A1522242063 - 15604 - 14 - 2020 - Asg 1 MKT504 Q1939

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Assignment 1 – MKT504

BUSINESS INTELLIGENCE AND VISUALIZATION

Topics: Students will do the performance analysis of assigned company (As per the template
given in this assignment). Student will assess and analysis the sales, profitability and liquidity of
the assigned company viz-a-viz two major competitors through Tableau. Student will be required
to submit a world file as well as tableau packaged workbook.

Section: Q1939

Class Teacher: Dr. Harpreet Bedi (15604)

Date of Submission: 30th March 2019

Submission Mode: Online

Evaluation parameters: Data collection and analysis-10 marks, Graphical presentation of


company performance viz-a-viz competitors-15 marks. Interpretation and reporting of results -5
marks

Company Allocation

Serial Registeratio
No n Number Name Roll Number Company
1 11900303 Hamid Hameed RQ1939A01 ACC
2 11900367 Monika Sharma RQ1939A02 Aditya Birla Fashion
3 11900442 Muhammed Minhaj RQ1939A03 Amara Raja Battery
4 11900712 Upasana Katoch RQ1939A04 Ambuja Cement
5 11906176 Subhadip Bhattacharya RQ1939A05 Asian Paints
6 11906560 Aaliya Ashraf RQ1939A06 Bajaj Consumer
7 11906902 Esaie Vasavi RQ1939A07 Bandhan Bank
8 11907442 Nikita Agrawal RQ1939A08 Berger Paints
9 11908414 Pragya Singh Chahar RQ1939A09 Bharti Airtel
10 11908634 Isha aggarwal RQ1939A10 Britannia
11 11908853 Nilakantha Mandal RQ1939A11 Cadila
12 11909192 Harshit Rautela RQ1939A12 Canara Bank
13 11909221 Uttam Dutta RQ1939A13 Castrol
14 11909477 Akhil Haridas RQ1939A14 Century Plywood
15 11909622 Naman Pare RQ1939A15 Cipla
16 11909629 Narravula Deepa RQ1939A16 Coal India
17 11909685 N S Shalini RQ1939A17 Dabur
18 11909697 B Sai Mahesh RQ1939A18 Doller India
19 11910040 Radhika Rani Kashyap RQ1939A19 Drup and Company
20 11910215 Rajesh Nitharwal RQ1939A20 Eclerx Financial Services
21 11910643 Swati Mishra RQ1939A21 Elgi Equipments
22 11911515 Paramjeet Singh RQ1939A22 Exide
23 11911608 Siyad Muhammed RQ1939A23 Federal Bank
24 11913796 Ritu Pandey RQ1939A24 GAIL
25 11913927 Sajid Ahmed Tariq RQ1939A25 Godraj Consumer
26 11915300 Kirti Bansal RQ1939A26 Greaves Cotton
27 11915890 Ritika RQ1939B27 Grrenply
28 11918597 Lutfullah Eshraq RQ1939B28 Havells
29 11918845 Debasmita Das RQ1939B29 HDFC Life Insurance
30 11918877 Mufid Siddique RQ1939B30 Heromotorcorp
31 11912724 Deepanshu Kumar RQ1939B32 IDFC First Bank
32 11911697 Arun Kumar RQ1939B34 Infoedge
33 11911730 Ankit Kumar Singh RQ1939B35 Infosys
34 11911531 Sahib Jyot Singh Gill RQ1939B36 Johnson Control Hittechi
Gidda Bhaskara Satya
35 11909989 Prakash RQ1939B37 JTEKT India
36 11910648 Ravi Kumar RQ1939B38 Jyothy Labs
37 11910316 Deepanshu Raj RQ1939B39 Kajaria
38 11910438 Prashant Thainua RQ1939B40 Kansai Nerolac
39 11910540 Jyoti Pathak RQ1939B41 Khadim India
40 11910111 Pushpendra Singh Chauhan RQ1939B42 Kitex Garments
41 11909124 Shivani Sharma RQ1939B43 Liberty Shoes
42 11909531 Aditya Sharma RQ1939B44 Mahindra and Mahindra
43 11909287 Laiphrakpam Bijeta Devi RQ1939B45 Mahindra Holiday
44 11909363 Siddharth Tomar RQ1939B46 NHPC
45 11908436 Paras Mehta RQ1939B47 NRB Bearing
46 11907569 Mohd Haris RQ1939B48 NTPC
47 11907031 Amit Kumar Sahu RQ1939B49 ONGC
48 11908205 Angel Garg RQ1939B50 Oracle Financial Services
Sunkavalli Phani Sai
49 11908250 Chandu RQ1939B51 Petronet LNG
50 11906871 Simran Wadhwa RQ1939B52 Pidilite Industry
51 11906899 Charde Ashwini Ravindra RQ1939B53 Raymonds
52 11903051 Rishabh Dwivedi RQ1939B55 Safari
53 11901305 Gul Ahmad Esmati RQ1939B56 Somany Ceramic
54 11900598 Zaid Khan RQ1939B57 Tata Motors
55 11919505 Mohammad Eklil Samadi RQ1939B58 Tata Power

Template:
Performance Analysis of ITC

1. About ITC: Half Page


2. Performance Analysis and Indicators: Half Page to one Page

2.1 Sale Analysis: The revenue of the company has been assessed

a. By looking at the absolute revenue of ITC of last 10 year


b. By looking at the growth in sales of ITC of last 10 years
c. By looking at the comparative sales of ITC viz-a-viz <Name of Competitors>
d. By looking at the comparative growth in sales of ITC viz-a-viz <Name of Competitors>

2.2 Profitability Analysis:

The profitability of the company has been assessed

a. By looking at the ROCE of ITC of last 10 year


b. By looking at the EPS of ITC of last 10 years
c. By looking at the comparative ROCE of ITC viz-a-viz <Name of Competitors>
d. By looking at the comparative EPS of ITC viz-a-viz <Name of Competitors>

2.3 Liquidity Analysis:

The liquidity of the company has been assessed

a. By looking at the CR of ITC of last 10 year


b. By looking at the cash flows of ITC of last 10 years
c. By looking at the comparative CR of ITC viz-a-viz <Name of Competitors>
d. By looking at the comparative cashflows of ITC viz-a-viz <Name of Competitors>

3. Data Analysis

3.1 Sales Analysis

One or two introductory Lines

Required Charts/ Tables

Interpretation
3.2 Liquidity Analysis

One or two introductory Lines

Required Charts/ Tables

Interpretation

3.3. Profitability Analysis

One or two introductory Lines

Required Charts/ Tables

Interpretation

4. Conclusion: Half Page to one Page

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