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    Apple Mission Statement: Apple's SWOT Analysis

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    Aahil Raza
    Apple's mission is to design the best personal computers and lead the digital music revolution with the iPod and iTunes. Its goals are to obtain high quality products and services on tight timelines at costs representing best value for customers and shareholders. Its strategies include product differentiation in design and functionality, creating an ecosystem that increases switching costs. Apple's strengths are its strong brand, high profit margins, and rapid innovation processes, while its weaknesses are a limited distribution network, high prices, and reliance on high-end markets. Opportunities include expanding distribution, higher sales from growing demand, and new product lines, while threats are aggressive competition, imitation, and rising labor costs globally.

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    Apple Mission Statement: Apple's SWOT Analysis

    Uploaded by

    Aahil Raza
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    Apple's mission is to design the best personal computers and lead the digital music revolution with the iPod and iTunes. Its goals are to obtain high quality products and services on tight timelines at costs representing best value for customers and shareholders. Its strategies include product differentiation in design and functionality, creating an ecosystem that increases switching costs. Apple's strengths are its strong brand, high profit margins, and rapid innovation processes, while its weaknesses are a limited distribution network, high prices, and reliance on high-end markets. Opportunities include expanding distribution, higher sales from growing demand, and new product lines, while threats are aggressive competition, imitation, and rising labor costs globally.

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    Apple's mission is to design the best personal computers and lead the digital music revolution with the iPod and iTunes. Its goals are to obtain high quality products and services on tight timelines at costs representing best value for customers and shareholders. Its strategies include product differentiation in design and functionality, creating an ecosystem that increases switching costs. Apple's strengths are its strong brand, high profit margins, and rapid innovation processes, while its weaknesses are a limited distribution network, high prices, and reliance on high-end markets. Opportunities include expanding distribution, higher sales from growing demand, and new product lines, while threats are aggressive competition, imitation, and rising labor costs globally.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    65 views2 pages

    Apple Mission Statement: Apple's SWOT Analysis

    Uploaded by

    Aahil Raza
    Apple's mission is to design the best personal computers and lead the digital music revolution with the iPod and iTunes. Its goals are to obtain high quality products and services on tight timelines at costs representing best value for customers and shareholders. Its strategies include product differentiation in design and functionality, creating an ecosystem that increases switching costs. Apple's strengths are its strong brand, high profit margins, and rapid innovation processes, while its weaknesses are a limited distribution network, high prices, and reliance on high-end markets. Opportunities include expanding distribution, higher sales from growing demand, and new product lines, while threats are aggressive competition, imitation, and rising labor costs globally.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Apple Mission Statement

    The company recognizes the changing market and industry environment. Apple's
    current mission statement is as follows: Apple designs Macs, the best personal computers in
    the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music
    revolution with its iPods and iTunes online store.

    Apple Goals and Objectives


    Over the years, Apple has developed an entire ecosystem of suppliers who support our
    business operations. Our goal, in a nutshell, is to obtain stellar products and services within tight
    timeframes, at a cost that represents the best possible value to our customers and shareholders.
    To expand their sales to customers who have not yet own any Apple’s products.

    Apple’s Strategies
    Apple business strategy can be classified as product differentiation in design and
    functionality. Apple's ecosystem creates switching costs for its customers to the competition. The
    ecosystem also provides the opportunities to leverage relationships with existing customers to
    offer other products and services

    Apple’s SWOT Analysis


    Apple’s Strengths
    This aspect of the SWOT analysis framework identifies the strengths that enable the
    company to overcome weaknesses, take advantage of opportunities, and withstand threats in its
    business environment. These strengths are internal factors specific to the conditions within the
    business organization. In this case, the following are the most notable strengths of Apple.

    1. Strong brand image


    2. High profit margins
    3. Effective rapid innovation processes

    Apple’s Weaknesses
    In this aspect of the SWOT analysis, the emphasis is on the weaknesses or inadequacies
    of the company. Weaknesses are internal factors that are obstacles to business growth. The
    following business weaknesses are the most notable in the case of Apple:

    1. Limited distribution network


    2. High selling prices
    3. Dependence of sales on high-end market segments.

    Opportunities for Apple


    This aspect of the SWOT analysis of Apple Inc. pinpoints the most significant
    opportunities that are available to the business. Opportunities are external factors based on the
    industry environment. These factors influence the strategic direction of business organizations.
    In Apple’s case, the following are the most significant opportunities:

    1. Expansion of the distribution network


    2. Higher sales volumes based on rising demand
    3. Development of new product lines

    Threats for Apple


    In this aspect of the SWOT analysis, the focus is on the threats that the company
    experiences from various sources, such as competitors. Threats are external factors that limit or
    reduce the financial performance of businesses. In Apple’s case, the following threats are the
    most significant:

    1. Aggressive competition
    2. Imitation
    3. Rising labor cost in various countries

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