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    Product Analytics - Introduction To Metrics

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    Koneru Krishnakant
    The document introduces metrics for product analytics using the AARRR framework. It identifies key metrics for acquisition (CAC, CLV), activation (activation rate, average onboarding time), retention (churn rate, CRR), revenue (MRR, ARPU), and referral (NPS, viral coefficient). These metrics will help track performance across the product lifecycle and identify areas for improvement. The response includes a link to a wireframe dashboard that tracks these metrics.

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    Product Analytics - Introduction To Metrics

    Uploaded by

    Koneru Krishnakant
    26 views5 pages
    The document introduces metrics for product analytics using the AARRR framework. It identifies key metrics for acquisition (CAC, CLV), activation (activation rate, average onboarding time), retention (churn rate, CRR), revenue (MRR, ARPU), and referral (NPS, viral coefficient). These metrics will help track performance across the product lifecycle and identify areas for improvement. The response includes a link to a wireframe dashboard that tracks these metrics.

    Original Title

    pm_analytics_gaurimathur

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    The document introduces metrics for product analytics using the AARRR framework. It identifies key metrics for acquisition (CAC, CLV), activation (activation rate, average onboarding time), retention (churn rate, CRR), revenue (MRR, ARPU), and referral (NPS, viral coefficient). These metrics will help track performance across the product lifecycle and identify areas for improvement. The response includes a link to a wireframe dashboard that tracks these metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views5 pages

    Product Analytics - Introduction To Metrics

    Uploaded by

    Koneru Krishnakant
    The document introduces metrics for product analytics using the AARRR framework. It identifies key metrics for acquisition (CAC, CLV), activation (activation rate, average onboarding time), retention (churn rate, CRR), revenue (MRR, ARPU), and referral (NPS, viral coefficient). These metrics will help track performance across the product lifecycle and identify areas for improvement. The response includes a link to a wireframe dashboard that tracks these metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Product analytics – Introduction to metrics

    Introduction to the
    Company
    Product analytics – Introduction to metrics

    Student Name: Gauri Mathur


    Email id: [email protected]
    Problem Statement

    You have recently joined as Product Manager-Analytics in a fast growing


    SaaS startup. One of your first jobs is to build a web based dashboard that
    will track the relevant metrics across the lifecycle of the product. For this
    you need to first identify the relevant metrics that you will track for the
    different stages and then build a wireframe for the dashboard which will
    help track all these metrics.
    In your submission identify the relevant metrics (along with explanation of
    why you will use them) and then share the screenshot of your wireframe.
    Hint: Use the AARRR framework to find the relevant metrics.
    Metrics - AARRR
    Acquisition Activation Retention Revenue Referral
    • CAC : This metric • Activation Rate: This • Churn Rate: It is • Monthly Recurring • NPS: is used to measure
    measures how much metric for analysing the important to track how many Revenue: In order to the loyalty of a company’s
    cash is spent on sales percentage of acquired customers are lost over a make business sustainable, it customers. NPS gives quick
    customers that are actually time period to understand is important to realise the and reliable feedback from
    and marketing activities
    using your product. the company’s retain ability. fixed revenue that is customers.
    to acquire a new
    customer and how long
    • CRR: the percentage of incoming every month. This • Viral Coefficient: is the
    • Average On-boarding customers you keep relative will help in recuperating the number of new users an
    it will take to recoup to the number you had at upfront investments made at existing user generates. This
    initial investments. This
    Time: This measure will
    give an idea of how long it the start of your period. This the beginning along with metric calculates the
    will help in determining takes for customers to go does not count new making steady progress on exponential referral cycle.
    if the company should live – the time they customers. It is the reverse development initiatives and This metric will help us
    boost sales costs or cur become a customer to time of customer churn. CRR also resources.. understand if our referral
    back. they start using the product. gives you an indication of • ARPU: This metric can scheme is actually making an
    If the customer takes too how loyal your customers help increase impact or not.
    • CLV: This metric gives are and how good your
    long to be onboarded it is revenue/customer. Once
    us the revenue considered a red flag and will customer service is. By we’ve gotten our churn rate
    generated by a user over require attention to improve tracking and benchmarking under control and have a
    its lifetime as a flow. CRR we can find ways to reliable way to acquire
    improve these areas of the
    customer. CAC greater customers, the keys to
    business. increasing the revenue
    than CLV is a red flag,
    you’re receiving are up-sells
    corrective measures
    and cross-sells.
    have to be taken.
    Link:
    https://app.moqups.com/[email protected]/Wr8xp5
    u77s/view/page/aa9df7b72?ui=0

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