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    The 7 Laws of Highly Effective Sales Emails

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    Nitesh Jangir
    This document outlines 7 laws of highly effective sales emails based on an analysis of over 300,000 emails. Law #1 advises against using ROI claims in cold emails and provides alternative language focusing on outcomes, initiatives, and competitors. Law #2 recommends asking for interest instead of time in cold outreach. Law #3 says to ask for specific dates and times for in-pipeline opportunities. Law #4 suggests single-threaded email follow-ups after group calls. Law #5 notes that email engagement can forecast deal closure. Law #6 advises using personal pronouns to make emails more engaging. Law #7 discusses words that are proven to be persuasive in sales communications.

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    © All Rights Reserved
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    The 7 Laws of Highly Effective Sales Emails

    Uploaded by

    Nitesh Jangir
    193 views3 pages
    This document outlines 7 laws of highly effective sales emails based on an analysis of over 300,000 emails. Law #1 advises against using ROI claims in cold emails and provides alternative language focusing on outcomes, initiatives, and competitors. Law #2 recommends asking for interest instead of time in cold outreach. Law #3 says to ask for specific dates and times for in-pipeline opportunities. Law #4 suggests single-threaded email follow-ups after group calls. Law #5 notes that email engagement can forecast deal closure. Law #6 advises using personal pronouns to make emails more engaging. Law #7 discusses words that are proven to be persuasive in sales communications.

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    This document outlines 7 laws of highly effective sales emails based on an analysis of over 300,000 emails. Law #1 advises against using ROI claims in cold emails and provides alternative language focusing on outcomes, initiatives, and competitors. Law #2 recommends asking for interest instead of time in cold outreach. Law #3 says to ask for specific dates and times for in-pipeline opportunities. Law #4 suggests single-threaded email follow-ups after group calls. Law #5 notes that email engagement can forecast deal closure. Law #6 advises using personal pronouns to make emails more engaging. Law #7 discusses words that are proven to be persuasive in sales communications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    193 views3 pages

    The 7 Laws of Highly Effective Sales Emails

    Uploaded by

    Nitesh Jangir
    This document outlines 7 laws of highly effective sales emails based on an analysis of over 300,000 emails. Law #1 advises against using ROI claims in cold emails and provides alternative language focusing on outcomes, initiatives, and competitors. Law #2 recommends asking for interest instead of time in cold outreach. Law #3 says to ask for specific dates and times for in-pipeline opportunities. Law #4 suggests single-threaded email follow-ups after group calls. Law #5 notes that email engagement can forecast deal closure. Law #6 advises using personal pronouns to make emails more engaging. Law #7 discusses words that are proven to be persuasive in sales communications.

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    © All Rights Reserved
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    7

    The
    Laws of
    Highly Effective
    Sales Emails

    We analyzed over 300,000 sales emails to uncover the hidden laws behind irresistible sales emails. They’re all here. All 7 of
    them. Now you can start writing unignorable emails and book more meetings (and close more revenue).

    L aw # 1

    DON’T use ROI in cold emails


    Here's what to do instead:
    ROI claims and cold outreach don’t mix. That’s because
    buyers need to understand the why behind your ROI 1. Would achieving [OUTCOME] help your team
    claims before they believe them. deliver on its [INITIATIVE]?

    2. Would you say this aligns with your top 2021


    Stat: Using ROI language in cold emails decreases
    initiatives?

    success rates by 15%.

    3. Are you interested in learning how


    [COMPETITOR 1] and [COMPETITOR 2] are
    achieving [OUTCOME]?

    L aw # 2

    DON’T ask for time in cold


    Here's what to do instead:
    outreach
    1. Interested in unpacking how we can help
    The “Interest CTA” (asking for interest) is the highest
    with [PAIN]?

    performing call to action for cold emails. Instead of


    selling the meeting, sell the conversation. 2. How is [PAIN] preventing you from
    [BUSINESS OBJECTIVE] today?

    Stat: Confirming your prospect is interested before asking


    to set a meeting is 2x more effective than regular 3. Does it make sense to explore how we can
    outreach. achieve [POSITIVE OUTCOME]?

    www.gong.io
    Law # 3

    DO ask for time for in-pipeline


    Examples:
    opportunities
    1. Are you available to discuss on
    Once buyers enter your sales cycle, use the “Specific CTA” [DAY/TIME]?

    (asking for time) to remove friction and book a meeting.

    Your buyer will respond either: 1) Yes, that time works or 2) 2. Let’s cover everything you want to know
    No, but this other time does. about [X] on [DAY/TIME]. Does that work on
    your end?

    Stat: Suggesting a specific date and time delivers 37%


    success rate for in-pipeline emails (versus 28% for 3. How’s your calendar look on [DAY/TIME] to
    other CTAs). meet?

    Law #4

    DO single-thread email
    Examples:
    follow-ups after group calls
    1. 1 new thread per participant

    It takes longer to get an answer when you ask a group.


    That’s because they’ll assume someone else is handling 2. Subject line: include their name

    it. Same for email. Follow up individually with each


    meeting participant and highlight topics and next steps 3. Body: copy paste the body of the email and
    that are relevant to them. highlight parts that pertain specifically to
    them

    Stat: Email response rates are highest at 2 recipients,


    then decline. Once the group is 3 participants or more,
    move to single-threaded emails for follow-up.

    Law #5

    DO use email engagement to


    forecast your deals
    The best indicator of whether your deal will close is email
    engagement. That’s the number of emails exchanged
    between a sales rep and prospect over a given period of time.
    Stat: Healthy deals see a 753% increase in email exchanges
    as they zero in on a signature versus closed-lost deals.

    www.gong.io
    Law #6
    DO make it about them
    Examples:

    Pronoun-heavy emails – think you, your, and your team –

    1. Users maximize their time You’ll be more


    read as more personal. Even when they’re automated.

    efficient with this workflow.

    Stat: Top reps use you, your, and your team 29% more
    2. Our clients You’ll improve competitive win
    often than their average and underperforming peers.
    rates with these insights.

    3. Does this sound like a solution that could

    help [COMPANYNAME] your team right now?

    Law #7
    DO use these words that sell
    What it looks like:

    These 5 words are part of your everyday vocabulary. But top


    Steal the full list of
    performers say them way more often. Use them in calls,
    Words That Sell.

    decks, and emails to prime prospects to buy from you.

    (Spoiler: discount

    Stat: We analyzed over 500,000 sales calls and uncovered is NOT on the list)

    which words and phrases top producers use to get ahead.

    Want daily data-backed


    sales tips?
    F ollow G ong on L I '
    inked n. Seriously, you re missing out.

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