Management Theory and Practice

Q1. Your organization is launching a multi-vitamin capsule aimed at elderly women all over the
world during covid-19 times. What forms of business communication tools would you select in order
to successfully promote your newly launched product considering the pros & cons of each tool? Do
come up with brand nomenclature and tagline too.

ANSWER:

Introduction: As according to query, our corporation is launching a multi-diet pill geared toward
aged girls all around the world at some point of covid-19 times. I have to narrate sorts of business
communique tools would i'm able to pick so as to efficaciously sell our newly launched product
thinking about the professionals & cons of each device. In addition I need to come up with brand
nomenclature and tagline too.

Assumption – agency call - strength MEDICOS

Emblem nomenclature–power ladies tablet

Sorts of business conversation tools to promote new product: Our organisation can use following
gear to promote their new product multi-vitamin capsule geared toward elderly ladies all around the
world for the duration of covid-19 instances:

 advertising & sales Promotions: in the cutting-edge world,marketing is one of the maximum
distinguished and broadly used communication gear in a advertising and marketing marketing
campaign, as its fundamental function is increasing consciousness in the marketplace. Classified ads
can be effective now not most effective for marketing our service or product, but additionally for
advertising and marketing our brand. Generally, advertising uses above the road media campaigns
due to the sort of attain that may be achieved. It has been found that above the line advertising is
often used by manufacturers who purpose to have a huge, diverse market because ATL advertising
has mass attraction. ATL advertising examples include television, radio, print media, cinema, and out
of doors media such as billboards, transit marketing etc.

Pros:
• marketing reach is up to maximum human beings in the global
• it's miles much less fees and attain is up to big population
• It facilitates in marketing our product emblem
• advertising can generate human hobby via featuring human beings and conditions that are
exciting/enticing.
• advertising is an first rate course for brand constructing of new product as it could create
rational and emotional connections with a organization or presenting that translate into goodwill.

Cons:
• commercial may be effective only while it's miles finished through famous persona of the u .
S.A.
• value of advertisement is massive while it's far achieved through well-known character
• it's been felt that advertising is a one-way medium, there's commonly little direct possibility
for purchaser remarks and interplay, in particular from customers who frequently sense beaten by
competing marketplace messages.
• advertisements in televisions or radios are without problems tuned out in today’s crowded
media marketplace.
 -Social Media: In these days’s marketplace,social media permits brands to interact with their
audience even as additionally offering facts on its merchandise, services, and values. It's been
noticed that from Twitter to whatsapp, social media has rapidly come to be a treasured technique
for consumers to research a emblem earlier than the corporation is even aware about the
purchaser’s interest. Clients who need to purchase any product are able to locate social evidence via
different clients who've interacted with manufacturers on social media channels. Similarly, brands
have the possibility to make themselves greater human as they engage with their audience.
Pros:
• it's far very powerful in recent times
• It value almost nil besides employee’s cost who publish messages on social media
• famous technique to launch new product emblem
Cons:
• Social media sometime submit negative messages by way of the competitor
• Many messages flow day by day on social media so preserve track on brand’s performance is
difficult
 unsolicited mail & Catalogues: within the cutting-edge world, on-line advertising has taken
the arena via hurricane over the yearsbut there's nevertheless extremely good value in an offline
advertising plan. Direct mail to clients and sending print catalogues can help generate leads and
offer benefits to privileged customers.It's been observed that many purchasers find junk mail and
catalogues easier to understand, as one examine located that it takes nearly 20% much less cognitive
attempt to method. Further, direct mail has additionally been verified to yield a better common
response rate while as compared to digital. Eventually, commercial received’t actively disrupt our
viewer’s activity to get their interest, granting them the freedom to select once they’ll receive our
advertising message and thus allowing it to hit at the top-rated time.
Execs:
• customers experience satisfied to acquire private email from branded company which is
supplying special gain to privileged customers
• It fee almost nil besides employee’s price who post messages on electronic mail
• popular and powerful method to release new product logo
Cons:
• in most cases people does now not study such emails due to the fact they get hold of too
much emails from the corporations
• human beings opt to purchase their product online after evaluating the pleasant and fee on
one of a kind online websites
 trade suggests, Webinars, & Seminars: New innovative communication device is exchange
shows, seminars, and webinars. These are extraordinary gear to cope with problems, generate leads,
and introduce a new service or product. Purchasers get the possibility in trade suggests to fulfill with
brand representatives face-to-face, imparting a more personable enjoy. Seminars and webinars also
can establish our emblem as a concept chief in our enterprise, giving clients a handy outlet to study
our products or services.

Execs:
• clients receives maximum statistics for the product from the income representatives within
the trade indicates, webinars and seminars
• One to one interplay is viable in such device
• famous and effective technique to launch new product brand
Cons:
• more often than not humans does now not attend such change shows, webinars and
seminars
• people does no longer have a whole lot religion on such technique

Conclusion:After going thru the varieties of enterprise communique gear and their pros & cons, it
may be concluded that within the present day global there is lot of competition within the market
and it isn't so smooth to establish the growth of latest product.
Q2.You have been appointed as an external consultant to M/s North Star& Co. It has been observed
that employees are currently feeling worried about their job security and are planning to leave the
organization during covid-19 due to extended lockdown. You are a small & medium enterprise &
have a turnover of Rs.10 crores. What would you do to motivate & retain existing employees?
Suggest at least 5 innovative approaches towards employee motivation.

ANSWER:

Introduction: As in step with query, i've been appointed as an outside representative to M/s
NorthStar & Co. It has been found that personnel are currently feeling worried about their task
protection and are making plans to leave the organization in the course of covid-19 due to prolonged
lockdown. I am a small & medium company & have a turnover of Rs.10 crores. I've to relate the
methods to motivate & retain present employees. I have to suggest at least 5 revolutionary
strategies toward worker motivation.

Modern methods in the direction of employee motivation: all through Covid-19, many peoples are
leaving the corporation due to prolonged lockdown and there may be huge risk through going out of
doors and doing paintings in office.M/s NorthStar & Co. Must take following tactics to motivate their
employees in order that their personnel does not go away the corporation:

1. Make money working from home Facility: control of M/s NorthStar & agency should
encourage their employees through permitting them to work at home in place of coming to
workplace on every day basis. Such form of motivation may be given to administrative workplace
personnel and they may be allowed to report office two times or three times in every week. Such
type of motivation will hold their personnel intact with the agency. Human beings are fearing
because of covid-19 and does no longer want to return to workplace so that they're not caught with
covid-19.

2. Have a good time milestones massive and small: It’s now not just the massive
wins/achievements that should be acknowledged through the management. It's miles vital for the
organizations to set and have a good time mini-milestones which continues personnel inspired of
their every day roles.Further to yearly or quarterly goals, business enterprise need to set dreams to
tune what their employees are achieving on a weekly or monthly basis. These want now not to be
performance pushed or KPI based. Those can be social or cultural, or these can consciousness on
non-public improvement of the worker. For example, setting a goal for managing difficult
stakeholders/consumers.Celebrating milestones can also about know-how the demanding situations
their personnel are dealing with. Whilst a mini-milestone within the industry isn’t met by the
employees, then management have to take the opportunity to peer what’s blockading their crew’s
progress, how it may be conquer, and whether the stop-aim desires to be re-assessed.
3. Provide significant feedback: reward is continually welcome by way of any character/worker,
however it turns into a long way greater significant while it is related to concrete examples like
“exceptional presentation, well accomplished”. It's far great comments to acquire via any employee,
but “excellent presentation dear, your clarification inside the presentation of ways this affects
business enterprise’s customer base will help the agency improve patron loyalty”. Such type of
motivation pinpoints exactly how a person’s contribution benefits the enterprise. Giving particular,
centered comments tells business enterprise’s group that control of the corporation is paying
attention.
The equal precept is authentic for supplying constructive comments on areas of improvement like to
say maintain this comments customized and actionable. Management should recall the golden ratio
of five:1 approach if any employee supply five effective takeaways to 1 terrible piece of comments,
people/employees received’t sense overwhelmed with grievance. The aim must be to help
company’s worker to grow and develop, so providing ongoing, timely feedback is important.

Four. Empower hassle fixing and learning: enterprise have to create space for his or her people to
remedy their very own troubles. Organisation management can offer guide and steering, but it’s
essential to allow employees lead with their very own thoughts and answers. That way, they may
understand their competencies and can be capable of use these abilities. As in step with available
facts, of the 560 employees surveyed in Deloitte’s skills 2020 report, forty two% of respondents
looking for a new position who believed that they're not able to use their skills and competencies
inside the current job. Nurturing a tradition within the employer, wherein hassle fixing and getting to
know is endorsed means:
A. Paying attention to team’s ideas
B. Embracing personnel precise talents
C. To inspire self-directed learning
D. To allowing employees to take possession in their paintings
E. To create a safe space in which failure is framed as a studying possibility

5. Observe through on guarantees: it's far necessary for any employer to preserve their
personnel inspired by way of organising an environment of accept as true with and consistency
which is continued from the pinnacle to down. Management must understand of the guarantees
because those could have an instantaneous effect on employee engagement due to the fact as a
supervisor of the organisation, one represent the company. Normally, employees don’t distinguish
among the guarantees made by using a supervisor/Controlling officer and people made via the
corporation, which means dropping believe in a supervisor can mean losing believe inside the entire
company.
Going returned on a promise by using the control violates an employee’s psychological settlement.
That is the unwritten inside the agreement however no less real set of expectancies of the
employment dating. This implicit contract exists as a two-manner exchange among the worker and
management that is in go back for tough work an worker receives the advertising, gaining knowledge
of opportunities, convention journeys, or possibility to take part in the interesting task. If an
worker’s difficult work is met and no promised reward is given to him/her then it’s now not simply
motivation that suffers however it could also result in feelings of resentment and betrayal, which
necessarily ends in accelerated employee turnover.

Conclusion: personnel are presently feeling concerned approximately their process protection and
are planning to go away the business enterprise in the course of covid-19 because of prolonged
lockdown. Corporation M/s NorthStar & company ought to right now take above cited steps to
encourage their personnel so that business enterprise can maintain the specified expertise with
them.

Q3. a. You have decided to sell Air India to Vistara which is part of the Tata Group. Your employees
are resisting this change proposed by you. Suggest at least 5 techniques to manage resistance to
change.

ANSWER:
Introduction: As consistent with question, i have determined to promote Air India to Vistara that
is a part of the Tata organization. My employees are resisting this modification proposed by means
of me. I've to signify at the least 5 strategies to control resistance to trade.
Strategies to control resistance to alternate: Following strategies can be used to control the
resistance of employees to change from Air India to Vistara:

1. Conquer opposition:Air India management need to interact with those personnel who are
opposed to a exchange. On this manner, they could actively see what their concerns are and
probable alleviate the hassle in a well timed way. Whilst management deliver time to employees to
provide their enter, it assures them that they're a part of a crew that virtually cares approximately its
personnel. To speak is essential whilst trying to deliver whatever to employees. There must be a
steady verbal exchange between the management and the overall personnel on what is happening
everyday, and for what's to come back inside the future. Air India management can take in this
regard is to be honest, truthful, and timely with massive adjustments inside the place of work. Air
India emails and intranets are excellent tools to utilize and this allows for personnel to invite
questions and live informed.
2. Explain reason for change to personnel: Air India control reason behind why the alternate is
wanted is continually a good idea. This technique will help employees higher recognize why a
alternate is crucial for the business enterprise, it’s simpler to get them on board with the alternate,
and it could also inspire them to emerge as an endorse for change. Employees will see the massive
image and the benefits of the exchange, in preference to only giving them a narrow view of what is
to occur in the close to future. Inside the contemporary international, innovation and improvement
are two matters which are taking place on a every day foundation.
Three. Successfully engage employees: Air India management have to comprehend that there are
going to be many specific reasons for opposition depending at the individual is pertinent, because
then managers can tailor approaches to exercise session these issues.
Four. Implement exchange in numerous levels: Air India control must understand that trade
doesn’t take place . Air India and Vistara companies must first put together for the change, then take
action on the exchange and make a plan for coping with the exchange, and third, guide the change
and guarantee that every one is going as planned.
5. Talk alternate successfully: The first-class manner that we as an corporation can speak
change is to explicitly inform personnel what is going on. Agency should use a blend of formal and
informal verbal exchange permits us to make sure that each one personnel receive the news
approximately the alternate in some way or another.
Conclusion:After going thru the techniques to manage resistance to exchange. It could be concluded
that control of Air India have to discuss the advantages of selling the employer to Vistara to reduce
the resistance to trade.
Q3. b How will you initiate the change management process at Air India?

ANSWER:

Introduction: I have to relate that i'm able to provoke the change control manner at Air India.
Exchange control manner: i will take following steps to initiate the change management procedure
at Air India:
1. Construct a crew: If our convincing is powerful, we will win a whole lot of humans in favour
of change. We will now build a crew to carry out the exchange from the humans, who aid us. On the
grounds that changing is our idea, ensure we lead the group. Arrange our group shape and assign
duties to the team individuals. I'm able to cause them to sense that they're critical inside the group.
2. Create a imaginative and prescient: when a trade takes vicinity in any organisation, then it is
essential to have a imaginative and prescient. Such vision makes the entirety clear to all of us. Whilst
we've a clean vision, our team individuals recognise why they're working at the change initiative and
rest of the workforce know why our team is doing the trade.
3. Communique of vision: Deriving the imaginative and prescient isn't simply enough for us to
implement the change. We need to communicate our vision across the corporation.Such
communication ought to take location regularly and at essential forums. Get the influential human
beings in the organization to advise our attempt. I will use every hazard to communicate our vision
and this may be a board meeting or just talking over the lunch.
4. Getting rid of boundaries: We understand that no trade takes region without barriers. As
soon as I communicate my imaginative and prescient, i'm able to most effective be capable of get
the aid of a fragment of the body of workers. Inside the agency, continually, there are human beings,
who face up to the change. Oftentimes, there are approaches and tactics that face up to the
alternate too.I can usually watch out for limitations and take away them as soon as they seem. This
may boom the morale of our crew as nicely the rest of the group of workers.
Five. Cross for brief Wins: it's far essential for me to get brief wins which are the first-class
manner to hold the momentum going. Through quick wins, our team will have a extraordinary pride
and the enterprise will right away see the benefits of our exchange initiative. I ought to on occasion,
produce a quick win for unique stakeholders, who get laid low with the trade technique. But on the
same time i can continually do not forget to keep the eye at the lengthy-term dreams as properly.
6. Permit the change Mature: it's been noticed that many change initiatives fail due to early
assertion of victory. If i have never applied the exchange 100% by the point I declare the victory,
humans may be disillusioned once they see the gaps.

Conclusion:After going via the trade control process at Air India, it may be concluded that we need
to make a right technique to implement the easy change process.