
PENDENT ROW HOUSES
Sq.Ft./ 278.90 3150.6
292.81 1762.42 163.79 97.51 975100 487550
7
EPENDENT BUNGALOWS
0 Sq.Ft./ 473.98 4262.3
396.13 2522.06 234.39 139.33 1393300 696650
1
ffective from 15/01/2009 , any other price list issued earlier than this shall remain null and void.
ther Charges, duties, Taxes & cess as and when applicable, would be levied apart from Unit Price."

oan/Finance Or /And Payment Details Of Balance Amount Without Availing Finance/Home Loan For All Type Of Houses Kind

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SAHARA Grace - Gurgaon
Sahara Grace township launched in April 2003, popularly known as the residing place of the Modern
Maharajas has shaped new parameters of excellence. The project is a phenomenon, specifically designed as a
status symbol for all those who have excelled in life with a penchant for the best and an attitude of no
compromise. With an impeccable blend of premium apartments, magnificent villas and exclusive pent houses,
it is an address that matches their style. With optimum quality and durability that exudes the majestic touch
of value added living, it is spread over an area of 10.98 acre and covers around 207 units. It is strategically
located in the vicinity of Delhi on the main Mehrauli-Gurgaon Road besides the famous Sahara Mall. This is
the most irresistible home ever offered in India. Comprehensive security measures are an integral part of this
township with dome cameras, separate entry/exit for the residents, panic buttons in each apartment etc.

Sahara Grace offers one of the biggest clubhouses. Be it the ayurvedic massage parlour, Olympic size
swimming pool, squash court, gymnasium or the restaurant and the bar all symbolize a royal lifestyle at the
disposal of the esteemed residents of the township. Majority of the area is dedicated to lush green
environment-friendly avenues. An expansive open area in the form of a theme park, comprehensive basement
parking, impressive elevation of each block with ultra modern diverse components, large size carpet area for
each unit are designed to match the international benchmarks of housing.

SAHARA STATES
Sahara States are developed in a step with the avowed objective of the company to promote urban
development in a planned manner to fulfill existing gap between demand and supply.
It is the commitment of Sahara India Pariwar to build a better India that reflects clearly in every project of
Sahara Infrastructure & Housing. Sahara States is a techno-residential township providing an ideal living
environment to all at an affordable cost.
Developed infrastructure, environment friendly avenues, playgrounds, parks, greenery, meticulously planned
houses and buildings are the exclusive highlights of this township. The 1, 2 & 3 bedroom houses in three
storied blocks and 3-4 room independent-expandable bungalows have been specifically designed to
meet the requirements of the people. The names of these residences based on the ragas of Indian classical
music resonate symphony.
Sahara States aims at the realization of modern living facilitated by quality construction, value enhancing
conveniences - fully secured by round-the-clock security assuring peace of mind - all at an affordable price.
Therefore the 4 earmarked cities: Lucknow, Hyderabad, Bhopal & Gorakhpur have become landmarks
and revolutionized the real estate scenario as a whole in India.

SAHARA MALL - Gurgaon

This is India's first Brand Super Mall launched in March 2001 having built up area of 394 Thousand sq. ft. on
the main Mehrauli-Gurgaon road. It comprises company owned brand outlets and flagship stores promising
complete range of products and latest offerings. A Shopping Mall that has set new standards in contemporary
design and latest facilities making it one of the most preferred shopping zones for the consumers, with
international class retailing environment. From ground floor to the third floor there is an array of international
brands witnessing the paradigm shift in Indian habitats. The grand atrium welcomes the customers & invites
them to experience a world of class & lavishness. From scintillating jewellery to glamorous apparel stores all
are there. Pantaloons, Raymonds, Lotus feet, Zaver, Tanishq, Big Bazaar etc. offer biggest scope to
explore the world in the limited boundaries of Sahara Mall.
The most reputed food chains like Crave, Odyssey, Haldiram etc. find best location in Sahara mall.
Matching the occupants it has been built with full dignity & grace. The façade has been expertly designed by
W.S. Atkins, global leader in architecture and engineering consultancy. The construction is done by the
renowned firm M/s Larsen & Toubro - E.C.C. Division. For managing the overall mall, services of
renowned firm Jones Lang LaSalle Meghraj have been taken. The enormous parking is looked after by
Interpark ICS.
There is also a multiplex managed by PVR for recreational and leisure activities. Therefore, it's a heaven for
not only the cine-buffs but also for those who find solace in entertainment of all sorts. The latest and the
classics are what the viewers find irresistible in this multiplex. All construction is done resistant to
earthquake by following norms of BIS at one level higher seismic zone than in which Gurgaon is located.

OTHER COMMERCIAL PROJECTS

SAHARA SHOPPING CENTER
Launched in April 1994 in Lucknow, this shopping centre was among the first commercial projects of Sahara
Infrastructure and Housing. Located in the prime commercial location of Indira Nagar, Sahara Shopping
Center has a mix of local Retail outlets, Cosmetic stores, Fitness zones, Clinics and offices.

SAHARA TRADE CENTER

Launched in April 1999 in Lucknow, this trade centre is another commercial outlet in the vicinity of Sahara
Shopping Center. It has the same kind of tenant mix as the later

SAHARA PLAZA
Sahara Plaza was launched in Oct. 2001 at Gomti Nagar area in Lucknow. Built with the concept of serving
daily needs of the near-by residents, it offers apparel shops, jewellery shops, restaurants and other such
shops.

SAHARA GANJ - LUCKNOW

Lucknow is going through a transformation in its lifestyle with Sahara Infrastructure & Housing generating
ample avenues. Be it residential or commercial, our projects are making a statement that is bound to turn
eyes. In the same lines the recent project Sahara Ganj, opened in November 2005 to provide the city with
the best entertainment arena. A brand Super Mall, it is self sufficient in its offerings & specifications of the
highest order. The built up area of approx 525 Thousand sq. ft. Matching international standards &
having the best value additions, it truly orchestrates a synergistic symphony of retailing amidst an
environment of recreation and pleasure with state-of-the-art facilities. With its majestic elevation, massive
atrium, spacious corridors, multiple escalators & designer capsule lifts it is altogether a different
world. The façade comprising of ground plus 4 floors all imbibed with the highest order of security provide the
customers a safe environment to shop, relax, enjoy & is a part of the modern world. Big Bazaar &
Pantaloons are the anchors along with the other occupants who are in the sections of garments,
entertainment, furniture etc. Further, the food chain McDonald is an integral part of the Mall.
The attached 4 screen multiplex by PVR is a value added attraction of its own kind.
An epitome in majestic stylish designing and incorporating all the parameters of a world class mall, Sahara
Ganj has been crafted by W.S. Atkins and construction carried by a renowned company called Nagarjuna
Construction Company Ltd. It is poised to become a pioneer in its class which shall set the standard in
terms of quality of design development, construction, technology and services.

Sahara Infrastructure & Housing (Sahara I&H), India’s leading real estate company, today launched Sahara City
Homes township in Lucknow. The township is the first one from the world's largest chain of self-sufficient,
high quality, ‘Sahara City Homes’ townships which Sahara Infrastructure and Housing will be developing in
217 cities across India.
The program began in Sahara’s traditional way with Pushpanjali at Bharat Maa Chhabi, the focal point location
in the City Homes Township. The launch of Sahara City Homes was marked by laying of a Gold Brick at the
first floor of the construction block by ‘Saharasri’ Subrata Roy Sahara, Managing Worker and Chairman,
Sahara India Pariwar. After the ceremony, the guests were taken around, on a tour of the site. The construction
work at Sahara City Homes Lucknow is in full swing and the possession of property will begin in the year 2009.
A total of 30 blocks are under construction. These 30 blocks will house 1620 residential units. The construction
of other blocks will commence by the end of this quarter.
On this occasion ‘Saharasri’ Subrata Roy Sahara, Managing Worker and Chairman, Sahara India
Pariwar said, “Sahara India Pariwar believes in the spirit of Nationalism, which it seeks to propagate across all
sections of the society and every effort of ours will contribute to sound nation building. ‘Sahara City Homes’
chain of townships will create abundant infrastructure facilities and provide quality housing to fellow citizens”.
Mr. Sushanto Roy - Head, Sahara Infrastructure & Housing said, “We are proud to announce the launch of
our Mega Project Sahara City Homes which owes its genesis to Shri Subrata Roy Sahara's vision of creating
a dream life style for everybody. This project would set new standards in luxury and style and would give an
opportunity to many to experience this world class living and the best amenities that the township offers."
He further added, “This world class township experience would be spread across the country covering tier I, II
& III cities. Thus, Sahara City Homes is destined to change the way of life in India and create benchmarks
internationally.”
Spread on an area of 200 acres Sahara City Homes Lucknow is one of the biggest real estate project of the city
with 5,255 residential units which include 1 to 5 bedrooms high-rise & mid-rise apartments, independent row
houses, independent semi-detached houses, penthouses and independent bungalows. As planned for all Sahara
City Homes townships, this international class residential township at Lucknow too will have a range of world
class facilities translating into global living standards, which have never been seen in India. This self sufficient
township will complement residential units with a complete support functions for security, health, education,
transport, communication and entertainment. The development of the central park has commenced and the
development of the other amenities will begin soon. Designed by the famous architect Shri Hafeez Contractor
the first fully air-conditioned township of India will provide best community living and will change the living
standard of people. The estimated worth of the Lucknow township is estimated to be Rs 2000 Crores.
Strategically located at N.H - 24, Hardoi by-pass road Sahara City Homes Lucknow will provide its residents a
lush green environment, well-lit wide metalled roads, water bodies, integrated landscaping and special light
effects in townships. Sahara City Homes Lucknow Township will have modern amenities like Multilevel
Security System with centralized control station, CCTV and quick response teams. Sahara City Homes also
gives Uninterrupted Power Supply with 100% Back-up Facility, 24 hr continuous satellite connectivity for
television, video conferencing and wireless connectivity for broadband internet access inside & outside the
houses. Every house would be provided with a computer free of cost to enable usage of broadband connectivity.
A shopping mall with a splendid blend of shopping, entertainment and unmatched conveniences would be the
highlight of the Sahara City Homes Township. This future city center with a 3 screen multiplex shall become
the hub of activity like Sahara Ganj already is. A grand and exclusive hotel with 135 rooms and 15 service
apartments with an inbuilt club having the requisite facilities and built on the latest architectural concept is an
integral part of the township.
Sahara City Homes will have a full-fledged, a multi-speciality, Sahara Hospital, with high-end secondary care
facility. The Hospital with 24 hour casualty emergency services and telemedicine facility promises to provide
complete relief to the residents. The township will have its own fire tenders and critical care ambulances. The
township will have two well-equipped Club & Community Centres with facilities of indoor & outdoor games,
swimming pool, and fitness centre for aerobics, gymnasium, sauna and Jacuzzi.
A Central Park will provide space and ambience in the heart of the township. The Central Park will be equipped
with floodlights (hence playable at day and night), a wide range of sports facilities, swimming pool, roller
skating ring, wave pool, food joints etc. Transportation has been planned with utmost efficiency through Luxury
Buses. A combination of AC and Non-AC buses would provide pick and drop service to key locations and the
railway station, from early morning till late at night with a high frequency during peak hours. Every essential
service like Convenience Stores, Banking, and Postal services etc. will ensure that you don’t feel the need to
venture out of the township. A Service Center, just a call away, will take care of all your Plumbing, Electrical
Repair and Taxi requirements.
The convenience of getting piped cooking gas in every kitchen, waste disposal systems, rainwater harvesting
and the availability of pure water where the residents will be provided with pure drinking water at their doorstep
through 20 ltr jars on demand.
The list may seem endless but when 55- 60 % of the area is dedicated to greenery, open spaces and wide
metalled roads make a big impression. It provides sufficient space for the High-rise, Mid-rise Apartments and
Independent houses.
The aim is to provide an exclusive living environment, whether through facilities at par with international
standards or by presenting the experience of a unique lifestyle. Development of Sahara City Home townships all
across India will contribute significantly in enhancing the economic and social status of the Nation by
generating employment, contribution to the exchequer etc.
- End -
About Sahara Infrastructure and Housing
India’s best and largest Infrastructure & Housing Company, Sahara Infrastructure & Housing has been ranked
No.1 in the construction and real estate industry by India’s leading business magazine Business World. It has
also been awarded with the prestigious ‘Brick & Mortar Award-2004- sponsored by A&D Magazine’ for
quality and creativity in the field of architecture, environment protection, quality construction and timely
execution.
 The current construction activities of Sahara India Infrastructure and Housing include mega-projects like
‘Aamby Valley, and the ‘Sahara City Homes Townships’. Also included are ‘Sahara Grace’ – a premium group
housing project in Gurgaon and Lucknow, lifestyle retailing & entertainment project of ‘Sahara Ganj’ in
Lucknow .The other successful projects are ‘Sahara Mall, Gurgaon’, 4 townships under the Sahara States brand
and a number of commercial complexes.
‘Sahara City Homes’ the largest project of its kind is a chain of 217 self sufficient, high quality townships
across India. The project will be completed in two phases; in the first phase 102 townships will be built while
the remaining 115 will comprise the second phase of development.

Some people cant get enough of their job. For the owner of this Merritt Island estate, that means another move. The two
homes are owned by an architect who designed and lived in one until the 2004 hurricanes destroyed the home next door.
Then, he razed that 2,400-square-foot home and replaced it with the 6,300-square-foot structure that he now calls home.
But not for long. Hes ready to design again, and is offering the two adjacent homes for sale at $6 million. They’re listed
by Megan Moore of Re/Max Service Team on Merritt Island.
The homes are landscaped as one property. A long, tree-lined entry drive provides the proper build-up to the estate,
which includes the plantation-style guest home and Mediterranean main house.
More : floridatoday.com
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Archives © India Properties Powered by: Maas InfoMedia

Sahara Infrastructure & Housing (Sahara I&H), India’s leading real estate company, today launched Sahara City
Homes township in Lucknow. The township is the first one from the world's largest chain of self-sufficient,
high quality, ‘Sahara City Homes’ townships which Sahara Infrastructure and Housing will be developing in
217 cities across India.

Spread on an area of 200 acres Sahara City Homes Lucknow is one of the biggest real estate project of the city
with 5,255 residential units which include 1 to 5 bedrooms high-rise & mid-rise apartments, independent row
houses, independent semi-detached houses, penthouses and independent bungalows. This self sufficient
township will complement residential units with a complete support functions for security, health, education,
transport, communication and entertainment. The estimated worth of the Lucknow township is estimated to be
Rs 2000 Crores.

Strategically located at N.H - 24, Hardoi by-pass road Sahara City Homes Lucknow will provide its residents a
lush green environment, well-lit wide metalled roads, water bodies, integrated landscaping and special light
effects in townships. Sahara City Homes Lucknow Township will have modern amenities like Multilevel
Security System with centralized control station, CCTV and quick response teams. Sahara City Homes also
gives Uninterrupted Power Supply with 100% Back-up Facility, 24 hr continuous satellite connectivity for
television, video conferencing and wireless connectivity for broadband internet access inside & outside the
houses. Every house would be provided with a computer free of cost to enable usage of broadband connectivity.

Sahara City Homes will have a full-fledged, a multi-speciality, Sahara Hospital, with high-end secondary care
facility. The Hospital with 24 hour casualty emergency services and telemedicine facility promises to provide
complete relief to the residents. The township will have its own fire tenders and critical care ambulances. The
township will have two well-equipped Club & Community Centres with facilities of indoor & outdoor games,
swimming pool, and fitness centre for aerobics, gymnasium, sauna and Jacuzzi.

The convenience of getting piped cooking gas in every kitchen, waste disposal systems, rainwater harvesting
and the availability of pure water where the residents will be provided with pure drinking water at their doorstep
through 20 ltr jars on demand.
The list may seem endless but when 55- 60 % of the area is dedicated to greenery, open spaces and wide
metalled roads make a big impression. It provides sufficient space for the High-rise, Mid-rise Apartments and
Independent houses.
The aim is to provide an exclusive living environment, whether through facilities at par with international
standards or by presenting the experience of a unique lifestyle. Development of Sahara City Home townships all
across India will contribute significantly in enhancing the economic and social status of the Nation by
generating employment, contribution to the exchequer etc.
In the state of Nawabs, the Sahara Ganj Mall looked like a fanfare. It was opened by the chief
Minister of Lucknow amongst a lot of pomp and Show. Awarded with Unique Disabled, Friendly
Initiatives, it has come out as a major project of Sahara Group. Built in an area of 525, 000 sq. ft.
It is considered as one of the most expanded, massive and mammoth construction of Lucknow
City. Being the first Shopping Mall of Lucknow, it has more attraction attached to it then most of
the malls around the country.

Fast Facts
» Location - Sahara Ganj; Shahnajaf Rd, Hazratganj, Lucknow
» Accessibility- Cabs, Local Transportation and Own Vehicles
»Parking Lot - One Large Underground Parking Space
» Visit Timings - 11: 00 a.m. - 11:00 p.m.
»Speciality - Accolades for Disabled People Concerned Design and Facilities

Famous Facets:

CNBC Award on World PVR

Disabled Day Its the famous Movie
The Sahara Ganj City Mall, Theater which runs the
was awarded with the BEST shows all through India.
MALL for providing ease to Here too it has a 4 Screen,
the disabled people. It was state of art theater. With
the first shopping mall International Standards it is
coming up with the idea of one of the best things
providing path and around. With a small
facilities for the disabled to Cafeteria of its own serving
come and shop at their snacks and beverages and
own ease. The Award was a small place for Children
given by the Uttar Pradesh to play, this PVR at Sahara
Government. CNBC Awaz Ganj Mall represents the
accloded the same. best out of sources.
 Visit Sahara Ganj Mall!

The Mall

Covering an Area of 525, 000sq ft and for floor including the ground
floor, the Sahara Ganj Mall is filled with a massive central area,
spacious corridors and designer lifts. The Mall has the highest
security, providing the customers with the most comfortable and
soothing environment for shopping.

McDonald's, Copper Chimney, Barista, Bombay Blues to Moti Mahal

of Delhi and the Tunde Kebabi of the 'City of Nawabs are some of the
names which can be seen in the Sahara Mall Of Lucknow. It is one of
its kind Mall which is open 365 days of the year including the leading
life style brands like Marks-n-Spencer, Big Bazaar, Pantaloons, Pepe,
Levis, Reebok, Lee Cooper, Rado, Gucci, Gess, Next, PVR , Toy Story, Timex, Indigo National, Pro
vogue and Planet Sports.

Big Bazar and Pantaloons are the main anchors of the Mall. The Sahara Ganj Mall also has the
PVR in its one side with 4 screens running at a time.

Around Sahara Ganj Mall :

»River Side Mall : Opened after the Sahara Ganj Mall, it is one of the Major malls of Lucknow. It
too houses the best brands in the country with food courts and parking in its proximity.

» Fun Republic : This Multiplex has the Movie theater cum the lifestyle Shops to shop from.
From various indoor games like pool and bowling it houses the top brands like Planet M, Mc
Donalds, Lois Philip, Koutons, Allen Solly and the Reebok. More brands are adding in the
shopping list day by day.

»Bada Imambara : This Historical Destination is one of the major tourist attractions of the
Lucknow City.

Suggestions For Lucknow City :

• Sahara Ganj Mall is the first Shopping Mall, Lucknow City has. Not only an eye catcher of
the local residents, it has grabbed accolades from ousuders too. With inbuilt State of Art of
facilities, shopping can be a pleasent experience.
• Its the best place to shop from for disabled people. The path, parking and the counters
have been made with an eye to make the Shopping Eperience for the disabled a
memorable one.
• Keeping in view the hunger pangs one has while shopping, a number of food courts have
 been lined up for a easy shopping day.
• Bring along your children - for there is enough space to keep them engaged.
• Lucknow, the City of Nawabs and Kebabs has a lot of History, still retained in its yellow
pages. There are a number of places around the city which remind of the forelone years.
Chota Imamabara, Bada Imambara, St. Francis College, Ambedkar Memorial, Roomi Gate,
Husainabad Clock Tower are some of the wonderful tourist destinations Lucknow has.
• The Food and Cuisines of Lucknow are world famous. Dum Pukht ( Low Frying) Cuisines,
Makkhan Malai, Kesar Pista Biscuits, Chaat, Biryanis are some of the famous foods of
Lucknow. Lucknow city also has the best caterers in the town - Shukla Chaat in
Ganeshganj, Moti Mahal, Radhey Lal in Aliganj Chhappan Bhog in Sadar and Mahesh
Sweets in Nirala Nagar are the famous names of Lucknow. Other s like 'Oudhyana' 'Zaika'
'Royal Cafe' 'Falaknuma' 'Dastarkhwan' 'Daal Mein Kaala' 'Naushi-Jaan' serve the true
flavours of Lucknow Nawabs. And when you are in Lucknow don't forget to try the
Lucknawi Paan.
• Winters can be quite chilly, so if you are planning to visit the city in the months of
December and January, fill your bags with warm clothes.

Short Anectodes & Experiences

Shopping Malls an Expensive Foray - By Mukti Sharma

.......Shopping Malls have changed the entire way of Shopping. These two – three level high
storied buildings, fully covered and Air Conditioned, with famous food joints and sections for all
sorts of varities, the shopper is at ease. Multiplexes Theaters have made the choice more easy.
But despite of all these advantages, these Shopping Malls have a major drawback – the prices.
The prices of things seem to be skyrocketing. .........

The DLF group is a leading real estate developer based in New Delhi, India. The group has over
289 million sq. ft. of existing development and 615 million sq. ft. of planned projects. DLF is
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businesses named Superbrands of India under the real estate category.

The core business traditionally has been made up of 3 prime divisions; residential, commercial
and retail. To these DLF has added 3 further divisions; hotels, infrastructure and SEZs.

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e us s Centre us

Sahara signs MoU with Orissa government to

set a Mega Power Plant
Will also set up a 5 MW Solar Power Project and a 25 MW Wind Energy
Project in the state
Bhubneshwar, 9 th February 2009: Sahara India Power Corporation
Limited, the subsidiary of Sahara India Pariwar’s real estate company
Sahara Prime City Limited signed Memorandum of Understanding (MOU)
with the Government of Orissa for setting up a 1320 MW (2 x 660) Coal
Based Thermal Power Plant in Turla Tehsil of Balangir District, Orissa at an
investment of about Rs.5604 Cr. The MoU was signed by Mr. Pradeep Jena,
Commissioner Cum Secretary - Power, on behalf of the Government of
Orissa and Mr. Ashok K Bhargava, Chief Advisor and Head – Sahara Power
Projects, in the presence of the Hon’ble Chief Minister of Orissa, Shri
Naveen Patnaik and other distinguished dignitaries and officials.
To be built on an area of 1,500 acres, the Sahara Power’s Turla plant is
planned to commission its first Unit of 660 MW by February 2013 while the
 second unit of 660 MW is expected to be commissioned within 6 to 8
months thereafter. The plant is planned to be set up through Joint Venture
Participation with Power Companies from different parts of the world.
Sahara India Power Corporation Limited will develop fuel based or non
conventional power plants using the latest and emerging technologies.
Sahara Power will set up a 5 MW Grid Interactive Solar Photo Voltaic
Power Plant in Dhenkanal District of Orissa at an estimated investment of
about Rs. 125 Cr. The Company has already received an in-principle
approval from the Government of Orissa through M/s Orissa Renewable
Energy Development Agency (OREDA). Sahara Power has tied up with M/s
Solar Integrated Technologies Inc. (SIT) USA, as its strategic partner for
supply and installation of the required plant and equipment. In addition to
this, Sahara Power is also planning to set up 25 MW of Wind Power projects
in Orissa through a reputed Wind Energy Company which has already set up
wind masts at 7 locations. The company plans to proceed with the project
once it receives data, gathered by the masts in next 6 to 9 months.
Sahara India Power Corporation Limited has also proposed to set up a 2000
MW Coal based power plants in Jharkhand and Chhattisgarh at an estimated
investment of Rs. 8000 Cr. each.
On this occasion Mr. Ashok K Bhargava said, “We extend our sincere
gratitude to the Government of Orissa for their kind support, cooperation
extended to us at all levels of our efforts to initiate the power projects in the
state. We are confident that our project will not only serve the Energy
requirement of the state and the country but will also bring in all round
integrated development in the region of Turla district.”
Sahara India Pariwar, considered as one of the most socially responsible
corporates of the country, has plans, along with the setting up of the Mega
Power Plant, to contribute to the welfare of the people of the Balangir
district. The group with the aim of improving the quality of life of the local
populace will develop pucca roads in the projects vicinity, make provision
for potable drinking water and will also set up primary health and education
centre. The Power Plant and its related infrastructure shall further attract
investment in the region by Corporate Houses and Entrepreneurs in the
Manufacturing, Real Estate, Service Sectors etc. by setting up of
establishments, amenities and facilities, including Ancillaries and SMEs.
Commenting on the signing of the MoU Mr. Sushanto Roy, Head –
Infrastructure & Housing, Sahara Prime City Limited, said, “It is a moment
of great pride for all of us at Sahara India Pariwar as we have joined hands
to fulfill the power requirements of the nation. Power Sector also holds a
huge business opportunity and we have forward integrated plans to be a
major player in all the segments including power generation through
conventional and renewable resources, power transmission & distribution,
power trading, manufacturing of power equipments etc.”
Notes to the Editor
• Sahara India Power Corporation Ltd is a 100% subsidiary of
Sahara Prime City Limited, the real estate Company of
Sahara India Pariwar.
• Sahara Prime City Limited has developed commercial and
residential projects which includes townships, premium
group housing projects, hospitals, hotels, among other
 projects.
• The flagship project of SPCL is ‘Sahara City Homes’, a chain
of townships to be developed across 217 cities in India.
• The other projects of SPCL are ‘Sahara Star’, a luxurious 5
star Deluxe Hotel located near the Domestic Airport in
Mumbai, and a 554 bedded Super Specialty, Multi-
Disciplinary, Tertiary Care Sahara Hospital in Lucknow.
• Sahara Power was set up in 2001 with the aim to provide
reliable and continuous power supply to ‘Sahara City
Homes’. Each project of Sahara City Homes will need 30
MW of dedicated power, aggregating over 6000 MW.

Back to Press
Releases

Government of India along with the Construction Industry has set up the Construction Industry Development
Council (CIDC) to shape up the Indian Construction Industry. The Council started functioning in full swing
from August 1996 and has taken up several important projects related to the vital issues of the Construction
Industry.
A Notable few are discussed below.
1. Standardizing the Contract Conditions for Domestic Bidding Documents.
2. Computation and publication of Construction Cost Indices.
3. Human Resource Development.
○ Training of Workers, Supervisors & Managers.
○ Diploma Programme in Civil, Electrical and Mechanical Engineering - for Army
Jawans.
○ Vocational & Job oriented training for the secondary level students.
4. Setting up the first Arbitration & Dispute Resolution Centre for Construction Contracts.
5. Development and application of systems for Construction Financing, Banking and
Taxation.
6. Development & Implementation of Grading System.
 7. Networking with National and International construction bodies.
8. Establishing a Construction Equipment Bank.
9. Development of Insurance cover/ Investments for construction sector Projects.
10.Development of RBI approved Harmonized Eligibility Criteria for Lending to Construction
Entities.
1. Standardizing the Contract Conditions for Domestic Bidding Documents.
• The work of the CIDC Committee, headed by Shri Harish Chandra (as of 2000) on Unified
set of Contract Conditions, adopted by the Ministry of Statistics & Programme
Implementation, have now been approved by the Government as guidelines for preparing
proper contract documents. Shri Jagmohan, Minister of Programme Implementation, has
released the approved documents on 4th October 2001. Further, for wider adoption, these
have been circulated to various PSUs, Central/ State governments departments.

• In order to spread the awareness and enhance adoption, CIDC is organizing Workshop/
Seminars for the senior officials of the client organizations. So far two Workshops have
already been organized with EIL and ICTC.
2. Computation and publication of Construction Cost Indices.
• The Construction Industry represents different sectors of operations and geographical
regions. Each of the sectors and regions are unique in it and therefore a need for
comprehensive price indices encompassing the diversities was strongly felt for a long
time. CIDC, therefore, commissioned a study by National Institute of Construction
Management and Research (NICMAR) and formed a Committee of experts to deliberate on
the report. Finally a methodology for computation of CCI was devised. The CCI represents
variation in cost of construction. CCI are computed from the cost of various inputs that go
into construction works and since the weight age of these inputs such as cost of cement,
steel, sand, wood etc, wages & salaries and cost of equipment vary for various sectors of
the economy where construction plays a major role.

• To develop various economic pointers to measure & monitor the health of Construction
Industry. CIDCs Construction Cost Indices are now being published in leading Economic
dailies & journals regularly.
3. Human Resource Development.
• Training of Workers, Supervisors and Managers.
With the workers training and certification programme, now offered through 19 centers, in
collaboration with IGNOU, Dr. B.R. Ambedkar Open University, Hyderabad, TIET, Patiala,
CIDCs HRD endeavor has fructified in a short time. Consequent to this CIDC initiative
through a network of Constituent Institutions, and based on CIDCs requests made to
Honble Finance Minister, the Government has announced 100% tax rebate on the
expenses made by corporates on vocational training, in the current union budget.

• Diploma Programmes in Civil, Electrical, and Mechanical Engineering for Army

Jawans.
Consequent to the signing of the Agreement between CIDC & IGNOU on 18th July, 2003,
Diploma Programs in Civil / Electrical & Mechanical Engineering are being offered for
Indian Army personal on full time basis, of two and a half year duration (5 semesters). As a
start up, the programmes are offered to Indian Army but would subsequently be extended
to the civil sector also.

• Vocational & Job oriented training for the secondary level students.
This programme has been launched to educate students on some basics about
Construction and to generate interest, so that they can opt for construction as a career in
their future. This programme will also improve the general awareness of school students
 on construction activities and enable them to become self-sufficient to understand the
importance and requirements in day to- day maintenance work at home.

• CIDC has launched the following training programmes leading to Certification by CIDC
under the auspices of Ministry of Labour, Govt. of India. Kendriya Vidyalya and also the
Government of NCT of Delhi have accepted the courses and programme. The first batch of
students shall commence their training program on 15th October 2004 at Govt. Girls
Senior Secondary School, Lado Sarai, (Near Qutab Minar).

• CIDC and Gujarat Mahila Housing SEWA Trust entered into a Memorandum of
Understanding on March 30, 2004, for initiating, developing and implementing
programmes of training of construction workers under the CIDC-IGNOU scheme through an
all Woman Training School to be set up by SEWA. Gujarat Mahila Housing SEWA Trust is
now the Constituent Institution (C.I.) for Western region.

• Govt. of Indonesia, through National Small Scale Industry Corporation has entrusted CIDC
to develop course materials, depute trainers, Conduct Training, testing & Certification of
Indonesian Construction Workers. The training is to be imparted in six trades and shall
include facilitation in setting up a training center at Jakarta, Indonesia.
Income Tax Rebate for CIDC Construction Workers Training Programme.
CIDCs Construction Workers Training & Certification programme has been made exempted under Section
35AC of Income Tax Act 1961 for the assessment year 2004-05, 2005-06, 2006-07. A copy of the circular may
be obtained from the CIDC secretariat.
4.Setting up the first Arbitration and Dispute resolution Centre for Construction Contracts.
• CIDC has constituted a Committee for Arbitration and Dispute Resolution in construction
contracts under the Chairmanship of Shri O. P. Goel, former Director General, CPWD to
look into this vital issue and to establish an enabling mechanism. A two-prong work
strategy has been adopted.
○ To draft the constitution of a proposed CIDC Arbitration & Dispute resolution center.
This has since been accomplished and comments are being obtained.
○ To network with capable International Organizations for seeking their support to set
up the proposed center.

• It is necessary to have an effective institutional mechanism of international standards. To

meet this objective CIDC has entered into an agreement with Singapore International
Arbitration Centre (SIAC), to set up the CIDC-SIAC Arbitration Centre in India. The project is
on schedule and the center should commence operations by end of 2005.

• The primary focus of the center would be on developing and maintaining the eligibility
Criteria and code of Ethics of Arbitrators, especially in highly specialized Arbitration
required in fields like Construction Industry. The Singapore Model (adapted to Indian laws)
is being adapted for the Centre.

• An important aspect of SIACs rules is time bound completion of the Arbitration process.
Since the Arbitrators would be accountable to the Centre on that aspect, a great degree of
discipline of time is expected to be observed, as is usual in international practice.

• In line with the needs of the project, the process of empanelment of Arbitrators has
commenced. The first group of Arbitrators to be empanelled would be from among the
"Grandfather" group, whose minimum qualifications have been defined as follows:

• "Professionals having eminent position in the field of Construction, Public Administration,

legal framework and having a tertiary educational qualification (University Degree), more
 than 35 years of age, and professional work experience of over 15 years are eligible to be
considered for this category."

• The first interactive workshop was conducted at Singapore in February 2005 and the
second one at India during June 13th - 15th, 2005 at Hotel Radisson, New Delhi for
interaction with SIAC on the systems to be followed in the new center. The third one is
proposed during August 25th-27th, 2005 at Chennai.
6. Development and Implementation of Grading System.
• CIDC, with Investment & Credit Rating Agency Ltd. (ICRA Ltd.) has developed a
comprehensive and reliable system for assessing performance potentials of all entities
involved in a project, viz., the contractor, the owner, the consultant and the project itself.
It minimizes the quantum of uncertainties, which will help owner, contractor, consultant
and anyone else, who has a stake in successful completion of a project. It also helps a
financial agency in quantifying its lending risks and therefore generates greater
confidence in advancing money at more acceptable rates.
7. Networking with National and International Construction Bodies.
• Networking and co-operation with parallel foreign organizations has been initiated and
fruitful relationships have been developed with Ministries of Japan, Singapore, Malaysia
and other Ministerial Organizations of South East Asia.

• The WTO regime is presenting new opportunities and challenges. Acceptability &
employability of Indian technical Professionals hinges upon harmonized contents - both in
Training & in Practice. CIDCs efforts to help establish Engineering Council of India, under
the auspices of Planning Commission, Ministries of HRD & Commerce together with
Industry and Academic bodies, is a firm step towards accomplishing this objective.
8. Establishing of a Construction Equipment Bank.
• A major chunk of construction equipment owned by companies remains unutilized for
large parts of the year. The idle equipment requires maintenance. Depreciation adds
further to the unproductive costs of the company. With total equipment stock of over Rs.
75,000 crores in the country & with additional requirements of Rs 9000 crores every year,
efficient utilization of construction equipment will result in huge savings for a capital
starved economy.

• CIDCs concept of Construction Equipment Bank is close to reality now. CIDC has prepared
general guidelines for the establishment of Construction Equipment Bank(s). This draft
clarifies the purpose of establishing CEB, classification of CEBs etc. The first such Bank has
already started taking shape in the name of Indian Infrastructure Equipment Trust Ltd.
9. Development of Insurance Cover / Instruments for Construction Sector Projects.
• CIDC and the Actuarial Society of India signed a Memorandum of Understanding to
develop Insurance products for use in Construction Projects. This is expected to facilitate
easy credit to the risk-prone Construction Projects.

• Business risks in construction are somewhat greater than in most other business ventures.
The insurance sector in India has not yet recognized the scope of operating in this sector
for mutual benefit. Only three policies are available (Plant and Machinery Policy, All risk
Policy and Workmens Compensation Act Policy). However, the methodology of risk
estimation and management in the construction sector is yet to be placed on a scientific
footing.
The new Grading System is a major instrument for risk assessment by insurance companies venturing into this
area. The premier for various risk coverage can now be pegged down from speculative levels to rationally
computable levels and thus become equitable and attractive to construction agencies. The types of risks for
which Insurance products have been developed by CIDC are:
 a. Bidding Indemnity Policy (BIP).
b. Delay in meeting obligation by client policy (DIMO Policy).
c. Settlement of Claims Policy (SOC Policy).
d. Loss of Profit Policy (LOP Policy).
e. Transit Insurance Policy (TI Policy).
f. Loss of Performance of Construction Equipment (LOPCE Policy).
g. Force Majeure Loss Policy (FNL Policy).
h. Casual Workman Compensation Policy (CWC Policy).
i. Financial Risk coverage Policy (FRC Policy).
j. Life of Building Policy.
Safeguards for Insurance: To avoid misuse by the purchaser, following support systems have also been designed
by CIDC.
a. Grading of Construction Entities for a more comprehensive and objective assessment of construction entities
and a more reliable assessment of risks.

b. Lender s Engineer to oversee the faithfulness of the operations.

10. Development of RBI approved Harmonized Eligibility Criteria for Lending to Construction Entities.
• CIDC has constituted a Financing Committee, comprising of HUDCO, IDBI, IBA, State Bank
of India and the representatives of Construction Industry to work out a harmonized
eligibility criteria for lending to construction entities. These criteria have been laid down
and recommended for implementation. Several banks have announced implementation of
these criteria for enhancement of lending to construction. Further detailing in terms of the
following issues is being discussed as a follow up measure:
a. Bank Guarantee Costs.
b. Fund based support systems to construction organizations.
c. Working capital.
d. Soft lending for modernization of construction.
• In April 2002, RBI issued guidelines for removal of cap on lending to Construction Industry
with the provision of following the lending norms.

• Thus begins a new phase in which the acceptability of Construction Sector as borrowers
has improved substantially.
Role of CIDC
India has been enjoying rapid economic growth in recent years, having the second fastest
growing GDP in the world since 1980. Further economic reforms and trade liberalization
are expected to sustain this high economic growth in the coming years. Against this
backdrop, the challenge of the construction industry in India is to provide the quality and
quantum of infrastructures that will meet the economys needs.
Indias Construction Industry Development Council, or CIDC, is well positioned to take
on this challenge. With the participation of key stakeholders from both the public and
private sectors, CIDC can lead in reshaping the Indian construction industry and charting
its strategic directions.
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