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    Environment Scanning and Strategic Management

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    Khanal Nilambar
    Environment scanning involves analyzing the external environment to identify factors that could impact the organization. It is a key part of strategic management and planning. The strategic management process involves determining the mission and objectives, analyzing opportunities and threats in the environment, evaluating internal strengths and weaknesses, and formulating strategies to achieve organizational goals and cope with environmental demands. Techniques for environment scanning include gathering verbal and written information from sources like publications, seminars, and customers. It also involves directly searching for needed information, though spying is considered unethical. Forecasting and formal studies are then used to predict how the business environment may change based on information collected.

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    Environment Scanning and Strategic Management

    Uploaded by

    Khanal Nilambar
    82 views2 pages
    Environment scanning involves analyzing the external environment to identify factors that could impact the organization. It is a key part of strategic management and planning. The strategic management process involves determining the mission and objectives, analyzing opportunities and threats in the environment, evaluating internal strengths and weaknesses, and formulating strategies to achieve organizational goals and cope with environmental demands. Techniques for environment scanning include gathering verbal and written information from sources like publications, seminars, and customers. It also involves directly searching for needed information, though spying is considered unethical. Forecasting and formal studies are then used to predict how the business environment may change based on information collected.

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    Environment scanning involves analyzing the external environment to identify factors that could impact the organization. It is a key part of strategic management and planning. The strategic management process involves determining the mission and objectives, analyzing opportunities and threats in the environment, evaluating internal strengths and weaknesses, and formulating strategies to achieve organizational goals and cope with environmental demands. Techniques for environment scanning include gathering verbal and written information from sources like publications, seminars, and customers. It also involves directly searching for needed information, though spying is considered unethical. Forecasting and formal studies are then used to predict how the business environment may change based on information collected.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    82 views2 pages

    Environment Scanning and Strategic Management

    Uploaded by

    Khanal Nilambar
    Environment scanning involves analyzing the external environment to identify factors that could impact the organization. It is a key part of strategic management and planning. The strategic management process involves determining the mission and objectives, analyzing opportunities and threats in the environment, evaluating internal strengths and weaknesses, and formulating strategies to achieve organizational goals and cope with environmental demands. Techniques for environment scanning include gathering verbal and written information from sources like publications, seminars, and customers. It also involves directly searching for needed information, though spying is considered unethical. Forecasting and formal studies are then used to predict how the business environment may change based on information collected.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Environment Scanning and Strategic Management

    A business manager operates in an environment and studies the variables to attain

    good result. These termed as environment scanning or analysis. At the same time,

    environment scanning points towards interaction among environment factors.

    According to Stephen Robbins, “Environment scanning entails scrutinizing the

    environment to identify action by competitors, government, union and the like that

    might impinge on the organization’s operations.” Environment scanning is a step

    towards corporate planning which fall in the domain of strategic management.

    describes strategic management as “The determination of the basic long-term goals

    and objectives of an enterprise and the adoption of courses of action and allocation

    of resources necessary to carry out these goals.” Strategic management or business

    policy is, thus, the means to achieve the organisational purpose.

    The process of strategic management involves determining the mission and

    objectives, analysis of the environment opportunities and threats and evaluating the

    strength and weaknesses of the firm to tap the opportunities or to combat the threat,

    formulating strategies to achieve the objectives of the organisation. Thus,

    environment scanning leads to a formulation of sound and effective organisational

    and managerial strategies by coping with the probable demands of the environment

    and to a great extent it helps to reduce uncertainty.


    Techniques of Environment Scanning/Analysis

    William F Glueck has mentioned the following techniques of environment

    scanning

    1. Verbal and Written Information

    Environmental information can easily be obtained by industrial journals, bussiness

    magazines, published and unpublished materials, talk shows, consultants, seminars

    and customers etc. The information available from such source provides an

    authentic information about the environment around the organisation. Government

    publications are a good source of environment information.

    2. Search and Scanning

    If particular type of information is required regarding the business environment, a

    proper research is conduct to come up with any conclusion.

    3. Spying

    Spying is considered as unethical in business, even though organisation often use

    spying as a source to collect information.

    4. Forecasting and Formal Studies

    The information gathered by above three methods is used to predict business


    environment. Such forecast is basically done by corporate planners of consultants

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