Client Questionnaire

About the company
1. What is your company/organisation/product/service name? Not finalised

2. How long has your company been established? 2013
3. Can you describe your business? Hospitality
4. Why was your company started in the first place and what was the
motivation? Motivation was to come up with a eco friendly and yet luxurious
accommodation.
5. If you had to describe your business in one word, what would it be and why?
Picturesque, Because of it being close to nature.
6. Who are your main competitors? No competitors in Pahalgam. But this is a
similar resort 50-60kms away: http://www.ahsanmountresort.com/
7. What sets your company apart from the competition? We are at a far better
location, have a lot of area for activities and next to river. Also better service
and activities for a complete experience.
8. How do your competitors market themselves? Local travel agents and travel
websites.
9. What services or products do you provide? Luxury tent accommodation
10. How big is your company? (number of employees? revenue?) not finalised
average 10-15 people
11. What are the strengths of your company? Amazing location
12. What are your weaknesses? Far away from the nearest town.
13. What are the long-term goals of the company? Where do you see your
company in 5 years? 10 years? 30 years time? We see ourselves as the
leading hospitality company for eco friendly accommodations.
About the target audience
1. Who is the primary target audience? People looking for a unique experience
while traveling to Pahalgam
2. What is the target audience's age group? All ages
3. Are they mainly male or female? All genders
4. Where does most of your audience live? Global
5. What is the average household income of your target audience? above 6lac a
month
6. Are there any new markets you'd like to break into? If so, what would they be
and why? N/A
7. If your customers had to describe your company in one word, what would it
be and why? A delight, Bliss, A treat etc
8. How do most of your customers find out about your company? Travel agents
hand then a pamphlet or a brochure, Travel blogs and websites and social
media.
9. How do you plan to communicate with your target audience? Internet,
Phone.
About the branding N/A
1. What are the values and/or mission statement of your company? Already
shared on facebook
2. What is the current logo? N/A
3. What do you like and dislike about the current logo? N/A
4. Why are you looking to change the logo? What do you want the new logo to
accomplish? N/A
5. Do you have a positioning tagline or slogan that goes along with your logo?
N/A
6. What words describe how you feel when you look at your current logo and
branding?N/A
7. What three attributes would you like your target audience to think of when
they look at your new branding? Comfort, amazing experience, unique.
8. Which of these words is a better fit for your brand? Traditional or modern?
Modern
9. Which of these words is a better fit for your brand? Friendly or corporate?
Friendly
10. Which of these words is a better fit for your brand? High end or cost-
effective? High end yet cost-effective
11. Which of these words is a better fit for your brand? Consumer or Trade?
consumer
12. Why does your current branding use those colours, fonts, etc.? N/A
Design Preferences (for social media & logo design)

1. What colours or colour palettes do you like and why? Black, Gold, Beige,
taupe etc. I think the can communicate about our product and plus i
personally like them but feel free for suggestions.
2. Where will the logo be mainly used? Print, web, etc.? electronic and print
both
3. Are there any elements from the existing logo that you'd like to keep and
why? N/A
4. In your opinion, what defines a successful logo? which creates an impression
about you company and attracts.
5. Are there any restrictions to consider when designing the new logo? N/A
6. Is there anything that must be included, like existing brand elements, words
or icons? N/A
7. Looking at other people's branding, what logos do you like and why? Will
google and send later.
8. Are there any logos that you particularly dislike and why? Will google and
send later.
Budget, Timescales & Management
1. Do you have a budget in mind for the new logo? No set budget.
2. Do you have a budget in mind for the new creative direction of social media
artworks and Social media Management? No set budget.
3. Do you have a deadline that needs to be considered? April-May 2017
4. Who will be the internal decision makers on this project? Giving feedback and
approvals? (the less decision makers, the better!) Myself
5. Will there be anyone else involved in this project? Any third party sub-
contractors or other agencies/freelancers? Yes Architects and interior
designers.
6. How frequently would you like to meet? Weekly? Monthly? As per the
requirement by you.
7. Is there anything else you'd like to add that we haven't already covered? No
8. Finally, what would you like the final work to produce? What materials would
you like to see as a result of this new logo? Would you like a 'brand
guidelines' pack for future reference? No brand guidelines required since we
are not that big of a company yet, We are just a startup who wants good
designing team. We don't want to spend on things which we might not
“need” yet.
PS: I have myself studied Advertising and Graphic designing from Wigan and Leigh
college Delhi so communicating on design and creative stuff won't be a problem as i
how how it works.

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Client Questionnaire

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About the company

1. What is your company/organisation/product/service name? Not finalised

About the target audience

About the branding N/A

2. What is the current logo? N/A

Design Preferences (for social media & logo design)

Budget, Timescales & Management

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