Psychological Bulletin: VOL. 51, No. 4
Psychological Bulletin: VOL. 51, No. 4
Psychological Bulletin: VOL. 51, No. 4
4 JULY, 1954
Psychological Bulletin
THE CRITICAL INCIDENT TECHNIQUE
JOHN C. FLANAGAN
American Institute for Research and University of Pittsburgh
During the past ten years the leave little doubt concerning its
writer and various collaborators have effects.
been engaged in developing and uti- Certainly in its broad outlines and
lizing a method that has been named basic approach the critical incident
the "critical incident technique." It technique has very little which is
is the purpose of this article to de- new about it. People have been mak-
scribe the development of this meth- ing observations on other people for
odology, its fundamental principles, centuries. The work of many of the
and its present status. In addition, great writers of the past indicates
the findings of a considerable number that they were keen observers of their
of studies making use of the critical fellow men. Some of these writers
incident technique will be briefly re- must have relied on detailed notes
viewed and certain possible further made from their observations. Others
uses of the technique will be indi- may have had unusual abilities to
cated. reconstruct memory images in vivid
The critical incident technique con- detail. Some may have even made a
sists of a set of procedures for col- series of relatively systematic obser-
lecting direct observations of human vations on many instances of a par-
behavior in such a way as to facili- ticular type of behavior. Perhaps
tate their potential usefulness in solv- what is most conspicuously needed to
ing practical problems and develop- supplement these activities is a set
ing broad psychological principles. of procedures for analyzing and syn-
The critical incident technique out- thesizing such observations into a
lines procedures for collecting ob- number of relationships that can be
served incidents having special signifi- tested by making additional observa-
cance and meeting systematically tions under more carefully controlled
defined criteria. conditions.
By an incident is meant any ob-
servable human activity that is suf- BACKGROUND AND EARLY
ficiently complete in itself to permit DEVELOPMENTS
inferences and predictions to be made The roots of the present procedures
about the person performing the act. can be traced back directly to the
To be critical, an incident'must occur studies of Sir Francis Gallon nearly
in a situation where the purpose or 70 years ago, and to later develop-
intent of the act seems fairly clear to ments such as time sampling studies
the observer and where its conse- of recreational activities, controlled
quences are sufficiently definite to observation tests, and anecdotal rec-
327
328 JOHN C. FLANAGAN
sions of the previous research in the tories were interviewed. These sci-
Aviation Psychology Program. The entists reported more than 2,500
study reported by Preston (52) dealt critical incidents. The critical be-
with the determination of the critical haviors were used to formulate induc-
requirements for the work of an officer tively a set of 36 categories, which
in the United States Air Force. In constitutes the critical requirements
this study, many of the procedural for the effective performance of the
problems were first subjected to duties of research personnel in the
systematic tryout and evaluation. physical sciences. This initial study
Six hundred and forty officers were provided the basis for the develop-
interviewed, and a total of 3,029 crit- ment of selection tests, proficiency
ical incidents were obtained. This measures, and procedures for evaluat-
led to the development of a set of 58 ing both job performance and the
critical requirements classified into research report.
six major areas. The second study, Another project undertaken by the
reported by Gordon (27, 28), was American Institute for Research in
carried out to determine the critical the spring of 1948 provided valuable
requirements of a commercial airline experience with the critical incident
pilot. In this study, several different technique. This study, reported by
sources were used to establish the Nagay (48), was done for the Civil
critical requirements of the airline Aeronautics Administration under
pilot. These included training rec- the sponsorship of the Committee on
ords, flight check records including Aviation Psychology of the National
the specific comments of check pilots, Research Council. It was concerned
critical pilot behaviors reported in with the air route traffic controller's
accident records, and critical inci- job. One of the innovations in this
dents reported anonymously in in- study was the use of personnel of the
terviews by the pilots themselves. Civil Aeronautics Administration
From this study, 733 critical pilot who had no previous psychological
behaviors were classified into 24 criti- training in collecting critical inci-
cal requirements of the airline pilot's dents by means of personal inter-
job. These were used to develop selec- views. In previous studies all such
tion tests to measure the aptitudes interviewing had been conducted by
and other personality characteristics psychologists with extensive training
found critical for success in the job. in such procedures. In this study,
They also provided the basic data aeronautical specialists from each of
for the formulation of an objective the seven regions conducted the inter-
flight check to determine the eligi- views in their regions after a brief
bility of applicants for the airline training period. An interesting find-
transport rating. ing from this study was the clear re-
The third application of the critical flection of seasonal variations in fly-
incident technique by the staff of the ing conditions in the types of inci-
American Institute for Research was dents reported. The study also
in obtaining the critical requirements demonstrated the selective recall of
for research personnel on a project dramatic or other special types of
sponsored by the Psychological Sci- incidents. This bias was especially
ences Division of the Office of Naval noticeable in the incidents reported
Research. In this study (20), about several months after their occur-
500 scientists in 20 research labora- rence. The incidents obtained in this
THE CRITICAL INCIDENT TECHNIQUE 331
study were used to develop proce- only at the end of the two-week peri-
dures for evaluating the proficiency of od appeared to have forgotten 80
air route traffic controllers and also per cent of the incidents observed.
for developing a battery of selection Although it is possible that the find-
tests for this type of personnel. ings may be partially attributed to
In the spring of 1949 the American the fact that the foremen making
Institute for Research undertook a daily records actually observed more
study to determine the critical job critical incidents because of the daily
requirements for the hourly wage reminder at the time of recording, it
employees in the Delco-Remy Divi- is clear that much better results can
sion of the General Motors Corpora- be expected when daily recording is
tion. This study, reported by Miller used.
and Flanagan (46), was the first Another analysis based on data
application of these techniques in an collected at the Delco-Remy Division
industrial situation. Foremen who compared the number of critical in-
were members of a committee ap- cidents of various types obtained
pointed to develop employee evalua- from interviews with those recorded
tion procedures collected 2,500 criti- daily by the foremen on the perform-
cal incidents in interviews with the ance record. Although there were
other foremen in the plants. On the some differences in the relative fre-
basis of these data a form was pre- quencies for specific categories, the
pared for collecting incidents on a general patterns appeared to be quite
day-to-day basis as a continuous similar. These results suggest that
record of job performance. critical incidents obtained from in-
Using this form, the Performance terviews can be relied on to provide
Record for Hourly Wage Employees a relatively accurate account of job
(21), three groups of foremen kept performance if suitable precautions
records on the performance of their are taken to prevent systematic bias.
employees for a two-week period. A In addition to the development of
group of 24 foremen recorded inci- the performance record described
dents daily; another group of 24 above, the critical incidents collected
foremen reported incidents at the in this study were used as the basis
end of each week; and a third group for constructing selection tests cover-
containing the same number of fore- ing both aptitude (18) and attitude
men reported incidents only at the (2) factors.
end of the two-week period. The
three groups of foremen represented STUDIES CARRIED OUT AT THE
comparable conditions of work and UNIVERSITY OF PITTSBURGH
supervision. The foremen reporting A substantial number of studies
daily reported 315 critical incidents; have been carried out in the depart-
the foremen reporting weekly, 155 ment of psychology at the University
incidents; and the foremen reporting of Pittsburgh by students working
only once at the end of two weeks for advanced degrees under the au-
reported 63 incidents. Thus, foremen thor's direction. Most of these studies
who reported only at the end of the had as their objective the determina-
week had forgotten approximately tion of the critical requirements for
one half of the incidents they would a specific occupational group or ac-
have reported under a daily reporting tivity. Many of them also included
plan. The foremen who reported contributions to technique. In 1949
332 JOHN C. FLANAGAN
types of incidents obtained are not Weislogel (72) determined the crit-
very greatly changed by variations ical requirements for life insurance
in wording of the questions compa- agency heads. A principal feature
rable to those shown above. It seems of his study related to the compari-
likely that this is at least partially son of two types of agency heads—
due to the fact that the persons in- managers and general agents. It was
terviewed report only incidents that believed that the critical behaviors
represent a fairly substantial devia- for one type of agency head might
tion from the norm regardless of provide a different pattern than that
the precise wording of the question obtained for the other. This hypothe-
asked. sis was not confirmed by the analysis
Another comparison made in this of the obtained incidents. The pat-
study related to the influence of ask- terns of critical requirements were
ing for an effective or an ineffective found to be quite similar for the two
incident first. About 10 per cent more types of administrators.
incidents were obtained from book- Smit (58) carried out a study to
lets requesting effective incidents first determine the critical requirements
than from booklets requesting in- for instructors of general psychology
effective incidents first. This differ- courses. Perhaps the finding of most
ence was sufficiently small so that general importance in this study was
it could reasonably be attributed to the existence of substantial differ-
chance sampling fluctuations. ences between the patterns of critical
The incidents collected in this incidents reported by students and
study were used, along with other faculty. The faculty reported a signif-
data, in the preparation of a Perform- icantly larger percentage of effective
ance Record for Foremen and Super- behaviors in the following areas:
visors (23). giving demonstrations or experi-
A study was conducted by Nevins ments, using discussion group tech-
(50) on the critical requirements of niques, encouraging and ascertaining
bookkeepers in sales companies. She students' ideas and opinions.
collected incidents relating to appli- The students, on the other hand,
cants for bookkeeping positions as contributed a larger percentage of
well as for employees working in this behaviors in the following areas: re-
capacity. viewing examinations, distributing
For the collection of the informa- grades, and explaining grades; using
tion about the practicing bookkeep- lecture aids such as drawings, charts,
ers, a modification in the critical inci- movies, models, and apparatus; using
dent technique was made. This was project techniques; giving test ques-
done because, in the bookkeeping tions on assigned material; helping
profession, success and failure are students after class and during class
usually defined in terms of persistent recess; the manner of the instructor.
behavioral patterns. Occasional mis- The faculty reported a larger per-
takes in adding and balancing ac- centage of ineffective behaviors con-
counts are expected, but repeated cerning maintaining order. The in-
errors are considered serious. Instead effective behaviors that were reported
of the single incident, therefore, in a larger percentage by students in-
many of the items included repre- volved these areas: presenting re-
sented either a pattern of behaviors or quirements of the course, using effec-
a series of similar behaviors. tive methods of expression, dealing
334 JOHN C. FLANAGAN
with students' questions, pointing Because of the indefinite nature of
out fallacies, reviewing and summa- the concept, it was felt that a check
rizing basic facts and principles, using should be made on the contributor's
project techniques, using verbal diag- understanding of his task. Twenty of
nostic teaching techniques, achieve- the participating persons were asked
ment testing students on assigned to summarize briefly their interpreta-
material, objective type achievement tion of what they had been asked to
testing, using humor. do. This appeared to be very useful
This is a good illustration of the in developing the phrasing of the
problem of the competence of various questions so that they were uniformly
types of available observers to evalu- interpreted by the various observers.
ate the contribution to the general The author of the study classified
aim of the activity of a specific action. all the immaturities on the basis of a
Examination of the reports from stu- classification system developed from
dents indicated a somewhat limited preliminary categorizations prepared
sphere of competence. Apparently by six of the contributors. This clas-
one of the principal reasons for this sification was submitted to 14 psychi-
was the lack of perspective on the atrists for review. They were asked
part of the students and their inabil- to indicate which of the categories
ity to keep the general aim of the they were willing to accept as a type
instructor clearly in mind because of of immaturity as the term had been
its divergence from their own im- defined in an official document.
mediate aims. In many cases, this More than half the categories were
latter aim seemed to be directed accepted by at least 13 of the 14
toward achieving a satisfactory grade judges, and none was rejected by more
in the course. than 50 per cent of the judges. It was
Eilbert (7) developed a functional felt then that the system was accept-
description of emotional immaturity. able.
The contributors of critical incidents This study illustrates the applica-
included psychiatrists, psychologists, tion of the critical incident technique
psychiatric social workers, occupa- to the study of personality. It is
tional therapists, nurses, and corps- believed that this study provides an
men from a military hospital, plus excellent example of the possibilities
13 psychologists in nonmilitary or- for developing more specific behavi-
ganizations. The subjects of the in- oral descriptions.
cidents were primarily patients under Folley (24) reported on the critical
psychiatric care. requirements of sales clerks in depart-
The contributors were given a form ment stores. The behaviors were
that oriented them to the concept abstracted from narrative records of
"emotional immaturity" by sug- individual shopping incidents written
gesting that it was revealed generally by shoppers who were relatively in-
by childlike modes of behavior. The experienced in evaluating sales per-
questions used to elicit incidents sonnel. For various reasons, including
were: Have you recently thought of the competence of the observers,
someone as being emotionally im- their training, and their limited point
mature (regardless of diagnosis)? of view, the resulting description
What specifically happened that gave must be regarded as only partial.
you this impression? What would In the past few years, many other
have been a more mature reaction to individuals and groups have made
the same situation? use of the techniques described
THE CRITICAL INCIDENT TECHNIQUE 335
above, or modifications of them, in a types of judgments are required re-
wide variety of studies. Some of these garding the relevance of various con-
studies on which reports are being ditions and actions on the observed
published will be reviewed briefly in success in attaining the defined pur-
the section on applications. pose for this activity.
It is believed that a fair degree of
THE PROCEDURE IN ITS success has been achieved in develop-
PRESENT FORM ing procedures that will be of assist-
From the foregoing discussion, it is ance in gathering facts in a rather
clear that the critical incident tech- objective fashion with only a mini-
nique is essentially a procedure for mum of inferences and interpreta-
gathering certain important facts tions of a more subjective nature.
concerning behavior in defined situa- With respect to two other steps that
tions. It should be emphasized that are essential if these incidents are to
the critical incident technique does be of value a comparable degree of
not consist of a single rigid set of objectivity has not yet been ob-
rules governing such data collection. tained. In both instances, the sub-
Rather it should be thought of as a jective factors seem clearly due to
flexible set of principles which must current deficiencies in psychological
be modified and adapted to meet the knowledge.
specific situation at hand. The first of these two other steps
The essence of the technique is consists of the classification of the
that only simple types of judgments critical incidents. In the absence of
are required of the observer, reports an adequate theory of human be-
from only qualified observers are havior, this step is usually an in-
included, and all observations are ductive one and is relatively subjec-
evaluated by the observer in terms of tive. Once a classification system has
an agreed upon statement of the pur- been developed for any given type of
pose of the activity. Of course, sim- critical incidents, a fairly satisfactory
plicity of judgments is a relative degree of objectivity can be achieved
matter. The extent to which a re- in placing the incidents in the defined
ported observation can be accepted categories.
as a fact depends primarily on the The second step refers to inferences
objectivity of this observation. By regarding practical procedures for
objectivity is meant the tendency for improving performance based on the
a number of independent observers observed incidents. Again, in our
to make the same report. Judgments present stage of psychological knowl-
that two things have the same effect edge, we are rarely able to deduce or
or that one has more or less effect predict with a high degree of con-
than the other with respect to some fidence the effects of specific selection,
defined purpose or goal represent the training, or operating procedures on
simplest types of judgments that can future behaviors of the type observed.
be made. The accuracy and therefore The incidents must be studied in the
the objectivity of the judgments de- light of relevant established principles
pend on the precision with which the of human behavior and of the known
characteristic has been defined and facts regarding background factors
the competence of the observer in and conditions operating in the spe-
interpreting this definition with rela- cific situation. From this total pic-
tion to the incident observed. In this ture hypotheses are formulated. In
latter process, certain more difficult only a few types of activities are there
336 JOHN C. FLANAGAN
both sufficient established principles precisely what it is necessary to do
and sufficient information regarding and not to do if participation in the
the effective factors in the situation activity is to be judged successful or
to provide a high degree of confidence effective. It is clearly impossible to
in the resulting hypotheses regarding report that a person has been either
specific procedures for improving the effective or ineffective in a particular
effectiveness of the results. activity by performing a specific act
In the sections which follow, the unless we know what he is expected
five main steps included in the pres- to accomplish. For example, a super-
ent form of the procedures will be visor's action in releasing a key
described briefly. In order to pro- worker for a half a day to participate
vide the worker with maximum flexi- in a recreational activity might be
bility at the present stage, in addition evaluated as very effective if the
to examples of present best practice, general aim of the foreman was to get
the underlying principles for the step along well with the employees under
will be discussed and also the chief him. On the other hand, this same
limitations with, wherever possible, action might be evaluated as ineffec-
suggestions for studies that may re- tive if the primary general aim is the
sult in future improvements in the immediate production of materials or
methods. services.
In the case of the usual vocational
1. General Aims activities the supervisors can be ex-
A basic condition necessary for any pected to supply this orientation. In
work on the formulation of a func- certain other types of activities, such
tional description of an activity is a as civic, social, and recreational ac-
fundamental orientation in terms of tivities, there frequently is no super-
the general aims of the activity. No visor. The objectives of participation
planning and no evaluation of specific in the activity must then be deter-
behaviors are possible without a mined from the participants them-
general statement of objectives. The selves. In some instances, these may
trend in the scientific field toward not be verbalized to a sufficient ex-
operational statements has led a tent to make it possible to obtain
number of writers to try to describe them directly.
activities or functions in terms of the Unfortunately, in most situations
acts or operations performed, the there is no one general aim which is
materials acted on, the situations in- the correct one. Similarly, there is
volved, the results or products, and rarely one person or group of persons
the relative importance of various who constitute an absolute, authori-
acts and results. These analyses have tative source on the general aim of
been helpful in emphasizing the need the activity. In a typical manufac-
for more specific and detailed de- turing organization the foreman, the
scriptions of the requirements of ac- plant manager, the president, and the
tivities. Typically, however, such stockholders might define the general
discussions have failed to emphasize aim of the workers in a particular
the dominant role of the general aim section somewhat differently. It is
in formulating a description of suc- not possible to say that one of these
cessful behavior or adjustment in a groups knows the correct general aim
particular situation. and the others are wrong. This does
In its simplest form, the functional not mean that one general aim is as
description of an activity specifies good as another and that it is unim-
THE CRITICAL INCIDENT TECHNIQUE 337
cidents reported are fairly recent and production requirements and accept-
the observers were motivated to ing changes in jobs are higher in
make detailed observations and eval- terms of the recorded than the re-
uations at the time the incident called incidents. The fact that items
occurred. such as wasting time and assisting on
The importance of obtaining re- problems are lower for the recalled
cent incidents to insure that the in- incidents suggests that part of this
cidents are representative of actual discrepancy lies in the interpretations
happenings was demonstrated in the of the category definitions. The
study on air route traffic control- classifying of recorded incidents was
lers by Nagay (48) reported above. done by the foremen, while the classi-
However, as also discussed in that fication of the recalled incidents was
study, in some situations adequate done by the research workers. In
coverage cannot be obtained if only fairness, it should also be noted that
very recent incidents are included. the definitions used by the research
Evidence regarding the accuracy workers were rewritten before they
of reporting is usually contained in were incorporated in the foremen's
the incidents themselves. If full and manuals.
precise details are given, it can On the whole, it seems reasonable
usually be assumed that this informa- to assume that, if suitable precau-
tion is accurate. Vague reports sug- tions are taken, recalled incidents can
gest that the incident is not well re- be relied on to provide adequate data
membered and that some of the data for a fairly satisfactory first approxi-
may be incorrect. In several situa- mation to a statement of the require-
tions there has been an opportunity ments of the activity. Direct obser-
to compare the types of incidents vations are to be preferred, but the
reported under two conditions (a) efficiency, immediacy, and minimum
from memory and without a list of demands on cooperating personnel
the types of incidents anticipated, which are achieved by using recalled
and (b) those reported when daily incident data frequently make their
observations were being made in a use the more practical procedure.
routine work situation, and the eval- Another practical problem in col-
uations and classifications were made lecting the data for describing an
and recorded on a prepared check list activity refers to the problem of how
within 24 hours of the time of obser- it should be obtained from the ob-
vation. The results of one such com- servers. This applies especially to
parison were discussed briefly above the problem of collecting recalled
in connection with the American data in the form of critical incidents.
Institute for Research study of fac- Four procedures have been used and
tory employees. will be discussed briefly below:
During the observational period a
negligible number of incidents were a. Interviews. The use of trained personnel
to explain to observers precisely what data are
reported by the foremen as not fitting desired and to record the incidents, making
into the general headings included on sure that all necessary details are supplied, is
the list. Although the proportions of probably the most satisfactory data collection
incidents for the various items on the procedure. This type of interview is somewhat
list are not identical, they are reason- different from other sorts of interviews and a
brief summary of the principal factors involved
ably close for most of the items. will be given.
Items on such matters as meeting (i) Sponsorship of the study. If a stranger to
THE CRITICAL INCIDENT TECHNIQUE 341
the observers is collecting the data, it is ordi- velopes, avoidance of identifying information,
narily desirable to indicate on what authority the mailing of data immediately to a distant
the interview is being held. This part should point for analysis, and similar techniques are
be as brief as possible to avoid any use of time helpful in establishing the good faith of the in-
for a prolonged discussion of a topic irrelevant terviewer in taking all possible precautions to
to the purpose of the interview. In many in- safeguard the incidents reported.
stances all that needs to be said is that some- (v) The question. The most crucial aspect
one known and respected by the observer has of the data collection procedure is the ques-
suggested the interview. tions asked the observers. Many studies have
(ii) Purpose of the study. This should also shown that a slight change in wording may
be brief and ordinarily would merely involve a produce a substantial change in the incidents
statement that a study was being made to de- reported. For example, in one study the last
scribe the requirements of the activity. This part of one of the specific questions asked was,
would usually be cast in some such informal "Tell just how this employee behaved which
form as, "We wish to find out what makes a caused a noticeable decrease in production."
good citizen," or, "We are trying to learn in This question resulted in almost all incidents
detail just what successful work as a nurse in- reported having to do with personality and at-
cludes." In cases where there is some hesita- titude behaviors. This part of the question was
tion about cooperating or a little more expla- changed to, "Tell just what this employee did
nation seems desirable, a statement can be which caused a noticeable decrease in produc-
added concerning the value and probable uses tion." This second question produced a much
of the results. This frequently takes the form broader range of incidents. To the question
of improving selection and training proce- writer "how he behaved" and "what he did"
dures. In some instances, it would involve im- seemed like about the same thing. To the fore-
proving the results of the activity. For ex- men who were reporting incidents "how he be-
ample, the interviewer might say, "In order to haved" sounded as if personality and atti-
get better sales clerks we need to know just tudes were being studied. The subtle biases
what they do that makes them especially ef- involved in the wording of questions are not
fective or ineffective," or, "If parents are to always so easily found. Questions should al-
be more effective, we need to be able to tell ways be tried out with a small group of typical
them the things they do that are effective and observers before being put into general use in
ineffective." a study.
(iii) The group being interviewed. If there is The question should usually refer briefly to
any likelihood of a person feeling, "But, why the general aim of the activity. This aim might
ask me?" it is desirable to forestall this by be discussed more fully in a preliminary sen-
pointing out that he is a member of a group tence. It should usually state that an incident,
which is in an unusually good position to ob- actual behavior, or what the person did is de-
serve and report on this activity. The special sired. It should briefly specify the type of be-
qualifications of members of this group as ob- havior which is relevant and the level of im-
servers can be mentioned briefly, as, "Super- portance which it must reach to be reported.
visors such as yourself are constantly observ- It should also tie down the selection of the in-
ing and evaluating the work of switchboard cidents to be reported by the observer in some
girls," or, "Students are in an unusually good way, such as asking for the most recent obser-
position to observe the effectiveness of their vation, in order to prevent the giving of only
teachers in a number of ways." the more dramatic or vivid incidents, or some
(iv) The anonymity of the data. Especially other selected group, such as those which fit
for the collection of information about inef- the observer's stereotypes.
fective behavior, one of the principal prob- An effective procedure for insuring that the
lems is to convince the observer that his report interpretation of the persons being interviewed
cannot harm the person reported on in any is close to that intended is to request a sample
way. Usually he also needs to be convinced of persons typical of those to be interviewed to
that the person reported on will never know state in their own words what they understand
that he has reported the incident. Assurances they have been asked to do. These persons
are not nearly so effective in this situation as should be selected so as to represent all types
actual descriptions of techniques to be used in who will be interviewed. From a study of their
handling the data, which enable the observer interpretations, necessary revisions can be
to judge for himself how well the anonymity of made to insure that all interviewees will be in
the data will be guarded. Under no circum- agreement as to the nature of the incidents
stances should the confidences of the reportees they are to provide.
be violated in any way. The use of sealed en- (vi) The conversation. The interviewer
342 JOHN C. FLANAGAN
should avoid asking leading questions after
the main question has been stated. His re-
marks should be neutral and permissive and "Think of the last time you saw one
should show that he accepts the observer as of your subordinates do something that
the expert. By indicating that he understands was very helpful to your group in
what is being said and permitting the observer meeting their production schedule."
to do most of the talking, the interviewer can (Pause till he indicates he has such an
usually get unbiased incidents. If the question incident in mind.) "Did his action re-
does not seem to be understood, it can be re- sult in increase in production of as much
peated with some reference to clarifying just as one per cent for that day?—or some
what is meant by it. If the observer has given similar period?"
what seems like only part of the story, he (If the answer is "no," say) "I won-
should be encouraged by restating the essence der if you could think of the last time
of his remarks. This usually tends to encour- that someone did something that did
age him to continue and may result in his have this much of an effect in increasing
bringing out many relevant details that the in- production." (When he indicates he has
terviewer did not know the situation well such a situation in mind, say) "What
enough to ask for. In some cases, it is desira- were the general circumstances leading
ble to have the interviews recorded elec- up to this incident?"
trically and transcribed. This increases the
work load substantially, and trained inter-
viewers can usually get satisfactory reports at
the time or by editing their notes shortly after "Tell me exactly what this person did
the interview. that was so helpful at that time."
Usually the interviewer should apply cer-
tain criteria to the incidents while they are be-
ing collected. Some of the more important cri-
teria are: (a) is the actual behavior reported; "Why was this so helpful in getting
(6) was it observed by the reporter; (c) were all
relevant factors in the situation given; (d) has your group's job done?"
the observer made a definite judgment regard-
ing the criticalness of the behavior; (e) has the
observer made it clear just why he believes the
behavior was critical. "When did this incident happen?"
In Fig. 3 is shown a sample of the type of
form used by interviewers to collect critical in-
cidents. Of course the form must be adapted "What was this person's job?"
to the needs of the specific situation.
b. Group interviews. Because of the cost in
time and personnel of the individual interview, "How long has he been on this job?"
a group interview technique has been devel-
oped. This retains the advantages of the indi-
vidual interview in regard to the personal con- 'How old is he?"
tact, explanation, and availability of the inter-
viewer to answer questions. To some extent it
also provides for a check on the data supplied FIG. 3. SAMPLE OF A FORM FOR USE BY AN
by the interviewees. Its other advantages are INTERVIEWER IN COLLECTING EFFECTIVE
that the language of the actual observer is pre- CRITICAL INCIDENTS
cisely reproduced and the time for editing the
interviews is virtually eliminated. ble for the interviewer to read the responses of
The method consists of having the inter- each member of the group to the first question
viewer give his introductory remarks to a and make sure that he understands what is
group very much as he would do in an individ- wanted. There seems to be a certain amount
ual interview. There is an opportunity for of social facilitation, and the results in most
questions and clarification. Then each person situations have been excellent. In the report
is asked to write incidents in answer to specific of the first use of this procedure by Wagner
questions contained on a specially prepared (65), the amount of interviewer time required
form. The size of the group which can be han- per usable incident was 4.3 minutes for the
dled effectively will vary with the situation. group interview procedure as compared with
If the group is fairly small, it is usually possi- 15.7 minutes for individual interviews. The
THE CRITICAL INCIDENT TECHNIQUE 343
quality of these incidents, obtained from offi- tion system with each additional 100 inci-
cers in the United States Air Force, appeared dents. For most purposes, it can be considered
to be about the same for the two situations. that adequate coverage has been achieved
c. Questionnaires. If the group becomes when the addition of 100 critical incidents to
large, the group interview procedure is more in the sample adds only two or three critical be-
the nature of a questionnaire procedure. haviors. For jobs of a supervisory nature, it
There are, of course, all types of combinations appears that between 2,000 and 4,000 critical
of procedures that can be used. The one that incidents are required to establish a compre-
is most different from those discussed is the hensive statement of requirements that in-
mailed questionnaire. In situations where the cludes nearly all of the different types of criti-
observers are motivated to read the instruc- cal behaviors. For semiskilled and skilled jobs
tions carefully and answer conscientiously, between 1,000 and 2,000 incidents seem to be
this technique seems to give results which are adequate to cover the critical behaviors.
not essentially different from those obtained Coverage of all or nearly all of the various
by the interview method. Except for the ad- critical behaviors is not the only criterion as to
dition of introductory remarks, the forms used whether or not a sufficient number of critical
in collecting critical incidents by means of incidents has been collected. If a relatively
mailed questionnaires are about the same as precise definition of each critical behavior cat-
those used in group interviews. egory is required, it may be necessary to get at
d. Record forms. One other procedure for least three or four examples of each critical be-
collecting data is by means of written records. havior. Similarly, if the critical incidents are
There are two varieties of recording: one is to to be used as a basis for developing selection
record details of incidents as they happen. tests, training materials, and proficiency
This situation is very similar to that described measures, more incidents may be required to
in connection with obtaining incidents by in- provide a sufficient supply of usable ideas for
terviews above, except that the observation the development of these materials.
and giving of incidents are delayed following In summary, although there is no simple
the introductory remarks and the presentation formula for determining the number of critical
of the questions until an incident is observed incidents that will be required, this is a very
to happen. important consideration in the plan of the
A variation of this procedure is to record study; checks should be made both on the first
such incidents on forms which describe most of hundred or so incidents and again after ap-
the possible types of incidents by placing a proximately half of the number of incidents
check or tally in the appropriate place. believed to be required have been obtained in
As additional information becomes availa- order to make it possible to revise the prelimi-
ble on the nature of the components which nary estimates, if necessary, with a minimum
make up activities, observers may thus collect loss in effort and time.
data more efficiently by using forms for record
ing and classifying observations. In the mean-
time, because of the inadequacy of the infor- 4. Analyzing the Data
mation currently available regarding these The collection of a large sample of
components, it seems desirable to ask observ-
ers to report their observations in greater de- incidents that fulfill the various con-
tail and have the classification done by spe- ditions outlined above provides a
cially trained personnel. functional description of the activity
Size of sample. A general problem which in terms of specific behaviors. If the
overlaps the phases of collecting the incidents
and analyzing the data relates to the number sample is representative, the judges
of incidents required. There does not appear well qualified, the types of judgments
to be a simple answer to this question. If the appropriate and well defined, and the
activity or job being defined is relatively sim- procedures for observing and report-
ple, it may be satisfactory to collect only SO or
100 incidents. On the other hand, some types ing such that incidents are reported
of complex activity appear to require several accurately, the stated requirements
thousand incidents for an adequate statement can be expected to be comprehensive,
of requirements. detailed, and valid in this form.
The most useful procedure for determining There is only one reason for going
whether or not additional incidents are needed
is to keep a running count on the number of further and that is practical utility.
new critical behaviors added to the classifica- The purpose of the data analysis
344 JOHN C. FLANAGAN
stage is to summarize and describe development of procedures for evaluating on-
the data in an efficient manner so the-job effectiveness. For selection purposes,
the most appropriate classification system is a
that it can be effectively used for psychological one. The main headings have to
many practical purposes. do with types of psychological traits that are
In the discussion which follows, it utilized in the selection process. For training
should be kept in mind that the uses, the best classification system follows a
set of headings that is easily related to training
process of description has been com- courses or broad training aims. For pro-
pleted. The specific procedures to be ficiency measurement, the headings tend to be
discussed are not concerned with im- similar to those for training except that there
proving on the comprehensiveness, is less attention to possible course organization
specificity of detail, or validity of the and aims and greater attention to the com-
ponents of the job as it is actually performed.
statement of the requirements of the For the development of procedures for evalu-
activity. Rather, they are concerned ating on-the-job effectiveness to establish a
with making it easier to report these criterion of success, the classification system is
requirements, to draw inferences necessarily directed at presenting the on-the-
job behaviors under headings that represent
from them, and to compare the ac- either well-marked phases of the job or pro-
tivity with other activities. vide a simple framework for classifying on-the-
The aim is to increase the useful- job activities that is either familiar to or easily
ness of the data while sacrificing as learned by supervisors.
Similarly, in nonvocational activities the
little as possible of their compre- frame of reference depends on the uses planned
hensiveness, specificity, and validity. for the findings. For example, if a study is be-
It appears that there are three pri- ing made to define immaturity reactions in
mary problems involved: (a) the military personnel, the frame of reference
selection of the general frame of would depend somewhat on whether the func-
tional description is to be used primarily to
reference that will be most useful for identify personnel showing this type of malad-
describing the incidents; (&) the in- justment or whether the principal use will be
ductive development of a set of to try to prepare specifications for types of
major area and subarea headings; situations in which immaturity reactions
would not lead to serious difficulties.
and (c) the selection of one or more b. Category formulation. The induction of
levels along the specificity-generality categories from the basic data in the form of
continuum to use in reporting the incidents is a task requiring insight, experi-
requirements. Each of these prob- ence, and judgment. Unfortunately, this pro-
lems will be discussed below: cedure is, in the present stage of psychological
knowledge, more subjective than objective.
a. Frame of reference. There are countless No simple rules are available, and the quality
ways in which a given set of incidents can be and usability of the final product are largely
classified. In selecting the general nature of dependent on the skill and sophistication of
the classification, the principal consideration the formulator. One rule is to submit the ten-
should usually be that of the uses to be made tative categories to others for review. Al-
of the data. The preferred categories will be though there is no guarantee that results
those believed to be most valuable in using the agreed on by several workers will be more use-
statement of requirements. Other considera- ful than those obtained from a single worker,
tions are ease and accuracy of classifying the the confirmation of judgments by a number of
data, relation to previously developed defini- persons is usually reassuring. The usual pro-
tions or classification systems, and considera- cedure is to sort a relatively small sample of
tions of interpretation and reporting, which incidents into piles that are related to the
will be discussed in a later section. frame of reference selected. After these tenta-
For job activities, the choice of a frame of tive categories have been established, brief
reference is usually dominated by considera- definitions of them are made, and additional
tions of whether the principal use of the re- incidents are classified into them. During this
quirements will be in relation to selection, process, needs for redefinition and for the de-
training, measurement of proficiency, or the velopment of new categories are noted. The
THE CRITICAL INCIDENT TECHNIQUE 345
performance have been made by —they are a means of sharing the more essen-
other groups using the critical inci- tial discipline of examining professional expe-
rience, forming hypotheses about professional
dent technique. One of the most conduct, and testing these hypotheses by ref-
notable of these is the development erence to the welfare of the people affected by
by Hobbs et al. (3, 31), of Ethical them (3, p. v).
Standards of Psychologists. More
than 1,000 critical incidents involving In addition to the study by Smit
ethical problems of psychologists mentioned in a previous section (58),
were contributed by the members of several other studies on the use of the
the American Psychological Associa- critical incident procedures as a
tion. It is believed that this repre- basis for evaluating teaching effec-
sents the first attempt to use empiri- tiveness have been reported. One of
cal methods to establish ethical these was a study conducted under
standards. Because of the impor- the joint sponsorship of the Educa-
tance of this study, and the generality tional Research Corporation and the
of some of the problems involved, Harvard University Graduate School
certain of the conclusions reported by of Education with funds provided by
the Committee on Ethical Standards the New England School Develop-
for Pyschology in their introductory ment Council and the George F.
statement will be quoted here. Milton Fund. This was an explora-
First, it is clear that psychologists believe tory study of teacher competence
that ethics are important; over two thousand reported by Domas (6). Approxi-
psychologists were sufficiently concerned with mately 1,000 critical incidents were
the ethical obligations of their profession to collected from teachers, principals,
contribute substantially to the formulation of and other supervisors. Although this
these ethical standards. Second, psychologists
believe that the ethics of a profession cannot be was an exploratory study, it was felt
prescribed by a committee; ethical standards that it made an important contribu-
must emerge from the day-by-day value com- tion to the general problem of relat-
mitments made by psychologists in the prac- ing salary to teacher competence.
tice of their profession. Third, psychologists
share a conviction that the problems of men, The second of these studies was
even those involving values, can be studied conducted as part of the teacher
objectively; this document summarizes the re- characteristics study sponsored by
sults of an effort to apply some of the tech- the American Council on Education
niques of social science to the study of ethical
behavior of psychologists. Fourth, psycholo- and subsidized by the Grant Founda-
gists are aware that a good code of ethics must tion. This study is reported by
be more than a description of the current sta- Jensen (32). Teachers, administra-
tus of ethics in the profession; a code must em- tors, and teachers in training in the
body the ethical aspirations of psychologists Los Angeles area contributed more
and encourage changes in behavior, bringing
performance ever closer to aspiration. Fifth, than 1,500 critical incidents of teacher
psychologists appreciate that process is often behavior. The incidents were classi-
more important than product in influencing fied under personal, professional, and
human behavior; the four years of widely- social qualities. The category formu-
shared work in developing this code are counted
on to be more influential in changing ethical lation indicated that there were about
practices of psychologists than will be the pub- 20 distinct critical requirements.
lication of this product of their work. Finally, These were recommended as a basis
psychologists recognize that the process of for teacher evaluation and as an aid
studying ethical standards must be a continu- to the in-service growth of teachers.
ing one; occasional publications such as this
statement mark no point of conclusion in the Another study was that of Smith
ongoing process of denning ethical standards and Staudohar (59), which deter-
348 JOHN C. FLANAGAN