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    Week 6: February 25, 2020 12:06 PM

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    Michael Kemifield
    The document provides guidance for analyzing a company's internal strengths and weaknesses as part of a case study analysis. It explains that to understand a company's strengths and weaknesses, one must look at its resources, capabilities, and how successful its products have been. Key strengths that give the company a sustainable competitive advantage should be identified by matching them with opportunities. The document also lists questions to consider when analyzing a company's present strategy, including its vision, mission, financial and strategic objectives, and business strategy.

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    Week 6: February 25, 2020 12:06 PM

    Uploaded by

    Michael Kemifield
    13 views2 pages
    The document provides guidance for analyzing a company's internal strengths and weaknesses as part of a case study analysis. It explains that to understand a company's strengths and weaknesses, one must look at its resources, capabilities, and how successful its products have been. Key strengths that give the company a sustainable competitive advantage should be identified by matching them with opportunities. The document also lists questions to consider when analyzing a company's present strategy, including its vision, mission, financial and strategic objectives, and business strategy.

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    The document provides guidance for analyzing a company's internal strengths and weaknesses as part of a case study analysis. It explains that to understand a company's strengths and weaknesses, one must look at its resources, capabilities, and how successful its products have been. Key strengths that give the company a sustainable competitive advantage should be identified by matching them with opportunities. The document also lists questions to consider when analyzing a company's present strategy, including its vision, mission, financial and strategic objectives, and business strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views2 pages

    Week 6: February 25, 2020 12:06 PM

    Uploaded by

    Michael Kemifield
    The document provides guidance for analyzing a company's internal strengths and weaknesses as part of a case study analysis. It explains that to understand a company's strengths and weaknesses, one must look at its resources, capabilities, and how successful its products have been. Key strengths that give the company a sustainable competitive advantage should be identified by matching them with opportunities. The document also lists questions to consider when analyzing a company's present strategy, including its vision, mission, financial and strategic objectives, and business strategy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    8/22/2020 OneNote

    Week 6
    February 25, 2020 12:06 PM

    Midterm - March 15
    Bring questions from chapter 1 & 2

    2. How well is the company's present strategy working (quantitative and


    qualitative analysis)>
    5. Is the company competitively stronger or weaker than key rivals (CSA)? Not
    needed for the case.. (but you have to know it on exam)

    It's difficult to know what's inside the organization. We can get a sense of strength
    from what we see outside, but actual resources/strengths, you have to be inside
    the firm.

    Internal Analysis - SW (of SWOT)


    To understand the Strengths and weaknesses:
    • Work backwards from the successful (or unsuccessful) product of the firm
    • Essentially understand which Resources (tangible; intangible and Human)
    and the underlying capabilities
    ○ Translate into Strengths or weaknesses of SWOT
    • Assess whether these Strengths (based on resources and capabilities) give
    the firm sustainable competitive advantage by matching with Opportunity

    When you do so what - don't say what is better, just give us an idea.

    Value of Resources and Capabilities

    e
    Strengths for something else Key Strengths
    h
    Zone of Irrelevance Key Weaknesses

    Strategic Importance

    2. How well is the company's present strategy working (qualitative analysis)?


    For the case
    • Vision --> long term where are they headed
    • Mission --> how they view themselves now
    • Financial objective --> Financially what seems the most important target out
    of all the different measures (grow Net Profit margin every year - from f/s
    analysis)
    • Strategic objective --> most important target (matches with vision and can be
    measured) E.g., increase in market share in every market in which present,
    or where its presence is less than 50% of the market
    • Business Strategy -> differentiation or cost focus

    https://ryersonprod-my.sharepoint.com/personal/nilagan_ryerson_ca/_layouts/15/Doc.aspx?sourcedoc={3d66f282-ce6b-49a4-8aba-055af4c43362}&a… 1/2
    8/22/2020 OneNote

    https://ryersonprod-my.sharepoint.com/personal/nilagan_ryerson_ca/_layouts/15/Doc.aspx?sourcedoc={3d66f282-ce6b-49a4-8aba-055af4c43362}&a… 2/2

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