Integral University

B.B.A
Scheme of Evaluation
YEAR -I w.e.f.- 2015-2016 SEMESTER- I

Sr. Subject Subject Period Credit Evaluation Scheme

No Code (Per Week)
L T P C Sessional (CA) Exam Subject
CA TA Total ESE Total
1 BM110 Principle of Business 3 1 0 4 15 10 25 75 100
Management
2 MT104 Business Mathematics 3 1 0 4 15 10 25 75 100
3 BM111 Macro Economics 3 1 0 4 15 10 25 75 100
4 BM112 Introduction to 3 1 0 4 15 10 25 75 100
Organizational Behaviour
5 LN101 Basic Professional 3 1 0 4 15 10 25 75 100
Communication
6 CS103 Introduction to Computer 2 1 0 2 10 5 15 35 50
7 CS104 Introduction to Computer 0 0 4 2 0 15 15 35 50
Lab
Total 17 6 4 24 85 70 155 445 600

L = Lecture, P = Practical, T =Tutorials, C= Credit, CT = Class Test, TA =Teacher Assessment, ESE=End

Semester Examination Subject Total = Sessional Total (CA) + End Semester Exam (ESE)
 BBA - I YEAR
SEMESTER – I
BM110
Principle of Business Management
w.e.f 2015-2016
Total Number of Sessions-45
Max. Marks: 100
External Assessment: 75
Internal Assessment: 25
LTPC 3104

OBJECTIVES:
The course aims at providing fundamental knowledge and exposure to the concepts, theories and
practice in the field of management

Unit-I 10
Introduction :
Concept , nature, process and significance of management , managerial levels, skills, functions and
roles , management vs administration, coordination as essence of management , development of management
thought: classical, neo-classical, behavioral , system and contingency approaches.

Unit-II 10
Planning :
Nature, scope and objective of planning ; types of plans : planning process, business forecasting; MBO ;
concepts , types, process and techniques of decision -making; Bounded Rationality.

Unit-III
Organising : 10
Concept, nature, process and significance ; Principle of an organization : Span of control;
Departmentation; types of an organization; Authority -Responsibility; Delegation and Decentralization;
Formal and Informal Organisation.

Unit-IV 08
Staffing : Concepts, nature and importance of staffing. Motivating and Leading : Nature and importance of
motivation ; Types of motivation. Theories of motivation - Maslow, Herzberg X,Y and Z;
Leadership- meaning and importance; traits of a leader; Leadership Styles -
Likert's system of management Tannenbaum & Schmidt Model and Managerial Grid.

Unit-V 07
Controlling :
Nature and scope of control; types of control, control process, control techniques - traditional and modern ;
Effective control system.

Suggested Reading:
1. Stoner, Freeman and Gilbert Jr. ; Management prentice Hall of India New Delhi, 2003
2. Gupta C.B.; Management Concepts and Practices, Sultan Chand and Sons, New Delhi, 2003
3. Koontz Koontz & O'Donnell & Weirich, Essentials of Management,:Tata McGraw
HillJames & Freeman Edward: Stoner Publishing Company, Edition Mar 22, 2012. Rao &
Harikrishna: L M Prasad
4. VSP Rao, V Hari Krishna- Management Text and Cases, Excel Books, Edition , May 11,
 BBA - I YEAR
SEMESTER – I

MT104
BUSINESS MATHEMATICS
w.e.f 2015-2016

Total Number of Sessions-45

Max. marks: 100
External Assessment: 75
Internal Assessment: 25
LTPC 3104

OBJECTIVE:
The objective of the course is to teach the learner basic mathematical concepts with emphasis on business
applications.

Unit-I 08
General Concepts :
Number system: classification; Set Theory: concept, types, operations, applications, Venn diagram.

Unit-II 10
Algebra Concepts :
Equations: linear, quadratic, cubic; Permutations and combinations; Series: Arithmetic, Geometric and
harmonic, General idea of infinite series.

Unit-III 9
Calculus Concepts :
Calculus: basic differentiation & integration (excluding trigonometric, inverse trigonometric,
logarithmic and exponential); maxima and minima; Functions and its types; General idea of limits and
continuity (basic).

Unit-IV 10
Matrices Concepts:
Matrices: types, addition, subtraction, multiplication and its applications to business, Determinants and its
properties.

Unit-V 8
Arithmetic Concepts :
Simple and compound interest; Ratio and proportions; Profit and loss; Percentage and discount.

Suggested Reading:

1. Sancheti and Kapoor, Business Mathematics, (Reprint 2007), Sultan Chand and Sons, New
Delhi
2. Raghavachari.M, Mathematics for Management, (New Edition), Tata Mcgraw Hill, New
Delhi
3. Aggarwal, R. S, Arithmatics (Subjective and Objective) for Competitive Examination,
(2008), Sultan Chand and Sons, New Delhi
 BBA - I YEAR
SEMESTER – I

BM111
MACROECONOMICS
w.e.f 2015-2016

Total Number Of Sessions-45

Max. marks : 100
External Assessment : 75
Internal Assessment : 25
LTPC 3104

Course Objectives:

The objective of this course is to make the students aware of crucial macro-economic variables like the level of
income, employment, prices, investment, consumption, money supply and trade. It also
aims to equip the students with a fundamental knowledge of the macro economy on the basis of which policy
decisions can be analyzed and business decisions can be made.

Unit-I 10
Introduction:
Macroeconomics: meaning, nature and scope. Basic concepts used: Stock and flow variables, partial and general
equilibrium, static and dynamic analysis. Economy as a circular flow of income and expenditure.
National income Accounting; Concepts and measurement through double entry, sectoral accounting and matrix
approaches. Classical theory of output and employment, Say's law of markets.
Keynsian theory of income determinants, determinants of Macro equilibrium with aggregate demand
and aggregate supply functions under employment equilibrium, IS-LM framework.

Unit-II 08
Theory of Consumption :
Consumption: Meaning determinants and importance. Theory of consumption: Absolute income
hypothesis, Relative income hypothesis, Permanent income hypothesis, life cycle hypothesis.

Unit-III 07
Theory of Investment :
Types of investment determinants of investment, marginal efficiency of capital, net present value, internal rate
of return, interest rate determination, classical, Neoclassical and Keynesian theories.

Unit-IV 10
Theory of Multiplier :
Income generation in a static and dynamic setting, tax multiplier, Foreign trade multiplier, Balanced
budget multiplier, Leakages from multiplier, Relevance of Multiplier to developing countries, Balance of
Payments and Exchange rate determination.

Unit-V 10
Inflation and Theory of Money :
Inflation: Meaning, types, and theories. Stabilization policies: Monetary and fiscal policies.
Money its function and role: Quantity theory of money, Fisher and Cambridge Equations, Keynes views about
money and prices.
Suggested Readings:

1. Ackley, G., Macroeconomic Theory, New York: Collier-Macmillan, 1966

2. DeLong, J.B., Macroeconomics, Burr Ridge: McGraw-Hill Higher Education, 2001.
3. Dornbusch, R., Fischer, S. and Startz, R.,Macroeconomics, 9th edn, New York: McGraw-
Hill, 2004.
4. Mankiw, N.G., Macroeconomics, 5th edn, New York: Worth, 2003.
 BBA - I YEAR
SEMESTER – I

BM112
INTRODUCTION TO ORGANIZATIONAL BEHAVIOUR
w.e.f 2015-2016

Total Number Of Sessions-45

Max. marks : 100
External Assessment : 75
Internal Assessment : 25
LTPC 3104
Course Objectives:
The course aims to provide an understanding of basic concepts, theories and techniques in the field
of human behavior at the individual, group and organizational levels in the changing global scenario.

Unit-I 10
Introduction :
Introduction: meaning of organizational behavior, Nature of Organizational Behavior Theories of
Organizational Behavior, Organizational setting, Individual behaviour in
organization:Understanding self, Perception.

Unit-II 07
Learning :
Learning and its theories Attitudes, Personality: Meaning, Self concept, Self-esteem, Major
determinants of personality Organizational Development: Concept of OD, Phases of OD and OD
Interventions, Limitations of OD Interventions, Concept of Morale and Job Satisfaction .
Unit-III 08
Organizational Culture :
Concept, Functions, Socialization; Creating and sustaining culture, Importance of psychological
process of motivation, salient motivation tools, Motivation; Types of motivation, Theories of work
motivation Managing Conflict - Sources, types, process and resolution of conflict, Managing across Cultures;
Empowerment and Participation.

Unit-IV 10
Group behaviour in organization :
Group dynamics, types of groups, Stages of Group Development, Theories of Group Formation; Building and
managing effective Teams, Dynamics of managerial leadership: Leadership styles,.

Unit-V 10
Organizational Development Process:
Management of Change, Organizational Development Process, Team Building, Inter- personal
behavior in organization: Johari Window, Transactional analysis, ego states, types of transactions, life positions.

Suggested Readings:

1. Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003.

2. Stephen P., Robbins; Organizational Behaviour; "Prentice Hall of India Pvt. Ltd.", New Delhi, 2003.
3. Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi, 2003.
 BBA - I YEAR
SEMESTER – I

LN101
BASIC PROFESSIONAL COMMUNICATION
w.e.f 2015-2016

Total Number Of Sessions-45

Max. marks : 100
External Assessment : 75
Internal Assessment : 25
LTPC 3104

UNIT I: Professional Communication 08

Professional Communication: Its meaning & importance, Essentials of Effective
Communication, Barriers to Effective Communication, The Cross Cultural Dimensions of
Professional Communication
UNIT II: Language through Literature 07
A. Essays
“The Effect of the Scientific Temper on Man” by Bertrand Russell
“The Aims of Science and Humanities” by Moody E. Prior
B. Short Stories
“The Meeting Pool” by Ruskin Bond
“The Portrait of a Lady” by Khushwant Singh

UNIT III: Basic Vocabulary 10

Euphemism , One-word Substitution, Synonyms, Antonyms, Homophones, Idioms and Phrases,
Common mistakes, Confusable words and expressions, Portmanteau words, Foreign words and
expressions.

UNIT IV: Basic Grammar 10

Articles, Prepositions, Tenses, Concord (Subject-Verb agreement), Modal Auxiliaries, Verbs: its
Kind & Uses, Degrees of Comparison, Punctuation.

UNIT V: Basic Composition 10

Report writing: What is a report? Kinds and objectives of reports, writing reports. Business Letter
writing: Introduction to business letters, types of business letters, Layout of business letters,
Letter of Enquiry / Complaint Proposal writing

Books Recommended:

1. Lata , Pushp & Kumar, Sanjay .Communication Skills , Oxford University

Press-2012
2. Quintanilla ,Kelly M. & Wahl ,Shawn T.Business and Professional
Communication , Sage Publications India Pvt. Ltd-2011
3. Juneja, Om P & Mujumdar, Aarati .Business Communication :Techniques and
Methods, Orient Black Swan-2010
4. Arora, V. N. & Chandra, Lakshmi . Improve Your Writing: From
Comprehensive to Effective Writing, Oxford University Press-2010 (For the
prescribed essays- “The Effect of the Scientific Temper on Man” by Bertrand
Russell &“The Aims of Science and Humanities” by Moody E. Prior)
5. Mukherjee, Meenakshi .Let’s Go Home and Other Stories, Orient Black Swan-
2009 (For the prescribed short stories-“The Meeting Pool” by Ruskin Bond,
“The Portrait of a Lady” by Khushwant Singh)
6. Quirk , Randolph & Greenbaum ,Sidney .A University Grammar of
English,Pearson-2013
7. Bolton, David & Goodey, Noel .English Grammar in Steps, Orient Black
Swan.
8. Sethi, J. Standard English And Indian Usage: Vocabulary and Grammar, PHI
Learning Pvt. Ltd . -2011
9. Bhaskaran, M. P. & Horsburgh, D .Strengthen Your English, Oxford University
-1973
10. Greenbaum, Sidney . The Oxford English Grammar ,Oxford University Press,
New York -1996
11.Bovee, Courtland L. & Thill, John V.Business Communication Essentials
,Pearson
12.Board of Editors. Written and Spoken Communication in English, University
Press-2007
13.Gairns, R. & Radman, S. Working with Words: A Guide to Teaching and
Learning Vocabulary Building. Cambridge: Cambridge University Press-1986
14.Lewis, M. H. Words Power Made Easy, Goyal Publishers and Distributors Pvt.
Ltd-1979
15.McCarthy, M. Vocabulary, Oxford University Press-1990
 BBA - I YEAR
SEMESTER – I

CS103
INTRODUCTION TO COMPUTER
w.e.f 2015-2016
Total Number Of Sessions-35
Max. marks : 50
External Assessment : 35
Internal Assessment : 15
LTPC 2102

Unit-I 6
Computer Fundamentals :
What is a computer? Components of a computer system. Classification ofcomputers. Types of
computers. Brief history of evolution of computers and generation of computers. Computer hardware
and software. Input/Output devices.

Unit-II 7
DOS:
Elementary knowledge of DOS commands DIR, CLS, DATE, TIME, MD, CD, RD, RENAM, DEL,
BACKUP, RESTORE, COPY, SCANDISK, CHKDSK.

Unit-III 8
Windows:
Difference between windows and DOS. Basic Features - Date, Time, Time Zone, Display, Screen
saver, Fonts, Mouse, and mouse pointers. Using accessories such as calculator, paint brush, CD
player, etc. Use of Windows Explorer for moving and copying files. Introduction to MS-Office and its
integrated nature.

Unit-IV 7
MS-Word:
Starting Word, new documents, entering text, changing text, aligning, underlining, and justifying
text. Use of tabs. Tables - creation, adding rows and columns, splitting, and combining
cells,Borders. Saving, closing, and operating documents. Adding headers and footers. Print preview,
and
printing a document. Mail merge: creating main document and data source. Adding and removing fields from
data source.

Unit-V 7
Power Point (Presentation software):
Basic concept of presentation software. Standard, Formatting, and drawing toolbars in power point and their use.
Creating and opening a presentation. Creating, deleting, opening, and copying slides.
Closing and saving a presentation. Use of slide sorter, adding header/footer. Use of master slides
and color box. Use of animation features. Inserting pictures, resizing pictures. Inserting organization chart. Use of
auto content wizard.

Books:
A first Course in Computers: Saxena, Vikas Publishing House
 BBA - I YEAR
SEMESTER – I

CS104
Introduction To Computer Lab
w.e.f 2015-2016

Total Number Of Sessions-45

Max. marks : 50
External Assessment : 35
Internal Assessment : 15
LTPC 0042

Sessions will relate to practical topic assigned in the syllabus of Introduction To Computers-I.

UNIT-1 07
DOS commands:
DIR, CLS, DATE, TIME, MD, RD, CD, RD, RENAME, DEL, BACKUP, RESTORE, COPY,
SCANDISK, CHKDSK, COPY CON, CD\, CD.., MOVE, FORMAT, TREE, EXIT.

Exercise-

file from one directory to another directory.

a drive.

UNIT-2
Windows Basic Features: 09
Date, Time, Time Zone, Display, Screen Saver, Fonts, Mouse pointers, calculator, Paint Brush.

Exercise-

eensaver on the computer after 2 minutes if not in use.

font size of the system from normal to extra large.
pointers.

Indian flag using paint brush.

UNIT-3
MS WORD: 10

New document, Entering & changing text, Aligning, Justifying, Bold, Italics, Underline. Borders &
Shading. Table- Creation, Adding rows & columns, splitting & combining cells. Headers & Footers.
Exercise-
• Make a file using Bold, Italic and underline.
• Set alignments (left, right & center)
• Create a file and use format painter.
• Insert a table in a file and apply bullets and numbers in rows and columns
 • Insert header and footer in a document, alignment of text in header and footer and insert a
logo, page number, total number of pages & date.
• Apply water mark (text) in a document.
• Apply borders and shading in a page.
• Replace AT with @ using autocorrect.
• Apply superscript and subscript wherever required in the document.
• Insert picture and text in a text box.
• Create a diagram or organization chart in a document.
• Save an existing file with a different name and different location.
• Create a document and set line spacing.
UNIT-4
10
Mail merge:
Creation of main document & data source, Adding & Removing fields from data source.

Exercise-
• Write a letter for inviting 75 people using mail merge with minimum 4 fields (name,
address, phone number, e-mail ID).
• Add one more field of your choice and remove the address field.
• Rename phone number field with contact number.
UNIT-5 09
MS POWERPOINT:
Creating presentation, Adding slides. Applying design templates. Master slide. Adding special effects.

Exercise-
• Create a power point presentation of 5 slides using custom animation.
• Insert 2 slides in the existing presentation and change their background color
• Insert a chart and a picture in second slide.
• Show the use of master slide and duplicate slide.
• Prepare a slide showing slide transition.