Business Proposal Paper
Business Proposal Paper
Business Proposal Paper
EXECUTIVE SUMMARY
FRIENDS Dairy Farming and Processing PLC was legally established on 01/08/2019 by four
shareholders namely Ato Surafel, Ato Simon, W/o Workayehu and W/t Meareg with initial
paid up capital of Birr 4 million which is contributed by all members equally. The name
Friends is formed by taking the first alphabet of the four members and putting them in
ascending order.
The project is located in Debrebrhan town which is 25Kms away from Addis Ababa city. The
appraisal team has tried to review the current as well as forecasted demand and supply
condition and price of the planned products based on the competitors condition. As per the
existing conditions, we observed that there is excess demand for the product. As indicated
in the technical feasibility, the project site is accessible with all infrastructures like electric
power, access road and communication devices.
The financial projection results indicated profitability of the proposed venture. The total
investment cost would be Birr 52.64 million out of which Birr 26.32 million (50%) would be
bank loan & the remaining balance of Birr 26.32 million (50%) will be own contribution. The
project will generate net profit of Birr 7.9 million in the first year and Birr 12.32 million at
the end of 5th year. Furthermore, it will register a cumulative net cash flow of Birr 5.1 million
in first year and Birr 36 million at the end of 5th year. Financial IRR before and after tax are
19.34% and 13.54% respectively, indicating that the investment return is over and above
the currently existing cost of capital which is 15%.
Accordingly, the team has carefully assessed the key elements of the project and considering
its socio-economic benefits that determine the success rate of the project.
The summary of financial analysis of the project is depicted below:-
Table 1.1: Project investment (in Million Birr)
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Table 1.2: Source of finance (in million Birr)
1. BACKGROUND INFORMATION
Address:
Sub-City: Bole
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Kebele: 06
House no 318/14
Mobile: 0920717874/0936548733
Licensing Organ: Amhara National and Regional Sate, N/shewa Zone Bureau of
Tread ,industry and Urban Development
Registration NO : MT/AA/2/0031558/2019
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1.3. Brief History of the company
FRIENDS Dairy and Milk Processing PLC were legally established on 01/08/2019 by four
shareholders namely Ato Simon, Workayehu, Surafel and Meareg. As per the shareholders
meeting minute dated on 02/07/2019, paid up capital of the company is increased from Birr
4.5 million to Birr 8.14 million. The project is located in Addis Ababa city administration
around Debrebrhan. The project site is accessible in all seasons that enable it to obtain raw
materials and easily supply its final product to the market. All of the shareholders have
business experience in agriculture production in general and dairy and milk processing in
particular.
2. Project context
Ethiopia is known to have agro ecological conditions which are suitable for the raring of
livestock and Dairy development.
There are incentives to attract domestic and foreign direct investment at the federal
and regional government level such as tax exemption, tax holidays for certain years and
duty free import etc.
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In Ethiopia there are various factors which affect the demand for dairy products. The major
determinants of demand for milk and milk products are those stated below:
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population in the base year; and found to be 2.29 lit, 0.0312 Kg, and 0.03054kg; respectively,
for cow milk (pasteurized) ,butter and ghee; and cheese.
The lack of prosperity to milk producer in the region through assure market and
remunerative prices all year round.
The lack of providing fresh hygiene milk to the customers
The problem is viability and growth of milk produced by converting surplus milk into
other dairy products and ensure their marketing.
The other one is the shortage to the diary and milk from the market.
The target market destination of the company will be domestic customers, particularly
the consumers in Addis Ababa market and surrounding near towns. The company will
involve selling the products directly to its customer by using vehicles equipped with
cooling machine. It will be sale for local catering institutions, supermarkets, universities
and wholesalers will be the buyers of the products. As a result, these ranges of potential
customers are expected to gradually increase in the coming 10 years of the projection
period.
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Entering into long-term contracts for the supply of the products.
Brand building for milk products, gathering local market information through
surveys & direct sales.
Adhere to specific measurable technical qualities. All supplied product shall be within
acceptable range.
Organizing an effective supply chain and sales forces.
Ensure that the production and packaging systems are in line with international
practice. The production facilities, packaging technologies and production process
will be up to international standard and confirm to good agricultural/ manufacturing
practices and ISO 22000 Quality and Food Safety Management Systems.
Exotic breeds of cattle have higher milk yield and reproductive performance which results
in higher productivity as compared to the local ones. The most widely known exotic breeds
of dairy cattle that are suitable for agro-ecology of Ethiopia are Holstein Friesian and
Jersey. Regarding to the amount of milk production, Holstein Friesian provide high
production as compared to Jersey; whereas, Jersey breeds yield higher percentage of fat as
compared to Holstein Friesians. Therefore, in Ethiopia most commercialized dairy farms
prefer Holstein Friesian cross breed than Jersey by considering the amount of milk obtained
from the breed. Currently there is no organized heifer breeding center that serves as a source
for dairy producers; but most dairy farmers are purchasing from different individual
suppliers. Therefore, the company has planned to procure its initial heard (pregnant heifers)
form Maleda Dairy Enterprise and Moges Kase Dairy Production Enterprise
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Friends Dairy and Processing PLC
Implementation Schedule
2020 2021
Item Sep Oct Nov Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Processing the Loan
Building & construction
Plant Buildings
Dairy farm Building
Finishing Work
Procurement of Dairy cows
Negotiations with cooperative
union and other tasks
L/C opening for plant
machinery and Equipment
L/C settlement for plant
machinery and Equipment
Procurement of Truck and
Vehicles
Installing and commissioning
Recruitment and training
Procurement of raw materials
Trial production
Promotion & advertisement and
Setting up of warehouse
Commercial production
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4. Project Aim
To bring prosperity to milk producer in the region through assure market and
remunerative prices all year round.
To provide fresh hygienic milk to urban consumer at reasonable prices.
To ensure viability and growth of milk produced by converting surplus milk into
other dairy products and ensure their marketing.
To avoid the surplus of diary and milk from the market
5. Expected result
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operating cost and investment cost, by 10%. The result indicates that IRR after tax
decreases to 14%, 16% and 18% respectively. This shows that the project can
withstand any adverse circumstances.
6. Target group
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Brand building for milk products, gathering local market information through
surveys & direct sales.
Adhere to specific measurable technical qualities. All supplied product shall be within
acceptable range.
Organizing an effective supply chain and sales forces.
Ensure that the production and packaging systems are in line with international
practice. The production facilities, packaging technologies and production process
will be up to international standard and confirm to good agricultural/ manufacturing
practices and ISO 22000 Quality and Food Safety Management Systems.
7. Project implementation
7.1. Activity plan
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homogenized and then cooled to allow the addition of bacteria or starter culture. To give the
right conditions, i.e. in correct temperature and moisture, the bacteria are able to ferment
the milk sugar (lactose), and then produce lactic acid. The milk proteins then coagulate and
set, to form yogurt. A colorless liquid called acetaldehyde is also produced during
fermentation and gives yogurt its distinct flavor. Yogurt can be made from different types of
milk, including skimmed, semi-skimmed and whole milk.
The company has planned to produce yoghurt, utilizing (1%) of the raw milk, but detail of
the starter culture and flavor type are not clearly mentioned in the feasibility study; available
data from previously appraised projects is used and the company is expected to submit
Performa invoice for starter culture and additives (flavored )
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smoke may be used as flavoring agents. The yellow to red color of many cheeses is from
adding annatto.
Cheese is valued for its portability, long shelf life, and high content of fat, protein, calcium,
and phosphorus. Cheese is more compact and has a longer shelf life than milk. Cheese makers
near a dairy region may benefit from fresher, lower-priced milk, and lower shipping costs.
The long storage life of some cheese, especially if it is encased in a protective rind, allows
selling when markets are favorable.
Misale Dairy Farm and Processing PLC has not specified the planned type of cheese to be
produced; however, the appraisal team believes that it would be Gouda cheese or mozzarella
or cottage cheese which is commonly produced and utilized in the country.
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reach to 95% on fifth year. Thus, the maximum capacity utilization of this project is planned
to be 95%.
8. Resource plan
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Building and
Construction No of Blocks Values in Birr
Barn
Description 3 5,654,918
Milking House 1 1,026,119
Milk Processing House 1 2,402,828
Workshop 1 1,634,119
Staff Residence 1 2,997,711
Guest House 1 1,498,856
Managers Villa 1 1,215,103
Staff Café 1 369,720
Clinic 1 241,841
Office & Generator store 1 1,853,105
Guard House 1 119,446
Hay Shed 1 1,102,668
Site Work 1 1,157,975
Total 21,274,410
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Table 8.2: Planned Farm Machineries and Implements
No Description Quantity Total
1 General purpose 92HP tractor 1 1,138,650.00
Cost(Birr)
2 General purpose Agricultural 1 210,000.00
trailer Total 1,348,650
8.7. Utilities
It is obvious that utilities like electric power, backup generator, water and communication
devices like telephone, internet and fax are among important facilities that are supposed to
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be fulfilled for smooth operation of every project. Accordingly, the project site is accessible
with all infrastructures like electric power, and communication devices. With regard to
backup generator, there is no Performa submitted. However, since the raw material of the
project has high perishable nature, for successful processing of its final product, the need of
backup generator is a must. Therefore the company should present per forma invoice before
final appraisal.
On the other hand, the project requires considerable amount of clean water for the milk
processing, to wash houses, milk utensils, for the cattle and the processing equipment.
Accordingly there is a document submitted by the company which states that it has
completed bore hole. However, there is no valuation report made by the CRMD-I and the
appraisal team is not able to consider it as equity contribution. Therefore, the CRMD-I should
undergo valuation and deliver it before final appraisal report.
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Description Existing Planned Total cost (Birr)
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9. Monitoring and Evaluation
There is a need for M&E to be better integration in to project management processes. Eliciting
sustained support and commitment by project staff of the borrower and the lender and other stake
holders at field.
Ensure that the production and packaging systems are in line with international practice. The
production facilities, packaging technologies and production process will be up to international
standard and confirm to good agricultural/ manufacturing practices and ISO 22000 Quality and Food
Safety Management Systems.
Who are responsible for monitoring?
The monitoring activity performed by in process and technical department by quality control section.
Who are responsible for Evaluation?
The evaluation activity performed by general manager and different stakeholders
10.1. Organization
The organizational setup of the project is structured based on the Bank’s commodity study
and the feasibility study of the company in which there is a general manager at the top
assisted by an auditor, secretary and project manager. There are four departments under the
auspices of the general manager; namely, processing and technical department, finance and
administration department, marketing and sales department, and apiary department. The
detail structure of the organization of the project is depicted in the diagram below:
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Diagram 1: Organizational Structure
General
Manager
Project
Auditor
Manager
Secretary
Quaity
control General
Section Service Section
Medical
Service Section
10.2. Management
The general manager of the company is w/o werqayew Eshete who is well qualified and has
long years of experience in different capacities including animal breeding, beekeeping and
engagement in various research activities. Moreover, the project manager, Ato Surafel
Melaku, is qualified and has experience in agricultural research activities. Therefore, along
with new recruits who have necessary qualification and experience, the project management
is expected to be capable for smooth operation of its activities.
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