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    Directional Brands of Khussa Mehal

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    Momina Nadeem
    This document discusses three Indian traditional shoe brands that are revamping the khussa mehal industry: Needle Dust, Pastels and Pop, and Coral Haze. Needle Dust was launched in 2014 and offers handcrafted leather juttis priced between 3000-8000 rupees. Pastels and Pop was started in 2015 and offers beautifully crafted juttis priced between 2000-5000 rupees. Coral Haze offers a collection of designer handcrafted juttis priced between 30-65 dollars. All three brands have an online presence and promote through fashion magazines.

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    © All Rights Reserved
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    Directional Brands of Khussa Mehal

    Uploaded by

    Momina Nadeem
    11 views5 pages
    This document discusses three Indian traditional shoe brands that are revamping the khussa mehal industry: Needle Dust, Pastels and Pop, and Coral Haze. Needle Dust was launched in 2014 and offers handcrafted leather juttis priced between 3000-8000 rupees. Pastels and Pop was started in 2015 and offers beautifully crafted juttis priced between 2000-5000 rupees. Coral Haze offers a collection of designer handcrafted juttis priced between 30-65 dollars. All three brands have an online presence and promote through fashion magazines.

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    BM directional

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    This document discusses three Indian traditional shoe brands that are revamping the khussa mehal industry: Needle Dust, Pastels and Pop, and Coral Haze. Needle Dust was launched in 2014 and offers handcrafted leather juttis priced between 3000-8000 rupees. Pastels and Pop was started in 2015 and offers beautifully crafted juttis priced between 2000-5000 rupees. Coral Haze offers a collection of designer handcrafted juttis priced between 30-65 dollars. All three brands have an online presence and promote through fashion magazines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views5 pages

    Directional Brands of Khussa Mehal

    Uploaded by

    Momina Nadeem
    This document discusses three Indian traditional shoe brands that are revamping the khussa mehal industry: Needle Dust, Pastels and Pop, and Coral Haze. Needle Dust was launched in 2014 and offers handcrafted leather juttis priced between 3000-8000 rupees. Pastels and Pop was started in 2015 and offers beautifully crafted juttis priced between 2000-5000 rupees. Coral Haze offers a collection of designer handcrafted juttis priced between 30-65 dollars. All three brands have an online presence and promote through fashion magazines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    REVAMPING OF KHUSSA MEHAL

    Directional brands of khussa mehal

    Needle Dust

    Needle dust is an Indian based traditional handcrafted shoe brand which provide handcrafted fine

    leather juttis that speak the charm of a true old school artisan with the design sensibilities of a

    modern, luxury shoe brand. NEEDLEDUST was launched in May 2014 by shirin Mann Sangha

    and integrating the finesse of old royal moulds with innovative design and embroidery patterns.

    They offer wide variety of juties and mules and their price range id from 3000 to 8000 rupees.

    They have four stores in India two in Delhi and two in Bombay many well-known celebrities

    from Indian film industry are appeared wearing needle and dust which also shows the popularity

    of this brand. Needle dust also collaborated with Abu Jani Sandeep Khosla which is a well-

    known fashion designer. He is best known for his ability to infuse Indian craftsmanship and

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    REVAMPING OF KHUSSA MEHAL

    textile heritage with European tailored silhouette. The brand use print media like well-known

    fashion magazine for their promotion like vogue India and India today.

    Pastels and Pop

    Pastel and pop is also an Indian based traditional shoe brand which was started by two

    Chhabra sisters, Akanksha, and Aarti, started Pastels and Pop in July 2015 to introduce

    the beautiful Punjabi handicraft to the people in South India. Pastels and Pop brings a

    refreshing perspective on authentic Indian handicraft through a variety of beautifully

    crafted juttis, which have redefined the industry standard for grace and magnificence.

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    REVAMPING OF KHUSSA MEHAL

    Pastel and pop have only one retail in Bangalore India and have online presence in social

    media and have their own webpage. Pastel and pop provide with traditional casual and

    formal khussa and their price range is from 2000 to 5000 rupees. Pastels and pop worn by

    many leading ladies of Bollywood like Sonam Kapoor, Sara Ali Khan, Kriti Sanon,

    Sonakshi Sinha and more along with features in leading fashion publications such as

    Grazia, Femina, Vogue, Hello, India Today and others, and  with the love of clients from all

    over the world, Pastels and Pop is now one of the most adored jutti labels internationally .

    Coral haze

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    REVAMPING OF KHUSSA MEHAL

    Coral haze is another Indian brand which provide with the traditional shoes. Coral Haze, a

    brand of Rida International offers an exquisite collection of designer handcrafted Punjabi

    juttis. They offer casual day wear to ornate wedding wear including juties, casual , floral

    and formal with the variety of digital prints, hand-painted patterns, hand embroideries,

    ornamentation, embellishments with in the price range of 30$ to 65$ and they also

    provide customer with the customized juties according to the preferences of the

    customers. They have only on retail store in in New Delhi and have active network on

    social media sites and have e-commerce store.

    Many celebrities appeared in wearing coral haze and they also publish publications in

    many well-known magazines and newspaper.

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    REVAMPING OF KHUSSA MEHAL

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