Introductory Page

Introduction of the Business

TEQtrailz
Name and Address of the
Flat 10 Office No. 07 Near Albabar Centre F-8 Markaz,
business
Islamabad

Name (s) and address(es) of Khaleeq ur Rehman& Flat 10 Room No. 07 Near
principal (s) Albabar Centre F-8 Markaz, Islamabad
[email protected]
00923045977988

Engineering solution, project management and deals with

Nature of business the export of all electric components.

Statement of financing Rs. 4 Lacs Pakistani Rupees

needed

Statement of confidentiality of This all data is patent and confidential and cannot be
report forward without permission.
 Executive Summary

Overview: -
It is a mechanical and electrical base project to produce energy/electricity through Piezoelectric
material and generator which is cheaper as compared to other processes. We will integrate
Application from which can keep track of Energy Produced and further the amount will given
against the stored Energy. Stated below are mechanism used.
For Generator: -
For generator, when the force is applied, Rack moves downward and pinion rotates the shaft.
This rotation is transferred to the gear 5 in the below figure through chain drive that is attached
to the flywheel (for continuous rotation). The second shaft transfers the rotation to the generator
to rotate it and the energy/electricity produced by rotation is stored in the batteries after
rectification and vice versa.

For Piezo-electric Material: -

The energy harvesting via Piezoelectricity uses direct piezoelectric effect when mechanical stress
is applied it produce energy/electricity. Further energy is converted into smooth signals after
electronic circuitry and then stored in battery.

Both mechanisms are used together to generate energy/Electricity so that effiency can be
increased.
 Comparison between (footstep generator/PZT) and Normal Generator
Footstep power generator and Piezoelectric Normal generator (With diesel)
Material
It is low cost. It is high cost.
It works on the footstep and where there is It consume diesel and petrol which is high
some motion. cost.
It can produce cheap electricity. It produce highly cost energy.
Low cost for repair. High cost for repair.

Block Diagram:-

Piezo Electric
Mechanical Assembly Energy Produced

Footstep Generator App

Energy Utilization Energy Storage Money Against

Energy Produced
Market Need:
The main market need is that we have monopoly in Pakistan for electricity production. We have
only one option to take electricity from Wapda as that’s the only organization providing this
facility all over Pakistan.Market need is to break the monopoly created by Wapda. Demands of
customer for electricity is much higher then it’s production so there is a market need to have any
other source that generate electricity so that load shedding can be reduced.

Opportunity Size: -
As all demands depends on need and opportunity size varies also on need. Target Market is
enormous as it can be implemented at anywhere. Stated below are few examples where it can be
implemented.
 At the entrance of any educational institute / Offices / government sectors.
 At any speed breaker / foot paths.
 At any walking grounds / Football grounds / jogging areas.
 On the dance floors / Stages.
 On any volleyball / Basket courts / Badminton courts.
 At any gym areas etc.
Discussed below are the few examples which shows the worth of the market.
 Worth of the Target Market
Sr. Place Area Piezo Uni Tot Power With Uni Tot Power Total
No (foot) Electric t Price produce foot step t Price/ produce Price
. Materia / d per generato Unit d per (PKR)
l Unit plate r ( PKR Generato
( PK (Watt) ) r
R)
1. At any 1.5*1. 12 50 Min. 5 3 4500 Depend 8000
Entranc 5 on load
e
2. Speed 5*1 - - 5 5000 Depend 9000
Breaker on load
3. Foot 10*1 25 500 Min. 5 15 9000 15000
path
Total Price 32000
PKR

Industry Analysis: -
As a future outlook, it is a revolutionary idea and with the passage of time everyone will accept
it. It has a great impact on growth rate of the country as most of the population will get job,
country can be more prosperous and people can produce their own electricity. With the
revolutionary idea people can save from the load shedding problems. Government can adopt this
idea and on large scale implementation like on roads, foot paths and speed breaker etc. cheap
electricity can be made.
For now, there is no competitor Pakistan as this is a new technology in Pakistan most of the
population did not know about this concept so it can be more benefit for the people of Pakistan
and for business man also.

Solution and its competitive advantage

It is a mechanical and electrical base project to produce energy/electricity through piezoelectric
material and generator which is cheaper as compared to other processes. It’s a new and
revolutionary idea that there is no competitor in Pakistan. Our product is better, more reliable,
environmental friendly and easy to use. There are two mechanisms in one project so there is a
high chance people will buy the product from our company.

Current or Potential Customers:

Air University is our current customer as there is an agreement to implement this idea at the
entrance of the Air university gate, speed breaker and different walking paths in the university.
Potential customers are
 Educational institutes
  Private department
 Private office
 Government sectors
 Play grounds, Sport grounds, homes and areas where there is no electricity provided etc.

Market Strategy
As the market is very enormous so following are the few calculations where this idea can
implemented in the given below table.
Note: - All the calculations are in Pakistan (PKR) currency.

Total Price
Sr. Place Area Piezo Uni Tot With foot Uni Tot Total
No (foot) Electric t Price step t Price/ Price
. Materia / generato Unit (PKR
l Unit r ( PKR )
( PK )
R)
1. At any 1.5*1. 12 50 3 4500 8000
Entranc 5
e
2. Speed 5*1 - 5 5000 9000
Breaker
3. Foot 10*1 25 100 15 9000 15000
path
Total Price 32000
PKR

This is the one unit calculations and stated below are the Revenue and profit for 10 Units.

Total Profit
Sr. Place Area Piez Uni Tot With Un Tot Total Total Total
No (foot) o t Pric foot step it Price/ Cost for Revenue Profit
. Elect e/ generato Unit 10 units for 10 for 10
ric Unit r ( Rs ) (Rs) units units
Mat ( Rs (Rs) T.P=(T.
erial ) R –
T.C)
1. At any 1.5*1.5 12 50 3 4500 80,000 95,000 15,000
Entrance
2. Speed 5*1 - 5 5000 90,000 105,000 15,000
Breaker
3. Foot 10*1 23 500 15 9000 150,000 177,000 27,000
 path
- 320,000 377,000 57,000

Total Profit = Total Revenue – Total Cost 57,000 PKR

Our Team
There are 2 members behind this venture who are Founder and CEO of the company and other 3
person include in which one is technical manager and rest of them are Marketing and Sales
Manager respectively. Both CEO has technical management skills as well as marketing skills,
know how to work as a team and has solved different problems regarding design and
implementation, marketing and sales problems. Other than the team there is a board with
professional skills who has helped us solving knotty problems and even changed the
management plans.
Our team is best for this venture because we have CEO, Technical manager, marketing and sales
manager and one board member. Together as a Team developed the prototype and solved several
problems. No one can do better than us.

Team Member
Sr. No. Name Professional Degree Designation
1. Khaleeq ur Rehman Mechatronics Eng. CEO & Founder
2. Zunaira Illyas Civil Engineer Marketing Head
3. Arslan Certified Web developer
4. Sadia Bachelors Graphic Designer
5. Samad Khan Computer Science App /Web developer
6. Eman Khan Computer Science Content Writer/
Technical Head

Risks and Mitigation Plans

SWOT Analysis
 Strength Weakness
First to launch in the Market It’s a new idea people are
Cheap method to produce Electricity not aware of that
Cheap to repair/ Low cost to repair Less research on
Low cost to install/ Portability piezoelectric material
Green solution of Energy Harvesting Will take time to
Min Half-life for PZT is 30 years implement this idea in all
Environmental friendly / Donot over Pakistan
consume any Hydrocarbon

Opportunity Threats
After Implementation Rate of jobs will Large Investment
become high. Future threats of the
People can easily make Electricity at competitor.
homes.
This is the solution for load shedding in
Pakistan

Contingency Plan or Plan B

Following steps will be performed as Plan B

Contingency Plan or Plan B

 Will change the design of the Project to give
more options.
 Give the Promotions to the customers.
 Price can be lower of the project
Steps
 Profit Margin can be decreased so that sale
Margin can be higher.

Financials: -

Financials
Sr. Place Area Piezo Uni Tot With Un Tot Total Total Total
No (foot Electric t Pric foot step it Price/ Cost for Revenue Profit
. ) Materi e/ generato Unit 10 units for 10 for 10
al Unit r ( Rs ) (Rs) units units
( Rs (Rs) T.P=(T.
) R –
T.C)
1. At any 1.5*1 12 50 3 4500 80,000 95,000 15,000
Entrance .5
2. Speed 5*1 - 5 5000 90,000 105,000 15,000
Breaker
3. Foot 10*1 23 500 15 9000 150,000 177,000
path
- 320,000 377,000 57,000

Total Profit = Total Revenue – Total Cost 57,000 PKR

These are the calculation for 100 units. 5,700,000 PKR

For 50 Units, Profit margin will become 2,850,000 PKR
For 25 Units, Profit margin will become 1,425,000 PKR

Total Cost for 1 unit ( Sr . No .1−3 )=32,000 PKR Total Cost for 25 unit ( Sr . No .1−3 )=800,000 PKR

Total Revenue for 1unit ( Sr . No .1−3 )=37,700 PKR

Total Revenue for 25 unit ( Sr . No .1−3 )=942,500 PKR

Total Profit for 1 unit ( Sr . No .1−3 )=5700 PKR Total Profit for 25 unit ( Sr . No . 1−3 ) =142,500 PKR

Total Money Lend or lease 400,000 PKR

Total Profit in 25 units 142,500 PKR

Total profit in 100 units 5,577,000 PKR
Break Even Point in 3 years 350 unit’s sale’s per year
Breakeven point can easily be achieved
after one year of sale
Payback period After 1.5 year
 Industry Analysis

Macro Environment
The six macro environment factors of the PESTEL Analysis are the following
Political factors
Our company considered the political environment when creating the business strategies.
Political instability can influence the business and duration of time but with the time being this
matter can be solved by reforming the management plan.
Economical factor
The economic factors of the business environment are all the variables that impact how the
consumer spends their money and the power of that purchase. The exchange rate of a country
can have extensive impact but sale price can be increased to meet this problem.
Socio-cultural
This project has not any influence on the language, values, belief and religion but the literacy is
the major issues. People are not aware of that kind of this technology but with the passage of
time and through social media it can be easily solved.
Technological factors
The technological environment is becoming a lot more important in the modern day business
environment. New technology produces new opportunities for companies and organization, with
the help of social media like Facebook, YouTube and Advertisement channels this gap can be
easily be fulfilled.
Environment factors
In the project, piezo electric material and generator is used to produce the energy / electricity.
There are not any hydrocarbons elements(like diesel and petrol etc.) are used in the project, it
will just produce the energy with the motion/force. The main benefit factor of this project is that
it is environmental friendly. It will not pollute the nature and environment.
Legal factors
As this project is environmental friendly and it will not pollute the environment. Employment
rate will become high, there is no harm in using the product and all product safety and
advertising regulation are kept in mind to make the product more successful.

Specific Industry Environment

As a future outlook, it is a revolutionary idea and with the passage of time everyone will accept
it. It has a great impact on growth rate of the country as most of the population will get job,
country can be more prosperous and people can produce their own electricity. With the
revolutionary idea people can save from the load shedding problems. Government can adopt this
idea and on large scale implementation like on roads, foot paths and speed breaker etc. cheap
electricity can be made.
For now, there is no any competitor in the Pakistan as this is a new technology in Pakistan most
of the population did not know about this concept so it can be more benefit for the people of
Pakistan.

Competitor Analysis

Indirect Competitors Direct Competitors

There are few indirect competitors but their There are not any direct competitors in the
efficiency is not as better than our footstep Pakistan which are fulfilling the same need in
power generation through piezo electric the same way as ours.
material which are following Our project has dual mechanism that’s the
 Energy through solar panel advantage and it produces very cheap energy.
 Energy through bio gas generator
 With steam boiler but it is not
environmental friendly as it causes
pollution.
 Diesel Generator / It is highly cost.
 Water turbine in the canals, it is
effective when water has a continuous
otherwise it’s not so effective.

Market Segmentation Basis

Market can be segmented in many ways some of the examples are following
Geography
It can be used in every part of the city where’s there’s a motion or people walk or travel in the
transport. It can be implemented on every speed breaker, footpaths and walking grounds of the
country. It can be implemented where it has need.
Demographic values
This does not depend on any age and gender, our product is cheaper, easy to use and more of that
it can’t harm other and it is environmental friendly. It is so cheaper that every person can easily
afford it.
Psychographic variables
It will change the lifestyle of the people if there is a load shedding in the region, people walking
outside the home on the piezo electric material can produce energy, with the help of this it can
easily light up bulbs and fans. People will be more comfortable rather than spending money high
cost diesel/petrol and generator.
Product type
Our product type will vary customer to customer and place to place if there’s a high consumption
of energy more piezo electric material would be placed and vice versa.
Identification of Target Market
As a startup venture, our target market would be small like foot paths, speed breaker and walking
ground etc. so that profit can be made and also to solve the primarily problems. If the project is
implemented on the enormous scale, all the measure can be made before the implementation.
This is the need of every person and every sector like educational institutes, non-electrified areas,
homes/offices, public as well as private sectors etc.

Description of Venture

Mission Statement A product that can produce the cheap

energy/electricity so the every person can
easily afford it
History of venture As the load shedding is increasing year by
year so why not build the solution for that
problem that can easily reduce the impact of
load shedding and to produce low cost
electricity.
Location Islamabad
Size of business Size of the business depends on the market
needs and demand.
Product/Service Details It is a mechanical and electrical based project
which will produce electricity through foot
step and piezo electric material. Due to its
portability features, It can be installed easily
anywhere there is a motion.
Service (s) It will be installed by the company where
there is maximum effiency to produce
electricity.
Office equipment and personnel Laptop & Records
Back ground of entrepreneurs Most of them are final semester students in
the university.
Board member is currently doing his business
and teaching in the recognized university.

Production Plan

Complete Manufacturing process

First of all, idea and design of the project was implemented on the piece of paper then design
was implemented on the SolidWorks Professional 2017 software to design the parts of the
project more clearly. After completing this steps, Parts were made by the manufacturer by our
specification. Specially designed springs were made for this project so that it can give maximum
efficiency of the piezo-electric material. For chain sprocket, locally made chain sprocket were
used in order to make the product low costly.

Machinery and Equipment’s

Following pictures are the part of the model made in SolidWorks Professional software
Final Design of the project:-

Details of suppliers of raw materials

Suppliers of Raw Materials

Piezo Electric Materials Munir General Traders
Generators Munir General Traders
Chain Sprocket / Springs Local Market
Gear / Shaft Local Market
Material required of Base Local Market
 Operational Plan

Operational Plan
There will be website through user can order
the desired number of units and where to
implement the unit. After completing the step
there will be the transaction of money in the
Bank account to the secure the order. After
that, in the few days it will be implemented to
Description of company’s operation the customer place. All the mechanical and
electrical work will be done. User will be
provided the instruction manual if in case
there is a problem occur otherwise our team
member will come to that place and solved
the problem.
 Order will be placed by the customer.
 How much units required.
 How much energy consumption.
Order placement by customers and  Place where it has to implement.
fulfillment  Transaction of money in Bank Acc.
 On the fixed day, Product will be
installed.

Storage and Inventory Control For storage specially designed inventory

control is used after getting the energy from
the mechanisms further it will stored in the
batteries.
Technology utilization in Operations Fitter and Electrician can easy install the
product because it so simple, user friendly
and easy to implement.
 Marketing Plan

Product
 User Friendly.
 Environmental friendly.
 It meets the specified standards.
 Its minimum life is 15 years.
Quality  Its repair cost is so low.
 Its produce cheap electricity.
 It will give the desired power.

Styles It has a unique style it can be used as both

mechanisms. It has a cubical shape.
It has dual features, it can produce energy
Features using piezo electric material and with footstep
power generation
Size With the demand of the user, its shape will be
varied. It does not have fixed shape.
Brand Name E-Step
It will packed in different parts so after that it
Packing can be joined together where it is to be
implemented on the specific area.
Services Company will give the shipment and a person
to install the product at your desired place.
Pricing
List price There will be fixed price of the package in the
list. It can be varied with the passage of time
to high the profit margin.
If the customer buy the 10 units at the time
Discounts then there will be discount of roundabout 2 to
3 percent.
Distribution
With the passage of time, business grows
Use of wholesalers/retailers there will be wholesalers/retailers which will
play the important part to expand the
 business.
Almost in every city there will one branch
Geographic coverage who will providing the product and will cover
the needs of all demands.
There will be another person to hire to do this
Inventory and transportation job, all inventory and transportation will be
deal by this member of the team who will join
the venture.

Promotion

For advertising social media like Facebook

and YouTube can be used. Advertising the
Advertising and Media selection product in the Television channels,
Newspaper, magazines and radio are also the
options to do it. Advertisement gives the
reasons to buy the product.

Sales Promotion In sale promotion, short term incentives

motivates the purchase.

Public Relations By building mutually beneficial relationships

between organizations and their publics.
Controls

Estimation about future sales will be 10,000

Sale forecast unit sale per year it will gives us the
approximation profit of 80,00,000 dollars
 Increase sales.
 Build brand awareness.
 Grow market share.
 Launch new products or services.
Marketing Objectives  Target new customers.
 Enter new markets internationally or
locally.
 Improve stakeholder relations
 Increase profit
 In the first and half year, by selling the 1500
Sales Targets units company will complete its sale target and
starting to earn the profit.

Organizational-Plan

Form of ownership

Single Owner/Partnership or Pvt. Limited Partnership

Company
Identification of partners or principal Founder & CEOKhaleeq Rehman
shareholders and their respective Co-Founder Umer Sultan
Authorities Technical Manager Emran Khan
Marketing Manager Zunaira Illyas
Web & Transportation Samad Khan
Graphic Designer Sadia Khan
Middle Level Management-team (job Same as Above
description and job specifications of
Managerial Staff)

Assessment of Risk

SWOT Analysis
Described earlier in the Risks and Mitigation Plans

Contingency Plan ( PlanB )

Described earlier in the Risks and Mitigation Plans