Kingfisher's Corporate Social Responsibility
Kingfisher's Corporate Social Responsibility
Kingfisher's Corporate Social Responsibility
Introduction:
Recently, the expanding contribution in tending to social issues is turning out to be essentially attention
to big organizations and furthermore little organizations. In a year, large number of green awards are
given to organizations for ethical practices .Johnson(2005) characterizes these activity as CSR in term of
doing beyond what stakeholder expect. In this manner, Kingfisher is picked to evaluate its CSR
whether it could oblige its principle objectives or be pressure to its primary objectives and these will be
separated in three sections.
Background:
Kingfisher (2019a) is an international retailer company providing multi-branding house improvement
goods and services and operating in 10 countries with 77,300 employees. In 2015, it saw the opportunity
in global market to develop and strengthen its strategy for the changes of society and customers’ need,
called “One Kingfisher” transformation plan. Using technology to invent efficient products and being a
good example of sustainability. The company also is one of the FTSE4Good socially responsible
investment index.
Sustainable Growth Plan is a Kingfisher's Corporate Social Responsibility that has three mindful activities
including
Saving energy,
Getting more from less,
Healthier home and connect with nature.
These activities will be trailed by evaluation part to criticize its activities.